Personal Brandingon

Social Media

Vector social media buttons from free pix

Audience

Campaign ObjectivesTo create diverse content that markets my personal brand to potential employers in April to May 2015.

To demonstrate to industry professionals an understanding of social media practices for promotion.

Campaign Dates: April 13 - May 5, 2015

“I am a mission oriented, world focused sharer of stories who is driven by creativity to honor my creator. I specialize in collaborating on events and developing strategic communications for non-profit organizations.”

Potential EmployeersIndustry professionals

Event Directors & Communicators at Non-Profits

Involved with faith-based or arts non-profits

69% of the most effective nonprofitprofessionals are creating more contentthan they did one year ago.

Non-profits use an average of 11 tactics per campaign. In-person events are chosen in 88% of campaigns

Content Marketing Institute’s Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America

Brand Statement:

Why my content fills a need for my audience:

TwitterTo increase total number of followers on Twitter

To direct traffic to portfolio websiteFollow 50+ individuals, executives & organizations

Increase in Followers

19 new industry professionals

Most brands post 5+ times per day For campaign, start by posting 5 times per week & work up to 5 times per day

22

52

20

30

40

50

May 5April 26April 21April 16April 13

Favorites

Retweets 68% 74%

30%38%

Sample Posts:

Evaluation:

Best Practices:

Posts with images/videos No media Increasing the chance for retweets and favorites:

Hootsuite Analytics Report

“Twitter Engagement Unmasked,” Stonetemple Consulting, 2014

"5 Actionable Personal Branding Tips forSocial Media." Buffer Social 2015

To build professional network relationships

To direct traffic to portfolio website

Linked-In Profile Report

"Five LinkedIn Strategies You Haven'tThought Of Before” Forbes, 2013

Digital promotion. Principles and practice. Ch. 9: Social Media, Hallahan 2015

Actions Taken

Profile Views

Gained 20 new connections

Scope what competitors post and emulategood content to share with network.

Posts average 25 words

Linked-In

Sample Posts:

Evaluation:

Best Practices:

25

0

4

3

2

1

0

April 18 May 2 May 16

Since audience is less interactive it is important to know when to post: Tuesdays to Thursday

AMPM

Include website URL in bio

SEO, Search Engine Journal

Digital promotion. Principles and practice. Ch. 9: Social Media, Hallahan 2015

Google Analytics Report

Evaluation:

Sample Posts:

… Apr 17 Apr 21 Apr 25 Apr 29 May 3

6060 3030

6060120

Pageviews Sessions

Post #1 Post #2 Post #3

somegreent.wix.com/portfolio/events

69% of visitors to blog landing page

visited additional web pages

BlogTo boost portfolio website SEO by generating timely & relevant content

Use succinct word count, good headlines & incorporation of other media

Avoid blatant brand/self promotion

Blogs increase visitors/month by 55%:

Best Practices:

Blog2,0001,0000Visitors

No Blog

Companies that blog

have 434% more indexed pages

Include website URL in bio

“5 Ways You Need to Use Social Media to Boost Your SEO Comments.”

Create an engaging and succinct bio or tagline to use across all platforms

Use same profile picture and branding (including limited font pool when available) across platforms

,Headlines matter!

Create unique content for each platfrom

Cross Platform Best Practices

>55%of content discuss happenings, learnings &best practices in the events field,

including sharing relevant media

with mentions to specific

organizations

<45% of content

should directly

promote launch with link, every 4th update should be posted in a

different way.

Use scheduling software to send posts at audience targeted hours & track success.

Make SOME posts on Facebook Public: 1. Help people find you2. Allow potential employers to screen you3. Promote your work & credibility 4. Reach a bigger audience5. Use your Timeline as a landing page

About 12% of employers look for reasons not to hire an employee:

Eliminate: Negative/ confidential posts about your previous employer

Anything that implies that you lied about your qualifications Content about drinking, drugs, or illegal activities

Discriminatory remarks

Content that demonstrates poor communication or writing skills

Know your audience:

Create/manage boards that show knowledge & passionate about your present or future career

Pin resume, especially if it’s visual!

Pin personal work on its own board

User Interactions by SM

Include website URL in bio!

Instagram is the king of Social Engagement, Forrester, 2014

“FB Job Hunt” from Onwardsearch.com

““5 good reasons to make facebook posts public,” Gizmodo Field guide

Pinterest Stats, Expanded Ramblings, 2015

Users

85 % Female

58 times more engagement per follower than Facebook

120 times more engagement per follower than Twitter.