Project on Product Development

& Reengineering

BGMEA Institute of Fashion & Technology(Innovating Excellence Through Education)105 S R Tower, Sector # 7, Uttara C/A Dhaka-1230 BangladeshTel: +88-02-8919987, Fax: +88-02-8919987

Prepared for..Morshed Mohiuddin Sr. Lecturer ofBUFT Dept. : Fashion Designing TechnologyDenim & Woven Division Cell Number : 01711372202E-mail:morshed.mohiuddin@stud.hn.de

Prepared by…Levi’s Group

Batch: 111Section: AMT_2

Dept.: AMT

LEVI’S GROUP MEMBERS DETAILS

Md. Jahid Iqbal ID: 111-045-0-45Designation : Designer

Md. Sayeed HosaainID: 111-065-0-45Designation: Leader & Product Developer

Nasim Ahmed ID: 111-051-0-45Designation : Merchandiser

Md. Anisul Islam SaadID: 111-059-0-45Designation: Marketing Executive

Md. Kawser DhalyID : 111-078-0-45Designation : Pattern & Sewing Developer

Md. Alal ChowdhuryID : 111-071-0-45Designation : Sourcing Manager

SL Activities Slide Number 01 Cover Page Design02 Information03 BAR Chart Planning04 Group Work Packages05 Total Individual Group Packages 06 Brand Logo Design & Inspiration07 Brand Mission & Vision08 Acknowledgement of Project 09 Project Summery10 Levi’s logo information & Early History 11 Importance of product development of RMG Sector12 Project Massage13 Latest trend report of fashion clothing 14 Inspiration Board15 Mode Board16 Hangtag information 17 Sourcing about our development product18 Design development sheet 19 Approval design sheet20 Specification sheet or design details21 Embellishment or surface ornamentation chart22 Measurement for sample or approval23 Pattern making & grading ,sewing24 Cost or designer worker sheet plan25 SMV calculation for final sample26 Raw materials submission for approval 27 Model photography for fit test analysis

PROJECT INDEX

Bar Chart

BAR CHART 1 & 2 Click Here

Sl Description of WP Responsible Person Deadline 1 Brand Name Selection Kawser 31.05.14 ok2 Brand Logo Design Jahid 31.05.14 ok 3 Inspiration of Levi’s Brand logo & Early History Jahid 31.05.14 ok 4 Brand Logo Develop Jahid 07.06.14 ok 5 Cover Page Sayeed 07.06.14 ok6 Information page Sayeed 07.06.14 7 Product Inspiration Sayeed 07.06.148 Index Saad 07.06.149 Bar Chart Kawser 14.06.1410 Project Summery Nasim 07.06.1411 Acknowledgement Nasim 07.06.1412 Importance of product development RMG sector Jahid 07.06.1413 Hang tag Information Alal 07.06.14 14 Work Packages Maintain Sayeed Not Fixed 15 Inspiration Board Sayeed 28.06.1416 Mode Board Sayeed 28.06.1417 Mission Nasim 28.06.1418 Vision Nasim 28.06.1419 Latest trend report for fashion clothing Saad 21.06.1420 Total individual WP count for final assembling maintain Sayeed Not Fixed21 Individual WP Setting Maintain Sayeed Not Fixed22 Power point presentation making & slide design Sayeed Not Fixed23 Sourcing about our development product Jahid,Saad,Alal,Nasim Not Fixed24 Design development sheet Saad Not Fixed25 Approval design sheet Saad Not Fixed26 Specification sheet or design details Jahid 23.81427 Embellishment of surface ornamentation chart Saad 11.09.1428 Measurement for final sample/approval Sayeed Not Fixed29 Pattern making & grading ,sewing Kawser Not Fixed30 Cost or Designer worker sheet plan Nasim 11.09.1431 SMV calculation for final sample Sayeed 11.09.1432 Model photography for fit test analysis Jahid 10.09.1433 Raw materials submission for approval Saad,Kawser 19.08.1434 Brand label Embroidery Alal 3.09.1435 Research paper setting and point review 2014 Sayeed 11.09.1436 Consumption of Shirt Nasim 11.09.1437 Project methodology Nasim 11.09.1438 Requisition Format Sayeed 11.09.14

Group Work Packages

TOTAL INDIVIDUAL WP COUNT FOR FINAL ASSEMBLING

SL# Team Members Number of individual WP Total

01 Sayeed 5,6,7,14,15,16,20,21,22,28,31,35,38 13

02 Jahid 2,3,4,12,32,26,23 7

03 Saad 8,19,23,24,25,27,33 7

04 Kawser 1,9,33,29, 4

05 Alal 13,23,34 3

06 Nasim 10,11,17,18,36,37,30,23 8

    Total IWP = 42

MISSION STATEMENT

 A mission statement articulates the purpose of the company, basically why it exists, what it does and for whom. It should serve as an ongoing guide that spells out what the company is all about. The mission should focus on the here and now.Here are some good mission statements that explain in clear and succinct words what the company does. eBay: ”At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.”Google: "Organize the world's information and make it universally accessible and useful."Walt Disney: "We create happiness by providing the finest in entertainment for people of all ages, everywhere."Amazon: "To build a place where people can come to find and discover anything they might want to buy online" http://www.linkedin.com/today/post/article/20130626044531-64875646-what-the-hell-is-wrong-with-mission-and-vision-statements http://www.linkedin.com

VISION STATEMENTA vision statement outlines the goals and aspirations for the future. It creates a mental picture of a specific medium-term target and should be as a source of inspiration (but not quite to the extreme of Hilton!).here are some good vision statements that spell out the aspirations and ambitions of a company. Microsoft: "A computer on every desk and in every home" Wal-Mart: "To become a $125 billion company by 2000" Save the Children: "Our vision is a world in which every child attains the right to survival, protection, development and participation." http://www.linkedin.com/today/post/article/20130626044531-64875646-what-the-hell-is-wrong-with-mission-and-vision-statements http://www.linkedin.com 

ACKNOWLEDGEMENTFirst of all we would like to give special thanks to our honorable faculty Mr. MORSHED MOHIUDDIN for make such a chance for us. Specially this “Product development” project is so much effective project for us as a student of Apparel Manufacturing Technology. Although this is a new system for us but really we are enjoying this system. In every stage of this project we were in touch of our honorable faculty, That is an effective method we think. We learned a lot about how to create a new brand with logo and develop that brand’s product. Furthermore we would also like to acknowledge with much appreciation to the stuff of our university, who gave the permission to use all required equipment and necessary materials to complete the project.

Project SummaryThis is a project with special method implemented by our honorable faculty of product development and re-engineering. At the very beginning of this project we got a over view on the whole project. It’s an important project for us as an apparel manufacturing technology. Here we learn a lot about project from the very beginning to the end. It’s an advance level system for product development what is internationally recognized and implied. This continuous assessment project system, so we are in touch of our faculty all time. Here communication skill of our team mates gradually increased for the system of mailing all the working details to our honorable faculty. Although this is a new system for us but really we are enjoying this system. That is an effective method we think. We learned a lot about how to create a new brand with logo and develop that brand’s product. Last of all we can say that there is an immense positive impact of this project in our professional life.

Here we are working as a group, We are all friends that’s why we select “friendz” as our brand name. and our brand logo is come from first letter of the brand name “friendz”. I survey in our group to choose a color for our brand logo and then all our group member agree with Black color. So, I applied black color on our logo.

Brand Logo Design & Inspiration

LEVI'S LOGO INFORMATION

Levi Strauss & Co. is a world-renowned American clothing company. Established in 1853 by Levi Strauss, the company is known for its Levi’s brand of denim jeans. Head-quartered in San Francisco, California, Levi Strauss employs more than 16,200 people around the world with net income of $157 million as of 2010.Levi Strauss sells apparel in over 60 countries worldwide, having 53 production facilities and 32 customer service centers in more than 49 countries. DESIGN ELEMENTS OF LEVI’S LOGOThe famous red tab logo of Levi’s, which remains of the most recognizable logos ever created, was introduced 63 years after Levi’s blue jeans was officially patented in 1873. The famous red tab was unveiled in 1936. The highly legible and memorable Levi’s logo has been proved one of the most result-oriented logos in design history.SHAPE AND COLOR OF THE LEVI’S LOGO The old Levi’s logo, first used in 1886, consisted of two horses trying to seek opposite directions. They are prevented by the single pair of jeans attached to each. There’s a story behind the “Two Horse Brand” that a locomotive driver attached two carriages with jeans and drove both to the destination station.Source:- 1Web address www.famouslogos.us , link:- : http://www.famouslogos.us/levis-logo/

EARLY HISTORY OF LEVI'S 1853LEVI STRAUSS & CO. FOUNDED Bavarian-born Levi Strauss moves to Gold Rush era San Francisco to open a dry goods business. He sold clothes, boots and other goods to the small retail stores of the American West.1873THE BLUE JEAN IS BORN Jacob Davis, a tailor from Reno, Nevada, teams with Levi Strauss to create riveted-for-strength work wear made of true blue denim. On May 20, 1873 the U.S. Patent and Trademark Office grants patent #139,121 to Levi Strauss & Co. and Jacob Davis for their invention. This is how the blue jean, originally called "XX," was born.1890FROM DOUBLE X TO FIVE OH ONE The original "XX" blue jean is given its iconic lot number 501®. 1908 THE HORSES GO GLOBALThe Two Horse trademark is registered in Japan and Levi's® global reach begins in earnest with markets like Australia and South Africa soon to follow.1918FOR THE LADIESFreedom-Alls make their appearance. This tunic/trouser outfit was designed to give women freedom of movement and release them from the restrictive clothing of the era. 1930sGO EAST YOUNG MANAuthentic cowboys wearing Levi's® jeans are elevated to mythic status, and Western clothing becomes synonymous with a life of freedom and independence. Easterners who wanted an authentic cowboy experience head to dude ranches out West, where they purchase their first pair of Levi's® jeans and take them home to wow their friends - and help spread the Western influence to the rest of the country.1950 sBANNEDThe 1950s saw denim banned in some schools, especially in the East, for being a bad influence. The portrayal of denim-clad "juvenile delinquents" in movies and on tv led many school administrators to prohibit denim in the classroom, fearing that wearing the rebel uniform would lead students push against authority in all of its forms.

1961KIDS THESE DAYSThe new, slimmer silhouettes of the 1960s inspire Slim Fits, a 5-pocket twill trouser for young men. Teenagers call them White Levi's® because no one knows what to call blue jeans that aren’t blue.1965INTERNATIONAL MOMENTThe company's international division is created to pulls together and expands all of the company's post-war distribution in Europe and Asia.1980/84LET THE GAMES BEGINLevi Strauss & Co. makes clothing for the athletes at Olympic Games in 1980 and 1984.1991TERMS OF ENGAGEMENTLevi Strauss & Co. creates the first comprehensive set of standards for contractors and worldwide, called Terms of Engagement, to help promote fair labor standards and workers' rights.1999Fashion Item of the CenturyTime magazine names the 501® jean the Fashion Item of the Century. In the same year, the 501® jean is reverse engineered and Engineered Jeans are launched worldwide.2010THE SHAPE OF THINGSLevi's® Curve ID jeans for women are introduced. Using a revolutionary fit system based on shape, Curve ID was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.2011BORN TO BIKEUrban cyclists across the country adopted jeans as a part of their commuting uniform. Inspired by the trend, Levi's® invents the Commuter line - a multi-functional performance product designed for cyclists all over the world.•Source:- 2web address www.us.levi.com ,link:- : http://www.us.levi.com/shop/index.jsp?categoryId=18816896

Importance of Product Development in RMG sector: Product development is most important for RMG sector and Specially for Bangladesh RMG sector. Because it helps to increase’s our product quality, production capacity, product reputation, industry reputation, product value, international goodwill etc. So, We should more care about our Product development. Should be give more importance for a new product development. Because it’s totally new product in the market. Should give attention on the Garments quality. Quality is the most importance for a new product; if the quality is good then the product will be success in market.

Importance of Product Development:  The importance of new product development is a result of the necessity for developing new products if a business is to survive. In other words, new product development is tied to the ability of a business to remain competitive and also to the longevity of such a business. Any business that does not realize the importance of developing new products will not last very long as a consequence of the fact that business is all about innovation and change, making it absolutely necessary for businesses to adapt to those changes in order to remain relevant. New product development may be geared toward the conceptualization of a new idea regarding a completely new line of products currently not in the market, or it could be aimed toward upgrading products that may be in the market already. Whatever the case, the development of new products is an essential part of the application of business strategies by companies. Source:- 1web address www.wisegeek.com ,link:- : http://www.wisegeek.com/what-is-the-importance-of-new-product-development.htm

What Is New Product Development? For a person coming up with an idea for a product on his or her own, the development may be guided by instinct and availability of input from family and friends. In the business world, however, each business that creates products usually has a specific approach to new product development (NPD). When the company has a Chief Technology Officer (CTO), this may well be his or her realm, and he or she may bring a personal approach or use a somewhat standard new product development process.There are several more or less standard models for new product development consisting of a set of steps that many companies use or vary to suit their needs. In one generic version of product development, the basic steps in this product can be described as generating ideas; evaluating or screening the ideas; developing, testing, and refining concepts; performing a business analysis; doing the product and marketing mix development; market testing; and commercializing the product. Contact wiseGEEK by Email: Simply use the following address:  Contact wiseGEEK Via Postal MailIf you prefer, you can contact us via postal mail at the following address:Conjecture Corporation re: wiseGEEKBox 2130Sparks, NV 89432U.S.A.  Source: - 2web address www.wisegeek.com , link:- : http://www.wisegeek.com/what-is-new-product-development.htm Source:- 3web address www.wisegeek.com ,link:- : http://www.wisegeek.com/how-can-i-contact-wisegeek.htm  

We the Levi’s group have got the product inspiration theme . Our inspiration theme is “Texture of Concrete” . This is desert in different moments. So we have researched about inspiration .From inspiration have made the inspiration board of men’s product. Then we made Product mode Board. We have got the men’s product of the desert effect. They are :-

> Solid color shirt> strip color shirt >Check shirt >Shoes >Bags>Watch>Glases

Product Massage :

We became more confident when at last moment of selection process by our faculty. When he selected two inspirations among others inspiration, this inspiration was one between two.After selection final selection by our professor then our group member discussed about that which one should be accepted? Our group members decided to work with this inspiration.We want to apply this inspiration on our garments that we are going to make in this project. Hope that if we work with this inspiration then we could be make better creative design and idea. We want to make our Brand as a popular brand. We will try keep our product quality as well we can. Try to keep the product quality 95% to 100 %. We will work with the Brand name “Friend’z” and our product main theme will be quality first.

Latest trend reportThe Men’s Wear Fashion TrendFlower glower! It was a dark, albeit blossoming, season for menswear in London, Florence,

Milan, and Paris. Europe's designers kept the palette mostly dark (and, more often than not,

blue), the fabrics largely season less, and the sport references extreme at the Spring 2014 shows.

And no, the floral patterns that emerged as one of the season's big trends did nothing to lighten

the mood. Still, even as Miuccia Prada chewed over the sinister implications of vacation and

Haider Ackermann revived a decadent, slightly menacing romanticism, the collections this season

were as strong as they were sinister. Here, the season's top trends, as well as pieces to own. ---------------------------------------------------------------------------------------------1. Source :- www.style.com/ Link. : www.style.com/trendsshopping/trendreport/071513_Menswear_Trends/

Latest trend reportThe Bold Statement PrintWhen looking to separate your outfit from the rest of the crowd, a bold, on trend print is a great place to start. So, forget all about accent accessories and subtle detailing this summer and instead opt for a patterned shirt, jumper, t-shirt or pair of trousers.

When it comes to putting together your own outfits, turn to the SS14 runways for inspiration. The likes of Ami, Prada, Versace and DSquared2 featured a plethora of eye-catching trousers, in-your-face shirts and statement-making sweaters – all paired with a wide variety of pieces.

Just remember that trend-led prints often fall out of favor quickly and, as such, it would be wise to limit the amount you spend on an item like this. Our recommendation would be a printed tee from affordable high street stores such as Top man, River Island and H&M – combine it with everything from shorts and chinos to linen trousers and indigo jeans, creating a range of effortlessly cool off-duty looks.

Source 2: http://www.fashionising.comLink - /trends/b--mens-neautral-colored-clothing-75981.html

Latest trend reportDENIMDenim shopping for men can be a little overwhelming at times: you’re either lumped with options that are so safe and traditional they feel dated, or so over the top you wouldn’t be game to leave the house in them. When it comes to finding something both wearable and fashionable, it’s the in-between space that’s often the best.Whether you’re hunting for a new pair of classic blue jeans, want to inject a little color into your casual wardrobe for winter, or want to know how to layer up your denim in interesting ways, read on: here’s a guide to some of the key denim trends for men this season that will stay in fashion in 2014.

Link.3 : http://www.Link - fashionising.com/trends/b--jeans-for-men-28656.html

Latest trend reportThe Oversized TeeAlthough well-cut t-shirts form the backbone of any successful capsule wardrobe, this season why not consider adding an oversized option to your collection? Loose and relaxed, they subtly stand out against ubiquitous slim-fit tees while simultaneously keeping you cool in the heat.Our styling advice would be to keep it simple and classic. Opt for an oversized t-shirt in timeless black, grey or white and combine with slim/skinny cut jeans, chinos or shorts. An oversized tee makes a statement on its own, especially when you juxtapose it against a fitted bottom half, so there is no need to go overboard here.Alternatively, try layering your t-shirt underneath a crew neck jumper, open shirt or bomber jacket to emphasize the effect while playing with the concept of silhouette.Final WordWhether you opt for printed trousers, an oversized tee or bold sunglasses, the five items showcased today will ensure you don’t blend into the background this season.But as always, we want to hear from you. Let us know whether you will be investing in any of the pieces showcased today and tell us how you plan on standing out from the crowd this season in the comments section below…Web add:- www.fashionbeans.com , Link 4 : http://www.fashionbeans.com/2014/5-daring-mens-fashion-trends-summer/

Texture Inspiration Board

Texture Inspiration Board

Texture Inspiration Board

MOOD BOARD

MOOD BOARD

MOOD BOARD

Hangtag InformationSpecifications for hangtag: Size: 3-1/4" X 1"String: 7" (Gold color)Hole Size: 4 mmPaper Stock: 310 gsm C1SPantone Colors: 342, 871 and black.

Complete Hang Tag InformationFront Part Back

Part

Importance of Hangtag

It’s most important to know the….1. Price Range2. Size S/M/L/XL/XXL3. It’s help to identify the country of origin name .4. It’s important to know the care information .5. It’s important to know the Fabric Construction .6. It’s important to know that product is for Ladies' or

Gents .7. It’s important to know the Brand Establishment .

Sourcing About Development product

International Fashion & Trends Sourcing Fabric SourcingVelvet Fabric Sourcing Snap Button Sourcing Thread Sourcing Butterfly, Collar stand, Clip Sourcing Print Sourcing Embroidery Sourcing Label Sourcing Poly Sourcing Wash & Iron Sourcing Twill Tape Sourcing Interning Sourcing Button Attachment

Above all those element we have found by sourcing in many places and many shop. Like we have visited Mirpur For Snap Button, Thread, Butterfly, Twill Tape, Interlining, Velvet Fabric, Embroidery and we have found many of those item from Mirpur. Our Work is progressing . Then we have visited a shop in Uttara , Sector 11. The Shop Name Was Top Ten. We have visited their for our Fabric sourcing. But we didn’t found fabric like our design then we visited Rajlokkhi and Finally we found our matching fabric. Then We visited Tonggi Bazar For Button Attachment Sourcing then we easily found their .

And Our Pattern Making, Cutting, & Sewing Sourcing is Our Sewing Lab & CEPD. Where we Sewed Our Shirt.

Design Development Sheet

Optional Selection

Optional Selection

Final Approval/Selection For The Project

SPEC SHEET

Surface ornamentation Chart

Velvet Fabric: We have used Shiny Black velvet on upper collar, lower placket, Upper Cuff, Upper Back Yoke For the Designing Purpose.

Snap Button: We have used Snap button on placket and cuff.

Embroidery: We have used embroidery on Brand logo.

Label: We have used Size label, Brand label, Care Label.

Twill Tape: We have used Twill Tape in inside Collar for the decorative purpose .

MEASUREMENT CHART

MEASUREMENT CALCULATIONS.L All Measurement in CM L/cm 1: 5

1 Body length from SHP  76  15.2

2 Body length from CF  69  13.8

3 Body length from CB  72  14.4

4 Chest 2 cm below arm hole  102  20.4

5 Neck with point to point  40  4

6 Across shoulder  44  8.8

7 Sleeve length  61  12.2

8 Back yoke height  11  2.2

9 Cuff height  8  1.6

10 Back yoke 44  8.8

11 Hem height  2  .4

12 Sleeve opening  28  5.6

13 Pocket length 17 3.4

14 Pocket width 14 2.8

15 Front neck drop  6  1.2

Cost Sheet Sl Fabric Yards Price / yrds Amount

01 100% Cotton 3.0953 180 tk 557.154 tk

02 Velvet fabric 0.43 200 tk 86 tk

  Total 3.0953   643.154 TK

Fabric costing

Sl Item QNTY Price / Rate Amount

01 Interlining 0.5 yrds 80 tk 40

02 Brand label 1   10

03 Size label 1   10

04 Care label 1   10

05 Snap button 10 3 tk 40

06 Hang tag 1   10

07 Twil tape 1   10

08 Clip 6 2tk 12

09 Butter fly 1   5

10 Thread 1   20

11 Poly 1   2

12 Neck band 1   2

  Total     171 TK

Trims and Accessories costing

Sl Description Amount01 Marker and Grading 2002 Cutting 10003 Sewing 10004 Pressing 2005 Finishing and packing 5006 Taxes 120 TK / PCS  Total 410 TK

Labor and others

Grand Total(Fabric costing + Trims and Accessories costing + Labor and others) = 643.154+171+410 TK= 1224.154 TK= 1224.154/78 ($1=78Tk)= $ 15.69

SMV Calculation Observe Time

Sl. Description Handle Time/Min Lead Time/Min Total Remarks

1 Pattern 15 68 83 Pattern making2 Cutting 28 120 148 Cut & sew M/C3 Cut & Sew 40 100 140 Single Needle M/C4 Shoulder Join 10 50 60 Single Needle M/C

5 Shoulder to Front body join part 1 15 60 75 Single Needle M/C

6 Shoulder to Front body join part 2 20 50 70 Single Needle M/C

7 Shoulder top stitch 8 40 48 Single Needle M/C8 Back body join with shoulder 15 65 80 Single Needle M/C9 Size label join 5 25 30 Single Needle M/C10 Brand label join 20 40 60 Single Needle M/C11 Care label join 25 50 75 Single Needle M/C12 Collar band join with body 20 70 90 Single Needle M/C13 Collar stand join collar stand 15 75 90 Single Needle M/C14 Collar top stitch 15 60 75 Single Needle M/C15 Twill tape join 10 45 55 Chain stitch M/C17 Front yoke join 20 90 110 Single Needle M/C18 Back yoke join 20 70 90 Single Needle M/C19 Yoke top stitch 30 80 110 Single Needle M/C20 Sleeve hemming 20 70 90 Single Needle M/C21 Sleeve join 20 60 80 Single Needle M/C23 Sleeve turn up join 10 55 65 Single Needle M/C24 Side seam join 15 65 80 Multi thread chain stitch M/C25 Care label joint 10 50 60 Single Needle M/C26 Cuff making 10 85 95 Single Needle M/C27 Cuff top stitch 10 50 60 Single Needle M/C28 Cuff joint to sleeve 10 44 54 Single Needle M/C29 Bottom hemming 20 60 80 Single Needle M/C

30 Button attach 15 90 105 Button attachment M/C

31 Embroidery stitch 40 90 130 Single Needle M/C  Total 511 1877 2388  

Now,Observe time per cycle (OT) = Cycle time/No of Cycle = (2388*60)/31 sec =4621.93 Sec

Observe Rating (OT) Skill = 60Effort = 85Environment = 75Consistency = 80______________________________ Total =300/4 =75

 Basic Time (BT) = (OT * OR)/100 = (4621.93 *75)/100 =3466.45 Sec

Allowances = 20 % of BT = (20/100)* 3466.45 sec =693.29 sec

SMV = BT +Allowances = (3466.45 +693.29 =4159.74 sec =4159.74 /60 =60.32 min

Final Garments: Model Photography for fit test

THANK YOU

BGMEA University of Fashion & Technology