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Parnian Magazine Vol. 15 Iranian Immigrants Monthly

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  • 2931 3102

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    xnahttco-290120-rappa

  • Westmount: 1,299,000$

    Plateau: 1,395,000$

    Cote St-Luc: 1,150$/month.743 sq ft., 16th floor, 1 bedroom open concept condo fully furnished in the heart of Cote St-Luc. Fully renovated kitchen and bathroom with heated floor, one indoor parking, indoor pool, gym, sauna.

    Downtown: 1,150$/month.

    N.D.G. : 459,000$

    Plateau: 1,250,000$

    I M M O B I L I E R

    Very good income revenue property, 5 - plex, building always rented.

    Spacious fully furnished apt., 529 sq ft., 1 bdrm. Near Concordia university,Dawson College, La Salle College, metro Guy-Concordia. A/C, pool.

    Completely renovated, new designed kitchen, 3+1 bedrooms, 3+1 bathrooms, finished basement, fireplace, a/c, 2 garages. Near all the facilities.

    1,155 sq ft., very nice open concept LVR/DNR with 3 bedrooms, 2 bathrooms, garage, gym. Near all the facilities.

    Beautiful 6 - plex in the heart of Plateau. Very good income, very well located.

    Profusionimmo.ca Tel: 514.935.3337

    Maryam KhaleghiReal Estate Broker514.983.5415 514.928.5415

    Real Estate BrokerHamid Sedigh Kaghazchi B.Sc

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  • parnianmagazine.com

    35 October 2013 . No15

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  • have to do marketing to find my customer, and I want to use the crazy media on the internet to find it because it is cheap and accessible and easy and do-able and I can even do it from my home in my pajamas, but how can I differentiate myself from the competition and all the rest of the garbage on the internet so I can reach my ideal customer? -- Here comes the storytelling.We all like to put things into context and a story helps us to do that; a story helps us to remember things better, or even remember those we have met either at a party or a business networking; a story even makes learning things more fun and easy.For all the reasons that make us love a story, storytelling has become the centre of marketing for all the big giants companies around the globe; the best example is Red Bull, number one in the world when it comes down to content marketing.Red Bull, founded in the late 80s, has come a long way to get here and although it is still behind giants like Coke and Pepsi, it is certainly rubbing shoulders with Starbucks, having sold 5 billion cans in 2012.If you check out the Red Bull website, you will be baffled by amazing pictures, really high-quality ones of skiers, rock climbers, skydivers, or surfers around the world. The more you look, the less you see anything about energy drinks, but the more you look, the more you want to know about Red Bull, and that is content marketing.The Red Bull tagline is Red Bull gives you wings. Red Bull shows you the best of the best in different sports but never talks about itself; it takes you up on the mountain to see what a base jumper does in a free fall but never talks about energy drinks, because it is indirectly showing what Red Bull can do to you. It is interesting to know that Red Bull has a media section which produces video, makes movies, and publishes a magazine; besides that, Red Bull has an F1 race car team as well. So how can you write a compelling story that captures your audience?Youve got to take care of four things in order to have a story that your audience likes and

    follows.First, be honest and authentic. Be who you are and dont pretend you are someone else; otherwise, your audience will figure it out quickly and you will lose its trust in a matter of a seconds.Second, create a character; dont forget that every story has a character that you have to choose your character in a way that lets your audience relate to him or her. Third, your story has to tap into a specific motion like desire, fear, anger, or happiness. If you are talking about financial issues, use fear of losing money; if you are protesting against something, use anger; if you are motivating others, reach out to desire and happiness.Fourth, keep doing the first three items mentioned, on and on and on.Now you know what to say if someone asks you what you do. Which do you prefer to hear, me saying that I am an engineer and that I do this, or to hear me say that I was in Austria working on a project and that I do this and that? One simple shift and I can capture your interest because you can relate to me better and I remind you of your trips as well. Just a reminder that you dont only use storytelling if you are selling a product; try to use storytelling as a centre for explaining anything that you do, use it when you are training others, use it when you are managing a project, use it when you want to share an idea, use it when you are at a network meeting -- the more you use it, the better you get at telling others who you are and what you do. I will leave you with another very good example for content marketing and that is Parnian magazine, the magazine which you are holding now.By creating rich content which cares about and discusses the life of Iranians in Canada, Parnian has differentiated itself from the competition and I would say that it doesnt have any competitor in what it is doing any more. The more you read, the more you want to know who are behind this and what is it that they do.

    reminder: the Persian version is available in page 50

    For all the reasons that make us love a story, storytelling has become the centre of marketing for all the big giants companies around the globe

    parnianmagazine.com

    SmallBusiness 15 .1392 9

  • When was the last time you heard a story? -- Probably a second ago reading another article in this magazine before stopping by this boring article, or you were watching TV, or talking on the phone to a friend, or .We are surrounded by stories all day long because we like stories and we are naturally attracted to things that we like more and because everybody else around us is telling a story.We all got the bug at early age when our parents were trying to put us in bed, or when they wanted to teach us something or even get our minds off something. How about school? Which did you like more back in those days, history or math? I loved history with all those amazing stories.How about TV? What do you watch most, boring news or news which has a story behind it; what do you read more, novels or scientific books? We like stories because we care about the characters, we relate to them, we take

    what is happening in the story into our life and place what is happening in our life back into the story, we see ourselves in the story, we keep reading because we want to know what is going to happen to us and to the characters next in the story, and we love it more when it doesnt end but keeps going like episodes on TV series.All right, that is enough about stories because I am and I am not here to tell you a story.I want to know if you have heard about Content Marketing.Content Marketing means publishing contents and share them over media to acquire more customers. In a nutshell, you write a blog, an article, or a book, or shoot a video, and share it on Facebook, Youtube, or Twitter to get more clients for your services or products.This sounds very simple, doesnt it? All you have to do is to write something about what you do, or your services, or what you are very good at, or shoot

    a video about your product and how awesome it is and how it can beat the competition. But I am afraid it not as easy as you think; it might have been easier 20 years ago, when the media was limited to newspaper, radio, and TV but these days, now that everybody -- and I mean literally everybody -- can shoot a video on his cell phone and post it on youtube, there is no limit and no boundary to what can be created and posted on the internet.Although it is amazing that we can reach anybody anywhere in the world and pass our message along, at the same time we are surrounded by too much news and too many messages, 80% of which I would say is complete garbage and useless, only 20% of it able to make a difference in our life (the 80-20 rule or the Pareto principle, which says 80% of results come from 20% of what you do, or 80% of what you make comes from 20% of your effort or your customers).I know I have a product or service, and I need a customer for my product, and I

    Marketing and StorytellingBehnam Rad

    parnianmagazine.com

    SmallBusiness8 October 2013 . No15

  • club. These experiences not only look good on their resumes when it comes to applying for universities, colleges, or jobs, but they also help in aiding students in finding what their true interests are. University serves as an even larger playground in which students get to join associations aimed at raising awareness, funding, or interest in a certain subject or field. In joining and participating in such activities, students learn how to balance their school work with their extracurricular work thus enforcing time-management skills as well as a vast variety of other skills including team-work, presentation skills, project management, and organization. Extracurricular activities also act as a great tool for networking, and even have the potential to lead to jobs themselves. Students may or may not understand the value of their work at the time, but time invested into an organization with other like-minded peers is seldom left unrewarded.

    Immigrant students from Iran are often highly intelligent and have almost perfect track records and transcripts from an academic point of view. With an education system that is dedicatedly geared towards producing top-students in math and sciences, immigrant Iranian students often tackle exceedingly difficult courses without significant troubles. They face a completely different challenge however, when it comes to applying for jobs or even unpaid internships as they are competing with students who have managed to achieve the same grades along with extracurricular activities. An employer will almost always choose the student with relevant experiences. Even if the experiences are not directly relevant to the jobs, tasks, or schools to which one is applying, an employer or recruiter will value the experiences nonetheless as the experiences serve as a foundation for developing skills that are necessary for workplace success. From one point of view, one could view academically successful immigrant students as having an advantage over others since they have already succeeded where many others fail: on tests. From a more realistic point of view however, one can see that they face the huge challenge

    of having to enter an education system that does not merely credit them for their academic success. Extracurricular positions might even become hard to come by as one cannot become elected as an executive for a club or association without at least assisting the club as a general member first. Even after attaining meaningful positions, immigrant students are then required to learn to study in a completely different manner in which they must learn to balance their studies with extracurricular activities and duties. As a twenty-year old university student, my greatest advice to anyone embarking on such a journey would be to learn to leave your comfort zone as soon as you can. Life has a way of teaching this lesson regardless, but in regards to school, work and extracurricular activities, learning to leave ones comfort zone will almost always open doors. Extracurricular activities are a great way to start doing something new and to help give back to the community. They serve as great opportunities for meeting new friends and for working on self-development techniques, something that is strongly encouraged in Canadian schools and workforces. It is evident that such activities help pave the way toward new opportunities and people, and serve as a vital foundation for learning, thus deeming them as a crucial aspect of the modern Canadian education system.

    Team-working and presentation skills, two of many skills that immigrants commonly struggle with, are established and primed as early as high-school

    parnianmagazine.com

    2nd Generation 15 .1392 7

  • Well, its that time of year again. You are sitting out on your patio drinking a sweet and fruity summer drink when a cool breeze blows by, and suddenly you start to think about how much better it would have been if you had made yourself a warm cup of tea instead. Once again, the leaves are changing colour into an assortment of beautiful hues while animals everywhere scurry around to collect every last bit of food they can before their long winter sleeps. Although the first week of September made us think and feel otherwise, it is nevertheless apparent that autumn has arrived. Unlike the spring and summer months which seem to ignite feelings of freedom and fun, fall represents a return to our well-known and comfortable norms. Of course, for many, including myself, these norms

    also include a return to our very beloved educational institutes in which we get to spend the next eight to ten months with our heads in the books. I say this with mixed feelings because it is becoming more and more apparent that todays students have much more to do than just study; in fact, eight to ten months dedicated solely for studying would be a dream for many students, most of whom are juggling part-time jobs, volunteering, attending information sessions and conferences, and commuting for hours just to get to all the places that they need to get to.

    The Canadian education system is clearly not a static entity and changes in global needs and pressures are reflected in areas of the Canadian education system as well. Competition for jobs is high, not just for new immigrants who are struggling to learn the language and system, but for those who are already settled in as well. Competition is international and being an A+ student, although still a remarkable and worthy achievement, in many times, is no longer enough. Schools and businesses are looking for proactive individuals who have that extra touch to their application, whether through particular experiences that the applicant has or through stellar recommendations from well-known and established professionals. Academic achievement, although incredibly important, is no longer the sole required criteria, and Canadian students everywhere must participate in extracurricular activities if they wish to be successful candidates for certain fields. Although tedious and extremely challenging, the skills and experiences acquired through extracurricular activities play a direct role in shaping the individual for that field. Team-working and presentation skills, two of many skills that immigrants commonly struggle with, are established and primed as early as high-school. Students in high-school are regularly reminded and encouraged to join clubs and teams that they are in which they get to act as leaders of the

    The Role of Extracurricular Activities in Canadian Students Success

    Pouneh Vaziri

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    2nd Generation6 October 2013 . No15

  • The Society which Promotes BullyingVahid Tolooei, PhD

    on three parts of bullying: the victim, the bully, and the witnessImagine a person who cannot find himself in the position he thinks he deserves in society the position which is also defined by the society as a reference. This person is forced to conform to this position and thinks of himself as useless if it is missing. Suppose that this person finds the opportunity to make himself superior in a group of peers by showing other people as inferior and incidentally, that other people encourage this behavior and accept him in their group more than before. The result of this issue will be that he joins their group and considers harassing other people as a chain which links him to his desired group. This is what social studies, such as the ones conducted by Holmes and Brandenburg-Aires, have shown after examining tens of thousands of people in 17 American states in 85 centers and institutes -- that there is a significant relationship between bullying and joining criminal groups. The other aspect of the story is the same. The person who is getting harassed finds himself in a very difficult situation. On one hand, he is sad, depressed, and suppressed, and on the other hand, he finds it so hard to talk about his problems, because not only doesnt he want to worry his beloved ones, including his parents, but he also thinks that if he speaks about his problems to his peers, the situation will get worse, i.e., that they will probably reproach him too. Also, his friends may join the bullys sidekicks and companions and harass or make fun of him. Therefore, the victims silence when faced with the bully and his sidekicks is understandable in his other relationships.

    Read the full article in Persian in page 36

    Bullying over the Internetcyberbullying among young people and how to confront itNeshat Tehrani

    One of the common types of bullying is cyberbullying or computer bullying, which refers to any way of harassing people through communication and virtual networks. This issue is mainly prevalent among teenagers. That is, some teenagers harass their peers using text messaging or public messages in social networks. For instance, they write inappropriate sentences on the pages of their peers; sentences such as I hate you, Everybody hates you, You are both ugly and fat, and the like. Cyberbullies can hack passwords and break into other peoples personal pages. They impersonate other people and write inappropriate phrases for their friends. They also spread rumors about them, upload inappropriate photos on their pages, threaten or terrorize them, or exploit their personal information.

    Read the full article in Persian in page 38

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    Snapshots 15 .1392 5

  • Failed HopesVahid Namazi, PhD

    A look at the involvement of young members of immigrant families in criminal bandsDuring recent decades, we have witnessed that some members of the Iranian community in Canada have joined criminal bands. In his dissertation at the University of Montreal, the author looked at the roots and reasons behind this issue in terms of immigration problems and the recruitment of immigrants in the labor market. However, we should note that the first generation of immigrants accepts any kind of problems, hoping that at least their children will have a better situation and higher standard of living. Therefore, if young members of Iranian immigrant families who were born in or have grown up in Canada join criminal bands, it seems that finding the reasons and offering solutions for this issue will be in the interest of all members of the Iranian-Canadian community, even though it accounts for only a small portion of the community. One of the recent studies conducted in this regard is the research done by Hugh Von Nego (2010), a graduate from the social works faculty of the University of Calgary, which tries to find why and how young members of immigrant families in Canada join criminal bands. This collegiate study contains some interesting points which we shall bring up in this article. The young people of immigrant families, whether born inside or outside Canada, account for about 20 percent of Canadian young people under the age of 18 and it is expected that this percentage will reach about 25 percent by 2016. Taking this statistic into account is so important because it shows how effective the happy presence and health of this group can be in building the present and future of the country. At the same time, we should not ignore the fact that all individuals face many problems in their teen years. This experience is accompanied by many kinds of linguistic, cultural, psychological, and economic complexities for young immigrants, especially the first generation.

    Read the full article in Persian in page 30

    My Criminal and Addicted Son Is the Result of This Societya report about street gangs in Montreal Mitra Roshan

    Here is a collection of stories about the involvement of Iranian young people in street gangs gathered through interviews with a mother who lost her child, some Iranian teenagers, and the reports given by media about why teenagers enter these gangs. For instance, some Iranian 12- to 14-year-old teenagers talk about the gangs in their schools:We have all sorts of gangs in our school; Italian, French, Latino, and Chinese gangs, but not Iranian ones. Iranian students do not tend to be friends with each other or make strong bonds. Besides, Iranian parents do not approve of gangs and the like. They usually reproach us and tell us that they have not brought us here to be part of a gang, but to study hard. They do not know that we have to join a gang in order to be defended; otherwise, we will be bullied and beaten up if we are found alone.

    Read the full article in Persian in page 24

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    Snapshots4 October 2013 . No15

  • Unstable Government of Ms. Marois and her Voracity because of HallucinationYou have read in the news that the Quebecois government led by Ms. Pauline Marois has done another extraordinary thing and this time, as usual, caused another problem for which it offered an innovative solution. This time, there is a controversy over the Quebec Charter of Values and it is a shame to implement some of its sections in the multicultural society of Quebec. The fact that people carrying any religious signs are not allowed to work in governmental and public sectors is actually depriving a part of the society of being present in the public arena. The author believes that this charter is definitely against human rights and the freedom of religion. Interestingly, this government has offered solutions for the problems it has created itself in some other areas so far. Establishing the language police and the extremism that exists in obliging companies to use the French language and criticising non-French names of department stores and even menus of restaurants are among the masterpieces of the Quebecois party in governing the province. Of course, the result of this extremism is the damage that is being imposed on the economy of Quebec. Sometimes, these pressures have made big companies and productive persons and entrepreneurs give up on Quebec and leave it to go to other provinces of Canada, resulting in the increase of the unemployment rate in Ms. Premiers era. However, Ms. Marois, who is so drunk with power that she is hallucinating from it, thinks of only one thing, namely, how to create another problem for which she

    can offer a solution and put more pressure on a certain group in society. These days, Ms. Marois hopes to establish a majority government and intends to execute Harpers strategy for elections to get more seats in the parliament. In the current situation, she cannot do everything she wants because rival parties are restraining her power, yet she hopes to set herself free with a decisive victory in an early election. But even the thought of her government forming the majority is not pleasant in Quebec. In this regard, the Quebecois government has followed the example of the federal conservative government in these years. At least in the field of immigration, in which the author is involved every day, a number of unfair, illogical decisions and unsound procedures, like the ones that we have witnessed at the federal level, have been taken. In my opinion, neither Ms. Marois nor Mr. Harper will be able to change the reputation and values of Quebec and Canada. The political systems of Quebec and Canada are inherently democratic and these governments which have taken power because of the gap created due to the differences and conflicts among other parties cannot change the bases of this system and its accepted human values, although they may manage to do so in a short time. The people of Quebec will appropriately respond to Ms. Marois, Mr. Harper, and their narrow-minded thoughts in the near future, when they will have the opportunity to participate in elections and to vote against them. Fortunately, Ms. Marois, who is so drunk with the hallucination of power, intends to give this opportunity to those people.

    Wedge or Boomerang?

    Interestingly, this government has offered solutions for the problems it has created itself in some other areas so far

    Ali [email protected]

    parnianmagazine.com

    Publishers Note 15 .1392 3

  • Volume 3, Number 2, October, 2013

    ISSN 2291-2940 (Print)ISSN 2291-2959 (Online)

    Publisher: Parnian Media Groups Inc.Manager: Ali Mokhtari [email protected]: Majid Bastami [email protected] Deputy Editor: Mostafa Mokhtari [email protected] Director, Public Relations and HR:Leili [email protected] and Layout: Mohammad Khoshkam, Hossein Esmaeili, IT Manager and Applications Developer: Shahab MokhtariPersian to English translator: Mahdi FallahEnglish editor: Mark Lee

    Printed in Pakistan

    Contributors: Abdolrasoul Dayyani, Maryam Javaherian, Ensieh Ghafourian, Nadia Ghayouri, Saghi Motahari Vahid Namazi, Yahya Natanzi, Ben Rad, Mitra Roshan, Farahnaz Samii, Ali Shakarami, Neshat Tehrani, Vahid Tolooei, Pouneh Vaziri

    Address: 1980 Sherbrooke W, Suite#860Montreal, Quebec, Canada, H3H1E8Tel: 1 (514) 903-4726 Fax: 1 (514) 439-4726Toronto: 1 (647) 429-1848 Vancouver: 1 (604) 909-3073Email: [email protected] site: www.parnianmagazine.com

    A Magazine for Iranian Immigrants

    Page 5

    Page 4

    Publisher's Note3 Wedge or Boomrang

    Snapshots4 Failed Hopes4 My Criminal and Addicted Son Is the Result of This Society5 The Society which Promotes Bullying5 Bullying over the Internet

    2nd Generation6 The Role of Extracurricular Activities in Canadian Students Success

    Small Bussiness8 Marketing and Storytelling

    Page 6

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    Content2 October 2013 . No15

  • A Magazine for Iranian Immigrants

    Volume 3, Number 2, October 2013 C$ 3.5