SIKKIM MANIPAL UNIVERSITY - DDE

Bachelor of Business Administration – BBA

Project Guidelines for Sixth Semester of BBA Course Curriculum

(BBA604 for BBA general/ BBR604 for BBA Retail Operations)

Objectives of the BBA Project Work:

The objectives of the BBA project work are:

To enable students to develop further the skills and knowledge gained in the course by

applying them to analyse a specific business problem or issue, via a substantial piece of

independent work carried out over an extended period.

To enable students to be proficient in the design of a research project, application of

appropriate research methods, collection, and analysis of data and presentation of results.

To expose the students to the working of a business organization.

Guidelines for the Project Work:

These guidelines will provide the information for developing a project dissertation. The

project work is a very important part of BBA course curriculum. It is a four credit course and

carries 200 marks.

The following guidelines may be adopted for BBA projects:

1. The project can be undertaken under any topic related to management studies like:

Human Resource

Information Technology

Finance

Marketing

Retailing

2. The project work must be original.

3. Either it must be a live project done at an organisation or it can be an industry related

project.

4. The project title should be specific and focus towards the objectives of the project

5. The project must be taken up under a guide at the Study Centre/ Program Centre/

Learning Centre.

6. The project must be completed and submitted at the Study Centre/ Program Centre/

Learning Centre.

7. Project Evaluation will be done by an examiner approved by the University.

8. Students to contact Learning centre for more details.

Structure of Final Project:

The project report should comprise of approximately 60 pages and should be a hard

bound report. The background of the cover page should preferably be light blue and

letters in black.

Text pages should be printed on one side and good quality white A4 size paper should

be used for typing.

1.5 Line spacing should be used for typing the general text. The general text shall be

typed in the font style ‘Times New Roman’, font size 12 and font size 14 for Headings.

All text pages should be numbered at the bottom centre of the pages.

Page Specifications:

I. Left Margin: 2”

II. Right Margin: 1”

III. Top Margin: 1”

IV. Bottom Margin: 1”

Table and Figure Number: Table and Figure numbers are to be written at the bottom of

the Table/Figure as given below:

Table 1: Number of Employees in Organisation XYZ

Figure 1: Exhibiting settlement of transactions at ABC Limited

The student declaration certificate must be duly signed by the student (Refer Annexure

II).

Format of the Project Report:

The final project report should consist of the following components:

Cover page

Title page

Student Declaration

Certificate by the Guide

Company Certificate (if any)

Acknowledgement

Table of contents

List of Tables

List of Figures

List of Symbols (if any)

List of Abbreviations (if any)

Executive Summary

Chapter I: Introduction

- Industry Information

- Organisational Information

Chapter II: Project design and study

- Introduction to the study

- Statement of the problem

- Objectives of the study

- Methodology

Data collection

Sampling design

Statistical techniques used

- Limitations of the study

Chapter III: Data Analysis and Interpretation

Chapter IV: Findings

Chapter V: Suggestions and Conclusion

Bibliography

Annexures

Description of the Project Report Format:

Cover page and Title page

The format of the Cover page and Title page is attached as Annexure- I

Student Declaration

The format of Student Declaration is attached as Annexure- II

Guide’s Certificate

The format of Guide’s Certificate is attached as Annexure- III

Table of contents/ List of Tables/ Figures/ Symbols/ Abbreviations:

The Format of contents and List of Tables/ Figures/ Symbols/ Abbreviations is attached as

Annexure- IV

Acknowledgement:

Acknowledgment is the regard given to the people who have helped the student in completing

the project.

Executive Summary

Should be a one-page summary of the project report. It should consist of the statement of the

problem, main findings and recommendations for further use.

Industry and Organisational Information (Chapter I):

i) Industry information (size, characteristics, market share and outlook)

ii) Company information (history, milestones, vision and mission statement, product

profile, competitors, share market position, achievements, SWOT analysis, future

prospects etc.).

Project design and study (Chapter II)

It should include a brief introduction of the study, the statement of the problem or the issue,

the objectives of the study, the methodology being used (such as data collection methods,

sampling design, statistical techniques) and the limitations of the study.

Data Analysis and Interpretation (Chapter III)

The data, after collection, has to be processed, analysed, and interpreted, in accordance with

the outline laid down. Processing involves editing, classification and tabulation of data.

Analysis includes computation of certain measures along with searching for patterns of

relationship that exist among data-groups. This is done with the purpose of summarizing the

collected data and organizing these in such a manner that they answer the research questions.

After analysing the data, the next step is interpretation, which refers to the task of drawing the

inferences from the collected facts. Thus, the Chapter III should mention about the data

processing, data analysis and interpretation.

Findings (Chapter IV)

The findings from the data analysis and interpretation should be mentioned in this Chapter.

The findings can be mentioned paragraph wise or point wise. However, it is recommended to

state the findings point-wise.

Suggestions and Conclusion (Chapter V)

This Chapter should include the recommendations and suggestions based on the study

conducted. A conclusion is mandatory.

Bibliography

This should include the list of books, journals, reports, etc., used, or consulted. The format of

bibliography is as shown below:

For Books:

Author’s or Editor’s Names, Title of the Book, Place of Publication, Publisher, Year

of Publication, Page number

Kothari, C.R., Quantitative Techniques, New Delhi, Vikas Publishing House Pvt.

Ltd., 1978, p. 78-80

For Magazines/ Journals:

Author, “Article Title”, Title of Periodical, Date of Publication, Page numbers of the

article.

Bronwyn Fryer, “The Layoff”, Harvard Business Review, March, 2009, p. 17-24.

Internet:

www.webindia.com accessed on (date) and (time).

Annexures

Include the following details

Sample Questionnaire

Financial Statements

Any other relevant documents

Suggested titles for BBA Project Work:

A Study of Working Capital Management

A comparative study of dividend decisions in firms

Ratio analysis of XYZ company

A comparative study of capital budgeting techniques

A study of cash management services in firms

A study of organizational structure of an MNC

A study of marketing strategies of XYZ organization.

A comparative study of inventory techniques

A study on customer preference towards modern retail stores

Study of market segmentation in any sector

A study on consumer behaviour towards FMCG products

Comparative study of services of public and private sector bank

Customer satisfaction in online shopping

Comparative analysis of marketing strategies of two telecom companies

A study of distribution channels of an organization

Comparative Study of Insurance Plans of two different financial organisations

Study on the customer preferences towards the product in a specific industry.

Effectiveness of Internet marketing in consumer durables

A study on Indian organised retail sector

Advertising and Sales promotion techniques used by FMFG companies

Effectiveness of promotional schemes in Retail stores

A study on role and scope of e–retailing in India.

Global tracker system

Error tracking system in word

Document management system

Text Encryption and Decryption

Automatic mailing system

Role of Software Agents as Collaborative Tools – E-commerce.

A Study of Job Satisfaction amongst Employees at XYZ organisation.

A study on the various performance Appraisal system and its effectiveness

A comparative analysis of recruitment and selection process of any two organizations

A study on the Human resource Planning and its effectiveness with reference to any

corporate organization

Global e- marketing

ANNEXURE- I

<TITLE OF PROJECT REPORT>

Project Report Submitted in Partial fulfillment of the

requirement for the award of

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Submitted by,

______________________________

Reg No:_________________

Under the guidance of

______________________________

SIKKIM MANIPAL UNIVERSITY (SMU) -

DIRECTORATE OF DISTANCE EDUCATION

<MONTH> & <YEAR>

ANNEXURE – II

STUDENT DECLARATION

I ………………………………….. bearing Reg. No…………………. hereby declare that

this project entitled

(Title)

Has been prepared by me towards the partial fulfilment of the requirement for the award of

the Bachelor of Business Administration (BBA) Degree under the guidance of

___________________________.

I also declare that this project report is my original work and has not been previously

submitted for the award of any Degree, Diploma, Fellowship, or other similar titles.

Place: (Name of candidate)

Date: Reg. No.

ANNEXURE – III

CERTIFICATE BY THE GUIDE

Certified that this project report titled

…………………………………………………………” is the bonafide work of

“…………..<NAME OF THE CANDIDATE>.………… bearing Reg.

No………………….” who carried out the project work under my guidance.

Signature

FACULTY IN CHARGE

<Academic designation>

ANNEXURE- IV

Format for Table of contents/ List of Tables/ Figures/ Abbreviations/ Symbols

Table of Contents

Chapter No. Contents Page. No.

I INTRODUCTION

1.1 Industry Information

1.2 Organizational Information

II PROJECT DESIGN AND STUDY

2.1 Introduction to the study

2.2 Statement of the problem

2.3 Objectives of the study

2.4 Methodology

2.5 Limitations of the study

III DATA ANALYSIS AND INTERPRETATION

IV FINDINGS

V SUGGESTIONS AND CONCLUSION

BILBLIOGRAPHY

ANNEXURE

List of Tables

Table. No Title Page. No.

1 Frequency table exhibiting the investors degree of

risk aversion

2

List of Figures

Fig. No Title Page. No.

1 Pie chart exhibiting mode of trading of investors

2

List of Abbreviations

Sl. No Abbreviated Name Full Name

1 CRM Customer Relationship Management

2

List of Symbols

Sl. No Symbol Nomenclature and Meaning

1 ∑ Sigma (Summation)

2