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Making a meaningful difference in people’s lives

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NOMINATION FORM

�Award Categories (Please tick one category)

� Employability

� Capacity building and financial literacy

� Housing

�Livelihood promotion

� SME enablement

� Access to banking and financial services

� Micro-credit, micro-savings, micro-insurance, micro-investments and pensions

� Community based Organisations and SHG initiatives

� Priority sector

� Payments

� Cooperatives

� Gender empowerment

� Minorities empowerment

� Business or ICT based Innovation

�Corporate Social Responsibility

Jury’s Choice Awards

o Lifetime Achievement

o Person of the Year

o Banking

o Markets

o Cooperatives

o Insurance

o Grassroots

o Remittances

o State of the Year

The Awards would recognize both individuals as well as institutions.

As a part of the process, an Awards Committee is constituted, which comprises of senior

professionals from BFSI, academia, government, industry and other stakeholders. Initial screening of

the project is carried out on the basis of the information sought in the prescribed format. Additional

information, if required, would be sought and may be supplemented with Skoch’s own research or

the knowledge base of the Awards Committee. The Awards Committee then deliberates and decides

on the awardees. The committee may also nominate projects that they feel should be in the

consideration set.

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Award applied by (Please tick category):

�Bank (PSU Bank/ Private Sector Bank/ MNC Bank/ Cooperative Bank/ RRBs)

Business Correspondent MFI/NBFC

Central Government State Government

Civil Society Individual

Mutual Funds Pensions Fund

Financial Institution Insurance (PSU Insurance/ Private Sector

Insurance)

Regulator Industry

Corporate Sector Exchange

Others

Part 1: Introductory Information

Project Name:

1. Medical & Health Services for local community (special emphasis on Sickle Cell Project) by Bhilai Steel Plant, SAIL

2. GyanJyoti Yojna for Birhore Tribe by Bokaro Steel Plant, SAIL

Institute/Organisation: SAIL-BSP & SAIL - BSL

Award Category Applied for: PSU

Address: SAIL, Ispat Bhawan, Lodhi Road, New Delhi- -110003

City: New Delhi PIN:110003 State:Delhi

Country: INdia

Telephone: 011-24300333 Email:[email protected]

Project Commencement Date: Project

Completion Date:

Details of the Respondent

Name: Ashok Kumar

Job Title : AGM (CSR)

Telephone: 011-24300333 Email:[email protected]

Address: SAIL, Ispat Bhawan-3rd Floor, Lodhi Road New Delhi-110003

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Project 1 Medical & Health Services for local community (special emphasis on Sickle Cell Project) by Bhilai Steel Plant, SAIL

1. Brief overview of the project:

Bhilai Steel Plant in line with the company’s objective of sharing its prosperity with the society it is situated has been undertaking various developmental activities aimed at bringing the rural folk closer to the Gigantic Industrial Complex. The process started way back in 1963 through the establishment of a Community Development Department and Peripheral Wing under the Town Services Department. Initially the community development programmes like education, literacy campaigns, health care, cultural activities etc. were confined to the labour camps adjoining the works area and a few nearby villages. Subsequently in 70’s, 31 villages in a radius of 8 KM’s of the plan, were taken up for the developmental activities. In 80’s, it was decided to extend the scope of activities to an area of 16 KM’s radius, covering 136 villages around the plant and seek the advice of the local representatives on the activities to be carried out. After formation of separate Corporate Social Responsibility Cell in latter half of 2006 Bhilai Steel Plant has decided to develop twenty one peripheral villages as Model Steel Villages. In these MSV’s, BSP is organizing Medical Camps regularly for last 5 years. In 21 MSV’s 21 Medical Camps is organized per month (i.e. one camp in one village per month). Besides this eye camps is also organized in each MSV once a year.

Polio Surgical camp: In association with Narayan Sewa Sansthan Udaipur, Rajasthan, a, polio surgical camp was organized during March 2010 at Bhilai & patients identified for polio surgery. 63 identified patients were sent to M/s Narayan Sewa Sansthan (trust) Udaipur in 5 groups, out of which 52 patients have undergone “Polio Surgical Operation” during July – September ’10. Post operative follow up of patients is being done. 22 Tricycles and 12 Wheel Chairs distributed to the beneficiaries.

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Sickle – Cell

Normally the shape of the hemoglobin (HbA) present in our blood is of sphere shape, which is a carrier of Oxygen. But in some cases, the shape of this hemoglobin is a sickle shape which may lead to a disease is called sickle cell. Sickle – Cell screening of all the BSP schoolchildren was undertaken under the CSR Scheme. The programme started – off in August 2007 and by March 2009 screening of all the School Children completed. Sickle – Cell screening by solubility test methods was done. Technical support and requisite training was offered by the Medical and Health Services through the Pathology section. After the evaluation, for those children who are found to have sickle cell positive, their family members were also tested for sickle cell at sector-9 Hospital. Later on depending upon the results of the family member, necessary counseling is being done. b. Objectives of the case study:

1. To contribute in achieving Millennium Development Goals. 2. Blindness control

3. To contribute in eradicating “Sickle Cell” disease. 4. Polio eradication by surgical operation The above objectives is achieved by conducting

i) One Medical Camp in each MSV per month. ii) One Eye Camp in each MSV’s per year. iii) Identifying Sickle Cell patients and necessary counseling. iv) A diagnostic camp on polio surgical operation followed by

operation at Udaipur.

2. What were the challenges being faced before deployment or what specific

problem was sought to be addressed?

Responsible to the needs of the community:

India lives in villages. Even today in India, majority of population lives in villages.

In spite of rapid growth in previous decades, rural India still requires lot of development in the form of basic facilities keeping, this in mind, Bhilai Steel Plant has been working in peripheral villages for carrying out various Developmental activities. Development of Model Steel Villages is one such project through which comprehensive development of villages has been started according to the needs of these villagers. Challenges: Initially for organizing such health camps coordination was a problem. Secondly the no. of patients attending medical camp was very less. Gradually we tide over the problem by printing the pamphlets and distributing them to MSVs and

Making a meaningful difference in people’s lives

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its neighboring villages one week in advance. Propaganda was also done through Munadi by villagers. Because of the above the patients attending the camp has increased. In case of Rowghat camps there was a request to refer the critical cases to Sector -9 Hospital so that they will get better treatment which was started letter on. Needs arrived because of: a) Poor medical & Health services in peripheral villages. b) Poor facilities for cataract surgery in peripheral villages. c) Commonly prevalent “Sickle Cell” disease in Chhattisgarh. d) Data available with state government. 3. Description of solution designed / implemented. Process of implementation:

� Identification of villages: - Those peripheral villages where not much community development programmes initiated in the past were given priority. 21 villages Piparchhedi, Khapri (Siloda), Kachandur, Bodegaon, Pahandoor, Mahkakala, Boorigarica , Doomerdih & Pauwara, Deobaloda, Anda, Machandur, Konari, Janjagiri, Dhaba, Katro, Patora, Changori, Chetua are identified to develop as Model Steel Villages where these schemes started.

� Identification of place to conduct camp :

In all MSV’s either the health centre is build by CSR department or is provided by State government. In these health centre health camp / eye camp is organized.

� Schedule: A monthly schedule is prepared in which date wise name of MSV

& name of doctors is decided and approved by Dir I/c (M&HS).

� Transportation: One vehicle is exclusively provided by CSR department for

Regular Medical Camps / eye camps. In which Doctors and Para medical

staff proceed along with medicines to meet the needs of the villagers.

Average 2 Eye camps are held in a month which is clubbed along with Medical Camp. In these days along with regular doctor one eye specialist also visit the MSV

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for the treatment of patients ailing with Eye Defects. The patients identified ailing from Cataract are admitted in Sector -1 Hospital by BSP transport and intra ocular lens transplantation are being done free of cost and post operation assistance, free medicines, free diet, to and fro transportation etc. are also given to the patients undergoing surgery. 4. What benefits have been derived post implementation?

By regularly conducting the Medical and Eye Camps, all the persons were benefited and the eye camps dates circulated to MSV & nearby village through pamphlets. So that all who are ailing from eye problems can take advantage of the camp. Regular interaction with Gram Sarpanch / Secretary done before camp so that they are very well informed about camp dates. The impact of both camp can be seen through table provided below. a) Details of Regular Medical Camps in MSV

Year No. of Camps No. of Male

beneficiaries

No. of Female

beneficiaries

Child Total

2008-09 197 3097 3506 2323 8926

2009-10 240 4410 4364 2803 11577

2010-11 182 3192 3397 3806 10395

2011-12 244 4232 4235 4218 12593

b) Details of Regular Eye Camps in MSV

Year No. of Camps Registration Identified Cataract Operations done

2008-09 12 636 191 80

2009-10 21 608 148 48

2010-11 18 337 80 38

2011-12 21 304 56 25

c) Sickle – cell Project Sickle cell school children screening (By Solubility test)

Sr. Year No. of school

children

(+) Positive

cases

Cumulative

screening

Cumulative (+ )

Positive

1 2007-08 2534 28 2534 28

2 2008-09 19735 1093 22269 1121

3 2009-10 837 52 23106 1173

4 2010-11 774 51 23880 1224

5 2011-12 00 00 23880 1224

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Family member’s screening of (+) positive case (By HPLC)

Sr Year No. of Family No. of

Members

Disease

SS /SF

Carrier

AS

Cumulative

HPLC of family

1 2009-10 176 666 22 343 377

2 2010-11 240 951 20 95 616

3 2011-12 183 631 - - 799

Sickle cell of New born baby screening (By HPLC)

Sr. Year New born

baby

(+ ) Positive

cases

Communicative

of new born

Cumulative

(+) Positive

1 2009-10 956 55 956 55

2 2010-11 41 5 997 60

3 2011-12 516 - 1516 60

Counseling

Sickle – cell Project Report Sickle Cell screening was undertaken under the CSR Scheme. The program started-off in August 2007 by screening the school children. Sickle cell screening by solubility test methods was done. Subsequently, Technical staff was recruited to conduct these tests at various schools by Management under the CSR scheme. Technical support and requisite training was offered by the Medical and Health services through the Pathology.

Meanwhile procurement of the equipments and the consumables were initiated. Indents were raised for procuring the Hb Variant Testing System.(BIORAD) and the Coulter Hematology Cell Counter under the CSR budget along with the consumables. The Hb Variant Testing System was installed in Dec 2007 by the Company Engineer. Subsequently there were two sessions conducted by the application specialists deputed by the company to train the Pathologist and the Technical Staffs The instruments performance was monitored and compared with the Hb electrophoresis method and the final commissioning of the Equipment was done in April 2008. Further evaluation and screening – positive school children and their families were undertaken in the Department of Pathology from July 2008 by the

Sr. Year No. of counseling done

1 2010-11 70

2 2011-12 136

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HPLC system. Patients who were referred to the department by the Clinicians of JLNHRC for Sickle Cell status were also included under the evaluation. After the evaluation the family members were counseled about the test results. Their doubts were clarified and if needed repeat tests were done to clear their apprehensions. Data of the screening test results and their evaluation is attached for reference. Sickle cell project: a. Screening of school children will continue as before.

b. All new born in BSP Hospital (Main Hospital) to be screened at birth.

c. Those who show Hb’S’ band to be put on penicillin prophylaxis till their

diagnosis is confirmed at 6 months (whether they are sickle cell trait – least problematic or are homozygous having major problems.)

The total numbers of deliveries about 3500/year. Therefore 350 babies will require penicillin prophylaxis (at the rate of 1% possibility of having homozygous state). d. Special immunization of homozygous sicklers enclosed. (Annexure -1).

e. Once a year growth assessment will be done by pediatricians free of cost.

f. Blood transfusion – On line data entry of positive cases requiring blood

transfusion, these patients will be provided a card for data entry.

g. Ferreting estimation in frequently transfused patients.

5. What are the key learnings?

The scheme of medical camps / special camps can be successful only when they are sustainable in long terms. Other stakeholders will loose confidence on the system.

Hence Steps taken to ensure the sustainability of the programme, for the following: • Involvement of local community

• Buy-in by stakeholders

• Independent financial viability

• Long-term vision for the programme

Since it is an ongoing project, the involvement of local community will gradually increase with the time.

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The initiative has been appreciated by various stake holders viz Government, Employees, Customers and the society at large. This has helped enhancing the reputation and the goodwill of the company. As mentioned earlier, annual budget is allocated for community development activities. The project will be supported through the same. The beneficiary of the project i.e. the villagers will definitely be our ambassadors in the country and abroad. The Project is such that they can by replicated in all the villages as per the willingness of villagers. Other Public Sector Units, Organizations, can replicate the project. Initial raw materials and finances can be provided by the facilitating organization in partnership with local bodies/beneficiaries.

6. Benefits – please compare the pre-deployment and post-deployment scenario,

and explain how the solution deployed has helped

As shown in the previous tables villages are getting benefitted in the medical camps and the no. of patients attending the camp has also increased, the no. of IOL operations have also decreased showing that there is a decrease in patients suffering from Eye problems. Counseling of Sickle –Cell is being done regularly because of which there are chances for reducing these desise in Chhattisgarh. Referred cases were treated in Sector -9 Hospital and Eye operation performed in Sector-1 Hospital. The feedback given by the beneficiary as helpful to build the image of BSP in CSR activities. Now people are so much aware about the entire programme of medical camp that any non compliance is immediately brought to the notice of top management. Which is clearly a index of measurement of our performance.

7. Short CV(s) of producer(s)

Name : R. K. Gopal Organization : Bhilai Steel Plant (SAIL) Designation : Dy. Gen Mgr. (CSR) Qualification : a. BE (Mech) Hons. b. Diploma in Management from AIMA, New Delhi. Experience:

a) More than two decades of experience in Mech. Maintenance of the equipments in different departments such as CO&CCD , BF , SMS –I and II ,Mills etc.

b) 3 years experience in CSR of BSP as HOD. DOB : 18.09.1956.

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8. How is this initiative different (and more deserving) from similar projects

undertaken by your peers in similar areas?

a. In the field of medical activities, BSP does regular Medical camps in 21 MSVs for

last 5 years. The special thing is that the patients identified for Eye operations are

brought and given free IOL surgery at Sector -1 Hospital followed by regular

post medical check ups and medicines. Free transportation provided to patients

and attendant. Lodging and boarding arranged for both till the operation over.

b. Normally in case of polio camps only appliances such as try cycle, wheel chair,

crèches were provided. But in our case we have taken the patients to M/s

Narayan Sewa Sansthan, Udaipur for surgical operation along with the attendant

for multiple operations free of cost. Out departmental executives escorted the

team in batches and about 53 surgical operations were done successfully.

c. In sickle cell after identification family members counseling done to ensure

whither sickle cell is a dieses or a carrier. In case of diseased sickle cell counseling

was done on regular basis and necessary education imparted with respect to

marriage.

The above three initiatives differentiate us from other peers. In case of Rowghat

camps patients are referred to sector -9 hospital for further treatment.

9. In case your project is selected for certificate of merit/award, who in your

organisation will recieve it?

The awards in our organisation are normally received by the head of the

organisation. So, if our projects are selected for certificate of merit/award, they will

be received by SAIL Chairman / CEO - Bhilai Steel Plant / CEO - Bokao Steel plant

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Project 2

GyanJyoti Yojna for Birhore Tribe by Bokaro Steel Plant, SAIL

1. Brief Overview of the project:

Who would have ever thought that a group of children from the primitive Birhor tribe from Jharkhand, hailing mostly from the remote & naxal-affected areas of the state, could find their way to class rooms and acquire quality education? Once again, Bokaro Steel Plant realized this need of emancipating these children from a life of obscurity & hopelessness and equip them with the recipe for a better future. In collaboration with the Welfare Departmant of the Govt of Jharkhand, BSL under its CSR initiative decided to adopt children from the primitive Birhor tribe with the objective of imparting free education to them. A scheme by the name “GyanJyotiYojana” was tailor made for these children. At this juncture brief information about Birhor Tribe would throw more light on why the project was taken up. Government of India has identified 75 tribes across the country as primitive tribes. Among them, Birhor is one of the primitive tribe groups who trace their origin in Jharkhand and reside for ages in different parts of the state. Birhor in Jharkhand belong to the Proto-Australoid stock; linguistically, they originate from the Austro-Asiatic group. The word "Birhor" is derived by combining two Mundari terms: "Bir" means forest while "hor" means man. Thus Birhor means ‘forest man’ or ‘people living in the forest. It is interesting to note that the Birhor tribe of Jharkhand consider themselves as the descendants of the Sun.The Birhor settlement is known as Tanda which consists of at least half a dozen huts. Due to stark poverty, illiteracy and lack of socio – political awareness among Birhor people, they are not aware of their rights and feel secluded and forced to live in pathetic

conditions. Besides poverty, illiteracy, malnutrition, absence of safe drinking water and sanitary living conditions, poor maternal and child health services and ineffective coverage of national health and nutritional services, one of the predominant reasons behind the backwardness of tribal economiesare illiteracy. To remove the darkness from their life and to bring them into the mainstream of life, Bokaro Steel Plant under its Corporate Social Responsibility is running a project named “GyanJyotiYojana”. A brief description of the project is mentioned below: “Bokaro management makes sure that the tribal community does not go uncared for; under its GyanJyoti Yojna scheme. Bokaro Steel makes sure that the children of the primitive Birhor tribe are provided with the basic necessities of life. 15 children of the Birhor tribe, a community on the verge of extinction, were adopted by Bokaro Steel under its CSR initiative in the year 2001. Under this scheme arrangements are made for free Boarding, lodging, along with Educational facilities. 6 Birhor boys were the first to pass the Matriculation from their community in 2010.and subsequently 4 of them in 2011. The year 2012 saw 4 more Birhor students scripting their success story by passing the 12th board. A fresh batch of 15 Birhor students has joined and is all set to begin their life in their new

Making a meaningful difference in people’s lives

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surroundings. They are being provided with nourishing and wholesome food, accommodation in the trainees’ hostel, Clothing, free medical treatment along with facilities for sports and cultural activities. BSL is committed to provide a conducive atmosphere that would help them increase their worth in the society and give back to the community their learning experience.”

2. What were the challenges being faced before deployment or what problem was sought to be addressed:

i. Naxal infested area: Since inception, one of the burning problems which have

been associated with Jharkhand is “Naxalism”. In the naxal affected area,

development work is difficult to be initiated and implemented. However,

Govts, Development agencies and NGOs etc are working toward it. Gomia

block in Bokaro district in the region habituated by the Birhor tribes and the

area is highly affected by the menace of naxalism. It is worth mentioning that

Birhor kids have been adopted from this area and are being given overall

training so that they can join the mainstream and not fall into the vicious

cycle of poverty, ignorance and naxalism. The naxal problem in some villages

is so acute that people fear to go in the area even in broad day light. Because

of this fear psychosis, picking up kids convincing their parents to send them

to Bokaro had been a difficult task.

ii. Commutation problem- One of the major problems faced during the pre-

implementation stage of the project was commutation. Birhor tribe basically

dwells in forest. They build their habitat i.etandas in remotest of the remote

place due to their shy nature. To reach their tandas, one has to climb up

mountains and hills. During summer vacation or on holidays, to bring back

kids from these places to hostel had also been a tedious task.

Making a meaningful difference in people’s lives

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iii. Communication problem- Initially these kids didn’t know any other language than their mother tongue i.e Birhor. Passing on any instruction to

these kids was also a problem.

iv. Retention problem: Due to tender age and nostalgia, few kids attempted to

flew away from the hostel.

v. Child Marriage: Child marriage is prevalent in Birhor community. Due to

this reason, many parents were not interested in sending their kids to Bokaro

who were selected under GyanJyotiYojana. Most of the kids by that time

were married and their spouses with their parents. More children mean

more helping hands. Instead of sending these kids to school, earning two

square of meal was more appealing for this community.

3. Description of solution designed/ implemented.

For breaking the language barrier, help of a middle man who used to talk

with parents of Birhor kids in their own language i.e Birhor language was

taken. A full time care taker was appointed.

4. What benefits have been derived post implementation

i. In the year 2010, 6 students passed matriculation examination and 4

others passed the exam in 2011. In fact, this group of Birhor children went

on to become the first among their community for having acquired

education upto Matriculation level

ii. In the year (2012), 4 Birhor students passed their Class XII examination

iii. First from their community who will get Govt. jobs with the help of

Welfare Deptt, Government of Jharkhand.

iv. Role Model for their community: Now they have emerged as role model

and their opinion is sought after in community matter.

v. Overall personality development: These boys have natural flair for tribal

painting, tribal dance, Archery and football.

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vi. Sound Physical health- Arrangement of proper treatment at BGH and

balanced nutritional diet is the reason behind their sound physical health.

5. What are the key leanings?

“If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people”. If you have to bring any backward community tribes into the mainstream, provide them education. Education is the main tool because every generation wants that their next generation should be better equipped with to face the challenges of life. If we aim at securing the future, the people also readily open up and are ready to adopt the good things of the modern life. There is no dearth of talent among these children and if nurtured and proper training is given, they may get highly successful in their chosen endeavour (Archery, football, Painting, technology etc).

6. Benefits- please compare the pre deployment and post deployment scenario and explain how the solution deployed has helped.

i. In the year 2010, 6 students passed matriculation examination and 4

others passed the exam in 2011. In fact, this group of Birhor children went

on to become the first among their community for having acquired

education upto Matriculation level

ii. In the year (2012), 4 Birhor students passed their Class XII examination

iii. First from their community who will get Govt. jobs with the help of

Welfare Deptt, Government of Jharkhand.

iv. Inspiring more kids from their community to get associated with this

scheme. In the year 2012, we have adopted a fresh batch of Birhor

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comprised of 15 birhor kids. And this time it was effortless. Parents of

these kids were enough motivated to send them to school.

7. Short CV of Producer

Bokaro Steel Plant has never forgotten the root from where the giant industry has taken today’s gigantic shape. It discharges its social obligation by contributing to the welfare of its customers, employees, suppliers and the community at large. Bokaro Steel is striving to take the glow and warmth of its furnaces to people living at the periphery of this thriving steel city. All villages and residential settlements within a radius of 20 kilometres are covered under the peripheral development programmes that benefit around 3 lakh people. BSL under its CSR has invested several tangible and intangible efforts since its inception for the socio- economic development of peripheral region. To carry out the CSR activities of BSL, a separate CSR Cell has been established in the year 2006. Previously the developmental work was done under Peripheral Development Deptt in nearby villagesThe CSR activities of BSL address a gamut of issues such as Health and medical welfare, upliftment of Education, access to water, infrastructure development, support to differently abled children, women's empowerment, sustainable development and livelihood generation, promotion of rural sports, conservation of Art & Culture etc. BSL has contributed immensely to the holistic development of its periphery.

8. How is this initiative different from similar projects undertaken by your peers in similar areas?

GyanJyotiYojanaisfirst projectof its kind which aims at providing education

(now a fundamental right) and overall development for the children of Birhor

community which is at the verge of extinction.

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In the year 2001, when it was started with the adoption of 15 birhor boys, no

other organisation was running similar kind of project.

9. In case your project is selected for certificate of merit/ award, who in your organisation will receive it?

The awards in our organisation are normally received by the head of the

organisation. So, if our projects are selected for certificate of merit/award,

they will be received by SAIL Chairman / CEO - Bokao Steel plant

_ ** _ ** _ ** _ ** _ ** _ ** _