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Realtor.com® champions accuracy for consumers with a new integrated advertising campaign

Accuracy in residential listings is vital to home buyers.

To highlight this fact, realtor.com® is launching a

national advertising campaign, Accuracy Matters, to

educate consumers about the importance of relying

on realtor.com® to provide them the most accurate

U.S. residential listings. Set to broadcast nationally

through 2014, Accuracy Matters uses an integrated-

marketing approach including television and digital

advertisements, contests and social media focused on

the hashtag #AccuracyMatters. Additionally,

realtor.com® and the National Association of

REALTORS® are collaborating to educate consumers

about how accurate residential listings ensure a faster

and less stressful search for the perfect home.

“There’s nothing more irritating than finding a home you love during your search and learning that it has

recently been taken off the market or that the price has been updated,” said Barbara O’Connor, Chief

Marketing Officer for Move, Inc. “Accuracy Matters provides us an opportunity to remind home buyers

that the frustration of inaccurate listings is completely avoidable. Using realtor.com® mobile applications

or its website gives buyers a leg up on the competition and helps them avoid wasting their time viewing

incorrect listings.”

The accuracy of realtor.com® is based on its unique, direct relationships with more than 800 multiple

listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S. The

powerful combination of comprehensive information persistently updated every 15 minutes ensures that

consumers using realtor.com® can make smart home buying and selling decisions.

© 2014 Move Sales, Inc. All rights reserved. 6371CA

Accuracy Matters

For more information on realtor.com® programs and services, call:

800.878.4166

View realtor.com® consumer advertising here: marketing.realtor.com/consumerads

View the AccuracyMatters campaign here: realtor.com/accuracy