project sail eng245 2017

Creating a virtual reality cyber security focused analytical device to improve the effectiveness of data and

threat management for a range of operational applications

Interviews:

Flight Simulator 68

Cyber Security 34

Total 102

Creating a full-motion virtual reality simulator that will increase pilot

proficiency by making training more readily available.

WEEK 0 WEEK 10

TEAM:

Luke FischerDoD

Isaac FaberDoD

Mel SusantoBusiness

Suguru AzegamiBusiness

Project SAIL

RESEGMENTING AS LOW COST NEW MARKET

• Military aviation units

• Commercial airline corporations

• General aviation flight training academies

• VR hardware manufactures (Oculus, HTC, Sony, Microsoft)

• FAA

• Military aviation units for initial training and mission rehearsal

• Commercial AviationAirlines/ Flight schools for initial and refresher training

• General AviationIndividuals/ Flight schools for initial and refresher training

• Reduce pilot error: give access to pilots to more readily train in a flight simulator

• Reduce flight simulator cost: allow companies to operate effective simulators at a lower per unit cost

• Reduce space required: enable customers to practice at their convenience with a drastically reduced footprint

Fixed: -Hardware required for build-Software design and engineering-Development lab/facilities Variable:-Service or Product based sales structure-Manufacturing production process

• Hardware sales (or lease) revenue• Software licence to third party simulator developers• Monthly subscription fee for simulator software/data analytics function/training management tool

• Software Engineering: -create an interactive/ immersive interface-track pilot data• Mechanical Engineering:-create a modular cockpit to fit the needs of many aircraft • FAA Accreditation

• Direct contactthrough training site visits • Ads

• Social Media

• VR mapping of flight decks• FAA simulator specifications• Manufacturing facilities to develop prototype

• Direct Sales

• Sales consultants

• Mobile marketing

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WeekBusiness Model Canvas

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• FAA

• Military aviation units for initial training and mission rehearsal

• Commercial AviationAirlines/ Flight schools for initial and refresher training

• General AviationIndividuals/ Flight schools for initial and refresher training





• Social Media


• Direct Sales



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WeekWhat We Thought: Value Proposition

• Reduce pilot error!: give access to pilots to more readily train in a flight simulator

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+

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• FAA

• Reduce pilot error: give access to pilots to more readily train in a flight simulator

• Reduce flight simulator cost: allow companies to operate effective simulators at a lower per unit cost

• Reduce space required: enable customers to practice at their convenience with a drastically reduced footprint





• Social Media


• Direct Sales



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WeekCustomer Segments

• Military Aviation

• Commercial Aviation

• General Aviation

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“Usage rate of Army helicopter flight simulators is only at 50%”

- Wade Bechel, Deputy Director, Army Simulation

“Need to travel to Denver to conduct simulator training but the company pays for it”

- Jamie Law, United Airlines Pilot

“See the possibility of using this on student to learn the steps.”

- Steve Blonstein, Private Pilot Instructor

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We got out and tested the MVP

Military

Commercial

Private

“The military isn’t spending any more money on simulators right now.”

- CPT Luke Leininger, PEO-STRI Aviation

“United flys me to Denver and I use the best simulators already.”

- Greg Smith, United Pilot

“We spent 5 years in development and are not making any money”

- Fly This Sim, CEO

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● Market analysis was key

● Customer purchase insights helpful

● Comparable company CEO interview essential

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Mid-Point Lessons Learned

● Customer interviews: ‘If you were doing this for cyber we would be interested’

● Heard the same message from nearly every interview for a week

● Untapped potential of VR for data visualization

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Cyber security VR 10

The LEAP

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Business Model Canvas


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WeekWhat We Thought: Customer Pain Point

• Direct contact through site visits • Industry web traffic • Face to Face interaction (cold calls)• Sales Force Reps

• Direct Sales• Win contracts• Sales consultants

• Provide improved data visualization and mapping and threat mitigation • Provide a VR workspace that allows more efficient management of cyber related tasks (offensive, defensive and network admin)

• Software Engineering: -Integrate software for an interactive/ immersive interface - Custom Integration• Mechanical Engineering:-create a modular workspace to fit the needs of many users• Marketing• Funding• Software Engineers• Manufacturing facilities to develop prototype•Intellectual Property•Dir of Govt Programs Liaison

• Military R&D organizations (AFRL and ARL)• VR hardware manufactures (Oculus, HTC, Sony, Microsoft)• DIUx• In-Q-Tel

• Hardware sales• Software sales• Hardware/software support contracts

CUSTOMER SEGMENT• Military - US Cyber Command

• Commercial cyber defense

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VALUE PROPOSITION• Provide improved data visualization & mapping and threat mitigation

• Provide VR workspace that allows more efficient management of cyber related tasks

“Enormous amounts of data are very challenging for analysts to visualize”

- LTC Carl Gosset

● Immediate excitement when shown the possible product

● Financial resources available

Military

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1010

“If you could ingest data we could get you on our contract right now”

- Brandon White, Zeuss

“We already have so much to do; adding something that gives us more work is not good”

- Kevin Culberg

● Focusing on improving the analyst is a key distinction

● There are a large amount of existing tools that are under utilized

Commercial

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Quickly Identified Pain Points

Sensor

Sensor

Sensor

Sensor Grid

Data Repository

1 Billion Events Per Day

Data Filter (Rules)

3 million events Per Day

Smart Data Filter (ML)

1000s of events Per Day

?True

False

Machine Machine Machine Human

Existing Tools: Simple Viz/Event tables and CL

Typical Analyst Shift

Event Triage

1000s of events Per Day

Sift Events in Que (80%)

Document (15%)Hunt (5%)

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Cyber Security MVP1

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TAM = $74 billion (as of 2016)

SAM = $7 billion(DOD Cyber Budget)

Target market =

$460 million(USCYBERCOM)

● Global cybersecurity market

will grow to $102 billion in

2020 from $74 billion in

2016*

(CAGR(’16-’20): 8.4% )

● DOD budget will increase

by 15% from 2016 to 2017*Source: IDC report,

Cyber Security Market Size

http://www.idc.com/getdoc.jsp?containerId=prUS41851116

◇ Cyber Security sector is exciting and has significantly

greater resources than the simulator market

◇ This is the perfect time to build a virtual reality business

exploiting the gaps in existing application areas

◇ We are applying to summer incubators to work on building

the first prototype and perfect product market fit

What’s Next?

Thank You!

project sail eng245 2017

Education