project ppt.ppt

7/29/2019 project ppt.ppt

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Presented by,

Shreyas Parmar

(097020592026)

Nirav Shah

(097020592048)

Kanan Rane

(097020592050)


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RETAIL STORESININDIA

The Indian retail industry is divided into organized andunorganized sectors.

Organized retailing refers to trading activitiesundertaken by licensed retailers, that is, those who are

registered for sales tax, income tax, etc.These include the corporate-backed hypermarkets andretail chains, and also the privately owned large retailbusinesses.

Unorganized retailing, on the other hand, refers to the

traditional formats of low-cost retailing.For example, the local kirana shops, owner mannedgeneral stores,paan /beedishops, convenience stores,hand cart and pavement vendors, etc.


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PRIVATELABELING

A private label is characterized by a product

produced, improved, processed, packed or

distributed exclusively by the organization that has

the brand control (AC Nielson,2002).

Retailer private labels are often also referred as

owned labels, store brands, or distributer-owned

brands.


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IMPULSE BUYING

An impulse purchase orimpulse buy is an

unplanned decision to buy a product or service,

made just before a purchase

A shopper in a supermarket might not specifically

be shopping for confectionary.

However, candy, gum, mints and chocolate are

prominently displayed at the checkout aisles to

trigger impulse buyers to buy what they might not

have otherwise considered.
http://en.wikipedia.org/wiki/Candyhttp://en.wikipedia.org/wiki/Chewing_gumhttp://en.wikipedia.org/wiki/Mints_%28candy%29http://en.wikipedia.org/wiki/Chocolatehttp://en.wikipedia.org/wiki/Chocolatehttp://en.wikipedia.org/wiki/Mints_%28candy%29http://en.wikipedia.org/wiki/Chewing_gumhttp://en.wikipedia.org/wiki/Candy


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OBJECTIVES OFTHESTUDY

To study the factors influencing respondents to preferorganized retail stores.

To study the preference level of products to bepurchased by respondents from organized retail stores.

To study impulse buying behavior of the respondents inorganized retail stores.

To study the buying behavior of respondents towardsprivate labeled products of organized retail stores.

To know the satisfaction level of respondents towardsprivate labeled brands.


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RESEARCH METHODOLOGY

Research Design:- Descriptive Research

Sources of data:-

Primary sources : Information by respondents of

organized retail stores.

Secondary sources : Secondary data was collectedfrom the internet, journals, magazines, articles and

previous project reports.


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RESEARCH METHODOLOGY

Data Collection Method:-

Structured questionnaire.

Population:- The population of the entire research is

respondents of the organized retail stores in

V.v.nagar & Anand, and Baroda cities.

Sampling Method:- Convenience sampling

Sample Size :- 200 (100 From each city)


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DATA ANALYSIS AND

INTERPRETATION


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(1) Gender wise

Distribution of Respondents:

(2) Age wise


(3) Occupation wise


(4) Income wise



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CATEGORY TOTAL PERCENTAGEFREQUENTLY 40 20FORTNIGHTLY 24 12WEEKLY 50 25MONTHLY 86 43

Q-1: How frequently do you visit the retail stores?


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CATEGORY TOTAL PERCENTAGEShopping 166 83Price 85 42.5Entertainment 51 25.5Time pass 58 29

Q-2 : Choose from the following for which you visit the retail stores?


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CATEGORY TOTAL PERCENTAGEAmbience 83 41.5One stop 144 72Staff courtesy 22 11Extra service 15 7.5Product variety 109 54.5Price 85 42.5New product 78 39

Q-3 : What are the factors which influence you to visit the retail stores?


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CATEGORY HIGHLY PREFERED PREFERED NOT PREFEREDGrocery 32 47 21Electrics 5.5 26 68Packaged foods 46 42 12Snacks & biscuits 62 29.5 8Cosmetics 15 42.5 42.5Clothing 16.5 49.5 34Health care 9.5 39 51.5Handlooms 3.5 28 68.5Vegetables/Fruits 4 32 64Jewellery 2 15 83Sports/Toys 7 34 59Stationary 9 31 60

Q-5 : Show your preference level from purchasing the following product

category from the retail stores.(Data in percentage)


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Q-6 : Does advertisement influence you to visit the retail store?

ADVERTISEMENT TOTAL PERCENTAGEEVERYTIME 25 12.5SOMETIME 111 55.5NEVER 64 32


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Q-7 : Do you purchase the product which you have not

planned before visiting the retail stores?

UNPLANNED TOTAL PERCENTAGEEVERYTIME 51 25.5SOMETIME 125 62.5NEVER 23 11.5


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Q-8 : Choose from the product category which you find cheaper in

the retail stores.

CATEGORY TOTAL PERCENTAGEGrocery 108 54Electrics 6 3Packaged foods 56 28Snacks & biscuits 149 74.5Cosmetics 15 7.5Clothing 43 21.5Health care 1 0.5Handlooms 3 1.5Vegetables/Fruits 12 6Jewellery

0

0

Sports/Toys 3 1.5Stationary 3 1.5


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PRIVATE BRAND TOTAL PERCENTAGEEVERYTIME 5 2.5SOMETIME 72 36NEVER 123 61.5

Q-9 : Do you buy the products which are sold at retail store under their own

brand?


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CATEGORY TOTAL PERCENTAGEGrocery 44 22Electrics 6 3Packaged foods 28 14Snacks & biscuits 24 12Cosmetics 7 3.5Clothing 19 9.5Health care 1 0.5Handlooms 3 1.5Vegetables/Fruits 6 3Jewellery 3 1.5Sports/Toys 3 1.5Stationary 8 4

Q-10 : From the following give preference to the product categories you purchase

under the name of retail stores.


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SATISFACTION LEVEL TOTAL PERCENTAGEHIGHLY SATISFIED 3 1.5SATISFIED 56 28NEUTRAL 17 8.5DISSATISFIED 1 0.5HIGHLY DISSATISFIED 0 0

Q-11 : Choose satisfaction level for the retail stores own labeled products.


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CROSSTABULATIONAND

CHI-SQUARETEST


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Age * Private Brand Cross tabulation

private brandTotalNever sometimes&every time

Age below 26 51 42 9326-35 29 14 4336-45 25 12 37above 45 18 9 27

Total123

77

200

Chi-Square Test

Value Df Asymp. Sig.(2-sided)Pearson Chi-Square 3.264(a) 3 0.353Likelihood

Ratio 3.266 3 0.352

No. of ValidCases 200a. 0 cells (.0%) have expected count less than 5. The minimumexpected count is 10.40.

Conclusion:There is no association between the age of the respondents and his/her preference

for purchasing private labeled products.

Ho : There is no association between the age of the respondents and

his/her preference for purchasing private labeled products

Hypothesis:


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Gender * Private Brand Cross tabulationprivate brand

TotalNeverSometimes &

every timeGender Male 67 40 107

Female 56 37 93Total 123 77 200Chi-Square Tests

Value dfAsymp. Sig. (2-

sided)Exact Sig. (2-

sided)Exact Sig. (1-

sided)Pearson Chi-Square .121(b) 1 0.728Continuity Correction(a) 0.041 1 0.840Likelihood Ratio 0.121 1 0.728Fisher's Exact Test 0.772 0.420N of Valid Cases 200a. Computed only for a 2x2 tableb. 0 cells (.0%) have expected count less than 5. The minimum expected count is 35.81.

Conclusion:

There no is association between the gender of the respondents and his/herpreference for purchasing private labeled products.

Hypothesis:

Ho : There is no association between the gender of the respondents and

his/her preference for purchasing private labeled products


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Occupation * Private Brand Cross tabulationprivate brand

TotalNeversometimes

&every timeOccupation Student 36 36 72

housewife 18 15 33service 53 16 69business 12 8 20others 4 2 6

Total 123 77 200Chi-Square Tests

Value Df Asymp. Sig. (2-sided)Pearson Chi-Square 11.614(a) 4 0.020Likelihood Ratio 12.004 4 0.017No. of Valid Cases 200a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.31.

Conclusion:There is association between the occupation of the respondents and his/her

preference for purchasing private labeled products.

Ho : There is no association between the occupation of the respondents

and his/her preference for purchasing private labeled products

Hypothesis:


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private brandTotalNever

sometimes

&everytimeIncome 0-2 lacs 48 30 78

2-3 lacs 31 15 463-4 lacs 18 18 36above 4

lacs 26 14 40Total 123 77 200Chi-Square Tests

Value df Asymp. Sig. (2-sided)Pearson Chi-Square

2.892(a)

3

0.409

Likelihood Ratio 2.855 3 0.414No. of Valid Cases 200a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 13.86.

Conclusion:

There is no association between the income of the respondents and his/her

preference for purchasing private labeled products.

Income* Private Brand Cross tabulation

Hypothesis:

Ho : There is no association between the income of the respondents

and his/her preference for purchasing private labeled products


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FACTORANALYSISFORINTEGRATINGPRODUCTCATEGORIES


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KMO and Bartlett's TestKaiser-Meyer-Olkin Measure of Sampling Adequacy.

0.671

Bartlett's Test of Sphericity Approx. Chi-Square357.629

Df66

Sig.0.000


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Total Variance Explained

Compo

nent

Initial EigenvaluesExtraction Sums of Squared

LoadingsRotation Sums of Squared

Loadings

Total% of

VarianceCumulative

% Total% of

VarianceCumulativ

e % Total% of

VarianceCumulativ

e %1

2.709 22.572 22.572 2.709 22.572 22.572 2.113 17.611 17.611

21.666 13.883 36.45

5 1.666 13.883 36.455 1.694 14.118 31.7293

1.239 10.322 46.777 1.239 10.322 46.777 1.643 13.695 45.424

41.199 9.990 56.76

8 1.199 9.990 56.768 1.361 11.344 56.7685

0.928 7.735 64.502

60.827 6.894 71.39

67

0.773 6.443 77.839

8 0.660 5.502 83.342

90.595 4.957 88.29

810

0.514 4.281 92.579

110.496 4.136 96.71

512

0.394 3.285100.0

00Extraction Method: Principal Component Analysis.


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Rotated Component Matrix(a)

Component1 2 3 4Grocery -0.330 0.116 0.041 0.591

Electrics 0.378 0.111 -0.193 0.566Packaged food -0.064 0.043 0.815 0.078Snacks & Biscuits -0.037 -0.057 0.801 0.075Cosmetics 0.379 0.274 0.459 -0.142Clothing 0.097 0.734 0.070 -0.003Health care 0.003 0.788 0.038 0.012Handloo0s 0.288 0.581 -0.087 0.256Vegetables/ Fruits 0.201 -0.031 0.218 0.720Jewellery 0.651 0.247 0.142 0.233Sports/ Toys 0.766 0.168 -0.080 -0.096Stationary 0.755 -0.029 -0.026 0.108Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 5 iterations.


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Naming the factors:

1. Complementary ItemsIt includes 3 variables that are:- Jewellery, Sports/toys, Stationary.

2. Household ProductsIt includes 3 variables that are:-Clothing, Healthcare &Handloom.

3. Foods & SnacksIt includes 2 variables that are:- Packaged food, Snacks and biscuits.

4. Basic GoodsIt includes 3 variables that are:- Grocery, Electronics, Vegetables


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LIMITATIONOFTHE STUDY

Respondents may give biased answers for the

required data.

Some respondents had also not given their

personal details so it is not possible to get other

data from those if needed.

Samples are suspected by the researcher, so it is

as per convenience and suspecting skill of us.


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Majority of respondents are influenced by one stop

shopping facility, to visit organized retail stores. On the

other hand staff courtesy and extra services do not

influence much to customers.

Most of the respondents preferred more to buy snakes

and biscuits, packaged foods and grocery items from

organized retail stores.

There is no strong influence of Advertisements byorganized retail stores on customers.

Majority of respondents do impulse buying, when they

visit retail stores but not every time.

FINDINGS


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Majority of respondents do not prefer to buy private labeled

products, as the data indicates 61.5% of the respondents said

Never for the preference towards private labeled products.

Majority of respondents (Who buys private labeled products)

buy Grocery items under private labeled brand.

Majority of private labeled product users are satisfied

Respondents find Snakes and biscuits as the cheapest

products then other products in organized retail stores.

There is no influence of Age, Gender and Income of the

respondents on his/her preference for purchasing private labeled

products.

There is an influence of Occupation of the respondents on his/herpreference for purchasing private labeled products.

Through Factor Analysis among 12 variables 11 variables can be

clubbed into 4 factors.


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People prefer to purchase day to day products from organized retail

retail stores.

One stops shopping is the highly influencing factor to the customers of

organized retailing stores, for doing shopping from those stores.

There is less influence of advertisements on customers.

.

Majority of the respondents are doing impulse buying.

People prefer to purchase private labeled products.

CONCLUSION


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