radio presentation1final for cd

7/31/2019 Radio Presentation1final for CD

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Radio is a part of daily life,

It is Constant & Universal in usage

It is Contributing to Indias development.

It is one of the biggest

Entertainment Industry4


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Definition: Radio is the transmission of signals by modulation of

electromagnetic waves with frequencies below those of visible

light.

Electromagnetic radiation travels by means of oscillatingelectromagnetic fields that pass through the air and the vacuum

of space. Information is carried by systematically changing(modulating) some property of the radiated waves, such as

amplitude, frequency, or phase.

When radio waves pass through an electrical conductor, the

oscillating fields induce an alternating current in the conductor.

This can be detected and transformed into sound or other signals

that carry information.

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I n v e n t e d B Y :

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http://en.wikipedia.org/wiki/File:NX1Z_Radio.jpghttp://en.wikipedia.org/wiki/File:Radio_DAB_.JPG


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All India Radio (AIR), officially known asAkashvani is the first radio broadcaster of Indiaand a division of Prasar Bharati. It was

established in 1936.

All India Radio is one of the largest radio

networks in the world. The headquarters is at the

Akashwani Bhavan, New Delhi. 8


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1977 first FM service in madras

1993 AIR sells time slots for privateFM radio broadcasting in five cities

1999 privatization of FM

In 1999 the Indian government

decided to allow private FM stations

in India through a bidding process

where bids were invited for 32 cities

BRIEF HISTORY OF RADIO BROADCASTING IN

INDIA

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10/39How Big is the Radio Industry?10


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When sensex was 21K, ad spend on radio was 5%,When sensex was at 8K, it was 25%

Radio stations generated revenue of INR8 bn

in 2008; expected to reach INR18 bnby 2012.

Share of Radio advertising was3.3 %in 2008;expected to reach4 % in 2012.

Powerful pillar of media and a costeffective solution to advertisers

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12/39Radio The operational structure12


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Admin

Provides supportand service for the

activities of the

Board of Directors

Coordination ofbranch activities

and provision of

interaction between

branches and the

main office, etc. 14


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Finance

Finance Departmentlargely perform thefunction of advisingthe Radio Companyon all Financialmatters.

The formulation ofthe Budget is one of

its most importantfunctions.

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Sales

The sales department -

the division of a radio

station that isresponsible for its

survival. It includes

creating new programs

and marketing them in

the best way possiblewith a goal to make the

listeners glued to their

seats.

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Marketing & PR

Marketing and sales arevery different, but have

the same goal. Marketing

improves the sellingenvironment and plays a

very important role insales..

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Programming

Radio programming isthe content that is

broadcast by radio

stations.

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Music management

The Music Department in aRadio Station perform the

function of musicians. It canbe classified by their rolesin creating or performing

music.

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RJs

A RADIO JOCKEY

or RJ is a personwho hosts a radiotalk show, where

he/she selects themusic to be playedby interacting withthe audience via

telephone.

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Technical

A radio technician'is a person who

provides technicalsupport for puttingon a radio program.

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Transmissionengineers

Transmission or

Broadcast

engineering is the

field of electrical

engineering, andnow to some extent

computer

engineering and

information

technology, whichdeals with radio

and television

broadcasting.

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Sales

RJs

Admin

Finance

Music management

Programming

Marketing & PR

Technical

Transmissionengineers

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l h k d h G


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Players in the market and their TGs

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BIG FM

Its main tagline is Suno Sunao, Life Banao.

is a nationwide private FM radio station in Indiaowned by Indian businessman Anil Ambani. Itbroadcasts at 92.7 MHz (92.7FM).

Currently, it covers 45 cities.It has made anannouncement to invest Rs. 4 Billion dedicated to

transmission equipment, which would make theproposed network the largest ever.

Fever 104 FM

Is owned by HT Media Ltd and is an FM radio stationin India. It is available in Delhi (since October 2006),Mumbai (since January 2007), Bangalore (sinceMarch 2007) and Kolkata, India (January 2008).

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Meow FM It is an India Today Group venture and Anil Srivatsa is its

Chief Operating Officer.

Its broadcast frequency is 104.8 MHz FM. Its tag line is "THODI MEETHI, THODI CATTY.

Meow 104.8FM, India's first Just-for-Women Radiostation".

Radio Mirchi

Radio Mirchi began operations in 1993 inIndore.

Its Tag line is Its HOT!!!

Times FM The Times Group operated its brand, Times FM, till June

1998. After that, the government decided not to renewcontracts given to private operators.

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PLACE OF LISTENING-

20

10

4030

at home

work

traveling

both home andtraveling

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WHICH CHANNEL DO YOU PREFER IN

FM?

30%

20%15%

10%

25%

Radio Mirchi

Radio One

Big Fm

Radio City

Other

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WHY DO YOU LISTEN FM?

70%

15%

10%5%

music

updates

contest

other

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RADIO INDUSTRY(MARKET POTENTIAL) The penetration of FM radio is estimated to grow

from the current 30% to 60% by 2010.

The importance of radio has not been neglected even

by the policy makers.

RadioIndusty(M&E) is expected to be one of theprime beneficiaries of the continued growth in India's GDP.

The Times of Indiareports that the Radio (media andentertainment industry) "is poised to grow.

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ANALYSIS

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Entry of Private companies

Can reach to remote areas

The strength of radio lies in its coverage and costeffectiveness.

Low coverage broadcasting, thus best suited for

delivering localized content

It can be used to broadcast stereo quality music whichis not possible using AM or MW.

Entry of foreign investors in the industry.

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Listeners faces major distraction from advertisements airedin between the show.

Long waiting queues to connect with them by calling. Radio jockeys have no long lasting career.

To Totally saturate your market you have to advertise

simultaneously on many stations.

Problem of frequency sometimes in some areas (markets,lifts, travelling in the outskirts etc)

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Future plans include exploring opportunities to become FMradio broadcasters or content providers in internationalmarkets.

Field of internet radio

Great opportunity in the field of generating their own newsshow on air.

Opportunity for youths to show their skills as radio jokeys

To attract more customers through better techniques.

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CONCLUSION:

As seen radio and FM form a very elite part of our life,but the majority of the population still doesn't understandits importance.

Today the radio industry has become a critical part of the

economy and with its increasing growth rate, it will soonbe one of the best fields for investing.

And on the part of the consumers, it is day by daybecoming more popular among the youth and it hasbecome more entertaining than ever.

So enjoy listening to radio all day long.

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BIBLIOGRAPHY

www.wikipedia.org/radio-fm

www.slideshare.net/fmindustry

www.howthingswork.com/radio www.mib.nic.ic

www.image.google.co.in

www.onlineradiofm.co.in www.indiainfraguru.com

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http://www.wikipedia.org/radio-fmhttp://www.slideshare.net/fmindustryhttp://www.howthingswork.com/radiohttp://www.mib.nic.ic/http://www.image.google.co.in/http://www.onlineradiofm.co.in/http://www.onlineradiofm.co.in/http://www.onlineradiofm.co.in/http://www.onlineradiofm.co.in/http://www.image.google.co.in/http://www.mib.nic.ic/http://www.howthingswork.com/radiohttp://www.slideshare.net/fmindustryhttp://www.wikipedia.org/radio-fmhttp://www.wikipedia.org/radio-fmhttp://www.wikipedia.org/radio-fm


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radio presentation1final for cd

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