presentation - eth zürich
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Prof. Dr. Hugo TschirkyTRANSCRIPT
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 1
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?Enhancing Innovativeness?
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts44 “Best“Best inin Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 1
4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
„Innovation „Innovation isis increasinglyincreasingly whatwhat businessesbusinessesand and institutionsinstitutions of all of all kindskinds seekseek, in , in responseresponse toto
a “a “flatteningflattening” ” worldworld of of everever--moremore intenseintense and and global global competitioncompetition. .
ThatThat soundssounds simple simple enoughenough——but but it’sit’s not just not just
„Innovation „Innovation isis increasinglyincreasingly whatwhat businessesbusinessesandand institutionsinstitutions ofof all all kindskinds seekseek, in , in responseresponse toto
a “a “flatteningflattening” ” worldworld ofof everever--moremore intenseintense andandglobal global competitioncompetition. .
ThatThat soundssounds simple simple enoughenough——but but it’sit’s not just not just aboutabout buildingbuilding a “a “betterbetter mousetrapmousetrap.” .”
The The kindkind of of innovationinnovation companiescompanies needneed todaytodaygoesgoes beyondbeyond productsproducts oror servicesservices, , involvinginvolving all all
aspectsaspects of of thethe enterpriseenterprise——fromfrom businessbusinessprocessesprocesses and and modelsmodels toto managementmanagement
systemssystems, , cultureculture and and policiespolicies. .
A li hiA li hi thithi ki dki d f f t it i i tii ti
aboutabout buildingbuilding a “a “betterbetter mousetrapmousetrap.” .”
The The kindkind ofof innovationinnovation companiescompanies needneed todaytodaygoesgoes beyondbeyond productsproducts oror servicesservices, , involvinginvolving all all
aspectsaspects ofof thethe enterpriseenterprise——fromfrom businessbusinessprocessesprocesses andand modelsmodels toto managementmanagement
systemssystems, , cultureculture andand policiespolicies..
A li hiA li hi thithi ki dki d f f t it i i tii ti Samuel J PalmisanoSamuel J Palmisano
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 2
AccomplishingAccomplishing thisthis kindkind of of systemicsystemic innovationinnovationrequiresrequires a a uniqueunique blendblend of of businessbusiness and and
technologytechnology, and a , and a deepdeep understandingunderstanding of of thethenewnew toolstools, , techniquestechniques and and capabilitiescapabilities thatthat
havehave comecome of of ageage todaytoday.“.“
AccomplishingAccomplishing thisthis kindkind of of systemicsystemic innovationinnovationrequiresrequires a a uniqueunique blendblend of of businessbusiness and and
technologytechnology, and a , and a deepdeep understandingunderstanding of of thethenewnew toolstools, , techniquestechniques and and capabilitiescapabilities thatthat
havehave comecome of of ageage todaytoday.“.“
Samuel J. PalmisanoFormer Chairman, President and
Chief Executive Officer
Samuel J. PalmisanoFormer Chairman, President and
Chief Executive Officer
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 2
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?It’ I ti L d hi Th t C t
Enhancing Innovativeness?It’ I ti L d hi Th t C t
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 3
4.4. BestBest inin Class examples of innovation competenceClass examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
Technology Change:In 2005, the world produced more transistors
(and at lower cost) than grains of rice!(IBM 2006)
Technology Change:In 2005, the world produced more transistors
(and at lower cost) than grains of rice!(IBM 2006)(IBM, 2006)(IBM, 2006)
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 4
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 3
25%
20%
15%Asia
US
World Market Shares (World Bank, 2007)(% of total world exports by value)
EU-25
Europa‘s Failing Innovativeness and Economic StrengthEuropa‘s Failing Innovativeness and Economic Strength
„Europa‘s Share of the World Market hasclearly diminished “
„Europa‘s Share of the World Market hasclearly diminished “
2000 2001 2002 2003 2004 2005 2006
10%
5%
0%
US
InnovativenessInnovativeness EU, USA & JapanEU, USA & Japan
USAUSA
JAPANJAPAN
clearly diminished.“clearly diminished.“
„Europa‘s Innovation GAP compared to
„Europa‘s Innovation GAP compared to
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 5
EU Innovation Performance
European Commission 2005
EUEU
JAPANJAPAN
19961996 19971997 19981998 19991999 20002000 2001 20022002 20032003
Europe‘sEurope‘s Innovation GapInnovation GapGAP compared toUSA and Japan is
increasinglysignificant.“
GAP compared toUSA and Japan is
increasinglysignificant.“
Significant EU27 Innovation Gap Towards the US, Japan and South KoreaSignificant EU27 Innovation Gap Towards the US, Japan and South Korea
EU Innovation Performance Gap
EU Innovation Performance Gap
EU Innovation Performance Gap
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 6
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 4
EU: Enhancing Innovativeness, a Prime Overarching Target EU: Enhancing Innovativeness, a Prime Overarching Target
European Commission Conference European Commission Conference ((29 May, 2012)29 May, 2012)
European Commission Conference European Commission Conference ((29 May, 2012)29 May, 2012)
ViceVice--President Antonio President Antonio TajaniTajani, , Commissioner for Industry and Commissioner for Industry and
Entrepreneurship stated that "we Entrepreneurship stated that "we need to step up our efforts in need to step up our efforts in
making Europe more innovative in making Europe more innovative in order to catch up with our main order to catch up with our main
ViceVice--President Antonio President Antonio TajaniTajani, , Commissioner for Industry and Commissioner for Industry and
Entrepreneurship stated Entrepreneurship stated that "we that "we need to step up our efforts in need to step up our efforts in
making Europe more innovative in making Europe more innovative in order to catch up with our main order to catch up with our main
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 7
competitors and recover the path of competitors and recover the path of robust and sustainable growth".robust and sustainable growth".
competitorscompetitors and recover the path of and recover the path of robust and sustainable growth".robust and sustainable growth".
Turkey: Similar IntensionsTurkey: Similar Intensions
Turkey Turkey hashas longlong beenbeen and and continuescontinues toto bebe an an advocateadvocate of of raisingraising sciencescience and and technologytechnology totonewnew heightsheights, and , and hashas recentlyrecently beenbeen engagedengaged in in a a significantsignificant sciencescience, , technologytechnology and and innovainnova--tiontion (STI) (STI) impetusimpetus withwith thethe visionvision toto contributecontribute
Turkey Turkey hashas longlong beenbeen and and continuescontinues toto bebe an an advocateadvocate of of raisingraising sciencescience and and technologytechnology totonewnew heightsheights, , and and hashas recentlyrecently beenbeen engagedengaged in in a a significantsignificant sciencescience, , technologytechnology and and innovainnova--tiontion (STI) (STI) impetusimpetus withwith thethe visionvision toto contributecontributetiontion (STI) (STI) impetusimpetus, , withwith thethe visionvision toto contributecontributetoto newnew knowledgeknowledge and and developdevelop innovative innovative technologiestechnologies toto improveimprove thethe qualityquality of of lifelife bybytransforming transforming thethe formerformer intointo productsproducts, pro, pro--cessescesses and and servicesservices forfor thethe benefitbenefit of of thethe councoun--trytry and and humanityhumanity. Such an . Such an advocacyadvocacy isis rootedrootedin in thethe advancementadvancement of a of a dynamicdynamic ideal ideal basedbasedon on continuouscontinuous renewalrenewal and and modernizationmodernization
tiontion (STI) (STI) impetusimpetus, , withwith thethe visionvision toto contributecontributetoto newnew knowledgeknowledge and and developdevelop innovative innovative technologiestechnologies toto improveimprove thethe qualityquality of of lifelife bybytransforming transforming thethe formerformer intointo productsproducts, pro, pro--cessescesses and and servicesservices forfor thethe benefitbenefit of of thethe councoun--trytry and and humanityhumanity. Such an . Such an advocacyadvocacy isis rootedrootedin in thethe advancementadvancement of a of a dynamicdynamic ideal ideal basedbasedon on continuouscontinuous renewalrenewal and and modernizationmodernization
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 8
underunder thethe guidanceguidance of of sciencescience, , technologytechnology and and knowledgeknowledge. Today, . Today, thethe actorsactors asas a a wholewhole havehavesuccededsucceded toto putput forthforth a a determinationdetermination totocontinuecontinue toto investinvest in R&D and in R&D and innovationinnovation, , whichwhich isis a a keykey driverdriver of of futurefuture sustainablesustainablegrowthgrowth, and , and increaseincrease demanddemand forfor STI.STI.
underunder thethe guidanceguidance of of sciencescience, , technologytechnology and and knowledgeknowledge. Today, . Today, thethe actorsactors asas a a wholewhole havehavesuccededsucceded toto putput forthforth a a determinationdetermination totocontinuecontinue toto investinvest in R&D and in R&D and innovationinnovation, , whichwhich isis a a keykey driverdriver of of futurefuture sustainablesustainablegrowthgrowth,, and and increaseincrease demanddemand forfor STI.STI.
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 5
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?It’ I ti L d hi Th t C t
Enhancing Innovativeness?It’ I ti L d hi Th t C t
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 9
4.4. BestBest inin Class examples of innovation competenceClass examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
Innovation Policy Example:The 7th European Framework Programme FP7 (2007 – 2013)
Innovation Policy Example:The 7th European Framework Programme FP7 (2007 – 2013)
AccordingAccording toto thethe LisbonLisbon Council (March 2000)Council (March 2000)following the 6following the 6
ththframework framework ProgrammeProgramme (17 billion Euros)(17 billion Euros)
“Europe is to become the world's most “Europe is to become the world's most competitive economic areacompetitive economic area““pp
7th EU Programme: 7th EU Programme: NineNine Key Areas:Key Areas:•• HealthHealth•• Food, Food, AgricultureAgriculture andand BiotechnologyBiotechnology•• Information Information andand Communication TechnologiesCommunication Technologies•• NanosciencesNanosciences, , NanotchnologiesNanotchnologies, Materials , Materials andand newnew
ProductionProduction TechnologiesTechnologies•• EnergyEnergy
17 17 bnbn EurosEuros
Sixth FrameworkProgramme
2002-06
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 10
EnergyEnergy•• Environment (Environment (includingincluding ClimateClimate Change)Change)•• Transport (Transport (includingincluding AeronauticsAeronautics))•• SocioSocio--economiceconomic SciencesSciences andand HumanitiesHumanities•• Security Security andand Space Space
Budget: Budget: 53.2 53.2 Billion EurosBillion Euros
The The SeventhSeventh Framework Framework (2007(2007--2013)2013)
53.2 53.2 bnbn EurosEuros
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 6
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?It’ I ti L d hi Th t C t
Enhancing Innovativeness?It’ I ti L d hi Th t C t
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 11
4.4. BestBest inin Class examples of innovation competenceClass examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
HowHow effectiveeffective areare such such programsprograms and initiatives?and initiatives?
•• The „time The „time constantconstant“ of “ of effectivenesseffectiveness isis typicallytypicallyquitequite longlong: 8: 8--12 12 yearsyears. .
•• OnceOnce newnew knowledgeknowledge hashas reachedreached thethe companycompany, , OnceOnce newnew knowledgeknowledge hashas reachedreached thethe companycompany, , moremore competitivenesscompetitiveness isis still still farfar fromfrom beingbeing„„producedproduced“! “!
•• ItIt requiresrequires nextnext, , thatthat thethe newlynewly availableavailableknowledgeknowledge hashas becomebecome partpart of a of a managementmanagement
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 12
decisiondecision withwith an an outcomeoutcome thatthat matchesmatches futurefuturecustomercustomer decisionsdecisions..
•• ThisThis isis thethe cruicalcruical rolerole of of thethe „Final Mile“„Final Mile“
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 7
KnowledgeKnowledgeUtilizationUtilization &&
increasedincreasedCompetiCompeti--tivenesstiveness
KnowledgeKnowledgeUtilizationUtilization &&
increasedincreasedCompetiCompeti--tivenesstiveness
KnowledgeKnowledgeUtilizationUtilization &&
increasedincreasedCompetiCompeti--tivenesstiveness
ResearchResearchProgramsPrograms
ItIt isis thethe Innovation Management Competence (IMC) ofInnovation Management Competence (IMC) ofthethe „Final Mile“ „Final Mile“ thatthat countscounts!!
KnowledgeKnowledgeCreationCreation
ResearchResearchProgramsPrograms
ResearchResearchProgramsPrograms thethe final final milemile““
EU:EU:20 20 miomio „final „final milesmiles““
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 13
BasicBasicResearch Research
AppliedAppliedResearch Research
TechnologyTechnologyDevelopmentDevelopment
TechnologyTechnologyDiffusionDiffusion
ManagementManagementDecisionDecision
CustomerCustomerDecisionDecision
Innovation Innovation Development Development
thethe „final „final milemile““
•• Innovativeness promoting initiatives which Innovativeness promoting initiatives which focus primarily on new knowledge creation, are focus primarily on new knowledge creation, are
“Lesson Learnt”?“Lesson Learnt”?
incomplete.incomplete.•• Complete initiatives promote new knowledge Complete initiatives promote new knowledge
creation creation andand Innovation Management Innovation Management Competence (IMC)Competence (IMC)
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 14
•• What does this mean?What does this mean?
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 8
What does it mean: “Promoting new knowledge creation and Innovation Management Competence (IMC)?
What does it mean: “Promoting new knowledge creation and Innovation Management Competence (IMC)?
Promoting:Promoting:•• basic researchbasic research•• applied researchapplied research
l t d R&D j tl t d R&D j t
Promoting:Promoting:•• Innovation Mgmt research (universities)Innovation Mgmt research (universities)•• Innovation Mgmt Education & company trainingInnovation Mgmt Education & company training
INNOSHARE I iti tiINNOSHARE I iti ti
CC
•• selected R&D projectsselected R&D projects•• ……
•• INNOSHARE InitiativeINNOSHARE Initiative•• ……
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 15
How much to spend IMC Promotion?
• rule of thumb: 1-2% of governmental R&D spending• this amount represents an „insurance premium“ to make sure,
that governmental money is spent meaningfully.
How much to spend IMC Promotion?
• rule of thumb: 1-2% of governmental R&D spending• this amount represents an „insurance premium“ to make sure,
that governmental money is spent meaningfully.
“Input-Thinking” – as practiced by the EU-Programs -also means:
“Input-Thinking” – as practiced by the EU-Programs -also means:
pplanninglanning a a threethree Michelin Michelin starstar gourmetgourmet restaurantrestaurant•• on a prime on a prime locationlocation on on ChampsChamps d‘Elyséesd‘Elysées•• engagingengaging thethe mostmost famousfamous architectarchitect
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 16
g g gg g g•• equippedequipped withwith thethe worldsworlds bestbest librarylibrary of of recipeesrecipees
•• but but nevernever worryworry aboutabout thethe chefschefs cookingcookingcompetencecompetence ……
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 9
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?It’ I ti L d hi Th t C t
Enhancing Innovativeness?It’ I ti L d hi Th t C t
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 17
4.4. BestBest inin Class examples of innovation competenceClass examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
Examples of “Best-in-Class” CompaniesExamples of “Best-in-Class” Companies„Best„Best--inin--Class“ Class“ companiescompanies concreteconcrete measuresmeasures toto promote promote innovationinnovation cultureculture (Google, „Innovation (Google, „Innovation ProfessionalsProfessionals“)“)
havehave highhigh top top mgmtmgmt innovationinnovation exposureexposure ((promotingpromoting newnew productsproducts in in publicpublic, , identificationidentificationwithwith innovationinnovation//technologytechnology relatedrelated companycompany visionsvisions))
Follow a „Follow a „Innovation Innovation LeadershipLeadership VisionVision““
havehave dedicateddedicated innovationinnovation//technologytechnology responsibilitiesresponsibilities on on upperupper mgmtmgmt levelslevels ((boardboard of of directorsdirectors, , chiefchief innovationinnovation ((technologytechnology) ) officersofficers CIO/CTO)CIO/CTO)
standardstandard agendaagenda item „item „innovationinnovation““
exploreexplore systematicallysystematically customercustomer needsneeds ((productproduct applicationapplication processprocess analysisanalysis))
havehave systemicallysystemically informationinformation inflowinflow („Business („Business IntelligenceIntelligence Systems“)Systems“)
pursuepursue „„Open InnovationOpen Innovation“ strategies“ strategies
keepkeep closeclose collaborationscollaborations withwith „Lead Users“ „Lead Users“ and and „Lead „Lead SuppliersSuppliers““
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 18
followfollow carefullycarefully thethe „„startstart--upup scenescene“ („Start“ („Start--upup Watch List“)Watch List“)
havehave twotwo separatedseparated howeverhowever linkedlinked processesprocesses forfor technologytechnology and and productproduct innovationsinnovations
deploydeploy externalexternal competenciescompetencies byby wayway of of strategicstrategic alliencesalliences
taketake measuresmeasures toto preservepreserve knowhowknowhow acrossacross divisionaldivisional bounderiesbounderies („Communities of („Communities of Practice“)Practice“)
„„Turn Turn productsproducts intointo servicesservices“ (“ (HiltiHilti, , newnew businessbusiness model)model)
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 10
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 19
Google‘s Nine Principles of Innovation ManagementGoogle‘s Nine Principles of Innovation Management
1. Innovation, not instant perfection.New products are launched early, rather than trying to perfect those ideas behind closed doors. Customer feedback and popularity prove which projects are most successful.
2. Share everything you can.Small teams that communicate openly have proved the best results for Google. Everyone knows what everyone else is working on.
3. You’re brilliant, we’re hiring.The bar for hiring new employees is set very high. Focus more on generalists rather than specialists.
4. Allow employees to pursue their dreams.Employees’ time follows a 70/20/10 model: 70% they work on Google’s search and ad flagships; 20% on new programs like Images, Desktop; 10% of the ti l th i hi h i k/hi h d j t G l
6. Don’t politic – use data.With all the ideas floating around Google, the best way to determine which may work is to use supportive data. “Data beats opinion.”
7. Creativity loves restraint.“Let people explore but set clear boundaries for that
Eric Schmidt , Google CEOEric Schmidt , Google CEO
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 20
time employees pursue their own high risk/high reward projects. Google Earth is a result of one of those projects.
5. Ideas come from everywhere.Sometimes Google turns to the public for new ideas. The Google mastheads, which are customized for holidays and events, are taken from non-employee submissions. One of the mastheads was designed by a 12-year-old girl.(masthead = logo)
“Let people explore, but set clear boundaries for that exploration!”
8. Get users and usage – the money will follow. Primarily focus on creating things that are innovative and useful for people, not something you can sell.
9. Don’t kill projects, morph them.Google doesn’t waste ideas. Instead, they try to change and transform them into something the company finds useful.
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 11
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 21
ExampleExample::
SasolSasol AG, Germany AG, Germany Chemical Chemical SpecialitiesSpecialities CompanyCompany
Executive Board Executive Board MeetingMeeting1.1. MinutesMinutes2.2.3.3.4.4. Innovation (CIO)Innovation (CIO)55
“Innovation Professionals”: a Strategic “Combat Group” “Innovation Professionals”: a Strategic “Combat Group” The The groupgroup of „Innovation of „Innovation ProfessionalsProfessionals“ (GIP) “ (GIP) •• constitutesconstitutes a a competencecompetence networknetwork•• underunder guidanceguidance of of thethe CTO (CIO)CTO (CIO)•• promotespromotes innovativenessinnovativeness acrossacross thethe entireentire companycompany•• servesserves thethe CTO (CIO) CTO (CIO) toto fulfillfulfill hishis resposibilityresposibility forfor thethe agendaagenda pointpoint
„Innovation“ of „Innovation“ of thethe regularregular Executive Board MeetingsExecutive Board Meetings•• meetsmeets periodicallyperiodically
PeriodicalPeriodical Group Group Meetings & WorkshopsMeetings & Workshops5.5.
BusinessBusinessDivisionDivision
BusinessBusinessDivisionDivision
BusinessBusinessDivisionDivision
CorporateCorporateStaffStaff UnitsUnits
Executive BoardExecutive Board
CTO/CIOCTO/CIO
InnoProfInnoProf R&D R&D MgrMgr
CTO/CIOCTO/CIOCTO/CIOCTO/CIO
InnoProfInnoProf R&D R&D MgrMgr
CTO/CIOCTO/CIO
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 22
Innovation ProfessionalInnovation Professional•• careercareer potentialpotential•• fromfrom anyany companycompany functionfunction•••• focusedfocused innovationinnovation trainingtraining••
Agenda GIPAgenda GIP--MeetingsMeetings•• outlookoutlook: : newnew technologiestechnologies? ? newnew productsproducts? ? newnew competitioncompetition??•• essential essential literatureliterature? ? •• productproduct pipelinepipeline: : currentcurrent situationsituation•• „„startstart--up‘sup‘s watchlistwatchlist““•• newnew productproduct innovationinnovation projectsprojects??••
R&D ManagerR&D Manager•• responsibilitiesresponsibilities forfor
productproduct & & processprocessinnovationsinnovations
•••• focusedfocused innovationinnovation
trainingtraining••
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 12
„Innovation Professionals“: Examples„Innovation Professionals“: Examples
nals“
15 trainedInnovation Professionals
20 trainedInnovation Professionals
global leader in enhanced quality of life for orthopaedic patients.
hirky, PhD, DBA
In the uvex world we intend to be leaders in innovation, creating value-oriented growth on a
global basis in all our areas of activities and markets.
Value follows innovation!
„Innovation Profess
130 to be trained
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 23
ETH Department of Management, Technology, and Economics, - Prof. Hugo Ts
Sasol Germany is a leading producer of solvents and inorganic specialities such as high purity alumina, as well as surfactants and
surfactant intermediates.
10 trainedInnovation Professionals
With premium income amounting to over € 17bn and 50’000 employees, ERGO is one of the major insurance groups in Europe.
Innovation Professionals
Top Management Innovation Exposure
Top Management Innovation Exposure
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 24
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 13
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 25
Gorenje, Slovenia
A Paradigm Shift:“From Technology Leadership to Innovation Leadership”
A Paradigm Shift:“From Technology Leadership to Innovation Leadership”
Company‘s self-conceptCompany‘s self-concept
I Company products (technology) focusedI Company products (technology) focused II Customer innovation focusedII Customer innovation focusedI. Company products (technology) focusedI. Company products (technology) focused II. Customer innovation focusedII. Customer innovation focused
A A companycompany „„saidsaid“ “ yesterdayyesterday::
„„WeWe areare a a leadingleading suppliersupplier of of polishingpolishing technologiestechnologies!“!“
Same Same companycompany „„sayssays“ “ todaytoday::
„„WeWe enableenable perfectperfect surfacessurfaces!“!“
CompanyCompany CustomerCustomer CompanyCompany CustomerCustomerInnovationInnovation InnovationInnovation
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 26
polishingpolishing technologiestechnologies!!
•• technologytechnology capabilitycapability drivendriven•• R&D R&D focusedfocused•• technologytechnology isis partial partial solutionsolution•• limited limited innovationinnovation potentialpotential
•• marketmarket needneed drivendriven•• customercustomer focusedfocused•• technologytechnology isis partpart of a of a solutionsolution•• extendedextended innovationinnovation potential potential
((includingincluding serviceservice businessesbusinesses))
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 14
Business Innovation: “Infection Control”Business Innovation: “Infection Control”
case: washing machine producer case: washing machine producer
multiplication of washing, cleaning & drying multiplication of washing, cleaning & drying competence into hospital and competence into hospital and pharmapharma industryindustry
under innovation vision under innovation vision “we provide “we provide infection control”infection control”: business extension: : business extension: disinfection, sterilisation, packaging, disinfection, sterilisation, packaging,
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 27
detergentsdetergents
new business > new culture > new new business > new culture > new organisational unit: organisational unit: BelimedBelimed Co.Co.
highly profitable: Sales highly profitable: Sales 2011 2011 CHF CHF 195.6 (+8%)195.6 (+8%)
HP with Strong Normative Technology Management StructuresHP with Strong Normative Technology Management Structures
Executive ManagementExecutive Management
Technology Technology Adv. BoardAdv. Board
Board of Board of DirectorsDirectors
Technology Technology CommitteeCommittee
DecemberDecember 19, 2002. … 19, 2002. … HP HP hashas createdcreated a a technologytechnology advisoryadvisory boardboard peopledpeopled withwithluminariesluminaries likelike Internet Internet pioneerpioneer VintonVinton
CerfCerf toto givegive itit outside outside perspectiveperspective on on itsitsstrategystrategy..Léo ApothekerLéo ApothekerLéo ApothekerLéo ApothekerCathie Cathie LesjakLesjakCathie Cathie LesjakLesjakMark HurdMark HurdMark HurdMark HurdRobert P. Robert P. WaymanWaymanRobert P. Robert P. WaymanWaymanCarlyCarly FiorinaFiorinaCarlyCarly FiorinaFiorinaMeg WhitmanMeg WhitmanMeg WhitmanMeg Whitman
Business SegmentsBusiness Segments
Technology CouncilTechnology Council
CTOCTO CTOCTO CTOCTOCTOCTO
CTOCTOCEOCEO CFOCFO CMOCMO CHRCHR EVPEVP
EVPEVPEVPEVP EVPEVP EVPEVP EVPEVP EVPEVP
Technology CouncilTechnology Council
DecemberDecember 19, 2002. In an 19, 2002. In an unusualunusual stepstep forfor a a large large companycompany, Hewlett, Hewlett--Packard'sPackard's boardboard of of
directorsdirectors hashas createdcreated aa technologytechnology subsub--committeecommittee toto helphelp ensureensure thatthat thethe PaloPalo Alto Alto
computercomputer and and printerprinter giantgiant doesn'tdoesn't miss miss anyany moremore bigbig technologytechnology revolutionsrevolutions
Shane V. Shane V. RobisonRobisonChiefChief CTO CTO
Shane V. Shane V. RobisonRobisonChiefChief CTO CTO
ppChairman & CEOChairman & CEO
ppChairman & CEOChairman & CEO
jjChairman & CEOChairman & CEO
jjChairman & CEOChairman & CEOChairman & CEOChairman & CEOChairman & CEOChairman & CEO
yyChairman & CEOChairman & CEO
yyChairman & CEOChairman & CEO
yyChairman & CEOChairman & CEO
yyChairman & CEOChairman & CEO
ggChairman & CEOChairman & CEO
ggChairman & CEOChairman & CEO
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 28
CTOCTO CTOCTO CTOCTO
Technology CouncilTechnology Council•• chairedchaired byby thethe ChiefChief CTOCTO•• setssets thethe company'scompany's technologytechnology agendaagenda, , •• evaluatesevaluates technologytechnology standardsstandards
initiativesinitiatives, , •• allocatesallocates technicaltechnical resourcesresources, , •• coordinatescoordinates crosscross--companycompany architecturearchitecture
strategiesstrategies and and platformsplatforms, , •• and and conductsconducts periodicperiodic technologytechnology auditsaudits..
ChiefChief CTO CTO ChiefChief CTO CTO
CTOCTOShane Shane RobisonRobison, , ChiefChief CTOCTO,, isis responsibleresponsible toto thethe CEO CEO forfor•• shapingshaping HP'sHP's overalloverall corporatecorporate strategystrategy and and technologytechnology agendaagenda, ,
•• steeringsteering thethe company'scompany's $4 $4 billionbillion annualannual R&D R&D investmentinvestment. .
•• leadingleading thethe company'scompany's seniorsenior CTO‘sCTO‘s and and thethe directordirector of HP Labsof HP Labs, ,
•• leadingleading thethe company'scompany's strategystrategy and and corpcorp. . developmentdevelopment effortsefforts, ,
•• includingincluding mergersmergers, , acquisitionsacquisitions, , divestituresdivestitures and and partnershipspartnerships. .
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 15
Example: Time Analysis of Cable Racks Installation (Hilti)Example: Time Analysis of Cable Racks Installation (Hilti)
low-tech low competition improvement
potential: 30-40%
low-tech low competition improvement
potential: 30-40%Existing Business hi h t h
Existing Business hi h t h
Source of Innovation: Work AnalysesSource of Innovation: Work Analyses
MeasureMeasure 28%28%
potential: 30 40% new innovation
potential
potential: 30 40% new innovation
potential
high-tech strong competition improvement potential:
4-8% rather depleted
innovation potential
high-tech strong competition improvement potential:
4-8% rather depleted
innovation potential
DrillDrill 17%17%
Place the plugsPlace the plugs 10%10%
Mount the consolesMount the consoles 24%24%
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 29
Mount the cable racksMount the cable racks 21%21%
Research Organization HiltiResearch Organization Hilti
Corporate Central Corporate Central ResearchResearch
Interdisciplinary Interdisciplinary
DemolitionDemolitionSystemsSystems
Search TeamsSearch Teams
Positioning & Positioning & Sensor TechnolgySensor Technolgy
FasteningFasteningSystemsSystems
Work Flow Work Flow AnalysesAnalyses
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 30
SystemsSystems
QualityQualityManagementManagement
Sensor TechnolgySensor TechnolgySystemsSystemsAnalysesAnalyses
NumericalNumericalSimulationSimulation
Materials &Materials &EngineeringEngineering
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 16
Videoanalysis: Example Hilti Direct Fastening Technology ApplicationVideoanalysis: Example Hilti Direct Fastening Technology Application
Duration of Welds, Welder 0
350
400
450
500
Fix Deck - Phoenix
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 31
0
50
100
150
200
250
300
350
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
5.50
6.00
6.00
6.50
7.00
7.50
8.00
8.50
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9.50
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0
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ing
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ints
http://www.hilti.com
16.01.2003 / TNc, TNn / 040116 TT prep.ppt
• Welding related activities amount to 86% of the time (including hammer)
• Average welding rate of 334 welds per hour
• Rod was changed on average once every 11 welds
• Actual weld time was 2.6 seconds
56%
2%
11%
8%
0%
2%
7%
0%
3%
1%
0%
8%0%
0%2%
Puddle weld
Skylight weld
Hammer deck
Walk during fastening
Breakdown
Handle cable
Recover
Refill rods
Walk
Interruption
Tidy/arrange
communicate
Safety measures
Idle
Misc. carry
Business (Technology) Intelligence Systems
Business (Technology) Intelligence Systems
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 32
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 17
StraumannStraumannPioneerPioneer forfor dental dental implantimplant technologiestechnologies業界をリードするインプラントシステム業界をリードするインプラントシステム
StraumannStraumannPioneerPioneer forfor dental dental implantimplant technologiestechnologies業界をリードするインプラントシステム業界をリードするインプラントシステム
Financial Financial PerformancePerformance 20102010 20092009
737737 736736Sales Sales MioMio CHFCHF
EarningsEarnings
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 33
131131 146146
20%20% 25%25%
EarningsEarningsMioMio CHFCHF
ROEROEReturn on Return on equityequity
Opportunity Landscape 2004Opportunity Landscape 2004
33rdrd
teethteeth
Connect.Connect.Connect.Connect.technostechnos
GrowthGrowthGrowthGrowthfactorsfactorsBoneBoneBoneBone
SubstiSubsti--tutetute
SoftSoft „Today‘s Playground“„Today‘s Playground“
SurfaceSurfaceSurfaceSurfacetechnostechnos
CeraCera--micsmics
NanoNanoNanoNanotechnotechno--
logylogy
PolyPoly--mersmers
technostechnos
Industr.Industr.ProcessProcessIndustr.Industr.ProcessProcess
Prototyp.Prototyp.RapidRapid
Prototyp.Prototyp.
ee traitrai--ee--traitrai--ningningQ.A. inQ.A. in
practicepractice
ee
erceerce
ee--commcomm--
erceerce
Immed.Immed.Immed.Immed.replacereplace Immed.Immed.Immed.Immed.
loadingloading
Alternat.Alternat.Alternat.Alternat.Prod.Prod.
IT inIT inIT inIT inProducProduc
tiontion
VirtualVirtualtrainingtraining
P iP iP iP i
B2BB2B
VentureVentureVentureVenturecapitalcapital
integrat.integrat.OsseoOsseo--integrat.integrat.
tissuetissueeng.eng.
y ygy yg
„Tomorrow‘s Field“„Tomorrow‘s Field“
„World BeyondTomorrow“„World BeyondTomorrow“
PolyPoly--mersmers
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 34
DentalDentalSchoolSchoolDentalDentalSchoolSchool
FinancialFinancialFinancialFinancialsupportsupport C.A.T.C.A.T.
PracticePractice
SupportSupport
PracticePracticeMgmt.Mgmt.
SupportSupport „Opportunities“„Opportunities“
DentalDentalSchoolSchool
IT inIT inProducProduc
tiontion
Savioz, 2001 (Dissertation)Savioz, 2001 (Dissertation)
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 18
Gatekeeper‘s Responsibilityゲートキーパーの責任
Gatekeeper‘s Responsibilityゲートキーパーの責任
出版出版出版出版
学会学会
スピーチスピーチ
研究プロジェクト研究プロジェクト
ニーズニーズ 特許特許
開発プロジェクト開発プロジェクト市場研究市場研究
傾向傾向
証拠証拠
コアテクノロジーコアテクノロジーPERIODICALPERIODICALREPORTSREPORTSポポ
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 35
Business Missionand Strategy
ビジネスミッションと戦略
アプリケーションアプリケーション
公示公示
製品製品
レポートレポート
Science & Technology Science & Technology 科学・技術科学・技術
MarketMarket 市場市場
CompetitionCompetition 競争競争
ConclusionsConclusions 結論結論
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 36
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 19
Technology Intelligence @ Zeptosens
PatentsPatents
Partner firm IndustryBusinessDeveloperPh.D.
Ph.D.Ph.D.
WeeklyWeekly MeetingMeetingWeeklyWeekly MeetingMeeting•• Agenda item 1Agenda item 1•• „Technology Watch“„Technology Watch“•• ......
•• Agenda item 1Agenda item 1•• „Technology Watch“„Technology Watch“•• ......
WeeklyWeekly MeetingMeeting•• Agenda item 1Agenda item 1•• „Technology Watch“„Technology Watch“•• ......
ScientificScientificcommunitycommunity
ETH
Uni
CEO
Ph.D.
Ph.D.
Ph.D.
Ph.D.
Lab Lab
Assi
Ph.D.
Ph.D.
• Opportunities/Threats?• Problem in search of
Technology?• Technology in search of
problem?
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 37
communitycommunity
BusinessBusinessStrategyStrategyMeetingMeeting
BusinessBusinessStrategyStrategyMeetingMeeting
CEO
Ph.D.
Ph.D.
Ph.D. Ph.D.
Strategic technologyStrategic technology& business decisions& business decisions
Pursue „Open Innovation“ Strategies
Pursue „Open Innovation“ Strategies
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 38
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 20
Innovation Leadership: Strengthening „External Innovation“ (5)Innovation Leadership: Strengthening „External Innovation“ (5)
P&G is buyingP&G is buyingtechnologiestechnologies
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 39
P&G is SellingP&G is Sellingtechnologiestechnologies
Wealth of Lead User“ Wealth of Lead User“ Wealth of „Lead User and „Lead Supplier“
Collaborations
Wealth of „Lead User and „Lead Supplier“
Collaborations
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 40
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 21
„Guesthouse“ Concept (Example Croon & Lucke GmbH)„Guesthouse“ Concept (Example Croon & Lucke GmbH)
Innovative Innovative SuppplierSuppplier/Customer Collaboration/Customer Collaboration Still as a rule, suppliers are contacted at a Still as a rule, suppliers are contacted at a late stage late stage
of product developmentof product development Also customer contacts are Also customer contacts are
SupplierSupplier
of product developmentof product development. Also customer contacts are . Also customer contacts are often restricted to rare occasions during the initial often restricted to rare occasions during the initial phases of orders. This way supplier competences are phases of orders. This way supplier competences are not fully deployed. And product development may not not fully deployed. And product development may not be in line with (changing) customer needs. be in line with (changing) customer needs.
At At mtsmts GmbH GmbH suppliers and customers are included suppliers and customers are included into product innovation projects systematically and into product innovation projects systematically and early onearly on allowing to make complete use of supplier’s allowing to make complete use of supplier’s competences and guarantee best integration into competences and guarantee best integration into
CompanyCompany
TeileTeile--datendaten
ProductProductInnovationInnovation
ProjectsProjects
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 41
p g gp g gcustomer business and innovation processes.customer business and innovation processes.
CustomerCustomer TeileTeile--
datendaten
Communitiesof Practice (CoP)
Communitiesof Practice (CoP)
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 42
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 22
Communities of Practice at ChryslerCommunities of Practice at Chrysler
Origination of CoP‘s („Tech-Clubs“): Reorganization from functional to platform structureOrigination of CoP‘s („Tech-Clubs“): Reorganization from functional to platform structure
ChryslerChrysler ChryslerChrysler
Functional StructureFunctional Structure Platform (Divisional) StructurePlatform (Divisional) Structure
ChryslerChrysler
R&
DR
&D
Prod
uctio
nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
ProductsProductsLarge carsLarge carsSmall carsSmall cars
TrucksTrucks
ChryslerChrysler
Large carsLarge cars Small carsSmall cars TrucksTrucks MinivansMinivans JeepsJeeps
R&
DR
&D
Prod
uctio
nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
R&
DR
&D
Prod
uctio
nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
R&
DR
&D
Prod
uctio
nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
R&
DR
&D
Prod
uctio
nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
R&
DR
&D
Prod
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nPr
oduc
tion
Mar
ketin
gM
arke
ting
Fina
nce
Fina
nce
Advantages & Advantages & DisadvantagesDisadvantages of of ReorganizationReorganization
i di d k tk t d d d td t ff
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 43
MinivansMinivansJeepsJeeps
increasedincreased marketmarket and and productproduct focusfocus reducedreduced productproduct developmentdevelopment cyclecycle time (time (fromfrom 60 60 toto 30 30 monthsmonths)) duplicationduplication of of partsparts uncoordinateduncoordinated relationshipsrelationships withwith supplierssuppliers lessonslessons learnedlearned diddid not not traveltravel acrossacross platformplatform bounderiesbounderies thereforetherefore: : reducedreduced organizationalorganizational learninglearning
Reasons for creating the Reasons for creating the „Tech Clubs“: need for „Tech Clubs“: need for communication across communication across
platformsplatforms
ChryslerChrysler
Large carsLarge cars Small carsSmall cars TrucksTrucks MinivansMinivans JeepsJeeps
R&
DR
&D
duct
ion
duct
ion
rket
ing
rket
ing
nanc
ena
nce
R&
DR
&D
duct
ion
duct
ion
rket
ing
rket
ing
nanc
ena
nce
R&
DR
&D
duct
ion
duct
ion
rket
ing
rket
ing
nanc
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nce
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&D
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ion
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ion
rket
ing
rket
ing
nanc
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nce
R&
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ion
duct
ion
rket
ing
rket
ing
nanc
ena
nce
Chrysler Tech ClubsChrysler Tech Clubs•• Eight Tech ClubsEight Tech Clubs across platform across platform
bounderies cover main disciplines bounderies cover main disciplines in product development.in product development.
•• Objective: increase disciplinary Objective: increase disciplinary competence across platforms competence across platforms
Communities of Practice at Daimler: “Tech Clubs”Communities of Practice at Daimler: “Tech Clubs”
Advancec Vehicle
Enineering
Advancec Vehicle
EnineeringBodyBody ChassisChassis Electrical
ElectronicsElectrical
Electronics
RR
Prod
Prod
Mar
Mar Fin
Fin RR
Prod
Prod
Mar
Mar Fin
Fin RR
Prod
Prod
Mar
Mar Fin
Fin RR
Prod
Prod
Mar
Mar Fin
Fin RR
Prod
Prod
Mar
Mar Fin
Fin competence across platforms competence across platforms
•• Structured at multiple levels into Structured at multiple levels into subsub--clubs.clubs.
•• i.e. Tech Club Body consists of 14 i.e. Tech Club Body consists of 14 subspecialities such as Wipers, subspecialities such as Wipers, Bumpers and Doors.Bumpers and Doors.
•• Complimentary: Engineering Complimentary: Engineering Books of Knowledge (EBoK) Books of Knowledge (EBoK) capturing relevant knowledge for capturing relevant knowledge for engineers.engineers.
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 44
InteriorInterior PowertrainPowertrainScientific
Labs & Proving Grounds
Scientific Labs & Proving Grounds
Vehicle Development
Vehicle Development
VIII. Swiss Turkish Economic Forum 22nd November 2012 Enhancing Innovativeness? - It’s Innovation Leadership That Counts
Prof. Hugo Tschirky, PhD, DBASwiss Federal Institute of Technology (ETH)
© Copyright Prof. Hugo Tschirky, PhD, DBA page 23
VIII. Swiss Turkish Economic Forum22nd November 2012
VIII. Swiss Turkish Economic Forum22nd November 2012
Enhancing Innovativeness?It’ I ti L d hi Th t C t
Enhancing Innovativeness?It’ I ti L d hi Th t C t
1.1. Innovation: successfully coping with technology changeInnovation: successfully coping with technology change2.2. Vast governmental innovation initiativesVast governmental innovation initiatives3.3. However: it’s the “Final Mile” that countsHowever: it’s the “Final Mile” that counts4.4. “Best“Best--inin--Class” examples of innovation competenceClass” examples of innovation competence
It’s Innovation Leadership That Counts …It’s Innovation Leadership That Counts …
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 45
4.4. BestBest inin Class examples of innovation competenceClass examples of innovation competence5.5. INNOSHARE: First step towards enhancing innovativenessINNOSHARE: First step towards enhancing innovativeness
Prof. Hugo Tschirky, PhD, Prof. Hugo Tschirky, PhD, DBADBASwiss Federal Institute of Technology (ETH Zurich)Swiss Federal Institute of Technology (ETH Zurich)
INNOSHARE: A First Step Towards Promoting InnovativenessINNOSHARE: A First Step Towards Promoting Innovativeness
•• INNOSHARE: An INNOSHARE: An organizedorganized howeverhowever informal informal waywayof of sharingsharing knowledgeknowledge amongamong companiescompanies whichwhich arearemotivatedmotivated toto improveimprove thethe productivityproductivity of of theirtheirInnovation/Technology Management Competence. Innovation/Technology Management Competence.
•• OrganizerOrganizer: e. g. : e. g. GENERAL DIRECTORATE FOR SCIENCE & TECHNOLOGY
Directorate for Science and Technology
Moderator
SCIENCE & TECHNOLOGY
• Participants: 5 – 8 technology and innovation driven companies as a pioneer group
• Meetings: 2-3 /year
• Moderator: Technology & Innovation Management professional
• Agenda: e. g. • current innovation & technology management
INNOSHARE Meeting
Representatives frominnovation/technolgy driven companies
ETH Department of Technology, Management, and Economics - Prof. Hugo TschirkyETH Department of Technology, Management, and Economics - Prof. Hugo Tschirky Page 46
• current innovation & technology management methods & concepts being used
• positive & negative experiences using them• Intentions to extend the current repertoireSpecific themes: e. g. • Business Intelligence Systems• How to promote Innovation Culture