full sail university - strategic business management week 3, final project draft slides
TRANSCRIPT
Emerging Artists Division !
Strategic Business ProposalWarner Brothers Records
December 16, 2014
Justin Pietrowski Homero Rodriguez
John Krause Carlos Carrasquillo
Dennis Lamka
Title Slide
Warner Brothers Records Justin Pietrowski
Strategic Business Proposal
INTRO VIDEO HEREThis slide includes the
HOOK of the presentation and leads into the project
summary
Way of the Past!• Big Stars/Legendary Artists !
• Costly Operation • Time • Manpower • Money
SUMMARY VIDEO HERE
This slide introduces the proposed problem
• Emerging Talent !
• Low Overhead Operations • Successful Fan Insight • Consistent Growth • Financially Stable
SUMMARY VIDEO HERE
Way of the Past
This slide introduces the proposed solution
Benefits Received
• Breaks Traditional Process !
• Focuses on Emerging Talent !
• Spreads Profit Potential !
• Develops Artists More Efficiently
BENEFITS VIDEO HEREThis slide introduces
the effects of the solution on the
company’s operations
MARKETING INTRO VIDEO HERE
Warner Brothers Records John Krause
Strategic Business Proposal
This slide introduces the environmental aspects of
the presentation.
The Four P’s
WHY? VIDEO HERE
• Product • Artist and their Goods
!• Place
• Where and How !• Price
• How Much and Why !• Promotion
• Where and How to Sell
This slide presents the four P’s as applied to WMG’s new division
Company Internals
WHY? VIDEO HEREThis slide presents the current internals of the
company.
• 2010 - 40% Digital Market Growth !
• 3Q, 2014 - 16.9% Growth !• 2014 Total - $714 Million
• Recorded Revenue • Digital Revenue • Music Publishing
External Climate
WHY? VIDEO HERE
• WMG’s Position: 3rd at 14.8% !• Sony’s Position: 2nd at 22.4% !• Universal’s Position: 1st at 36.7% !• Warner’s Total Revenue: $714m
• Sony: $1.3b • Universal: $2.45b
This slide presents the current external
environment.
Warner Brothers Records Dennis Lamka
Strategic Business Proposal
COST INTRO VIDEOThis slide introduces the
strategy formulation aspects of the presentation.
What Does it Cost?
• Annual Salaries • Three Reps $30k Each
!• Artist Investment
• 10 Artist Accounts - $20k Each !• Annual Division Incidentals
• $50k for Travel, Lodging, Etc. !• Total Annual Division Cost: $340k
COST VIDEO
This slide presents the staffing and major
expenses of the division
Division Positions
• Division Chief - $30k • Reassigned from A&R • Division Manager
!• Innovative Lead - $30k
• New Hire • Creative Development
!• A&R Representative - $30k
• Reassigned from A&R • Talent Scout/Acquisition
POSITIONAL VIDEOThis slide presents
organizational aspects of the new division
Artist Investment
• 10 New Artists - $20k Each !
• $10k Per Artist for Marketing • Social Media Promo • Web Development
!• $10k Per Artist for Tour Promo
• Tour/Album Promo !• $200k First Year Total
ARTIST INVESTMENT VIDEOThis slide also includes a
breakdown of more expenses for the division
Division Incidentals
• Used at Chief’s Discretion !• $50k Annually !
• Scouting/Talent Acquisition • Travel • Lodging • Daily Per Diem
INCIDENTALS VIDEOThis slide also includes a
breakdown of more expenses for the division
Warner Brothers Records Homero Rodriguez Strategic Business Proposal
PROJECTED SALES INTRO VIDEOThis slide introduces the
sales projections and budgeting for the division.
Year One
YR1 VIDEOCHART OF YEAR ONE
This slide depicts year one of the divisions projected
budget and applicable sales.
Year Two
YR2 VIDEOCHART OF YEAR TWO
This slide depicts year two of the divisions projected
budget and applicable sales.
Year Three
YR3 VIDEOCHART OF YEAR THREE
This slide depicts year three of the divisions projected
budget and applicable sales.
Warner Brothers Records Carlos Carrasquillo Strategic Business Proposal
METRICS INTRO VIDEOThis slide introduces the
following strategy implementation and evaluation
techniques and processes
Three Year Implementation
• Year One • Division Standup • Initial A&R Scouting • Signing 10 Artists
!• Year Two
• Recording Agreements • Album Promo • Albums Released • Recouping Begins
!• Year Three
• Divisional Growth • New Artists Signed • Cyclical Process Started
IMPLEMENTATION VIDEOThis slide includes a
breakdown of the three year implementation strategy
Three Year Evaluation
• Year One • Sign 10 Profitable Artists • Allocation/Assignment of A&R
!• Year Two
• Recording Contracts Signed • Recouping Analysis Conducted !
• Year Three • Profits Generated • Divisional Growth Measured
EVALUATION VIDEOThis slide includes a
breakdown of the three year implementation strategy
Warner Brothers Records Strategic Business Proposal
CLOSING VIDEO HEREThis slide is the
conclusion of the presentation