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PRESENTATION ON AIRTELBYPRITHVIRANJITHVELAVAN RAGUNATHPRASANNA KUMARMOHANA KRISHNAN
BHARTI GROUPFounded in 1976, by Sunil Bharti MittalBharti has grown from being a manufacturer of bicycle parts to one of the largest and most respected business groups in India.Entered telecom business in 1985Bharti started its telecom services business by launching mobile services in Delhi (India) in 1995.
COMPANIES OF BHARTI GROUPBharti AirtelBharti AXA General InsuranceBharti AXA Life InsuranceBharti Infratel LimitedBharti Realty LimitedBharti RetailBharti Softbank HoldingsBharti WalmartBeetel Teletech LimitedCentum Learning LimitedFieldFresh Foods Pvt. LtdJersey and GuernseyIndus Towers
INTRODUCTIONBharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services.
Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. Airtel is the world's fourth largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013.Airtel is the 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010.
VISION By 2015 airtel will be the most loved brand, enriching the lives of millions.
HISTORYBharti Tele-Ventures was incorporated on July 7, 1995 & received certificate for commencement of business on January 18, 1996.1995- Bharti Cellular launched cellular services as "AirTel" in Delhi.1996- Airtel launched cellular services in Himachal Pradesh.First Indian private fixed-line services launched in Indore in the Madhya Pradesh circle on June 4, 1998.
Won Techies Award for four consecutive years (1997-2000).On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India.Bharti Airtel Ltd on February 13, 2008 had announced that it has achieved the 60 million customer mark.Airtel digital TV direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in 2008.On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East Jammu & Kashmir for Rs.122.95 billion.Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for Rs.33.14 billion.
On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo.
Previous Logo Current Logo
On 24 January 2011, Airtel announced the launch of its 3G services in IndiaOn 14 March 2011, Bharti Airtel announced the launch of Airtel Broadband TVOn 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million.
OWNERSHIPSunil Bharti Mittal, born October 23, 1957 is an Indian businessman. He is the chairman and managing director of the Bharti group. The US$5 billion turnover company runs India's largest GSM-based mobile phone service. He is the son of the late Sat Paul (former MP) and Lalitha.He graduated in 1979 from Punjab University with a Bachelor of Economics and Political Science. His father died of cardiac arrest in 1992. The son of a politician, Sunil Mittal is from the town of Ludhiana in Punjab. He has built the Bharti group, along with two siblings and became India's largest mobile phone operator in just ten years.
CORPORATE STRUCTUREAirtel's initial corporate structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different in-charges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its corporate hierarchy. The transformed organisational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments.
Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.
OPERATING COUNTRIESThe Indian Subcontinent: Airtel, in IndiaAirtel Bangladesh, in BangladeshAirtel Sri Lanka, in Sri LankaAirtel Africa, which operates in 17 African countries: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
BUSINESS DIVISIONSMobile servicesTelemedia services (Fixed line and Broadband etc.,)Digital TV servicesAirtel business (Airtel live, Dongle etc.,)
MOBILE SERVICESAirtel operates in all telecom circles of India. Its network covering approximately 86.6% of the countrys population as of September 2012. Airtel is the largest operator in rural India with 83.82 million subscribers as of April 2013.Airtel provides mobile services through 2G, 3G, 4G, WIFI, Airtel Money, Smart drive etc.,
AIRTEL 3GOn 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Indian government Rs.122.95 billion (US$1.9billion) for spectrum in 13 circles, the most amount spent by an operator in that auction. Airtel won 3G licences in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir. Airtel also operates 3G services in Maharashtra & Goa and Kolkata circles through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India.
On 24 January 2011, Airtel launched 3G services in Bangalore, Karnataka its largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Tata Docomo and Reliance Communications.On 27 January 2011, Airtel launched 3G in Chennai and Coimbatore in Tamil Nadu.On 27 July 2011, 3G services were launched in Kerala's 3 largest cities - Kochi, Kozhikode and Thiruvananthapuram.Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012.
AIRTEL 4GAirtel paid Rs. 33.1436 billion (US$510million) for spectrum in 4 circles: Maharashtra, Karnataka, Punjab and Kolkata.On 10 April 2012, Airtel launched 4G services in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed by launches in Bangalore (7 May 2012), Pune (18 October 2012) and Chandigarh, Mohali and Panchkula (25 March 2013).Airtel had 20,000 4G subscribers as of March 2013.
AIRTEL WI-FIAirtel has plans to launch Wi-Fi services in India. It intends to start offering Wi-Fi services in Delhi NCR, Mumbai and Bangalore in initial phase. All plans will be on secure wireless broadband internet with unlimited usage and will be session or time based. Users can use the service by finding a hotspot, selecting 'airtel Wi-Fi Zone', activating the voucher and then login to start browsing.Airtel intends to partner with establishments to set up hotspots which will be termed Wi-Fi Hangout for an establishment owner and Wi-Fi Partner for the cafe and restaurant owners. Airtel Wi-Fi Partners can offer services at zero investments and can earn commission on every Wi-Fi session sold.
AIRTEL MONEYAirtel has started a new mCommerce platform called Airtel Money in collaboration with Infosys and Smart Trust. The platform was launched on 5 April 2012, at Infosys' headquarters in Bangalore. Using Airtel Money, users can transfer money, pay bills and perform other financial transactions directly on the mobile phone.
SMARTDRIVESmartDrive is navigation app exclusive to Airtel customers.The app features voice-based turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route.Airtel will offer navigation at Rs.10 per day or Rs.99 per month. Live traffic will be cost Rs.3 per day or Rs.49 per month.It was launched on 12 September 2012. At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai, Pune and Hyderabad.
TELEMEDIA SERVICESAirtel provides broadband internet access through DSL, fixed line telephone services, etc., Until 18 September 2004, Bharti provided fixed line telephony and broadband services under the Touchtel brand.As of September 2012, Airtel provides Telemedia services to 3.3 million customers in 87 cities. As on 30 November 2012, Airtel had 1.39 million br