product brochure: latin america online payment methods: full year 2016

LATIN AMERICA ONLINE PAYMENT METHODS: FULL YEAR 2016 PUBLICATION DATE: MARCH 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

2

2

PRODUCT DETAILS Title:

Type of Product:

Category:

Covered Regions:

Covered Countries:

Language:

Formats:

Number of Charts:

Latin America Online Payment Methods: Full Year 2016

Report

Online Payment

Latin America

Argentina, Brazil, Colombia, Mexico

English

PDF & PowerPoint

75

PRICES* Single User License:

Site License:

Global Site License:

€ 950 (exc. VAT)

€ 1,425 (exc. VAT)

€ 1,900 (exc. VAT)

We occasionally offer a discount on selected reports as newer reports are published.

Please see the most up-to-date pricing on our website www.ystats.com.

QUESTIONS

ANSWERED

IN THIS REPORT

Which payment methods do consumers in Latin America prefer when buying online?

How do online shoppers’ payment method preferences in Brazil differ from those in Mexico?

What are the key trends and developments in online payments worldwide and in Latin America?

How open are consumers in Latin America to using mobile payments?

Which important recent product launches in Brazil could have an effect on its mobile payment

market?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

LATIN AMERICA ONLINE PAYMENT METHODS: FULL YEAR 2016

CREDIT CARD IS THE LEADING ONLINE PAYMENT METHOD IN LATIN AMERICA

Credit card is the leading payment method used by online shoppers worldwide and

in Latin America, according to an international consumer survey cited in this new report by

yStats.com. Debit card ranks second in popularity on the regional level, followed by digital

payment systems like PayPal. Nevertheless, some important differences exist in online

shoppers’ preferences in various countries.

In Brazil, credit cards are used by nearly three-quarters of digital buyers. It is

important to note that these are mostly domestic credit cards, accounting for around half of

B2C E-Commerce sales in Brazil in 2015. Boleto Bancario ranked second in share and

international credit card was third. Credit card was also the most used online payment

method in Argentina. In both these countries, the popularity of credit card payments is

supported by the possibility of paying in installments. Online retailers in Argentina who

offer this payment option reported in 2015 that a major share of their sales was through

payment in installments.

In Mexico, online shoppers have a different preference rank. A 2016 survey cited in

yStats.com’s report indicated PayPal as the leading online payment method, followed by

debit and then credit card. Both PayPal and debit card gained several percentage points in

share of online shoppers between 2015 and 2016, while credit card lost a few. In Colombia,

credit card is nose-to-nose with cash on delivery in a ranking of online payment methods.

Mobile payment usage in Latin America is nascent, but shows a strong potential, as

yStats.com’s report reveals. In a recent global survey of Internet users, Latin America

contributed the highest share of respondents who were looking forward to paying more via

mobile. In Brazil and Mexico, more than three-quarters of consumers were interested in

making mobile payments in-store. In 2016, Brazil was the first country in this region to roll

out Samsung Pay and Starbuck’s mobile payment service.


3

MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Online and Mobile Payment Trends, H2 2016

Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 & 2020f

Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015

Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August

2016

Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping, in % of Cross-Border

Online Shoppers, August 2016

Reasons To Choose the Preferred Payment Method in Cross-Border Online Shopping, in % of Cross-Border Online

Shoppers, 2016

Value of Online Payment Fraud, in USD billion, 2015 & 2020f

Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f

Security Authentication Features That Online Shoppers in the USA and the UK Would Consider Setting Up for Online

Purchases in the Next 12 Months, in %, November 2016

Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016

Top 10 Merchant Acquirers, by Volume, in USD billion, 2015

Mobile Payments Share of Total Consumer Card Payments, in %, 2016e & 2021f

Breakdown of Mobile Payments by Usage Case, by Europe and North America, 2016e

Mobile Proximity Payment Transaction Value, in USD billion, 2014 & 2019f

Number of Proximity Mobile Payment Users, in millions, 2014 – 2019f

Mobile P2P Money Transfer Transaction Value, in USD billion, 2014 & 2019f

Number of Mobile P2P Money Transfer Users, in millions, 2014 – 2019f

Mobile and Wearable Contactless Payments, in USD billion, 2015 & 2018f

Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015

Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015

Share of Internet Users Who Look Forward to Being Able to Pay for More Transactions from Mobile Device, in %, by

Asia-Pacific, Europe, Latin America, the USA, and Global Average, August 2016

Contactless Payment User Penetration, in % of Banked Population, July 2016

Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016

Products and Services Paid for via Mobile Wallet, in % of Mobile Shoppers Who Paid with Mobile Wallet, August 2016

Share of Mobile Shoppers Paying with Mobile Wallets, by Selected Countries, in %, August 2016

Probability of Using Mobile Wallets, in % of Smartphone Owners, by Selected Countries, July 2016

Number of Mobile Money Accounts, by Registered and Active, by Selected Regions, in millions, December 2015

Breakdown of Types of Payments Made with Mobile Money, by Number of Transactions and Value of Transactions,

in %, December 2015

LATIN AMERICA

3.1. REGIONAL

Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, July 2016

Penetration and Usage of Contactless Cards and Mobile Payment, in % of Consumers With Bank Account, July 2016

2

LATIN AMERICA ONLINE PAYMENT METHODS: FULL YEAR 2016 TABLE OF CONTENTS (1 OF 2)

4

1

3

5

5

LATIN AMERICA (CONT.)

3.1. REGIONAL (CONT.)

Share of Consumers Interested in In-Store Mobile Payments, in % of Surveyed Consumers, by Brazil and Mexico,

June 2016

Top 5 Mobile Services That Have Never Been Used by Mobile Internet Users, incl. Payment-Related, in % of Mobile

Internet Users, 2015

3.2. BRAZIL

Online and Mobile Payment Trends and News About Players, H1 2016

Online and Mobile Payment Trends and News About Players, H2 2016

Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2015

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Breakdown of Online Shoppers’ Preference for Payment in Installments, in %, H1 2016

3.3. MEXICO

Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015

Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016

Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016

Reasons for Not Storing Credit/Debit Card Information With Online Shops, in % of Online Shoppers, 2015 & 2016

Share of E-Commerce of Total Payments with Credit and Debit Cards, in %, 2015

Breakdown of E-Commerce Card Payment Transactions by Credit Card and Debit Card, in %, 2015

Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and

Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2015 –

Q3 2016

Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their

Value, by Credit Cards and Debit Cards, Q1 2015 – Q3 2016

Number of Online Payment Users, in millions, 2014 & 2015

Types of Products and Services Paid for Online, in % of Online Payment Users, 2011 - 2015

Reasons for Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, 2015

Share of Banked Internet Users Who Conduct Banking Transactions on Smartphones, in %, 2015

3.4. ARGENTINA

Breakdown of E-Commerce Sales by Payment Method, in %, 2015

Share of Installments in Total E-Commerce Sales of Companies That Offer Payment by Installments, in %, and

Breakdown of Number of Installment Payments, in %, 2015

3.5. COLOMBIA

Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015

Share of Online Shoppers Preferring to Pay by Credit Card, in %, June 2016

Breakdown of Online Payment Made Through Payment Gateways by Credit Cards, Debit to Bank Account and

Others, 2014 & 2015


TABLE OF CONTENTS (2 OF 2)

3

6

6


REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR LATIN AMERICA ONLINE PAYMENT METHODS: FULL YEAR 2016

Report Coverage

This report covers the online payment market in Latin America.

It takes into account a wide definition of online payment, including

payment methods used in online shopping and mobile payment, such as

remote and proximity payments.

The report includes data mostly published in 2016. The exact

date of publication of the source is stated on each chart. The time period

which the data refers to differs by source.

Report Structure

The global chapter opens the report, featuring an overview of

global online and mobile payment developments.

Next, information about regional development and country

comparisons are included.

The rest of the report contains country-specific information. The

countries in the region are presented in the descending order of B2C E-

Commerce sales.

Depending on data availability, the following types of market

information are included: payment methods most used by online shoppers,

breakdown of E-Commerce sales by payment methods, number and value

of online/mobile payment transactions, mobile payment usage and

consumer awareness of mobile payment providers. Not all the mentioned

types of information are available for each of the covered countries.

For the leading country in the region, also online and mobile

payment trends and news about major players, such as payment providers,

banks and retailers are presented on text charts.


7

Global Online Payment Methods: Full Year 2016

Global Alternative Online Payment Methods: Full Year 2016

Europe Online Payment Methods: Full Year 2016

Asia-Pacific Online Payment Methods: Full Year 2016

Global Online Payment Methods: Second Half 2016

Global Alternative Online Payment Methods: Second Half 2016

Global Mobile Payment Methods: Second Half 2016

Global Mobile Wallets 2017: Competitors and Market Opportunities Methods

Apple Pay Profile 2017

Android Pay Profile 2017

Samsung Pay Profile 2017

March 2017

March 2017

March 2017

March 2017

January 2017

February 2017

February 2017

January 2017

January 2017

January 2017

January 2017

€ 2,950

€ 1,950

€ 1,950

€ 1,950

€ 1,950

€ 950

€ 950

€ 1,950

€ 450

€ 450

€ 450

Fraud and Security in Global Online Payment 2016

Global Cross-Border B2C E-Commerce 2017

Global E-Commerce Marketplaces 2016

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Online Retail in Emerging Markets 2016

Top Players in Global B2C E-Commerce Market 2016

October 2016

February 2017

November 2016

July 2016

June 2016

June 2016

July 2016

€ 950

€ 2,950

€ 450

€ 1,450

€ 4,950

€ 3,450

€ 950

Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

Middle East B2C E-Commerce Market 2016

Africa B2C E-Commerce Market 2016

North America B2C E-Commerce Market 2015

Asia-Pacific B2C E-Commerce Market 2015

March 2016

February 2016

May 2016

May 2016

November 2015

October 2015

€ 1,950

€ 2,950

€ 1,950

€ 1,950

€ 950

€ 3,450

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Global Mobile Payment Methods: Full Year 2016

Middle East and Africa Online Payment Methods: Full Year 2016

March 2017

March 2017

€ 1,950

€ 950


8

product brochure: latin america online payment methods: full year 2016

Business