2013–2014 executive programme portfolio · 05 executive programme portfolio 2013–2014 smu-exd...

K n o w l e d g e A p p l i c At i o n e m p o w e r m e n t

S I N G A P O R E M A N A G E M E N T U N I V E R S I T Y

EXECUTIVEPROGRAMMEPORTFOLIO

2013–2014

CONTENTS

eXecUtiVe director’S meSSAge

SingApore mAnAgement UniVerSitY

SmU eXecUtiVe deVelopment

Knowledge

ApplicAtion

empowerment

2013/2014 progrAmme cAlendAr

SMU-EXD03

04

05

06

07

08

09

FUtUre-reAdY leAderShip: StrAtegic mAnAgement in the conteXt oF chAnge

women And leAderShip

eXecUtiVe SKillS For BoArd memBerS in chAllenging timeS

emerging leAderS progrAmme

FUTURE-READY LEADERS13

15

17

19

1000 hoUrS oF innoVAtion

FUtUre reAdY Firm: winning with digitAl

commerciAl SKillS AcAdemY

competitiVe AdVAntAge with hUmAn cApitAl

GROWTH ACCELERATORS23

25

27

29

BrAnd And repUtAtion

doing the deAl: A negotiAtionS mASterclASS

leAding And Architecting the trUStworthY orgAniSAtion: A BlUeprint For competitiVe And repUtAtionAl AdVAntAge

AccentUre-SmU chAnge college: mAnAging chAnge

MASTERCLASS SERIES45

47

49

51

innoVAtion in heAlthcAre deliVerY And BUSineSS modelS

J&J – SmU hoSpitAl mAnAgement progrAmme

SECTOR-SPECIFIC PROGRAMMES53

55

going gloBAl: internAtionAliSing BUSineSS

going gloBAl: From ASiA to eUrope

doing BUSineSS in ASeAn

Aligning to win: eXcellence in StrAtegY implementAtion And chAnge mAnAgement

clUSterS oF innoVAtion (pUBlic-priVAte pArtnerShip)

GLOBAL BUSINESS EXCELLENCE33

35

37

39

41

BE EMPOWERED.BE FUTURE READY – NOW.

rajesh BansalSenior consultant tata consultancy ServicestcS-SmU Alchemy programme

Excellent programme conducted in a great campus and with excellent faculty having deep understanding.

EXECUTIvE DIRECTOR’S MESSAGE SmU executive development (SmU-exd) is dedicated to international talent development in a contemporary Asian setting. integrating the best of Asian and western practices and theories, our open enrolment and custom programmes deliver outstanding returns on investment for individuals and organisations, leveraging meticulously-designed curricula which address business challenges in the context of Asia.

our pedagogy of “Knowledge - Application - empowerment” is exciting clients and participants from Asia and the world; helping them succeed in effecting positive behaviour changes and improve business performance.

SmU is uniquely equipped to provide this support, drawing on the breadth and depth of the business school plus five other schools all specialised in issues of business and management in Asia. SmU executive development engages eminent academic faculty, experienced business consultants and outstanding leadership coaches.

partner with SmU-exd and be empowered to make a difference.

Steve Wyattexecutive directorSmU executive development

03 eXecUtiVe progrAmme portFolio 2013–2014

SMU

-EXD

SINGAPORE MANAGEMENT UNIvERSITY

OUR BUSINESS IS BUSINESS AND OUR FOCUS IS ASIAhighly regarded for excellence in management practice, Singapore management University (SmU) is one of Asia’s leading universities. SmU offers an unparalleled wealth of expertise in issues of business and management in Asia, distributed across its six schools (Accountancy, Business, economics, information Systems, law and Social Sciences). the SmU city campus is a modern facility, enabling a technologically integrated learning experience right in the heart of the Singapore business district.

Uniquely, SmU represents a fusion of western and Asian theory and practice, with a strong foundation in our own research of management and business practices in Asia. we pride ourselves on the publication of research papers, our extensive library of teaching case studies and the business relevance of our programmes and courses.

SmU emphasises an interactive and practice-driven approach to teaching, combining small class sizes (that are conducive for dialogues and discussions) with practical experience in which participants apply the knowledge gained. Known as a pioneer for the holistic approach to producing well-rounded, multi-talented programme graduates, SmU also seeks to incorporate leadership and team skills in all programmes.

LEADERSHIP AT SMU

SmU-exd is a centre of excellence for the development of outstanding leaders in Asia. the faculty are drawn from institutions globally and locally creating a fusion of the best insights and approaches for developing outstanding leaders for business and society in the context of Asia.

we offer a portfolio of programmes for leaders at four stages of their career:

emerging leadersgeneral managersSenior executives corporate directors

we also provide a suite of supporting services for the development journey of leaders:

individual assessmentsStructured programmes for teams and individualswomen in leadership

04eXecUtiVe progrAmme portFolio 2013–2014

SMU

-EXD

SMU EXECUTIvE DEvELOPMENT


SMU

-EXD

SMU Executive Development

SmU executive development (SmU-exd) prepares participants and organisations to be “Future ready – now”. each programme reflects the developments and trends that are reshaping businesses, lifestyles and societies in Asia. our programmes highlight the skills and understanding required to respond to and shape the changing dynamics of competition, demands of management and nature of leadership.

the role of Asia in the global context is evolving rapidly, matched by the shifting interplay and realignments between individual markets and economies within Asia. thought leadership from our “Future ready U” imbues programme participants with the perspectives to understand the evolutions taking place and with the confidence to act.

Better by Design

SmU’s company-specific custom programmes are specially designed to address organisation-wide competencies and relevant business issues. this ensures the knowledge and skills imparted to the participants will fit the context and requirements of their organisations.

our ability to listen and respond to our clients’ needs is amplified by our blend of practice-experienced faculty together with our research and teaching capabilities. this combination enables us to adopt a consultative approach to achieving the performance results desired.Find out more at www.exd.smu.edu.sg/cprogrammes

Learning Journey

our open enrolment programmes are designed as a learning journey to enhance the professional capabilities of individuals and their ability to lead organisations and collaborate in teams.

our portfolio includes a robust offering of both general and specialist programmes. A full range of the open enrolment programmes offered by SmU-exd is available on our website, www.exd.smu.edu.sg/oeprogrammes

Knowledge-Application-Empowerment

SmU graduates are known to command premium salaries and secure the best jobs. SmU-exd also delivers outstanding roi for participants and client organisations. our pedagogy of “Knowledge - Application - empowerment” is designed to support behavioural change that leads to better performance, and enhanced business results.

All programmes are designed to deliver a set of specifically identified, desired performance outcomes. whenever possible, we measure and track both programme effectiveness and the resulting performance improvements; refining content, approach and participant engagement to optimise roi.

FUTURE READY — NOW

CUSTOM PROGRAMMES OPEN ENROLMENT PROGRAMMES

RETURN ON INvESTMENT

kNOWLEDGE

SmU’s distinguished faculty are at the heart of the executive development value proposition and they play a key role in all aspects of course design and delivery. each programme taps on the rich expertise and industry experience of over 300 faculty across the six SmU schools in addition to more than 100 external faculty, leadership coaches and project facilitators.

the programmes weave together individual contributions to create a high-impact and rigorous real-world learning experience. refreshing insights are also provided by our practice-track faculty and affiliate-faculty industry practitioners who possess a profound understanding of managing in Asia.


SMU

-EXD

kNOWLEDGE AT SMU

gabriel ngoitechnical Services lubrizollubrizol-SmU Business Skills programme

It enlightens me in many areas of the business. It’s not simple but the course has made it applicable. It’s like a mini MBA! Brings out the essence, cuts out the nonsense.

INTERACTIvE CLASS DISCUSSIONS

EXPERIENTIAL LEARNING

ACTION LEARNING

DIGITALLY ENABLED

PROFESSIONAL NETWORkING

SELF REFLECTION

MULTI-LOCATION

APPLICATION


SMU

-EXD

performance improvement in individuals and teams is the result of the application of knowledge gained from the programmes. we offer our clients the option to design their own learning journey for an enriching experience that combines the learning of knowledge and an understanding of its relevance to key business issues that affect the organisation.

configure the learning process to directly address the business challenges

interspace short, class-based learning modules with periods of facilitated application to tackle relevant business issues

Additional facilitation support for teaching modules and programme design

the benefits of the Business impact project (Bip) can translate into a significant increase in the return on investment in the executive development programme.

the knowledge, skills and techniques are applied to practice, thereby embedding understanding; facilitation further reinforces theories taught in class

Supplementary skills are taught and honed (e.g. effective communication; managing cross-cultural and virtual teams; presentation skills, and structured thinking)

A Business impact project delivers powerful insights and recommendations for addressing real and critical business challenges

the motivation and engagement of the participants remain high as their outputs are directly linked to business issues and their participation is visible.

APPLICATION OF kNOWLEDGE DIRECTLY TO A BUSINESS ISSUE

BUSINESS IMPACT PROjECT

Victoria taySenior director edwards lifesciences, Asia pacificedwards-SmU Business managers development programme

SMU is different – the faculty have brought together so many real-life case studies that we can relate to as a company. Many trainers offer only a fixed approach and don’t tailor their programmes.

EMPOWERMENT

Value creation and personal fulfilment are amplified when teams and individuals are empowered to act and co-ordinate at new levels which set and exceed goals and are aligned with the vision of the organisation and their unit.

SmU-exd offers an integrated suite of programmes to support the development of both team and personal leadership and empowerment capabilities.


SMU

-EXD

EMPOWERED TO MAkE A DIFFERENCE

LEADERSHIP ASSESSMENT AND PROFILING identify individuals’ leadership skills

COACHING AND MENTORING Build the next generation of leaders

PERSONAL LEADERSHIP MODEL increase personal influence and awareness of impact on others

DECISION-MAkING IN UNCERTAINTY AND AMBIGUITY learn to make decisions in situations of uncertainty and ambiguity

PERSONAL LEADERSHIP MODEL increase personal influence and awareness of impact on others

PEER COACHING reap the benefits of peer-to-peer coaching

CROSS-CULTURAL AND vIRTUAL TEAMS create common tools, techniques and language for collaboration

Jessie tandirector SentosaSentosa-SmU ceo teaching Series

The programme touches on aspects very relevant to my role. It helps to diagnose my strengths and weaknesses, and gives me opportunity to improve on them.


SMU

-EXD

2013PROGRAMME CALENDAR


SMU

-EXD

2014PROGRAMME CALENDAR


FUTU

RE-R

EADY

LEA

DERS

Future-ready leadership: Strategic management in the context of change

executive Skills for Board members in challenging times

women and leadership

13

15

17

19 emerging leaders programme

FUTURE-READY LEADERS


FUTU

RE-READY LEADERS


FUTU

RE-R

EADY

LEA

DERS

FUTURE-READY LEADERSHIP: STRATEGIC MANAGEMENT IN THE CONTEXT OF CHANGE

OvERvIEWexecutives and leaders in Asia are challenged to formulate plans, take and implement major decisions and to lead their organisations in a context of constant flux and uncertainty. the relevance of ‘best-practice’ business models, validity of established theories and the utility of analytical tools has been brought into question as digital technologies and the forces of global competition reshape market structures and behaviours, as emerging economies continue their dynamic evolution and as geo-political relationships shift.

“Strategic management in the context of change” is a unique programme for executives to equip them to be familiar with the major drivers and components of flux & change in business and to know how to see opportunities, formulate options and commit to actions with specific regard to building the human capital and process capabilities required in a context of high uncertainty.

WHY SHOULD YOU ATTEND?this programme is designed for business and corporate leaders and executives with practical tools and frameworks to understand uncertainty and make better strategic decisions. it provides:

the programme draws on expert faculty from the schools of

Information Systems: digital interface and data capture, Big-data Analytics, digital empowerment.

Social Sciences: public-private collaboration, Social responsibilities

Economics:insights and implications of national and regional economic development and socio-political changes.

Business School:remaking Strategy, Business model innovation, organisation and human capital

Strategic discussions about dynamism, complexity, and uncertainty in the marketplace

highly interactive classroom environment that encourages participants to think rigorously and systematically about the different levels of uncertainty companies face

ideal opportunity to reflect, diagnose and frame complex situations and problems

Scope for risk-free experimentation to test assumptions and to learn from mistakes

opportunity to interact with a network of leaders facing similar issues in their organisation.



FUTU

RE-READY LEADERS

WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

By the end of the programme your key takeaways will include the following:

A mix of hard and soft skills for developing robust strategies under uncertainty

practical tools and frameworks to understand uncertainty and to make better strategic decisions

insights into innovation and industry disruption, strategy execution, and essential perspectives such as adaptive leadership.

this programme is designed for senior leaders from large and medium-sized firms; entrepreneurs, or senior executives in the public sector. typically ceos and board members, participants hold top level positions that have substantial responsibility of driving the organisational business performance.

3 3 3 3+ + +

reSidentiAl

MODULE 15-7 march 2014

MODULE 216-18 April 2014

MODULE 321-23 may 2014

MODULE 425-27 June 2014

Sgd 18,000Sgd 4,500 per module

DAyS DAyS DAyS DAyS

DURATION

DATES

FEES

this programme is designed for business and corporate leaders and executives with practical tools and frameworks to understand uncertainty and make better strategic decisions.


FUTU

RE-R

EADY

LEA

DERS

WOMEN AND LEADERSHIP

OvERvIEWto reap the advantage of diversity, organisations must ensure that women leaders are developed and present at all levels in the organisation. however, the intent must be backed up by action by women themselves as well as the organisation.

this is a unique programme designed around the needs of women executives as well as those of the organisation. the core premise of the programme is that personal mastery is the first step in leading others. hence the programme is aimed at helping women executives gain competency both in personal leadership and leading others.

the programme is designed to equip women with frameworks, tools and strategies to increase their chances of success at higher echelons of the organisation.

WHY SHOULD YOU ATTEND?combing various pedagogical methods including classroom lectures, case studies, role play, podcasts, videos, self-reflections and peer learning, this programme aims to integrate leading-edge research and industry insights with participants’ personal experiences, to provide practical learning about leadership and how to navigate the way to the top.

the topics covered in this programme are:

Leading Self

women often adopt a particular pattern of behaviour and mental models considered appropriate for their gender. these beliefs often create self-limiting behaviours which prevent women from realising their true potential. through this module participants explore and change the beliefs and behaviours that get in the way of personal and professional success. we also explore the topics of effective work-life integration, as well as creating a strategic network for career success.



FUTU

RE-READY LEADERS

WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?


in-depth understandings of the unique challenges faced by women executives in career advancement in Asia

A change to the self-limiting belief and behaviour patterns for realising your true potential

Strategic leadership insights, tools and skills to take your career to the next level

An elite network of female professionals to work with in the future

the ability to navigate in an environment or culture where gender poses a challenge.

Leading Others

in a fast-paced and uncertain business environment, all leaders must learn to powerfully communicate their vision, strategically push forward their agenda and garner resources to meet their goals. in this module we explore how to lead from a strengths-based perspective and pick up vital skills of negotiation, collaboration, strategic communication as well as leading across cultures. we also explore the role of executive presence and thought leadership as critical elements of success for women leaders.

this programme is designed for experienced women professionals and managers (minimum of 5 years of working experience) who are keen to accelerate and excel in their careers.

Sgd 5,000

DURATION

DATES

FEES

the programme is designed to equip women with frameworks, tools and strategies to increase their chances of success at higher echelons of the organisation.

3 DAySRESIDEnTIAL

18–20 September 2013


FUTU

RE-R

EADY

LEA

DERS

EXECUTIvE SkILLS FOR BOARD MEMBERS IN CHALLENGING TIMES

OvERvIEWdirectors today play a vital leadership role. A director’s activities can be diverse, including oversight of the firm, performance reviews, budget and salary approval, managing relations with a growing stakeholder base, and playing a role in the m&A process. today, directors must also consider a host of emerging challenges that impact the firm and its customers. Sustainability, globalisation, and evolving business models in response to digital technologies are just a few of the challenges.

in partnership with Singapore institute of directors (Sid), this unique six-module programme provides a 360-degree board-level view of key strategic areas and issues faced by company directors.

WHY SHOULD YOU ATTEND?this programme offers an ideal opportunity to strengthen your understandings of the director’s role and how to serve the firm more effectively. the intimate class size fosters interactions between current and new board members, faculty and leading practitioners in various fields. in addition, the modular design, which can be taken non-sequentially, gives you great flexibility. participants that complete modules 1, 2 and 3 will be awarded the executive certificate in directorship. Upon successful completion of all six modules, participants will be awarded an executive diploma in directorship.

the modules in this programme are:


MODULE 1the role of directors: duties, responsibilities and legal obligations

MODULE 2Assessing Strategic performance: the Board level View

MODULE 3Finance for directors

MODULE 4risk and crisis management

MODULE 5Strategic corporate Social responsibility and investor relations

MODULE 6effective Succession planning and compensation decisions


FUTU

RE-READY LEADERS

WHO SHOULD ATTEND?

WHAT WILL YOU GAIN?

FEES


MODULE 1-3Sid members: Sgd 2,800 per module or Sgd 8,000 for all 3 modules

non-Sid members: Sgd 3,200 per module or Sgd 9,200 for all 3 modules

MODULE 4-6Sid members: Sgd 2,000 per module or Sgd 5,800 for all 3 modules

non-Sid members: Sgd 2,400 per module or Sgd 7,000 for all 3 modules

increased understanding of the role of company directors

practical frameworks and strategies to effectively manage the critical issues around risk management, cSr, c-level succession planning and compensation, and more

overview and development of key frameworks for legal issues and prudent strategies to help boards navigate today’s litigious environment

Soft skills development for managing relations and challenging discussions between board members.

the programme is designed for directors, senior executives or aspiring directors.

DURATION

DATES

this programme offers an ideal opportunity to strengthen your understandings of the director’s role and how to serve the firm more effectively.

3

2

3

2

3

2

+

+

+

+

+

reSidentiAl

DAyS

DAyS

DAyS

DAyS

DAyS

DAyS

MODULE 15-7 June 2013

MODULE 216-17 July 2013


MODULE 523-24 July 2013

MODULE 420-21 August 2013



FUTU

RE-R

EADY

LEA

DERS

EMERGING LEADERS PROGRAMME

OvERvIEWleaders in the 21st century need to be authentic, adaptable, inspiring, and forward looking to deliver significantly greater business results. they are expected to lead with impact and influence while engaging with their internal and external stakeholders.

Successful leaders face numerous challenges when asked to accept broader levels of organisational responsibility. these challenges include working with an increased scope of knowledge, collaborating across functions without formal authority, and aligning numerous stakeholders with the business strategy, while learning how to be adaptable, communicate with inspiration and embracing the power of positive workplace politics.

to prepare aspiring leaders for these critical challenges and more, this programme, which includes a five-day programme and personal coaching, aims to further develop your capabilities around strategic, operational and human capital dimensions of the organisation. it also builds your leadership communication abilities.

the programme begins with an in-depth look at your leadership capacities and then challenges you to think about the findings within the context of business strategy, financial performance, cross-functional business issues, human capital requirements and larger trends impacting your business and customers. this programme also covers aspects of organisational politics and how leaders can embrace politics to get things done. organisational innovation and transformation is a theme that cuts across strategy, operations. Aspects of human capital and personal leadership are then woven into the programme as a foundational principle impacting all facets of business. we focus on leadership communication–a critical skill that cannot be outsourced to others.



FUTU

RE-READY LEADERS

WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?


WHY SHOULD YOU ATTEND?Attending this programme enables you to:

A more holistic mindset that encourages boundary-spanning both inside and out of the organisation

A set of deeper insights into strategy, innovation, financial performance, human capital, and value creation and an aptitude of positive politics

Better insight to the leadership challenges that come with career growth and senior leadership positions.

A toolkit of leadership communication skills.

personal insights into your unique brand of leadership and how you can get feed forward to achieving your career aspirations.

Build a platform on which your career can advance

learn about strategy, innovation, value creation, cross-functional collaboration, organisational politics and exercising leadership around each

take your own personal leadership to the next level through personal coaching

Understand what it takes to lead through inspiring communication

Spend your time in an interactive classroom, discussing regional and global case studies, scenario planning, and learning with leading faculty and invited corporate executives

grow your own network of aspiring business leaders and SmU executive education Alumni.

this programme is designed for senior functional or technical managers who are about to make the transition to head of a function or general management, or recently appointed directors and general managers.

Sgd 10,000

DURATION

DATES

FEES

Aspects of human capital and personal leadership are then woven into the programme as a foundational principle impacting all facets of business.

5 DAySRESIDEnTIAL

24–28 February 2014


GROW

TH A

CCEL

ERAT

ORS

1000 hours of innovation

commercial Skills Academy

Future ready Firm: winning with digital

23

25

27

29 competitive Advantage with human capital

GROWTH ACCELERATORS


GROWTH

ACCELERATORS


1000 HOURS OF INNOvATION

OvERvIEWinnovation can come from anywhere. new and novel ideas need to be cultivated and given an opportunity to grow. however, many organisations miss opportunities to implement proven methods that help innovation flourish, such as: reducing the cost of failure, defining clear success metrics, reducing the batch size of projects, and improving the speed and flow of experiments.

in this programme you will learn about tested frameworks and tools that help companies to unleash their innovation potential.

WHY SHOULD YOU ATTEND?during this four-day workshop, executives, first-line managers, and high-performance individual contributors will learn about the processes, techniques, and cultural changes that can further unleash the innovation within your organisation. in addition, participants will be exposed to current forces of change such as mobility, cloud computing, and big data that are quickly transforming the technology landscape and enabling smaller teams to deliver larger impacts in shorter amounts of time. participants will then be provided with an opportunity to practice lean innovation by developing, presenting, and discussing proposals for time-bounded innovation projects.

GROW

TH A

CCEL

ERAT

ORS

the topics covered in this programme include:

overview and Forces of change lean innovation

innovation Accounting and Actionable metrics

managing the innovation project portfolio

prototyping

GROWTH ACCELERATORS


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES

By the end of the programme your key takeaways will include the following.

Understanding how to protect the larger organisation from disruptive innovation and reduce the likelihood of internal political issues and/or negative brand impacts

Understanding how distance and autonomy, such as when working with universities or employees from separate divisions, can facilitate innovation

Understanding how to encourage and cultivate new ideas and enable self-organised teams to explore them

Knowing how to efficiently manage a bottom-up innovation process with minimal time and resource commitments while still tracking and ensuring that progress is being made toward organisational objectives

insights into how the latest technology trends are changing business as usual.

this programme is designed for senior executives across a wide array of industries and functions that play a part in planning and implementing innovation programmes.

13–16 August 2013

Sgd 4,800

during this four-day workshop, you will learn about the processes, techniques, and cultural changes that can further unleash the innovation within your organisation.

GROWTH

ACCELERATORS

4 DAySRESIDEnTIAL


FUTURE READY FIRM: WINNING WITH DIGITAL

OvERvIEWthe future-ready firm recognises that integrating digital media into all aspects of your business requires more than creating a Facebook page or pushing out your corporate message via Sina weibo or twitter. interacting with external stakeholders, improving employee productivity, and more generally capturing the power of crowds demands a forward-looking plan that considers the firm’s diverse stakeholder groups.

Asia’s fragmented and heterogeneous markets can further complicate matters. the digital landscape in Asia-pacific varies dramatically. Sina weibo in china differs substantially from cyworld and naver in South Korea. meanwhile, global platforms like Facebook and Youtube are popular in Australia, india and Singapore. in short, there is no one-size-fits-all digital strategy for Asia, and adopting a genuinely localised strategy for every market is expensive.

this three-day course, Future ready Firm: winning with digital will help your firm think through the region’s varied digital landscape and craft a wise strategy that helps you reach external stakeholders, encourage employees to adopt digital strategy for enterprise activities, and more generally benefit from the power of crowds.

WHY SHOULD YOU ATTEND?over the last few years, Asia has emerged as one of the world’s most digitally engaged regions, if not the most engaged. the adoption of digital devices, such as mobile phones and gaming devices, are in the hands of countless people. the near ubiquity of these devices creates new opportunities for marketing, customer service, business-to-business collaboration and innovation.

Understanding the context, tools, and user behaviours in each market is key to aligning your company’s digital initiatives with the platform and behavioural preferences of your audience. the end-result should be a digital plan that is a perfect fit for your organisation and its stakeholders.

GROW

TH A

CCEL

ERAT

ORS

GROWTH ACCELERATORS


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Understanding at the broad level the diversity and rapidly-changing nature of Asia’s digital landscape

Understanding market-specific differences across Asia and why your approach must be localised

Ability to craft a digital strategy for both external audiences and enterprise applications.

Ability to craft a content schedule that is aligned with the broader corporate strategy to ensure consistent messaging.

Being able to measure engagement within a network and calculate your roi.

Knowledge from leading global case studies that illustrate the power of crowds through approaches such as crowd-sourcing and game mechanics.

Ability to scan the horizon and see how mobile is bringing another wave of changes to Asia’s markets.

the course is designed for managers who lead, or play a key role in shaping, their firm’s digital initiatives. this includes external outreach, such as marketing and corporate communication, as well as internal efforts related to hr or B-2-B communications. Senior executives will also benefit by understanding the broader implications of digital networks and how they are reshaping the operating environment.


Sgd 4,800

Understanding the context, tools, and user behaviours in each market is key to aligning your company’s digital initiatives with the platform and behavioural preferences of your audience.

GROWTH

ACCELERATORS

3 DAySRESIDEnTIAL


COMMERCIAL SkILLS ACADEMY

OvERvIEWmarketing is at the core of all business growth, and therefore sales is the growth engine. in today’s dynamic business environment, managers need the know-how to keep pace with the rapid adoption of new technologies, increasingly segmented markets, and evolving customer demands and expectations. this requires not only a solid foundation in marketing and sales, but also insights about emerging market trends and the ability to make good decisions within an evolving market.

WHY SHOULD YOU ATTEND?this unique five-module programme examines strategic marketing and sales. with lessons contextualised within greater Asia, the commercial Skills Academy provides a holistic framework and practical toolkits that helps you tackle key challenges such as how to grow your brand value, make strategic pricing decisions, and pricing, and solution-based selling.

GROW

TH A

CCEL

ERAT

ORS


marketing and introduction to Strategic pricing

customer Segmentation for greater profit

managing and Understanding ‘cost to Serve’ and ‘Ability to Serve’

negotiation for Better relationships

Brand Value

Solution-based Selling and Strategic pricing ii

competitor intelligence; Knowing how to compete effectively

commercial management and organisation.

GROWTH ACCELERATORS


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Ability to integrate pricing into an overall marketing strategy and set prices in a highly competitive environment

Understanding why brands matter, how to build them, and how they create value

Understanding the frameworks of winning in more sophisticated negotiations

Ability to apply practical toolkits in key areas of marketing and sales including market segmentation, competitor intelligence, channel choice and more

Knowledge from time immersed in interactive classroom discussions around Asian cases.

this programme is designed for executives who are keen to sharpen their essential commercial skills. Additionally, the programme is very well suited to executives outside the commercial function who wish to develop a more enhanced understanding of the marketing and sales function.

Sgd 12,000Sgd 2,400 per module

the commercial Skills Academy provides a holistic framework and practical toolkits that helps you tackle key challenges such as how to grow your brand value.

GROWTH

ACCELERATORS

2

2

2

2

2+

+

+ +

reSidentiAl

DAyS

DAyS

DAyS

DAyS

DAyS

MODULE 112-13 September 2013

MODULE 210-11 october 2013

MODULE 37-8 november 2013

MODULE 510-11 April 2014

MODULE 46-7 march 2014


COMPETITIvE ADvANTAGE WITH HUMAN CAPITAL

OvERvIEWpeople are the most valuable assets for any organisation. in a knowledge and service-based economy like today’s, organisational human capital has been increasingly recognised as one of the major keys to competitive advantage. what does it take to achieve competitive advantage based on human capital?

this five-day programme is designed for both business leaders and human resources professionals and explores a variety of key issues relating to the effective development and management of human capital for competitive advantage.

WHY SHOULD YOU ATTEND?the content of this programme is designed to give you tools and frameworks for achieving competitive advantage with human capital. to help you utilise the learning immediately in a way that will be meaningful, participants will collaborate with a team of their peers to work on a specific real world project. At the end of the programme, each participant will have built a 90-day plan for strategic change within their own setting.

GROW

TH A

CCEL

ERAT

ORS


Business Strategy and the creation of Value

human capital as Strategy execution

organisation culture as a part of Strategy

leadership Alignment and development

organisation Structure and design

talent management Strategies

Strategic change management and Architecture

measurement and evaluation of human capital

evidence-Based Approaches to human capital

implications for the hr practices and programmes

GROWTH ACCELERATORS


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


perspectives on how to align human capital initiatives to overall business strategies

tools for managing strategic change

Framework and toolset for developing a human capital strategy

insights into best human capital practices in Asia

this programme is designed for senior business leaders and hr professionals who are responsible for the execution of business and hr strategies across Asia.

21–25 April 2014

Sgd 6,200

this programme is designed to give you tools and frameworks for achieving competitive advantage with human capital.

GROWTH

ACCELERATORS

5 DAySRESIDEnTIAL


GLOB

AL B

USI

NES

S EX

CELL

ENCE

going global: internationalising Business

doing Business in ASeAn

going global: From Asia to europe

33

35

37

39

41

‘Aligning to win’: excellence in Strategy implementation and change management

clusters of innovation (public-private partnership)

GLOBAL BUSINESS EXCELLENCE


GLOBAL BUSIN

ESS EXCELLENCE


GOING GLOBAL: INTERNATIONALISING BUSINESS

OvERvIEWglobalisation opens up the world to businesses. in the meantime, however, business leaders are facing unparalleled challenges in managing risks in overseas markets, developing market entry and growth strategies, building agile and effective global teams, and overcoming cultural and physical barriers to success.

this five-day programme is designed to prepare you for these challenges and to enhance your competitiveness in the international arena. during this programme, combing lectures, case studies and discussion, the faculty will provide the critical tools and practical framework you need to improve your internationalisation strategies for your businesses. the objective is to give you maximum impact and actionable insights within a short time frame.

WHY SHOULD YOU ATTEND?the content of this programme is designed to give you tools and frameworks for optimising both internationalising and managing business. to help you utilise the learning immediately in a way that will be meaningful, participants will collaborate with a team of their peers to work on a specific real world project. At the end of the programme, you will be equipped to apply your findings within your own setting.

the topics covered in the programme are:

models for expansion strategy

Value capture

Finance & governance

human capital management

managing across borders (multiple business models)

Financial strategies for growth (working with pe firms)

GLOB

AL B

USI

NES

S EX

CELL

ENCE



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


greater understanding of the different market entry and expansion models

Ability to broaden your organisation’s international opportunities via multiple business models

Ability to reduce the risks associated with internationalisation

Ability to select the most effective financial strategy for your organisation

Ability to maximise your return on international investment

Ability to successfully build and lead a global talent team

this programme is designed for leaders and managers of companies who are responsible for international operations, or preparing for international roles. it is highly beneficial for senior executives of companies that are looking to enter foreign markets for the first time or to take their international strategies to the next level.

16-20 September 2013

Sgd 8,000

this five-day programme is designed to prepare you for these challenges and to enhance your competitiveness in the international arena.

5 DAySRESIDEnTIAL

GLOBAL BUSIN

ESS EXCELLENCE


GOING GLOBAL: FROM ASIA TO EUROPE

OvERvIEWeurope plays an important role in the global economy and presents many great opportunities for Asian companies to expand their businesses to europe.

germany, being europe’s largest economy in europe and second most populous nation (after russia), is not only a key market but also the door to europe.

in partnership with munich Business School, the going global: From Asia to europe programme uniquely combines classroom lectures, role play, group work and discussions with an “elite expedition to europe” to facilitate Asian companies in successful market entry and expansion in germany and the rest of europe.

WHY SHOULD YOU ATTEND?taught by internationally respected faculty (both SmU and munich Business School faculty), this programme is an intensive five-day residential programme conducted at munich Business School, germany. the programme aims to provide Asian executives with all-rounded knowledge and skills to establish and expand their businesses in europe. the participation of professionals across Asia in the programme and rich contacts and networks established in europe will be helpful to fast track the understandings of the unique european business and cultural landscape.


european markets – targets & opportunities

Understanding culture, diversity and complexity in europe and germany

Understanding c-level executives and leadership in europe

Understanding internationalization options for europe/germany and Analysing Best Alternatives

innovation management, change management and the implication for Venturing into europe

principles of company and tax law in germany

network building and company visits

cultural experience in germany

GLOB

AL B

USI

NES

S EX

CELL

ENCE



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Appreciate the challenges of building and running a business in europe

gain insights into the business and cultural landscape in europe

gain practical know-how of the legal side of internationalization efforts

learn the tactics, and hazards, of negotiating with european counterparts

Build strong connections with peers and share experiences

this programme is designed for owners and senior executives of companies entering or expanding businesses in europe.

23-27 September 2013

Sgd 12,000

the programme aims to provide Asian executives with all-rounded knowledge and skills to establish and expand their businesses in europe.

5 DAySRESIDEnTIAL

GLOBAL BUSIN

ESS EXCELLENCE


DOING BUSINESS IN ASEAN

OvERvIEWover the past few decades, Asia has experienced substantial growth and industrialisation. Asian economies in countries such as china, india, indonesia, Vietnam, thailand, philippines and malaysia are fast evolving and have achieved remarkable growth. Ample opportunities exist for investment and trade, and companies that are well positioned will be able to reap the benefits from these growth markets.

each growth market, however, has a unique profile. those tasked with shaping the corporate strategy need a solid understanding of each market, including the unique business landscape, government policies, consumer trends, and supply chain issues. equally important, careful thought must be given to your market entry strategy. over the course of three days, you will learn about Asia’s emerging markets and how to craft a winning strategy aimed at growth markets.

WHY SHOULD YOU ATTEND?the programme uniquely addresses the political, legal, culture aspects of doing business in ASeAn. Faculty-guided discussions provide you with the knowledge, skills, and insights necessary for investing and operating in growth markets. You will also learn about the macro socioeconomic issues that shape market competition, and the micro-level details impacting operational excellence.


Analysis and evaluation of Business environment

positioning for competitiveness

Alignment of Business Strategy and execution

managing Business across Borders and cultures

GLOB

AL B

USI

NES

S EX

CELL

ENCE



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Understand the macroeconomic trends, key regulations, and preferential policies in several growth markets so as to assess your strategic opportunities and options.

develop unique insights into consumers and markets through cultural encounters, and understand the opportunities and challenges in key business areas.

evaluate the channels for finding and screening potential partners, and examine the ways to successfully manage local partnerships.

this programme is designed for senior managers and decision makers with at least eight years’ managerial experience–some of it in Asia–and mandated with strategic responsibility for driving their businesses forward in or across the region.

12-14 march 2014

Sgd 5,000

over the course of three days, you will learn about Asia’s emerging markets and how to craft a winning strategy aimed at growth markets.

3 DAySRESIDEnTIAL

GLOBAL BUSIN

ESS EXCELLENCE


‘ALIGNING TO WIN’: EXCELLENCE IN STRATEGY IMPLEMENTATION AND CHANGE MANAGEMENT

OvERvIEWexecuting a great strategy can be even more challenging than formulating it. effective execution, however, might not be as glamorous as discovering the path forward that ensures the success and profitability of your firm. consequently, execution can receive insufficient attention to ensure success. recent research finds that the average gap between strategic objectives and actual performance is greater than 35%.

A second and equally complicated issue is managing change. the pace of competition and innovation puts a premium on the firm’s ability to shift direction, or processes, and deliver the new objective. inertia within the organisation, resistance at the personal level, and missed opportunities further complicate the change process.

over the course of four days, this course will examine leading examples and research on strategic execution and change management. By the course’s end you will possess a set of framework and management tools that will help you lead your organisation.

WHY SHOULD YOU ATTEND?within the context of Asia’s dynamic and growth markets, firms must continually innovate and drive execution across the organisation. in a networked world, product or processes innovations can come from anywhere and leave you facing new competition with little or no warning.

this course prepares you to drive the firm’s strategic execution processes and manage change at a pace the leads the competition.

GLOB

AL B

USI

NES

S EX

CELL

ENCE



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


A framework for implementing strategy

eight levers which are essential to driving execution

Keys to deep organisational learning that matches the pace of industry change

two frameworks for leading change

cutting-edge research findings which explain why people resist change

Asian and global examples of organisations that have faced challenges with strategy execution and change.

the course was designed for a wide range of managers and senior executives, across various industries, who have opportunities to better execute strategy or drive change. the diverse audience for this course is factored into the course design and delivery to ensure that you learn about execution and change from as many perspectives as available.

29 october 2013 – 1 november 2013

Sgd 6,000

this course prepares you to drive the firm’s strategic execution processes and manage change at a pace the leads the competition.

4 DAySRESIDEnTIAL

GLOBAL BUSIN

ESS EXCELLENCE


CLUSTERS OF INNOvATION (PUBLIC-PRIvATE PARTNERSHIP)

OvERvIEWpublic-private partnerships in the field of business innovation are essential for competitiveness and economic growth, and countries are making moves to identify the best use of ppps in this respect. ppps have a long history in the US as a way to develop scientific advancement and innovations for the benefit of the society; and Singapore embraced ppps as a way to build a competitive, globalised, entrepreneurial, and diversified economy.

As a source framework, the programme builds on the work of professor michael porter in “competitive Advantage of nations”; providing rich insight in the experiences of cluster building and successes in shaping economic growth. in partnership with the tuft University, US, this unique two-module programme focuses on two of the most outstanding examples of robust economic growth being led by the approach of clusters of innovation; Singapore and massachusetts. eminent faculty and practitioners who have been directly involved in the shaping of cluster-based policies and business practices lead the programme. it is a journey of discovery of the application and evolution of the theory and rich with practical lessons in what works where, when–and what doesn’t work.

WHY SHOULD YOU ATTEND?the programme is designed for corporate business executives as well as senior government officials from policy-making units concerned with supporting economic growth. the dialogues and debates between participants being a key aspect of the learning about the differences in the perspectives of representatives from the private or from the public sector, and how it is only through the interplay between them that robust economic growth can be achieved.

to help participants utilise the learning in a meaningful way, participants will collaborate with a team of their peers to work on a specific real-world project. it aims to equip the participants with in-depth knowledge and understandings of the public-private partnership in practice.

the programme consists of two modules each of five days delivered in the US and Singapore respectively, over an elapsed period of three months:

GLOB

AL B

USI

NES

S EX

CELL

ENCE



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEESBy the end of the programme your key takeaways will include the following.

gain a deep understanding of the dynamics that determine the success or failure of the complex ppp relationship

develop necessary skills and judgment required to formulate and implement well-structured plans

learn to choose the appropriate public-private partnership model

Build a lasting relationship with a network of leaders from both public and private sectors

SInGAPORE USmanaging growth in highly dynamic markets and evolutionary regional context

exploration of ‘Singapore Secret recipe’: public-private: model of intimate collaboration

Focus on human capital development

Business model innovation

managed competition and international performance benchmarks in Sectors with heavy reliance on public assets (transportation, telecoms, ports, air services)

education, insurance, healthcare, travel & leisure

infrastructure Financing and the role of the development Banks (national, regional, global)

role of private equity and opportunities in Asia

Achieving robust growth, in developed market context

lessons for economic growth from the research triangle

Building global influence & eco-systems

human capital and talent retention; the role of education and Quality of life infrastructure

macro orientation; interplay of policies, law and Security

exploration of crisis Simulation and risk mitigation

capital efficiency & legal infrastructure

role and opportunities for Venture capital & private equity

the programme is designed for corporate business executives as well as senior government officials from policy-making units concerned with supporting economic growth.

SingApore24–28 march 2014

US23–27 June 2014

SingApore modUleSgd 9,000

US modUleUSd 9,000

to help participants utilise the learning in a meaningful way, participants will collaborate with a team of their peers to work on a specific real-world project.

GLOBAL BUSIN

ESS EXCELLENCE

5 5+

reSidentiAlDAyS DAyS


MAS

TERC

LASS

SER

IES

Brand and reputation

leading and Architecting the trustworthy organisation: A Blueprint for competitive and reputational Advantage

doing the deal: A negotiations masterclass

Accenture – SmU change college: managing change

45

47

51

49

MASTERCLASS SERIES


MASTERCLASS SERIES


BRAND AND REPUTATION

OvERvIEWYour brand and your reputation are the foundation on which your company is built. without a solid foundation, the rest of your structure is not as strong. designed for experienced executives, Brand and reputation is a tightly focused two-and-a-half day programme on how to build and maintain corporate brand and reputation. in partnership with the tuck School of Business at dartmouth college, U.S., the programme is led by the two thought leaders in these fields, professors paul Argenti and Kevin lane Keller. they provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.

during the programme, faculty members will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept. our objective is to give you maximum impact and actionable insights within a short time frame.

WHY SHOULD YOU ATTEND?the content of this programme is designed to give you tools and frameworks for optimising both brand equity and reputation capital. But you can’t manage what you don’t measure. So you will learn several models of measurement, as well as receive input from your peers on which models are used at their organisations.


Understanding corporate identity, image, and reputation

the Strategic communication imperative

managing corporate reputation and reputational risk

corporate Brand equity and positioning

corporate Brand Architecture

Building and managing the corporate Brand

measuring corporate Brand equity

Special Sessions with industry experts

MAS

TERC

LASS

SER

IES

MASTERCLASS SERIES


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


You create a brand; you earn a reputation. however, the brand image influences the reputation of the organisation; they are closely interconnected and interdependent. this programme will underscore the importance of having a “one-company” strategy to align hr, marketing, public affairs, investor relations, and other disparate identities within the organisation. the world perceives you as one company — even if you have many brands.

during the programme, you will learn how to

differentiate among identity, image, brand, and reputation,

plan strategies to mitigate reputational risk and build reputational capital,

effectively position a corporate brand and develop the optimal brand architecture,

build corporate brand equity and understand the role of internal branding and external corporate-image campaigns,

manage a corporate brand to survive through tough times and thrive during prosperous times,

measure corporate brand equity and implement a state-of-the art brand equity measurement system.

Senior executives with responsibility for corporate branding, marketing, corporate communications, and/or investor relations, as well as c-level executives, will all benefit. But other functional areas of the organisation, such as human resources, public affairs, environmental relations — anyone who touches the brand identity — would also benefit from attending.

5 - 7 march 2014

Sgd 3,600

our objective is to give you maximum impact and actionable insights within a short time frame.

2.5 DAySRESIDEnTIAL

MASTERCLASS SERIES


DOING THE DEAL: A NEGOTIATIONS MASTERCLASS

OvERvIEWrecent research highlights the challenges faced by today’s executive as they negotiate across a range of economic, socio-political, industry and cultural boundaries. whether negotiating a market entry, contracts with international suppliers, or the terms of an ip agreement, few skills will be more practical to today’s executive than the advanced negotiations abilities gained during this two-day programme.

this hands-on programme aims to equip you with practical frameworks, techniques, and insights that let you reach better negotiated outcomes. more advanced simulations included in this programme will also introduce you to the unique demands of multi-party and cross-border negotiations. when armed with the right tools and insights, there is no reason to ever accept a negotiated agreement that is not to your firm’s advantage — and this is the programme that ensures you have the right tools.

WHY SHOULD YOU ATTEND?ideal opportunity to refresh essential negotiation skills such as capturing value, creating value, and making trade-offs.

learn the tactics, and hazards, of multi-party and cross-border negotiations.

gain deeper insights into the psychological biases that shape our choices during a negotiation.

Understand diversity in negotiations, both in terms of cultural and industry differences.

MAS

TERC

LASS

SER

IES

MASTERCLASS SERIES


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


A refreshed set of essential skills applicable for nearly all negotiations.

An experiential basis for participating in more complex discussions such as multi-party and cross-border negotiation simulations.

A set of deeper insights about the role of psychological bias in the negotiation process and how to reduce the risk of making mistakes.

the advanced skills that extend your impact as a negotiator.

this programme is designed for executives who have at least eight to ten years of management experience and have gained substantial experience in conducting and supervising business negotiations.


Sgd 2,800

this hands-on programme aims to equip you with practical frameworks, techniques, and insights that let you reach better negotiated outcomes.

2 DAySRESIDEnTIAL

MASTERCLASS SERIES


LEADING AND ARCHITECTING THE TRUSTWORTHY ORGANISATION: A BLUEPRINT FOR COMPETITIvE AND REPUTATIONAL ADvANTAGE

OvERvIEWresearch shows that high-trust firms attract more employees, have lower turnover, innovate more and generally outperform their low-trust competitors in earnings, revenue growth and stock price appreciation. on the other hand, firms where trust is low are more at risk for major violations that create reputational damage that will have immense monetary and reputational costs (e.g., lehman Brothers, news corp). in an age of social media and increased transparency, many firms have come to the conclusion that the only way to earn and sustain a reputation of trust is to work very hard on actually becoming trustworthy. Fortunately, recent research shows how companies can embed six key elements of trustworthiness into the dnA of the firm.

this two-day workshop is designed and delivered by a consortium of leading experts and consultants on trust worldwide. the workshop provides participants with the knowledge and tools to diagnose the levels of trust within their organisation, design interventions to increase trust, monitor and evaluate the effectiveness of those interventions, and embed trustworthiness systemically within the organisation.

WHY SHOULD YOU ATTEND?this programme is designed to deliver all of the latest cutting edge research and best practices in building resilient, high trust organisations

learn how to diagnose and manage trust at the interpersonal, group and organisational level and turn it into a competitive advantage

gain insight from case studies and leading companies that have built and even repaired trust successfully

Understand how to go well beyond compliance to build an ethos and organisational system that makes your firm more ethical and trustworthy in the eyes of all stakeholders.

MAS

TERC

LASS

SER

IES

MASTERCLASS SERIES


WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


A framework that links trust to employee engagement and organisational performance

how to understand and manage trust using the 10 factor decision to trust model

how to embed the elements of trustworthiness in the dnA of the firm

how to measure and continually improve trust and trustworthiness in the organisation

An approach to deciding when and how to repair trust after a violation

the role of leadership and culture in engineering the trustworthy organisation

planning interventions for organisation change that can build trustworthiness deeply and pervasively into the organisation system

this programme is designed for executives who are in a position to help build and improve trust and reputation in their firms such as any c-Suite executive as well as leaders in corporate social responsibility, sustainability, communications, ethics, marketing, and public relations.

30 April–2 may 2014

Sgd 5,400

this two-day workshop is designed and delivered by a consortium of leading experts and consultants on trust worldwide.

3 DAySRESIDEnTIAL

MASTERCLASS SERIES


SECT

OR-S

PECI

FIC

PROG

RAM

MES

innovation in healthcare delivery and Business models

J&J – SmU hospital management programme

53

55

SECTOR-SPECIFIC PROGRAMMES


SECTOR-SPECIFIC PROGRAMM

ES


INNOvATION IN HEALTHCARE DELIvERY AND BUSINESS MODELS

OvERvIEWthe healthcare industry has experienced a proliferation of innovations over the years. Arising from a growing and ageing population, an increased prevalence of chronic diseases, and increasing number of elderly living alone, however, the healthcare industry not only needs to continue developing new drugs, equipment and technology but also transforming how healthcare is experienced and delivered to better value. this can range from keeping people more healthy, making healthcare more relevant to their needs, making it simpler or more effective, to delivering a better patient or caregiver experience.

this is a new programme that enables entrepreneurs and healthcare leaders to examine how innovation in the way healthcare is delivered (in broader healthcare system and in clinical care and interventions) can improve access, quality, and cost, and to apply them in their own workplace.

WHY SHOULD YOU ATTEND?this programme is designed to give you broad understandings of innovation in healthcare delivery as well as tools and framework of innovation within healthcare organisations. the programme also challenges your thinking with a range of international case studies, small group exercises, and dynamic discussions.


effective management and innovative models

Stages of innovation and defining healthcare innovation

cross-cutting conceptual perspectives

innovation culture

the Secret of Success

risks, complexities and challenges

clusters of innovation (where innovation happens)

delivery innovation and Social Value.

SECT

OR-S

PECI

FIC

PROG

RAM

MES



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Apply the breakthrough ideas that can improve the access and quality of healthcare delivery

implement innovations with efficiency and cost effectiveness

navigate and overcome challenges in implementing innovation in healthcare delivery

Assess the culture of innovation within your own setting

tools to foster and sustain an innovative culture

this programme is designed for healthcare executives in clinical or nonclinical roles, as well as senior managers from organisations and government agencies working in developed or developing countries.

8-11 April 2014

Sgd 7,600

this programme is designed to give you broad understandings of innovation in healthcare delivery as well as tools and framework of innovation within healthcare organisations.

DAySRESIDEnTIAL


ES

4


j&j – SMU HOSPITAL MANAGEMENT PROGRAMME

OvERvIEWthis five-day programme zeros in on the challenges faced by leaders in the healthcare professions. You will study the business challenges of running a modern medical facility, responding to diverse stakeholders, managing a talent pipeline, and meeting business demands. this programme will elevate you from functional to general management by giving you a sound foundation in senior medical leadership.

WHY SHOULD YOU ATTEND?delivered by world-class faculty who are recognised experts on medical facility management, this programme examines regional trends across Asia and their implications for healthcare management. You will learn best-practices, from both within the medical industry and out, that give you the necessary insights and tools to lead within your organisation. this programme also helps you build a foundation for future professional advancement in the medical industry.


Strategic Vision and implementation

A new marketing paradigm for hospitals

Financial management

implementing organisational transformation in hospitals

leadership, motivation, teamwork and other Key human resource issues in the Asia pacific

Acquisition Strategy

SECT

OR-S

PECI

FIC

PROG

RAM

MES



WHAT WILL YOU GAIN?

WHO SHOULD ATTEND?

DURATION

DATES

FEES


Best practices, both globally and regionally, in healthcare management.

Broader set of knowledge and skills essential to general management.

insights about process innovation, and lean innovation, which can be taken back to your organisation.

Keys to building a talent pipeline and developing your organisation’s human capital.

insights to your leadership capabilities, and personal growth opportunities, that help you transition into general management.

the programme is intended for senior hospital administrators in both clinical and non-clinical functions. it has been shown to be particularly beneficial for clinicians moving into clinician administrator roles and for new hospital administrators. these administrators will have substantial managerial experience in the healthcare environment and will typically be responsible for at least 25 employees. due to the rapidly changing environment, these senior executives will perceive the need to update their knowledge about the latest management trends and issues in a systematic manner.

28 october 2013– 1 november 2013

Sgd 9,000

delivered by world-class faculty who are recognised experts on medical facility management, this programme examines regional trends across Asia and their implications for healthcare management.

DAySRESIDEnTIAL


ES

5

SMU EXECUTIVE DEVELOPMEnTSingapore management UniversityAdministration Building, 81 Victoria Street, Singapore 188065

[email protected] +65 6828 0100 www.exd.smu.edu.sg

2013–2014 executive programme portfolio · 05 executive programme portfolio 2013–2014 smu-exd...

Documents