Monitoring Your Brand Project and Portfolio I: Business and Marketing (ENT 119)

Instructor Ryan Mickley

Mitchell Ellis Entertainment Business 5 February 2017

Online ID Calculator• When you google my name the first result to

appear is a manufacturing company called Ellis Products. The owners name is Mitchell Ellis.

• You could find me on Facebook on the search but it doesn’t take you directly to my Facebook profile.

• Only one search result on one of the three pages will actual take you to one accounts and that’s my google plus page.

Brand Archetype • Retook the archetype quiz to

add more layers to the guy next door archetype, and I’ve become the Lover.

• This is an archetype is almost the same as the guy next door, but requires myself to be more emotionally open with other people.

• This archetype requires me to get out of my comfort zone when communicating with people.

HootsuiteMy Hootsuite is setup using my Facebook,Twitter, and LinkedIn accounts. My tabs structure is my timelines to check to see what has been posted on both my Facebook and twitter accounts, and the other tab is personally for my LinkedIn account. The professional brand that I monitor on my Hootsuite account is the Duaneinc5Ellis.

What I have learned from Hootsuite is how you can monitor all of your personal web accounts from one site. It keeps updating information from one social media account while posting information on another social media site. Another things I can stay updated with certain individuals or groups through Hootsuite, and send and receive messages back and forth. Lastly it’s great to use to send one message to different social media profile through one site, you can communicate to your audience all at once just using this site.

I will contine to use this site to monitor what’s going on my personal social media accounts, to keep myself active in my multiple media accounts, and continue to be involved with my connections on Hootsuite. Hootsuite has made it easier to monitor all my social media accounts at once, and shows how much I’m involved in my media accounts.

Google AlertI setup up my google alert to follow my personal interests. I am following the WWE, Superhero Hype, Comingsoon, Full Sail, Megacon, entertainment industry and myself.

There is no content comes up for my name.

The entertainment industry has articles from movies and pro wrestling websites speaking about particular people in the sports and entertainment industry.

The companies content I have interest in is WWE and Megacon. With WrestleMania coming up in Orlando and Megacon is coming up not too long after WrestleMania, I can stay informed of scheduled events and news pertaining these events.

I will use this information to strengthen my personal brand by keeping myself informed with all the with all the information appearing on the google search, and continue to make myself known to my attended audience to make myself more visible in the search engine.

FeedlyMy dashboard is setup focused on my personal interests in the entertainment industry. The three collections I have is Entertainment, Movies, and Wrestling. For entertainment I follow backstage.com, Superhero Hype, and TMZ. For Movies I follow comingsoon.net and the Hollywood Reporter. For wrestling I follow WWE, wrestlinginc.com, JRs BBQ Blog, and Bleacher Report.

I follow these sites because these are my passion in the entertainment industry. I plan to use these to improve my personal brand by keeping myself informed about whats going on in the industry.

Now Casting: Background on third season of Fox’s ‘Gotham’ and many more. Retrieved from http://www.backstage.com/news/casting/now-casting-background-third-season-foxs-gotham-and-more/

A Logan Super Bowl Tease Wolverine’s Last Fight. Retrieved from http://www.comingsoon.net/movies/trailers/809837-logan-super-bowl?utm_source=feedly&utm_medium=rss&utm_campaign=logan-super-bowl#/slide/1

Odell Beckham Jr.’ s Cousin Terron Attended WWE Tryout. Retrieved From http://bleacherreport.com/articles/2691064-odell-beckham-jrs-cousin-terron-attended-wwe-tryout

All these articles matter to me because someday I want to start my own podcast talking about all these breaking news in the entertainment industry. I want to share information on the latest movie trailers, whats going on in the world of professional wrestling, and talk candidly about the entertainment industry. I will use this information to strengthen my personal brand by keeping up to date on the current events going on in the entertainment industry, and keeping everyone that follows me on my social media involved with the current news in particular fields of entertainment.