performance sustainability brand guidelines - lps · pdf fileintercompany guidelines 10...

Leadership • Performance • Sustainability

Brand Guidelines

Brand Guidelines

table of contentsLPS® BRAND GUIDELINES

LPS® Brand Promise

• LPS® is committed to consistent top quality products and services

• LPS® is dedicated to optimizing our customer’s business by reducing risk and increasing productivity

• LPS® promises to employ and train knowledgeable, reliable, and helpful employees

PAGE #

LOGO GRAPHIC STANDARDS 3 – 6

BRAND GUIDELINES 7 – 8

AUDIO VISUAL 9

INTERCOMPANY GUIDELINES 10 – 11

BRAND PERSONALITY 12 – 18

Brand Guidelines

The value of the LPS® brand is drawn from the quality of our products and the innovative solutions we provide to our customers. But our strong corporate identity is also the result of the various ways we come in contact with the public. Maintaining a consistent visual style in all our media communications provides a powerful tool to shape how our company is perceived.

These brief graphic standards guidelines provide direction on logo use and color palette to ensure consistent representation of the LPS® brand identity. These guidelines do not address every design scenario that could occur; they should be used as a means for solving brand identification problems, augmented by judgments based on good design principles and consistency with the LPS® identification system as a whole.

graphic standardsINTRODUCTION

Brand Guidelines

Color

Pantone Solid185 is the official LPS® red. Use the following formulas when printing the color:

Pantone: 185 C or 185 U

CMYK: 0, 100, 100, 0

RGB: 235, 0, 41

graphic standardsCOLOR

Brand Guidelines

Color Reproduction

The logo can be reproduced in either positive or negative form.

When reproducing the logo in positive form, use only LPS® red or black.

Background Color Control

The positive LPS® logo should be used only on light, neutral color backgrounds.

The logo may be reversed out of any solid color background that provides sufficient contrast.

Acceptable Acceptable Acceptable

Acceptable Acceptable NOT acceptable

graphic standardsLOGO GUIDELINES

Brand Guidelines

Editorial Use

The logo acts as a symbol or emblem of the company and should never be used within editorial copy such as text, headlines, or slogans.

Visual Placement

Do not place the logo within another graphic shape, or apply it to highly textured backgrounds.

LPS® at a Glance

LPS® as a leader in the MRO industry for more than five decades, LPS Laboratories has provided convenience-packaged maintenance chemicals to industrial, aerospace, military, and telecommunica-tions facilities world-wide.

at a Glance

as a leader in the MRO industry for more than five decades, LPS Laboratories has provided convenience-packaged maintenance chemicals to industrial, aerospace, military, and telecommunica-tions facilities world-wide.

Letters in the LPS® logo represent only LPS® Laboratories; the meaning should never be changed.

NOT acceptable NOT acceptable NOT acceptable

Acceptable NOT acceptable

Quality Lubricants

NOT acceptable

graphic standardsLOGO DO’S AND DON’TS

Brand Guidelines

LPS® Brand: Message

LPS® supports organizations to turn their passion for quality service into valuable customer relationships by reducing risk and increasing productivity. This is accomplished through LPS’s innovative, on-site tested, and proven top quality products; as well as its’ knowledgeable, reliable, and helpful employees.

LPS® Brand: Architecture

PF®

D-Gel®

TechLube®

brand guidelinesLPS® BRAND

PREMIUM CERTIFIED

TAPMATIC®

VALUE X LINE

Branded Feature®® ®

FOODLUBE

Brand Guidelines

LPS® Brand: Distributor Guidelines

LPS® is committed to providing with you with not only top quality products and services but a brand that will enhance your product offering. In order for this to continue, LPS® requests the following from you:

• All co-branded and/or LPS® material, graphics, logos, and designs follow the LPS® Logo, Design and Graphics Guidelines.

• Submit copies of co-branded marketing material you generate to LPS® for reference.

• Initial Marketing Plan required by last day of April each year when using LPS® Marketing Funds. See Marketing Funds Claim Form or your LPS® regional sales manager for details.

PURPOSE: Leverage knowledge, success, branding materials, and promotions for both of us.

brand guidelinesLPS® BRAND

Brand Guidelines

LPS® Brand: Video Guidelines

At LPS® we value the social media climate of today, and stand by our promise to deliver top quality products and services. Videos that demonstrate the LPS® product advantage are a great way to share that message. Below we have labeled a few ideas and guidelines to assist you in the creation of LPS® product videos.

• Use new LPS® cans—if you need examples or samples please contact the LPS® Marketing Department

• Wear clothing appropriate for task at hand

• Wear LPS® clothing if possible

• Keep LPS® brand visible throughout video if possible

• Keep camera hand as still as possible

• Check lighting from all angles for best clarity before shooting

• Look into camera whenever possible

• SMILE

• Speak at a moderate pace

• Describe your actions and the results as you perform demonstrations

• Watch and listen to your video before you post it—looking for anything that might take atten-tion away from your key focus

• Do the demonstration at least once before you shoot the video

• Have a video storyboard printed so you don’t forget important points during the shoot

• If you are new to creating videos—research on-line for additional support, suggestions, guide-lines, etc.

• If the demonstration result is small and difficult to see, zoom in to the finished demonstration so viewers can see results

• Whenever you mention a product name, phrase it with “LPS” first, ie: LPS® PreSolve®, LPS® KB 88

• Have a clear goal set in place for the video. Keep all talking points focused on that goal.

We have also included three links for examples of two formal, edited videos—as well as an informal “You Tube” style video. Click the links below and have fun!

• LPS 1® Greaseless Lubricant

• LPS® KB 88 The Ultimate Penetrant

• Cleaning a “clean” Gun

audio visual AUDIO VISUAL

Brand Guidelines

LPS® Brand: ITW Intercompany Guidelines

As proud members of ITW’s House of Brands, LPS® is committed to taking our stewardship of the LPS® brand seriously. As the global leader of the LPS® brand, LPS® promises to be a standard bearer of the ITW guiding principles of Decentralization, the 80/20 process, and Innovation. To do this LPS® will back up our promise by following these guidelines in regards to the LPS® brand when working with you:

• Decentralization—Open communications to understand and act on the ground level market expertise you have earned in your industry and region.

• 80/20 Process—LPS® will provide you with its most profitable products so you can focus on driving your market and margin growth.

• Innovation—LPS® will drive innovation in the MRO market through not only its product offerings but also its services and internal processes; so together, we can provide your customers with the latest and greatest MRO solutions.

In order to continue providing world-class MRO solutions, LPS® asks you to adhere to the following guidelines and principles in respect to our brand:

• Co-Branding. All co-branded and/or LPS® material, graphics, logos, and designs follow the LPS® Logo, Design, and Graphics Guidelines.

• Marketing materials. Submit copies of co-branded marketing material you generate to LPS® for reference.

• Strategic fit for LPS® products. Just as you are the market and industry experts in your fields, LPS® is the expert in the LPS® brand. In order to ensure that you are able to maintain your market and margin growth with LPS® products; we ask that all LPS® re-formulations, new formu-las, LPS® brand extensions, and new products be trialled and vetted with the LPS® corporate team as the guiding and strategic partner. No products should be marketed as an LPS® branded product without prior approval from LPS®, the LPS® brand stewards for ITW.

intercompany guidelines LPS® BRAND

Brand Guidelines

intercompany guidelines LPS® BRAND

LPS® Brand: ITW Intercompany Guidelines (continued)

• New LPS® products/brand extensions. Any LPS® branded products approved by LPS® and sold by ITW distributors will follow these basic guidelines unless otherwise approved by LPS®:

• Cross-border. Any approved LPS® brand extension approval is for your home country only. If you wish to market the LPS® branded product in any other country, LPS® approval is required.

• Reporting. We take our stewardship of the LPS® brand seriously; we expect the same from those we trust to extend our brand. As such, if you have an approved LPS® brand extension we require monthly sales reports detailing all LPS® products sold. This will help both of us to determine if any unforeseen brand cannibalization is taking place, and positively, what LPS® products are benefiting from the new introduction.

• Product Discontinuation. As the global stewards of our brand, LPS® reserves the right to discontinue any product bearing the LPS® name and brand.

Any success stories of note should be submitted to LPS® via email, Facebook, LPS® blog, or letter. Any end-user concerns, problems, or issues with LPS® branded products be brought to the attention of an LPS® division customer service rep or employee.

PURPOSE: To leverage knowledge, service, and success stories across ITW segments; ensure regional and global opportunities are acted upon; strategic fit and alignment to accentuate margin and profit; and a more synergistic and global voice for the LPS® brand.

Brand Guidelines

brand personalitySEGMENT DESCRIPTORS

Domestic

For all businesses seeking professional MRO solutions; LPS® is the product and service provider that gives you top quality products designed to reduce your risk and increase your productivity. How do we accomplish this? By providing consolidation programs with documented cost savings, safety training, and an innovative product offering meant to withstand the rigors of today’s industry. LPS® is committed to providing you with world-class MRO solutions.

International

For all businesses seeking professional MRO solutions; LPS® is the product and service provider that gives you quality products designed to reduce your risk and increase your productivity. LPS® has an innovative product line designed to provide you with world-class MRO solutions.

LPS® Brand Statement

Brand Guidelines

MRO Solutions

Industrial MRO Chemicals

Food Manufacturing MRO Chemicals

Aerospace MRO Chemicals

Fire Arms MRO Chemicals

Environmentally Friendly Chemicals

The following pages will have examples of advertisements LPS® has approved for our core segment descriptors. Please maintain this personality, color, and appropriate logo as you promote the LPS® line within these segments. For sample ads or assistance please contact the LPS® Marketing Department at [email protected]


Brand Guidelines

LPS® MRO Solutions

LPS® provides world-class MRO solutions supported by a company-wide commitment to added value and customer satisfaction. Working together with LPS® can help streamline your business manufacturing chemical needs.

LPS LABORATORIESAn Illinois Tool Works CompanyTEL: (800) 241-8334 or (770) 243-8800 • Website: www.lpslabs.com LPS®, LPS 1®, LPS 3®, NoFlash®, Thermaplex®, and DETEX™ are registered trademarks of Illinois Tool Works

TRAIN & SUPPORT

PROVIDE &CONDUCT

PRESENT

Contact LPS® Customer Service at 1-800-241-8334 to learn more about our solutions like those shown here!

LPS® can be your LEADING PROBLEM SOLVER.LPS® strives to provide world-class MRO solutions that bring value to our customers. This includes solutions outside of our high-performing lubricants, cleaners, and specialty MRO chemicals.DOCUMENT COST SAVINGS • MRO CHEMICAL ASSESSMENT • SAFETY • TRAINING


Brand Guidelines

LPS® Industrial MRO Chemicals

LPS® products for maintenance, repair, and overhaul to help keep your machinery running.

Website: www.lpslabs.com LPS®, LPS 1®, LPS 2®, and LPS 3® are registered trademarks of Illinois Tool Works

HERE TO PROTECT

PREMIUMPERFORMANCE

LPS_Industrial_Supply Ad 6-13.indd 1 6/5/13 9:08 AM

L E A D E R S H I P • P E R F O R M A N C E • S U S T A I N A B I L I T Y

MILITARY & AUTOMOTIVEMANUFACTURING & FOOD

UTILITY & INDUSTRIAL

AEROSPACE & AVIATION


Brand Guidelines

LPS® Food Safe Maintenance Solutions

LPS® engineers NSF® registered MRO products specialized for food industry facilities.


From our comprehensive line of maintenance chemicals to our exclusive DETEX™ technology, LPS has your food safe solution.

LPS® understands the challenges you face. And we’re dedicated to helping you lower costs while preventing contamination, recalls, and downtime.

LOWER MAINTENANCE COSTS, INCREASE EFFICIENCY, AND PREVENT RECALLS.

FOOD SAFE MAINTENANCE

SOLUTIONS

Learn more about the revolutionary DETEX™ offering

only available through LPS.

www.lpslabs.com

LPS Food Proc. ad 8-13.indd 1 8/7/13 3:21 PM

Brand Guidelines

LPS® Aerospace

LPS® provides MRO products for FBO’s, commercial, military, carriers, and general aviation.


Brand Guidelines

LPS® Environmentally Friendly

LPS® Fire Arms Chemical Solutions

1®

PROVIDING THE SOURCE OF PROTECTION AND PERFORMANCE

CLEAR THE AIR WITH LPS LOW VOC PRODUCTS


©2013 LPS® Laboratories • LPS® is a registered trademark of Illinois Tool Works • Printed in U.S.A. • All Rights Reserved • Form #GraphicStandard • Rev. 8/2013

LPS® Laboratories • An Illinois Tool Works Company4647 Hugh Howell Road • Tucker, GA 30084 • TEL: (800) 241-8334 or (770) 243-8800 • FAX: (800) 543-1563 or (770) 243-8899Internet Web Site: www.lpslabs.com

Leadership • Performance • Sustainability

performance sustainability brand guidelines - lps · pdf fileintercompany guidelines 10...

Documents