smu mba-project guidelines

8/20/2019 Smu Mba-project Guidelines

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MBA Project work Guidelines

Introduction:

This program guide will provide the student with all the information they need to know for

developing a project dissertation. As project work is a very important part of MBA coursecurriculum, it has been marked for four credits.

The following guidelines may be adopted for MBA projects:

1. The duration of the project is for six months starting with synopsis preparation and ending

with evaluation.

2. It must be a live project either done at the place of work or some other organisation.

3. The project must be taken up under a guide at student’s Authorised Study Centre/ Program

Centre/ Learning Centre.

4. Students to contact Learning centre for appropriate formats for project work.

5. The project must be completed and submitted at the Learning Centre.

6. The project must relate to the specialisation pursued.

Selection of Project Title:

– The title selected should be coherent with the stream of study or specialisation.

– A list of suggested topics is provided at the end of this document. However, the student

and the guide have the freedom to identify an appropriate topic.

– The title should be specific and focus towards the objectives of the project.

Project work and final submission:

1. Submit a draft project work to the Authorised Study Centre/ Program Centre/ Learning

Centre:

The draft project work should be submitted 20 days after the study has been conducted.

The draft should constitute the following:

Title of the project

Introduction

Literature review/related research outcomes (a brief review of similar or related studies

conducted elsewhere. (This should not be more than 500 words).

Description of study methodology

List of work done: Visits to company, list of functionaries met, documents received from

company; registers and files seen, and observations made, field visits, number of

samples collected/ questionnaires filled should be mentioned in proper order.

Names of books, sites, journals, magazines referred.

2. After receiving a feedback from the Authorised Study Centre/ Program Centre/ Learning

Centre, make the necessary corrections and proceed to the next step.

3. Submit the final report:


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The final project report should be submitted 30 days after the submission of the draft

project work. The recommended number of pages of final report should be around 100.

4. Viva Voce/Presentation:

Viva will be conducted as per the schedule. The power point slides for presentation should

be submitted along with the final project report. The student should demonstrate or makea power point presentation of their project at the Study Centre/ Program Centre/ Learning

Centre to the University approved external and internal examiners. The student must stay

in touch with their Study Centre/ Program Centre/ Learning Centre for the actual date of

project evaluation.

The project work terminates with the viva voce/ presentation. A summary of the project is

to be submitted.

Executive Summary: Should be 500 words; besides being a part of the project report, a

copy of the executive summary should be submitted separately also. The following are

the constituents of the summary:o Title

o Statement of the problem

o Methodology used

o Main findings /outcome of the study with respect to objectives

o Recommendations

Project Report

The final project report should consist of the following components:

Cover page

Title page

Acknowledgement

Bonafide letter (from the company where the project was undertaken)

Table of contents

List of Tables & List of Figures

List of Symbols, Abbreviations and Nomenclature

Executive Summary

Chapters

o Introduction

o Project details

Title of the project

Aims and objectives of the study

Problem statement

Scope of the study

Significance of the study

o Literature review/related research outcomes (should not be more than 500 words)

o

Methodology used: Data collection method, research tools used, samplingmethodology, validity of the data


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o Data analysis and interpretation/Research findings

o Recommendations and conclusions

o Limitations of the study and scope for further research, if any,

References/ Bibliography

Format for Bibliography:

Books:

Author’s or Editor’s Names, Title of the Book, Place of Publication, Publisher, Year of

Publication, Page number

Example:

R.C. Goyal, Hospital Administration and Human Resource Management, New Delhi:

Prentice Hall Publication, 2008, Pg. 75

S.K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee Brothers, 2009, pg 89-

93

Journals: Author, “Article Title”, Title of Periodical, Date of Publication, Page numbers of the article.

Example:

Bronwyn Fryer, “The Layoff”, Harvard Business Review, March 2009, Pg 17-24.

Keila Rooney, “Consumer Driven Healthcare Marketing: Using the Web to Get Up Close

and Personal”, Journal of Healthcare Management, Chicago: July 2009, Vol. 54, Pg 241

Visit our website http ://edunx t.smud e.edu.in, for detailed project guid elines.

Project Evaluation:

Evaluation pattern for the project is as given below:

Evaluation Criteria Internal External

Synopsis 5 5

Methodology 10 10

Analysis /Findings 25 25

Project Report 25 25Viva 35 35

Total 100 100

Template/Details for Preparation of Project Report for MBA course Contents

i. Cover page and Title page

ii. Acknowledgement

iii. Bonafide Letteriv. Executive Summary


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v. Table of Contents

vi. List of Tables

vii. List of Figures

viii. List of Symbols, Abbreviations and Nomenclature

ix. Chapters

x. References/Bibliography

xi. Instructions

i) Cover Page and Title Page:

About Cover page and Title Page:

A PROJECT REPORT

Under the guidance of

______________________________

Submi t ted by

______________________________

in partial fulfillment of the requirement

for the award of the degree

Of

MBA

IN

[Finance/Marketing/Human Resource Management/Information Systems/Banking/Retail

Operations/Operations Management/Project Management/Total Quality Management]

&

ii) Acknowledgement:

Acknowledgment is the regard given to the people and organisations that have helped the

student in completing the project undertaken. It must consist of acknowledgements towards


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the organisation the student studies and to the company where the student has done the

project followed by the people who have helped student in the process.

iii) Bonafide Certificate

Bonafide Certificate:

BONAFIDE CERTIFICATE

Certified that this project report titled ……………………………………………..” is the bonafide

work of “…………...…………” who carried out the project

work under my supervision.

SIGNATURE SIGNATURE

HEAD OF THE DEPARTMENT FACULTY IN CHARGE

iv) Executive Summary:

Executive summary should be a one-page summary of the project report. It should consist of

the statement of the problem, main findings, and recommendations for further use. It should

be typed in double line spacing, font style -Times New Roman, and font size 14.

v) Table of contents:

It is the list of all the contents in the report. Please see the example below:

Table of Contents

ChapterNo.

Title Page No.

1 Introduction

1.1 1

1.2 5

1.3 10

2 Literature review.

2.1 14

2.2 21


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vi) List of Tables:

Give the same name for the table as it exactly appears above the tables in the text. The caption

of the table must be present above the table. 1.5-line spacing should be adopted for typing

the matter under this head.

Table 1

Field 1 Field 2 Field 3 Field 4 Field 5 Field 6

List of tables

1. Table 1:

2. …

Note:

By the word ‘Table’, we mean tabulated numerical data in the body of the project report

as well as in the appendices (if any). All other non-verbal materials used in the body of the

project work and appendices such as charts, graphs, maps, photographs and diagrams may

be designated as figures.

vii) List of Figures:

Give the same name for the figure as it appears exactly below the figures in the text. The

caption of the figure must be present below the figure. 1.5-line spacing should be adopted for

typing the matter under this head.

Figure 1: < Caption of the Figure>

List of Figures

1. Figure 1:

2. ….

viii) List of Symbols, Abbreviations, and Nomenclature:

1.5 line spacing should be adopted for typing the matter under this head. Standard symbols,

abbreviations, etc., should be used.


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ix) Chapters:

The chapters can be broadly classified into three parts:

1. Introductory chapter

2. Chapter(s) on the main content of the project

3. Concluding chapter.

The main text will be divided into several chapters and each chapter can be further divided

into several divisions and sub-divisions.

Each chapter should be given a relevant title.

Tables and figures in a chapter should be placed in the position with respect to the

reference where they are cited.

Headers and foot notes should be used sparingly. The title of the project must be reflected

on the left side of the header and chapter name must be on the right side of the headers.

Page numbers are to be placed on the right side of the footer. They should be typed in

single space and placed directly underneath in the very same page, which refers to thematerial they annotate.

Note: The report must always end with the concluding chapter and future enhancements, if

any.

x) References/Bibliography:

The listing of references should be typed four spaces below the heading “REFERENCES” in

alphabetical order in single spacing left - justified. The reference material should be listed in

the alphabetical order of the first author. The name of the author/ authors should be

immediately followed by the year and other details. Any website reference must be referred/

preceded by the publications reference.

xi) Instructions:

The text in the printed copies must be in black colour.

1.5 line spacing should be used for typing the general text. The general text shall be typed

in the font style ‘Times New Roman’ and font

size 12.


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LIST OF PROJECT TOPICS (SUGGESTED)

Sl. No. Project TopicsPROJECT TOPICS FOR HUMAN RESOURCE MANAGEMENT

1. A study of performance appraisal / performance management systemin XYZ organisation

2. Assessment of role stress amongst the employees of XYZorganisation

3. Job satisfaction survey at XYZ organisation

4. Competency mapping in an organisation

5. Training effectiveness in an organisation

6. Study of organisational culture OCTAPACE profile.

7. Motivational analysis of organization

8. A comparative study of team effectives in an organisation: Teameffectiveness assessment measure.

9. A study of Compensation Management System

10. A detailed study of promotion and reward policy of organisations

11. A study of quality of work life in an organisation

12. Mapping training needs of employees: Training Need Analysis

PROJECT TOPICS RELATED TO MARKETING

13.Formulation of Marketing Strategies to Improve Market Share of LGMicrowave Ovens

14.

Improving the Effectiveness & Efficiency of Operations at Cox &

Kings India Ltd.

15.Demand Forecasting for Orion-ERP Package for ICICI InfoTech inBangalore, based on Small & Medium Enterprises.

16.Developing a Service Delivery Model to Bridge the Gap betweenServices Expected & Provided by ICICI Home Loans.

17.Strategies for Increasing the Occupancy Rate of Taj West End Hotel,Bangalore

18. A Market Feasibility Study for New X-ray Machines from Wipro-GEMedical Systems

19.Distribution Mapping & Dealer Satisfaction Survey for Nokia MobilePhones.

20. A Study of Marketing Strategies & Distribution Channels in NorthKarnataka for Cholamandalam Investment & Finance Company Ltd.

21. A Study to Improve Awareness level of Triraksha Welfare Schemeamong Farmers for Tractors & Farm Equipment Ltd

22. A Study to Increase Penetration Level & Brand Loyalty amongexisting consumers of Samsung India Electronics Ltd.

PROJECT TOPICS RELATED TO FINANCE

23. The Study of Indian Financial System: Post Liberalisation

24.The Impact of Global Recession on Information Technology Sector InIndia

25.The Impact of the Recent Global Economic Slump on the Indian

Capital Market26. A Comparative Study of Bancassurance Products In Banks


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27. A Comparative Study of Equity Linked Savings Schemes Floated byDomestic Mutual Fund Players

28. A Comparative Study of Cost Of Capital In Automobile/ Steel/Pharma/ Finance Industry

29. A Comparative Study of Financial Performance of Banks Using Ratio

Analysis30. Profitability and Operational Efficiency of Public Sector Banks

31. Profitability and Operational Efficiency of Banks in India

32. A Study of Working Capital Management In Small Scale Industries

33. The Scope of Microfinance in the Indian Context.

34. Financial Inclusion- The Scope and Effect in the Indian Economy

35. Rural Banking in India

36. Dematerialisation – The Scope and Effect.

37. The Future of Investment Banks in the post- Lehman Brothers Era

PROJECT TOPICS RELATED TO INFORMATION SYSTEMS

38. Role of software agents as a collaborative tool – E-commerce

39.Hospital Management System - Database Approach, MangalaHospital, Hassan

40. Automation of Banking Database, XYZ Bank.

41. Automation of Customer Relation Database, A SAP Product

42. A Study on Electronic Data Storage- Steel Factory, Mumbai

43. A Webpage Design using JAVA-Google Page

PROJECT TOPICS RELATED TO MBA - HCS

44. A Study on the Identification of High Risk Groups Prone to SpinalDisorders /Diabetes-/Heart Attacks (or any other lifestyle condition)and Corresponding Prevention Recommendations

45. A Study on the Wellness Practices in a Target Group (MNCEmployees, School Children and Older Adults) andRecommendations on Wellness Practices

46. A Study on the Identification of Causes of Delays in In-patientDischarges and Recommendations to Avoid Delays and IncreasePatient Satisfaction

47.

A Comparative Study on Patient Satisfaction in (Executive Suites,VIP Suites, Out-patient Department, General Ward, LaboratoryServices, etc.) and Recommendations to Increase PatientSatisfaction

48. A Study on Patient Satisfaction in Any One Department in a Multi-specialty Hospital. (Health Screening Dept, In-house Pharmacy,

Outpatient Services, Billing, etc.)

49. A Study on the Identification of Causes of Delays in Patient Transfer(Internal/ External) and Recommendations to Decrease Waiting Timeand Increase Patient Satisfaction

50. A Comparative Study on Waiting Time in Various HospitalDepartments and Recommendations to Decrease Waiting Time(Outpatient Dept, Billing, etc.)

51. A Study on Job Satisfaction of Nurses /Paramedic Staff in ICU/Operation Theatre /Wards, etc., and CorrespondingRecommendations to Improve Job Satisfaction

52. A Study of Sickness Absenteeism Among Various Groups of Hospital

Employees (Nurses, Housekeeping Staff, Ward Boys, CSSD


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employees, Doctors, etc.). A comparative study of the same may alsobe done.

53.

A Study on Work Safety for Employees in the Radiology Department /Waste Disposal Department /Lab /Housekeeping, etc., andCorresponding Recommendations to Improve Work Safety. Acomparative study may also be undertaken between the

departments.

54. A Study on Waste Disposal Management in a Hospital andRecommendations for Safe Disposal

55. A Study on Hospital Acquired Infections and PreventionRecommendations

56. A Study on the Efficiency of CSSD (or any other department of amulti-specialty hospital)

57. A Cost Analysis Study in General Ward (or any other department) ofa Hospital to Develop User Charges

58. A Comparative Study on Cost Analysis of the Various Departments ina Hospital and Cost-cutting Recommendations

59. A Study on Formulation of Marketing Strategies to Promote aHealthcare Service (e.g., ‘Women Wellness Check-up’ Promotions)

60. A Study on Involvement of Doctors /Nurses /Paramedics in RuralHealthcare and Suggestions to Improve Involvement

61. A Study on Medical Representative Triumphs and TrialsRecommendation to Improve Liaison of Medical Reps and Doctors

62. A Comparative Study of In-house Pharmacy and Retail Pharmacy

63. A Study on the Identification of the Causes of Delays in CashlessHospitalisation and Recommendations to Reduce Time Lags

PROJECT TOPIC RELATED TO PROJECT MANAGEMENT

64. A study on the effectiveness of Project Management in Mining

65. Importance of Human Resource Management in construction projects

66. A study on controlling risks in construction projects

67. Project Cost Estimation for software projects

68. A study on software project management practices with specialreference to embedded systems

69. A study on quality management/assurance for software projects

ion

70. Effect of project risk on project performance : A study at XYZ Inc.

71. Validity of feasibility studies in Infrastructure Projects

72.Comparative Study of Project Management Software- MS project andPrimavera

73. A Study on Risk Factors Involved In Outsourcing IT Projects

74. Role of Earned Value Analysis in Project Management

75. Risk analysis and management in IT projects

PROJECT TOPIC RELATED TO INTERNATIONAL BUSINESS MANAGEMENT

76.Market entry strategies and programs for a particular sector/Company/ Product

77. Cross cultural issues and managing cross border teams

78. Strategies adopted by MNCs to cope with Indian brands

79. Impact of FDI on any particular sector


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80. Multinational mergers and acquisitions

81. HR policies – Global and Local

82. Transfer pricing- issues and government policies

83. Impact of HRM practices on operational performance in MNCs

84. Changes in banking industry after incorporation of FEMAPROJECTS TOPICS FOR MBA – TOTAL QUALITY MANAGEMENT

85.Implementation of 5 ‘S’ in manufacturing companies in XXXXX city/town/state

86. Quality Management in Software Industry – A Study

87. Process Capability Study in BPO companies

88. A Study on Continuous Improvement Process in XXXXXXX Company

89. Effectiveness of Six sigma Projects – A Study

90. Application of Quality Control tools – A Study

91. Cost reduction through Quality Approach – A study

92. A Study on Just In Time in XXXXXXX Company

93.Total Productive maintenance in manufacturing Companies – AStudy

94. Customer Satisfaction through TQM Approach – A Study

95. Quality Management in Healthcare sector – A Study

96. A Study on Statistical Process Control in specific manufacturingCompany

97. Application of QFD in Service Industries

98.Impact of Application of FMEA in Manufacturing Industries in the cityof XXXXXXX

99. A study on quality management in XXXXXXX bank

100. A study on TQM implementation in hospital

101. A Study on TQM implementation in service industries

102. Measuring quality in service sectors

103. SPC and its application in service industries

104. A study on effectiveness of TQM implementation in XXXXXXXindustry

105. Improving quality in small and medium scale industries

PROJECT TOPICS RELATED TO RETAIL OPERATIONSMANAGEMENT

106. A study on Indian organized retail sector

107. Effectiveness of promotional schemes in Retail stores

108. Study of retail store operations

109. Emerging retail formats and strategies

110. Role of FDI in Indian retail sector

111. A study on retail consumer behaviour-personal, social & cultural

112. A study on Loyalty programs in organized retail sector

113. A study on changing consumer preferences towards organizedretailing from unorganized retailing

114. A study on strategies for promoting retailers brand


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115. An analysis of possible strategies for successful internet basedcustomer services in retail

116. Measuring the effectiveness of display system in retail industry

117. Retail outlet mapping of retail stores & shopping malls

118. Study on private labels Vs. national brands

119. A study on effective Supply Chain practices in organized retail sector

120. Impact of retail IT application on effective store operations

121. Best HR practices in organized retail sector

122. A study on customer relationship management practices in retailstore

123. A study on effective retail project management

124. Analysis of training needs assessment of retail sales executives

125. A study on pricing strategies followed by successful retailers.

126. To analyse visual merchandising and space planning in a mall

127. To identify significance of CRM in retail sector128. A study of automotive retail management structure in an organization

PROJECT TOPICS RELATED TO OPERATIONS MANAGEMENT

129. A study on Total Quality Management at XYZ Company

130. A study on ERP selection process in SME’s

131. A study on Production and inventory control

132. A study on the role of internet in supply chains

133. Analysis and design of service operations using waiting lines

134. Computer Aided Management

135. Impact of TPM practices on production performance

136. Effect of six sigma on manufacturing performance

137. A study on Quality Measurement in Service Operations

138. Role of Artificial Intelligence in manufacturing

139. Aggregate Planning and Master Production Schedule

PROJECT TOPICS RELATED TO BANKING MANAGEMENT

140. Analysis of SARFESAI Act on NPAs on banks

141. Mergers and Acquisitions in Indian banks

142. Securitisation in Indian banks

143. Study of Management of NPAs in SBI Bank (any bank)- strategiesfor Recovery

144. Risk Management in Indian Banks

145. Project finance management services by banks

146. A Case study of Merchant banking services by banks

147.Financial Performance (analysis) of banks - by Financial statementanalysis like ratio analysis, trend analysis, Balance sheet analysis forthe last five years

148. Study of Investment and Portfolio management services

149. A Case Study Of Selected Banks In Public & Private SectorOperating In India With reference to Products and Services


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150. A study on Asset- Liability Management using Gap analysis(sophisticated techniques can also be used, provided if branches areusing)

151.

Study of Retail Banking products and services-Customer satisfactionat branch

a. Study of retail liability products such as depositsb. Study of Retail asset products such as loans, overdrafts inbranches

152. Study of Working capital Management in Indian banks

153. Impact of internet banking system or Impact of Technology on Indianbanks

154. An appraisal of Institutional banking services to SME sector

155. Study on Credit risk management practices in banks

156. Ratio analysis (comparative study) of SBI & ICICI bank (any twobanks)

157. Performance of EXIM bank –products and services

158. Forfaiting and Factoring services by Banks

159. A study on Foreign exchange risk exposure in banks

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