pacac conference table of contents · do not be shy to jump in and get involved. volunteer...

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PACAC Conference Table of Contents

President’s Welcome ........................................................................................................................ 2

Conference Planning Chair’s Welcome ........................................................................................... 3

2014 Conference-At-A-Glance ....................................................................................................... 5

General Conference Information ..................................................................................................... 9

Conference Menu ........................................................................................................................... 10

Sessions Schedule .......................................................................................................................... 11

Mini Exhibitor Sessions Schedule ........................................................................................... 12, 13

Featured Guest Biographies ..................................................................................................... 22, 23

Conference Map ....................................................................................................................... 24, 25

Past Presidents List ........................................................................................................................ 27

Executive Committee ..................................................................................................................... 28

PACAC Award Recipients ....................................................................................................... 29-32

PACAC History .............................................................................................................................. 33

Raffle Donations ............................................................................................................................ 35

Exhibitor Information .................................................................................................................... 36

College Fair Information ................................................................................................................ 43

NACAC Representative ................................................................................................................. 44

Conference Planning Committee ................................................................................................... 45

Save-the-Date ................................................................................................................................. 46

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Welcome to PACAC’s 51st Annual Conference

Dear PACAC friends,

If it is June, then it must be time for conference!

Welcome to Lancaster and to PACAC’s 51st annual conference. We are very excited to be in a new venue and the Conference Planning Committee, under Dave Antoniewicz’s very capable direction, has worked hard all year preparing for this year’s event. During your time here, please take advantage of all that Conference has to offer: thought provoking educational ses-sions, an exhibit hall full of men and women ready to answer questions and offer solutions to your enrollment challenges, a chance to network with friends and colleagues, and of course the legendary social events.

A packed schedule for sure but always time well spent. For those of you who may be new to the PACAC conference, please do not be shy to jump in and get involved. Volunteer organizations like PACAC are only as strong as each member. Please plan to attend the Standing Committees Fair to discover how you can be-come a more active part of our association. Also, please do take time to visit the exhibit hall during the conference. The companies and organizations that join us make our conference possible, and affordable. Many of the exhibitors come year after year to support PACAC and I ask you all to take some time and support them as well. Even if you aren’t the final decision maker in your office, feel free to take information back to those folks who do make the decisions.

I encourage you to take full advantage of all the conference has to offer from the opening speaker on Sunday afternoon to the closing luncheon on Tuesday when our newly elected officers will be sworn in. It is my hope that you find it to be a positive experience and that you learn something new, make a new friend and get a chance to catch up with old friends and colleagues. I would be remiss if I didn’t take a moment to thank the Conference Planning Committee for all their hard work. The amount of work that goes on behind the scenes to make Conference possible defies de- scription. They have been working hard all year to make this event possible.

So, my thanks to Dave and the entire CPC for all that you have done. We are grateful for your efforts and look forward to the fruits of your labor.

Enjoy Lancaster and the Conference!

All my best,

Kevin McIntyrePACAC President

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Welcome, PACAC CPC Chair Letter

PACAC Friends,

It is my pleasure to welcome you to the 51st Annual PACAC Con-ference!

We are excited to bring the conference back to Lancaster, but this time to a new venue for PACAC. The Lancaster Marriott at Penn Square will provide an exciting backdrop to a great number of pro-fessional development and networking opportunities. This booklet contains your roadmap to the many options PACAC provides to help you strengthen your professional skill sets. It is filled with helpful information regarding our schedule of events, educational and ex-hibitor sessions, networking, and socializing opportunities.

I invite you to join me on Sunday afternoon to hear from our Kickoff Speaker, Mr. Bill Conley VP for Enrollment Management at Bucknell University. Bill will help set the tone of the conference with his opening remarks which will focus on our theme of Empowering Decisions; Unlocking the Future. It is my hope that you will take advantage of our sessions on Monday and Tuesday to learn how you can better equip college bound students with keys that they need to understand how to move through doors to successfully gain college access. Our Keynote Speaker, Dr. Nicole Hurd Founder and CEO of The National Advising Corps, will expand upon that theme with her remarks. Monday night will allow us to celebrate all the hard work and achieve-ments of PACAC members and partners with our Gustafson Gala and Awards dinner.

Don’t forget to visit Exhibit Hall throughout conference, where businesses and companies from around the country will display their products and discuss their services. Without the support of our exhibitors, the annual conference would not be possible, so be sure to thank them for their generosity. I want to add my personal thanks to all of our exhibitors who have made sponsorships for various events throughout the conference.

As Chair of the Conference Planning Committee, I would like to thank all of you for attending the Annual Conference. I would also like to extend my gratitude to all of the CPC members who have dedicated their time over the last year to develop and organize all of the great sessions and events that make our conference so productive and memorable. Thank you to all those who have volun-teered with CPC this year!

Welcome to conference! I hope you’ll take advantage of all that we have to offer.

Yours in PACAC,

David H Antoniewicz2014 Chair, Conference Planning Committee

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Special Thanks to our Sponsor

Attract and retain students...without giving away more unfunded aid!

Recruitment, Retention, Revenue

www.nationaled.net/advantageWhat got you here... won’t get you there!

Gain your competitive advantage today!

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2014 Conference-At-A-Glance

Sunday, June 22nd

Time: Event: Location:

8:30am - 4:00pm Enrollment Management Institute Independence Level 2

11:00am - 2:00pm Exhibitor Check-In and Setup Commonwealth Level 2

2:00pm - 4:00pm Professional Development Committee Meeting Chestnut Level 3

2:00pm - 4:30pm Exhibitors Fair Commonwealth Level 2

2:00pm - 6:00pm Registration Open Commonwealth Level 2

3:30pm - 4:30pm First-Timers Welcome Event Heritage Salon E Level 3

4:45pm - 5:30pm Kickoff Speaker Freedom Level 1

5:45pm - 6:30pm Past Presidents/Executive Committee/ Commonwealth Level 2 Exhibitors Reception

6:30pm - 7:30pm Opening Reception Commonwealth Level 2

7:30pm - 9:00pm Sunday Dinner Buffet Freedom Level 1

9:00pm - 11:00pm Admission Quizzo & Karaoke Vine Street Lobby

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Monday, June 23rd

Theme: School Spirit Day


7:00am - 7:50am Zumba Heritage Salon C Level 3

7:00am - 8:15am Breakfast Freedom Level 1

7:15am - 8:15am Secondary School Counselors Breakfast Penn Square Grill

8:00am - 4:00pm Registration Commonwealth Entrance Level 2

8:30am - 9:45am Session A Varies

8:30am - 1:15pm Exhibitors Fair Commonwealth Ballroom

10:00am - 10:30am Exhibitor Mini-Sessions Varies

10:30am - 12:00pm Snacks Available Commonwealth Level 2

10:45am - 11:45am Keynote Speaker Freedom Level 1

12:00pm - 1:15pm Session B Varies

1:30pm - 3:00pm General Membership Meeting & Lunch Freedom Level 1

3:15pm - 4:30pm Session C Varies

3:15pm - 5:30pm Exhibitors Fair Commonwealth Level 2

4:45pm - 5:30pm *Past Presidents/Special Guests Reception Kevin McIntyre’s Suite

5:00pm - 5:30p m Standing Committee Fair Commonwealth area Level 2

5:30pm - 6:00pm *Past Presidents, Deans, Directors Commonwealth Level 2 and Exhibitors Reception

6:00pm - 7:00pm President’s Reception Commonwealth Level 2

7:00pm - 9:00pm Gustafson Gala Freedom Level 1

9:00pm - 1:00am Evening Entertainment Freedom Level 1

*Invitation Only

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Tuesday, June 24th


8:30am - 11:00am Exhibitors Fair Commonwealth Level 2

9:00am - 10:15am Session D Varies

10:45am - 12:00pm Session E Varies

12:15pm - 1:30pm Closing Luncheon Freedom Level 1

PACAC Evaluations are Going Green This Year!

• Scan the QR code located below or around the conference center to complete the Session and Overall Conference Evaluations

• A free code reader can be downloaded from www.i-nigma.mobi.• A limited number of paper evaluations for sessions will also be available.

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General Conference Information

Dress—Dress is casual throughout the entire conference, except for the President’s Reception and Gustafson Gala. For these two events, formal attire is encouraged. Men are suggested to wear a suit and tie and ladies dresses. Monday’s theme is “School Spirit” so we encourage everyone to wear a t-shirt or sweatshirt that represents their institution.

Conference Evaluation Forms—Evaluations for the 2014 Conference will be made available online immediately following the conference. The Conference Planning Committee will contact you via email once you return from the conference or you can visit www.pacac.org. Your feedback is crucial in helping us plan the best possible program for 2015.

Messages/Job Postings—There will be boards outside the PACAC Office for posting of confer-ence messages, job postings, program changes and general announcements.

PACAC Standing Committee Fair—Are you interested in becoming more involved with PACAC? Visit the Standing Committee Fair to learn more about each committee and sign up for next year. You may also sign up online following the conference once you complete the conference evaluation.

Name Tags/Ribbons—Enclosed in your conference packet is a name tag, name tag holder, and name tag ribbon (where appropriate). Ribbons are detailed below:

Award Recipient ................................................................................. Turquoise ribbon/gold imprint PACAC Standing Committee ........................................................... Royal Blue ribbon/gold imprintExecutive Committee ..................................................................... Goldenrod ribbon/purple imprint EMI Participant ........................................................................................White ribbon/gold imprint Exhibitor ..............................................................................................Sky Blue ribbon/gold imprintFirst Timer ............................................................................................ Hot Pink ribbon/gold imprintFund Donor .............................................................................................Orange ribbon/gold imprint Grant Recipient ............................................................................................Teal ribbon/gold imprint Moderator ..................................................................................................Peach ribbon/gold imprint NACAC Member .................................................................................... Yellow ribbon/gold imprint PACAC Individual Member ............................................................ Lime Green ribbon/gold imprint PACAC Principal Member ..............................................................Kelly Green ribbon/gold imprint Past President ......................................................................................... Purple ribbon/silver imprint Presenter .................................................................................................Maroon ribbon/gold imprint President ...................................................................................................Purple ribbon/gold imprint President-Elect .................................................................................... Lavender ribbon/gold imprint Speaker ...........................................................................................Forest Green ribbon/gold imprint Special Guest .............................................................................................. Pink ribbon/gold imprint Sponsor ........................................................................................................Red ribbon/gold imprint

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2014 Conference Menu Highlights

2014 CONFERENCE MENUSunday, June 22nd Dinner

Italian Buffet

Monday, June 23rd LunchGeneral Membership Meeting and Luncheon

Garden Salad

Chicken ProsciuttoPan Seared Chicken topped with a creamy Pea and Prosciutto Sauce, Roasted Red Potatoes, and wilted greens

OrVegetable Stir Fry over Basmati Rice

Sautéed Vegetables in an Asian sauce over a bed of white rice

White Chocolate Mousse with fresh berries

Monday, June 23rd DinnerGustafson Gala

Caesar Salad

Butter Poached Shrimp and Pan Seared New York Strip Steak served with Yukon Gold Potato Gratin, Wilted Spinach, and herb roasted wild mushrooms

Or Eggplant Roulade

Ricotta Stuffed Eggplant with wilted greens, oven roasted tomatoes and seared herb Polenta

New York Cheesecake with fresh strawberries

Tuesday, June 24th LunchClosing Luncheon

Baked Potato and Salad BarGarden fresh greens. Assorted garnishes with dressings.

Freshly baked whole grain and wheat rolls, sweet creamery butter Colossal Idaho baked potato

Selection of toppingsGrilled Chicken, Grilled Skirt Steak, Spicy Vegetable and Bean Chili, sautéed broccoli and

cauliflower florets, grated cheese, green onions,sour cream, bacon and sweet creamery butter

Seasonal Fresh Fruit

Apple Strudel with Vanilla Sauce

**Please note: ID is Required for all events serving alcohol. Four drink tickets per person will be distributed at the start of the conference and should be used at your discretion. These are coupons for a free drink of your

choice at any cocktail reception or evening entertainment. Once you have used all of your tickets, a cash bar will be available to purchase additional beverages throughout the conference. Drink tickets maybe used for soda,

bottled water and alcoholic beverages. **

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Session Track Codes: (CAC) - College Admission Counselors (CC) - Community College (CBO) - Community Based Organizations (SSC) - Secondary School Counselors (DD) - Deans and Directors (MM) - Middle Management

SESSION A: MONDAY, JUNE 23, 2014 8:30 AM - 9:45 AM

A1 - Admission Practices Town Hall (CAC) (SSC) Heritage Salon E

Come and have your say. Have your questions answered and your concerns addressed. This session mimics the format of the National Admission Practices Committee’s session in Toronto in 2013.

Moderator/Presenter: Frank Betkowski, Associate Director of College Counseling Mercersburg AcademyPresenter: Misty Whalen, Student Services Department Chair Conestoga High School

A2 - Admission 2.0: How One Admission Office Became an Enrollment Office by Learning to be Financial AidCounselors (DD) (CAC) (CC) (MM) Heritage Salon C

Join us to talk about transforming from “Admission” to “Admission & Financial Aid”. We will be sharing tips and tricks on how admission officers can transition to be better prepared for those tough conversations. Learn what to know for fall recruitment to be more effective for spring yield.

Moderator: Bryn Campbell, Associate Director of Admission Saint Joseph’s UniversityPresenters: Maggie Holtgreive, Client Success Manager Hobsons Sarah Fevig, Director of Financial Aid Chestnut Hill College

A3- Finding Affordable Pathways to College through a Non-Profit and School Network Partnership (SSC) (CBO) Independence A

Since 2011, Mastery Charter and uAspire joined forces to design and implement college affordability training and programming for staff, students and families. This session highlights best practices for promoting college financial fit during list creation and decisions, via family engagement, through award letter review and analysis, and direct enrollment tracking.

Moderator/Presenter: Laura Keane, Vice President of Training and Partnerships uAspirePresenters: Chanell Bates, Assistant Director of Alumni Programs Mara Cooper, Assistant Director of College Initiatives

A4 - Virtual Transfer Advising: Meeting the Transfer Needs of Community College Students (CAC) (SSC)(CC) Independence B

With the current economy and our students’ constant use of technology, Delaware County Community College has come up with a creative solution to assist students looking to transfer - TransferCheck. In this session, you will learn about TransferCheck, a virtual transfer advisor, which allows enrolled students to check their academ-ic progress against degree requirements at a participating four year institution. The functionality of Transfer-Check will be reviewed; how it supports the College’s strategic plans of degree completion and retention, and how it has assisted prospective and current students, and transfer counselors. Learn how you too could utilize this technology to assist students as they transfer.

Moderator/Presenter: Nora Manz, Associate Director of Transfer and Articulation Delaware County Community College

A5 - Adjusting to the Changing Student Landscape (DD) (CAC) (CC) Hickory

Hobsons would like to facilitate a discussion around trends in higher education. This session will be designed to open a dialogue with schools on how these changes will affect the way they recruit students and the choices stu-dents make as a result of that choice. Here are the topics: A Closer Look at Choices and Choice Process, Student Return on Investment Framework. These are trends that many if not all schools are facing and our discussion will try to provide insights on ways to adjust to the new student landscape in these areas.

Moderators: Jennifer Benton, Account Executive Hobsons Paul McDermott, Account Executive HobsonsPresenter: Brian Mikesell, VP of Market Solutions Hobsons

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A6 - Search Differently (DD) (CAC) (MM) Heritage Salon D

As marketing proliferates across channels how do you find the right mix of digital and traditional media to create the perfect recruitment plan? Today’s Search climate demands a more personal, customized, and multi-channel approach. In this presentation, we will review strategies and tactics to maximize your Search along with some new and innovative things to consider as you plan your next campaign. Topics covered include integrating Direct Marketing, IP Targeting, Online Display, Retargeting, Lead Nurturing, SEO, and more. The focus will also be about the ‘search’ term differently and not as linear or traditional of a process. And also not just at the top of, or at one particular part of, the funnel. Discussions will include innovative ways to impact success throughout the entire enrollment cycle. Examples will be provided from reaching freshman and sophomores in high school and building awareness, to leading all the way through May 1 deposit deadlines, and beyond.

Moderator: Melissa Rekos, SVP , Digital Services Carnegie CommunicationsPresenters: Ian Harkness, Associate Director of Admission Gettysburg College Edwin Wright, Director of Admission Widener University

A7 - Understanding Small College Co-Op programs (SSC) Heritage Salon A

Many small and medium sized colleges and universities offer exceptionally strong Co-op programs. Come learn about these excellent opportunities and how they might be an excellent fit for some of your students.

Moderator: Brion Morro, Director of Mid-Atlantic Admission Merrimack CollegePresenters: Geoff Broome, Assistant Director of Admission Widener University Alex Sperrlazza, Director of Admission Wilkes University

A8 - Training New Admission Staff and Continued Professional Growth (ALL) Heritage Salon B

Admission staff rotates on a constant basis - wonderful tour guides and student interns graduate; join an admis-sion office; and then move on to a new position after 2-3 years. Good staff training and continued professional growth opportunities are vital parts of retaining and maintaining a high-powered admission team! Join us for an engaging session on training schedule development, on-going education/mentorship, and professional develop-ment opportunities for continued retention. If you participated in this session last year, please feel free to join us again as we will be adding new ideas and information.

Moderator/Presenter: Mary Wilkes-Smith, Associate Director Gettysburg CollegePresenter: Ryan Jannos, Admission Counselor Villanova University

A9 - U.N.I.T.Y. (CAC) (SSC) (CC) (CBO) Federal Room

This session will be a round table discussion with college counselors, secondary school counselors, etc regard-ing our role as counselors, and ways we can continue to better serve our students.

Moderator/Presenter: Sarah Smith, Sr. Assistant Director of Admission West Chester UniversityPresenter: Jeremy Branch, Assistant Director of Enrollment Management Penn State University

Exhibitor Mini-Sessions: MONDAY, JUNE 23, 2014 10:00 AM - 10:30 AM

ME1 - Actionable and Comprehensive Annual Reporting Independence A

Watch Third Coast Analytics (TCA) build a reproducible annual report during this session. TCA builds cus-tomized reports for colleges that bring together hundreds of key variables into one comprehensive document, dashboard, or webpage. During this session TCA staff will compile a comprehensive analysis to demonstrate the company’s dynamic reporting products.

Moderator/Presenter: Rich Majerus, Vice President of Research Third Coast Analytics

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ME2 - Trends in Student Perspectives of their College Search Independence B

Every year the college search process becomes more complex and stressful for students and counselors alike. Even harder than deciding where to buy search lists from and travel is the decision of which initiatives to aban-don and which ones to further in- vest. How is an enrollment manager to make those types of decisions with limited time and information available? Through thousands of surveys and national focus groups, Zinch and Chegg are in constant communication with students about their preferences and perspectives throughout their college search. The third annual report on trends of student perspectives of their college search and process showcases interesting shifts in student behavior, as well as interesting changes with respect to what influences them throughout the process. At the conclusion of this session attendees will have an understanding of what makes today’s college-bound students tick, and how to best find, attract, and engage them throughout their search.

Moderator/Presenter: Jeremy Matula, Director of College Outreach, Chegg

ME3 - You Can Control Three of the Top Six Reasons Kids Choose Colleges Federal Room

Students choose colleges for many reasons. Some reasons are obvious such as the school’s academic standing and cost while others are less obvious and make up their holistic decision. When the student finds their fit, they tend to graduate and succeed. When they don’t find their fit they tend to transfer, quit or end up in debt, unquali-fied to work. Of the top six reasons kids choose college, you can influence three of them, effectively and clearly communicating your college’s unique identify.

Moderator/Presenter - Christopher Hodges, Founder of uwannadu

SESSION B: MONDAY, JUNE 23, 2014 12:00 PM - 1:15 PM

B1 - Hitting the Highway in a Horse and Buggy - Ensuring your Recruitment Strategies Match your Institution’s Strengths (DD) (CAC) (CC) Heritage Salon D

Do you ever feel that your recruitment strategies are in opposition with campus culture and resources? From expanding recruitment territories domestically and internationally, to increasing campus diversity and regaining lost market share, find out how two “small” private universities are evaluating campus resources to ensure recruitment goals are attainable.

Moderator/Presenter: Michele Diehl, Director of Undergraduate Admission Gwynedd Mercy UniversityPresenter: Dr. Nicola DiFronzo-Heitzer, Director of Admission Immaculata University B2 - Hot Topics from Both Sides of the Desk (ALL) Heritage Salon C

Demonstrated interest and fit, the push for early applications, electronic filing difficulties, counselor calls - hot topics that counselors on both sides of the desk encountered this year. How do institutional priorities, changing demographics and the economy impact the decisions colleges make and the options available for students? Sea-soned counselors will share some triumphs, trials, and tribulations from this year and offer some perspectives on the year to come.

Moderator/Presenter: Ellen O’Neill Deitrich, Associate Director of College Counseling 11th Grade Dean, The Shipley SchoolPresenters: Chuck Bachman, Senior Associate Director of Admission Lafayette College Scott Doughty, Director of College Guidance The Pennington School Julie Sitko, Guidance Counselor West Allegheny High School

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B3 - Reaching Talented High School Students in Rural PA (DD) (CAC) (SSC) (CC) (CBO) Independence B A comprehensive discussion about enhancing access to post-secondary education across Pennsylvania is not complete without addressing the unique challenges facing students in rural areas. This panel will suggest ways colleges and admission professionals can connect with talented students in underserved rural areas and help encourage a broader college–going culture.

Moderator/Presenter: Robert Freund, Program Director Pennsylvania College Advising CorpsPresenters: Kate Jacobson, Senior Assistant Dean of Admission Franklin & Marshall College

Molly Thompson, College Adviser, Pennsylvania College Advising Corps (Mount Union Area High School and Juniata Valley High School)Richard Sterner, Principal of Biglerville High School, Upper Adams School DistrictBrittany McClinton, College Adviser, Pennsylvania College Advising Corps (Biglerville High School)

B4 - Tips and Tricks for Working with International Students (CAC) (CC) Federal

New to working with international students? Come hear from young professionals what tools and resources they find useful in working with international applicants as they move from prospects to incoming students. This session will offer a few ideas for recruitment but will focus mostly on the application and yield process.

Moderator/Presenter: Rachel Zughaib, Assistant Director of Admission Penn State BeaverPresenters: Jason Nevinger, Associate Director of Admission Carnegie Mellon University

B5 - Travel Tips for New Admission Professionals (DD) (CAC) (CC) (MM) Independence A

Recruitment travel is a rewarding part of the admission profession, but it can also lead to some stress as time is spent away from home. This session will provide some helpful advice on how to stay happy, be healthy, and keep organized & focused while out on the road .

Moderator: Mike Goebel, Enrollment Advisor Gannon UniversityPresenters: Julie Kerich, Director of Admission Franklin and Marshall College

Melissa Falk, Associate Dean of Admission and Financial Aid Muhlenberg College

B6 - Helping Students Make their Final Decisions for College (SSC) (CBO) Heritage Salon A

This session will discuss the financial aspects of the decision-making process for college including comparing award letters, what’s affordable and what might life look like after college (i.e. job availability, salary potential, and loan repayment).

Moderator/Presenter: Kimberly McCurdy, Higher Education Access Partner PHEAA

B7 - Reestablishing Personal Interaction in a Google Dominated College Search(CAC) (SSC) (CC) Heritage Salon B

With countless websites aimed at giving information to college-aged students, where does that leave college admission reps? How do we incorporate that technology in our jobs yet still encourage parents and students to engage in college fairs and campus visits? What’s our responsibility to maintain that interaction to ensure they get the most accurate information?

Moderator/Presenter: Ryan Mignone, Admission Representative Goldey-Beacom CollegePresenters: Lisa Marie Baker, Assistant Director of Admission IUP

B8 - Admission Interviews: Their Role and Tips for Success (CAC) (SSC) Hickory

For many applicants, the admission interview features prominently in their campus visit schedules. During this session, we will discuss the evaluative and informative roles that admission interviews play in the process at our respective institutions as well as the variety of interview formats offered (ie: alumni/on-campus/international/etc.). Our experienced panelists will also share tips with new admission counselors on how to be an effective interviewer as well as offer advice on how a potential student should prepare for an interview.

Moderator: Justin Mohney, Assistant Director of Admission Carnegie Mellon UniversityPresenter: Loren Morgan, Director of College Counseling Central Catholic High School

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B9 - Five Higher Ed Dirty Words You Need To Know (DD) (CAC) (CC) (MM) Heritage Salon E

You may not like it -- but we’re still standing by it. The business world can teach you a lot about higher educa-tion and working in admission. Join Penelope Sawyer as she shares with you the 5 “dirty words” you need to know, what they mean to you and how they can help you be more effective at your institution.

Moderator/Presenter: Penelope Sawyer , Sales Executive TargetX

SESSION C: MONDAY, JUNE 23, 2014 3:15 PM - 4:30 PM

C1 - Best Practices on The Secondary Side (SSC) Heritage Salon D

Do you have a great college night program? Do you host a college fair and want to share? Do you do something unique in talking with students and parents about the transition from high school to college? How do you handle the early epidemic that is creeping in within the college application process? If you can answer yes to one or more of these questions, sharing best practices with each other can be a fun and informative way to learn more about how to better serve our constituents.

Moderator/Presenter: Becky Bowlby, College Access Counselor Lower Merion and Harriton High Schools

C2 – Demonstrated what? Exploring the Myths and Realities Behind Demonstrated Interest(DD) (CAC) (SSC) Heritage Salon E

Our panel will discuss how demonstrated interest works in the college admission process at various colleges. We will explore how interviewing (on or off campus), visiting a college, writing an “optional” essay, contact-ing an admission rep, or doing a variety of other things beyond what’s required might influence a candidate’s chances of being admitted to a college. We’ll talk about how different colleges handle demonstrated interest, how different variables are weighed in (if at all), and whether or not it’s fair or ethical to include demonstrated interest in the process.

Moderator/Presenter: Tom Colt, Associate Director of College Counseling Shady Side AcademyPresenters: Chuck Bachman, Senior Associate Director of Admission Lafayette College Frank Betkowski, Associate Director of College Counseling Mercersburg Academy Kate McAuliff, Assistant Director of Admission Colby College

C3 - The Redesigned SAT: Delivering Opportunity for Readiness, Access, and Success (ALL) Heritage Salon C

Join College Board staff to learn about the upcoming SAT redesign, including information about tools, resourc-es and research. Hear what your colleagues have identified as the critical components of the revised assessment and how we are working to ensure that students’ work is focused on readiness, access and success.

Moderator/Presenter: Kevin Corr , Educational Manager The College BoardPresenter: Sheryl Sobiesiak, Senior Director Higher Ed Services The College Board

C4 - Investing for Change: Measure ROI to Secure the Resources You Need (DD) (CAC) Independence C

In today’s environment of restricted budgets, making an effective case for expenditure of financial resources is especially challenging. However, having ready access to the right data and understanding how to analyze it effectively can make all the difference in persuading campus leaders to provide the capital you need to achieve enrollment goals and increase net tuition revenue. This session reveals how you can calculate the return on investment (ROI) from different recruitment channels in order to clearly articulate your position, select da-ta-supported recruitment strategies and secure the necessary resources to reach – and exceed – your objectives. You’ll also find out how to shift the focus of budgeting conversations away from expenses, toward meaningful dialogues about investments that provide significant financial returns and strengthen your institution. We’ll explore a case study that demonstrates how you can use ROI to illustrate the value and impact of investing in recruitment and reveals how early investments in student and parent recruitment can produce more “right fit” enrollments. We also will share how enrollment leaders are successfully tying investments to outcomes and subsequently helping their institutions grow enrollment, improve academic quality, increase retention and grad-uation rates and expand their markets.

Moderator: David Cullen, Strategic Leader Royall & CompanyPresenter: Loren Morgan, Director of College Counseling Central Catholic High School

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C5 - Becoming a Road Warrior: Managing and Maintaining during Travel’s Tough Times (CAC) Federal

Without question, travel can be one of the most trying and difficult aspects of a college admission counselor’s job. However, there are strategies and resources that exist that can help make the experience on the road both manageable and enjoyable. Join us for some tips and tricks that will help you make the most of your experience out of the office and on the road. Be at your very best, even when travel is at it’s very worst.

Moderator/Presenter: Ryan Gillon, Assistant Director of Undergraduate Admission La Salle UniversityPresenters: Michelle O’Donnell, Associate Director of Admission Mount St. Mary’s University Doug Ulrich, Admission Counselor Holy Family University

C6 - Digital Media: A World of Pure Imagination (SSC) (CC) Heritage Salon A

Digital Media is an exciting new growth industry full of opportunities. Between online media, marketing, and applications in medicine, education, and entertainment, the possibilities are endless for graduates in this field. Join us for a lively discussion on various programs offered to incoming college students, as well as advice how to help guide students to the right program for them.

Moderator: Jayson Hodge, Senior Admission Officer University of ConnecticutPresenters: Mark Cleland, Associate Director of Admission Becker College

Sarah Lasoff, Assistant Director of Admission Cabrini CollegeKevin Maccarella, Associate Director of Admission Towson University

C7 - Engaging Alumni Volunteers in Admission Practices (DD) (CAC) (MM) Hickory

This session is designed to engage participants in discussion of how to best utilize alumni volunteers into their recruitment plans. We will showcase 2-4 institutions and how they specifically utilize their alumni volunteers in their recruitment efforts, both locally and nationally. Discussion will include best practices in recruiting, training, and retaining volunteers; ideas on how to keep volunteers motivated and engaged with the institution; budget plans and cost-savings strategies; and benefits for other institution departments including Alumni Rela-tions, Advancement, Athletics, etc.

Moderator/Presenter: Rachel Gionta, Assistant Director of Admission Temple UniversityPresenters: Bryn Campbell, Associate Director of Admissions Saint Joseph’s University J. Scott Myers, Senior Associate Director of Admission Susquehanna University

C8 - The Marketing Trifecta - Market Research + Branding + Admission Marketing(DD) (CAC) Heritage Salon B

Can you say “mah-gis?” If you can’t now, you will soon enough. Come see how the Saint Joseph’s admission team has unleashed the University’s brand! This session will break down how the school’s investment in market research and branding is directly impacting recruitment efforts.

Moderator: Maureen Mathis, Assistant Provost for Enrollment Saint Joseph’s UniversityPresenter: Preetam Printz, Lifesaver Mindpower

C9 - Demystifying The Catholic College (SSC) (CBO) Independence A

Pennsylvania Association of Catholic College Admission Officers is an organization that promotes Catholic education in the Commonwealth of Pennsylvania. Members provide outreach and exposure for high school counselors and students through the mission of the organization. This session will discuss PACCAO college fair preparation for students, demystifying Catholic education, and debunking the costs of attending Catholic college. This session will also address how missions driven organizations provide students with unique opportu-nities for enrichment.

Moderator/Presenter: Jonathan Squire, Associate Director of Admission Rosemont CollegePresenters: Cheyne Wago, Assistant Director Misericordia University

Mike Goebel, Enrollment Advisor Gannon University

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SESSION D: TUESDAY, JUNE 24, 2014 9:00AM - 10:15 AM

D1 - Dual Enrollment: Insider’s Edition (DD) (CAC) (SSC) (CC) Heritage Salon E

Dual Enrollment Credit for students still in high school is an increasing trend in Higher Education. We are seeing students in large co-horts, small amounts and home school students as well show interest. In addition to benefiting the student and enhancing their college application there are clearly retention benefits for the colleges that employ this programming. Specific pathways that include: enhancing your college application i.e. interview, essay, transcript and participating in transfer programs that seamlessly transfer credit into a 4-year institution are just some of the benefits. This session is great for secondary counselors wanting to know more and for admission counselors looking for a different retention angle.

Moderator/Presenter: Katie Diamond Rothstein, Director of Dual Enrollment and High School Initiatives Delaware County Community CollegePresenter: Patricia Shannon, Associate Director of Dual Enrollment & High School Initiatives Delaware County Community College

D2 - Introducing Minds Matter of Philadelphia, Inc.: PreparingHigh-achieving, Low Income Students for College (DD) (CAC) (SSC) Federal

Looking for highly motivated students who are driven by their goal of college matriculation? We are a non-prof-it mentoring program, whose mission is to prepare accomplished high school students from low-income families for college success. Learn more about our program and how you can attract our students to your institution.

Moderator: Ellen O’ Neill Deitrich, Associate Director of College Counseling and 11th Grade Dean The Shipley SchoolPresenters: Marina Byrne-Folan, Junior Program Director Minds Matter of Philadelphia Devon Madison, Vice President of Higher Education Minds Matter of Philadelphia Kelly McGinn, Senior Vice President of Programs Minds Matter of Philadelphia

D3 - Telling Your Story: How to Advocate for Education and Your Students (ALL) Independence B

This interactive workshop will provide an opportunity to learn how to share your story. Often times we feel as though we can’t advocate for our students for a variety of reasons (we don’t like politics, we feel we can’t make a difference, we are TOO busy, etc..) Advocating for your students is as easy as sharing a counseling success story, or telling the story of the struggles of financial aid, or simply sharing the difference you have made. This session will allow you to network with your colleagues, practice sharing information, and give you information on how you can become an advocate for higher education in Pennsylvania.

Moderator/Presenter: Rachel Dingman, Assistant Director Of Admission and Hillel Director Allegheny CollegePresenters: Kimberly McCurdy, Higher Education Access Partner PHEAA

Christina Wood, Associate Director of Recruitment Harrisburg Area Community CollegePatrick Colonna, Associate Director of College Counseling Perkiomen School

D4 - The Common Application Redesigned: Year 2 Preview (DD) (CAC) (SSC) (CC) Heritage Salon C

The first year of the new Common App generated helpful feedback from applicants, counselors, and member colleges. Join this conversation about how Common App intends to incorporate these ideas into the second year of the new system. The presenters will also provide an update on coming changes for the membership associa-tion as it approaches its fifth decade of service.

Moderator/Presenter: Beth Mahalak, Account Manager The Common ApplicationPresenter: Andrew Hahn, Member Support Specialist The Common Application

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D5 - Admission Yield Modeling: New Partnerships and New Approaches (DD) (CAC) (MM) Hickory

This presentation will explore a project partnership between Franklin & Marshall College (F&M) and Third Coast Analytics (TCA) that greatly improved the accuracy of the college’s yield predictions. Working with F&M staff, TCA applied next-generation prediction methods including machine learning, geospatial clustering, and contextual effects to improve the accuracy of yield forecasts. These combined efforts of F&M and TCA resulted in one of the most accurate yield models in the country, predicting regular decision tuition deposits with over 96% accuracy. Representatives from F&M and from TCA will present a detailed account of two processes: 1) how to develop highly productive relationships with third-party vendors; and 2) how to build a sophisticated and accurate yield model. The presenters will provide detailed information on data sharing, data processing, model development, and prediction results that demonstrate the effectiveness of such strategic partnerships. Additionally, the presentation will clearly show how cutting-edge computer science and statistical research can be applied during the admission process to increase efficiency, understanding, and future projections.

Moderator: Rich Majerus, Vice President of Research Third Coast AnalyticsPresenter: Dan Lugo, Vice President and Dean of Admission and Financial Aid Franklin & Marshall College

D6 - Understanding the Extraversion-Introversion Spectrum in Admission and College Counseling (ALL) Heritage Salon A

Introverted and extroverted students can differ in how they process information and approach their college search. In this session we’ll discuss the most effective methods for identifying and counseling students across the Extraversion-Introversion spectrum.

Moderator/Presenter: Taylor Miller, Admission Counselor Green Mountain CollegePresenter: Chris LaTempa, College Counselor Salesianum School

D7 - Best Travel Season Ever: How to Plan and Execute Admission Travel and Impress Everyone Along the Way (CAC) Independence A

From making certain we adhere to NACAC’s SPGP, to making sense of travel territories and data management, to how to make the most of travel points, this travel session will cover it all. Special attention will be paid to creating meaningful interactions wit h prospective students and with college and guidance counselors, with in-put from the “other side of the desk” on common mistakes that admission counselors make when visiting a high school. First-year admission counselors will gain tools to create a great first travel season, and even seasoned counselors will walk away with new ideas as to how they can create the Best Travel Season Ever!

Moderator: Loren Morgan, Director of College Counseling Central Catholic High SchoolPresenters: Justin Ledesma, Senior Assistant Director Villanova University Stephanie Shandra, College Admission Counselor MMI Preparatory School

D8 - To (All) the Students We Rejected (SSC) (CBO) Heritage Salon B

In response to the national media attention garnered by Suzy Lee Weiss’s letter to the Wall Street Journal entitled “To (All) The Colleges That Rejected Me,” this session will be a response to the notion that admission decisions are not “educational decisions” but rather “business model” decisions.

Moderator/Presenter: John Morganelli Jr., Senior Associate Director of Admission Lehigh UniversityPresenters: Majed Dergham, Associate Director of College Guidance Episcopal Academy Krista Evans, Senior Associate Director of Admission Lehigh University

D9 - Who Gets How Much (Financial Aid) and Why? (SSC) (CBO) Heritage Salon D

An ongoing mystery in the college-going process is how financial aid is determined and where its impact is felt in the admission process. This session goes inside the “strategic deployment of financial aid” to reveal common practices such as differential needs analysis, preferential packaging and the financial aid matrix.

Moderator/Presenter: Peter Van Buskirk, Author , Consultant, Former Dean of Admission Best College Fit

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SESSION E: TUESDAY, JUNE 24, 2014 10:45 AM - 12:00 PM E1 - A Year with the Multi-University Electronic Admission Application (MUEAA) (CAC) (SSC) (CC) Heritage Salon E

For the entering fall class of 2014, the 14 Pennsylvania State System of Higher Education (PASSHE) universi-ties converted to a Multi-University Electronic Admission Application (MUEAA) to provide an easier and faster method of application for prospective students. This session will provide insight to the guidance community including an overview of PASSHE along with the benefits, challenges, and triumphs of a multiple university admission application.

Moderator: William D. Bailey, Dean of Enrollment Management Clarion University of PennsylvaniaPresenters: Sarah K. Lavra, Interim Director of Admission East Stroudsburg University of Pennsylvania Sarah L. Freed, Senior Associate Director of Admission West Chester University of Pennsylvania

E2 - Summer College Counseling: Best Practices for Alleviating “Summer Melt” (SSC) (CBO) Independence A

The summer after senior year many students experience “summer melt,” changing college plans resulting in non-matriculation in the fall. This session will investigate the reasons why and the best practices in working with recently graduated high school seniors, combating “summer melt,” through the perspective of uAspire.

Moderator/Presenter: Alexandra Chewning, Director of Research and Evaluation uAspire Brian Kathman, Chief Executive Officer, Signal Vine

E3 - Running a Successful Student Organization: 60 Tips in 60 Minutes (CAC) Hickory

Nearly every college or university uses enrolled students as a recruitment strategy. But what are the most effec-tive ways to do so? How do you keep student recruiters engaged, trained, organized, motivated, etc.? 60 tips in 60 minutes will be shared in a fast paced and lively presentation full of useful tips and advice that will help you build and strengthen your student recruitment programs.

Moderator: Marc Harding, Chief Enrollment Officer University of PittsburghPresenters: Heather Abrams, Associate Director University of Pittsburgh Kristen Nickey, Assistant Dean of Admission Shippensburg University

E4 - Naviance- Understanding It’s Role in the College Admission Process (CAC) Heritage Salon C

A powerful and informative tool, Naviance has become the backbone to many, if not most, high school guidance programs. Naviance runs the gamut, from initially providing search and inventory style information, through to the actual application process, organizing and mainstreaming all college and scholarship application steps. This workshop will address the many ways Guidance counselors, students and families use Naviance and how the individual colleges can utilize this system to better represent their institution to all interested parties. Naviance is THE tool used nationwide by school counselors and students and is something all college admission officers should be aware of and understand.

Moderator/Presenter: Pamela Hermann, College, Occupation and Resource Counselor Hatboro-Horsham High School

E5- The State of NACAC and the Profession (ALL) Heritage Salon D

Join NACAC Board Director and PACAC Past President Fran Cubberley and PACAC President Kevin McIntyre for an open forum to discuss current issues and challenges facing our profession. Get an update on NACAC’s Strategic Initiatives and bring your thoughts, insights, joys and concerns about “hot topics” affecting all of us, our profession and the students we serve.

Moderator/Presenter: Kevin McIntyre, Enrollment ConsultantPresenter: Fran Cubberley, Vice President for Enrollment Management Delaware County Community College

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E6- Indispensable: How to Develop Into the Employee Everyone Values (CAC) (SSC) (CC) (MM) (CBO) Heritage Salon A

Want to know what it takes to become the employee every supervisor hates to lose? This session will explore the characteristics of a college admission employee who is indispensable, and ways in which all of us can grow professionally through our own efforts. First -timers as well as seasoned professionals will walk away with tips on staying current, gaining new skills, and how to master personal professional development.

Moderator: Loren Morgan, Director of College Counseling Central Catholic High SchoolPresenters: Kimberly Sargent, Recruitment Consultant ORS Partners, LLC Josh Ditsky, Director of College Counseling Berks Catholic High School

E7- Digital, Social, Mobile - The 2014 Social Admission Report (DD) (CAC) (MM) Federal

Year after year new tools are created to help us organize, share, and collaborate online. Inevitably when these tools hit the mainstream the debate begins as to the impact of these networks have on the college search and re-cruitment process. Through thousands of student surveys and national focus groups, the Zinch, Chegg and Uver-sity teams have collaborated to complete the third installment of The Social Admission Report; which has been updated to include not only trends in student use of social media throughout their college search and admission process, but also define how students perceive their online identity relative to online expression engines, as well as provide an overview of the growth in adoption of newer tools in relation to “mainstay” social networks.

Moderator/Presenter: Jeremy Matula, Director of College Outreach, Chegg

E8 - The National Enrollment Communications Study (DD) (CAC) Independence B

How long does it actually take colleges and universities to respond to a student inquiry? Do prospective stu-dents want to connect with schools via social media? Are your peers still sending viewbooks? The answers to these and many other questions are answered in the findings from Mind Over Media’s groundbreaking National Enrollment Communications Study, a national survey of thousands of high school students revealing what they love and hate about the college-search process. Designed to put best practices to the test, the study uncovers the true trends and most innovative strategies in recruitment communications today.

Moderator: Matthew Swab, Strategy Consultant Mind Over MediaPresenters: Cecil Foster, President & CEO/Senior Partner Mind Over Media

E9 - The Tipping Point of Early Applications (DD) (CAC) (SSC) (MM) Heritage

Have we reached a tipping point? This session will explore the pressures high school counselors and admission directors currently face with the proliferation of applications for “early action” and “priority” deadlines and the impact on our students and institutions. Presenters will share their own strategies from eliminating early action programs to other strategies implemented to address the demand and pressures in the fall.

Moderator: Misty Whelan, Guidance Department Chairperson Conestoga High SchoolPresenters: Nathan Fuerst, Director of Undergraduate Admission University of Connecticut Jim Van Blunk, Senior Associate Director of Undergraduate Admission Temple University Becky Bowlby, College Access Counselor Lower Merion and Harriton High Schools Ginny Johnson, College Counselor Academy of Notre Dame

www.pacac.org 21


Find out more at www.transy.edu or call (800) 872-6798.

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22 www.pacac.org

Bill has 34 years of experience in higher education. In July, 2012 he joined Bucknell University after serving as dean of enrollment and academic services for 10 years at Johns Hopkins University. While at Hopkins, he had responsibility for admission, financial aid, registrar, career services, pre-professional advising, international students and scholars, and enrollment research. At Bucknell he oversees the enrollment management, admission and financial aid operations.

Bill served as dean of undergraduate admission at Case Western Reserve University from 1990-2002 and from 1984-1990 he was director of admission at Drew University and associate director of admission at Lafayette College from 1980-1984. Prior to his admission and enrollment management career, Bill taught AP American History and Economics and coached soccer, swimming and tennis at the Delbarton School in Morristown, New Jersey (1976-1979).

He is past-president of NJACAC (New Jersey Association of College Admission Counseling), former vice-pres-ident of professional development for NACAC (National Association of College Admission Counseling), past-director of MECA (an intensive workshop for new deans and directors of admission), served as a faculty member of NACAC’s Admission Middle Management Institute (AMMI) and is a frequent presenter at profes-sional conferences.

Bill earned a BA in History from Colgate University (where he played intercollegiate tennis) in 1976 and an M Ed. from Harvard University in 1980.

His wife of 34 years, Annie, is a career educator who most recently served as associate director of admission at St. Paul’s School for Girls in Baltimore. They have two children, Nicholas (Denison University ‘09) and Anna (Washington University in St. Louis ’13).

Featured Guest–Kickoff Speaker

Kickoff Speaker, William T. Conley

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Dr. Nicole Farmer Hurd is the Founder and CEO of the National Col-lege Advising Corps, a consortium of 23 partner colleges/universities in 14 states that hires recent college graduates to serve as college advisers. These advisers are placed into disadvantaged communities to work with low-income, first-generation college and underrepre-sented students to raise college matriculation rates. In 2013-2014, the College Advising Corps has 375 advisers in 423 schools serving 128,000 students.

Under Dr. Hurd’s leadership, the College Advising Corps received the 2012 National Service Impact Award from the Corporation for National and Community Service for the “positive and lasting impact they are making through national service.”

A leader and passionate advocate of post-secondary education, Dr. Hurd served as an Assistant Dean and Director of the Center for Undergraduate Excellence at the University of Virginia. While there, she founded a program that was the precursor to the advising Corps, which received national attention and a $10 million grant from the Jack Kent Cooke Foundation to expand the program into 10 addition-al states. Because of the growth and success of the College Guides program, Dr. Hurd was awarded the Governor of Virginia’s Award for Volunteerism and Community Service in 2007.

While at Virginia, Dr. Hurd worked with successful Rhodes, Marshall, Mitchell, Fulbright and Truman Scholar candidates and led the first university-wide Office of Undergraduate Research. During that time, she also taught in the Department of Religious Studies.

Dr. Hurd remains active in higher education. She regularly teaches at the University of North Carolina at Chapel Hill School of Government.

Among her individual honors are the following:• 2007 Faculty Award Recipient for the University of Virginia’s Raven Society, the university’s oldest and most prestigious honorary society• 2011 American Marshall Memorial Fellow• 2012 Robert E. Bryan Public Service Award from the University of North Carolina at Chapel Hill’s Center for Public Service• 2013 Excellence in Education Award given by The National Association for College Admission Counseling

Dr. Hurd is a co-author of “Helping Students Navigate the Path to College: What High Schools Can Do,” a publication of the US Department of Education. She holds a PhD in Religious Studies from the University of Virginia, a Master’s degree from Georgetown University, and a Bachelor’s degree from the University of Notre Dame.

She and her husband Bill reside in Chapel Hill and have two children.

Featured Guest–Keynote Speaker

Dr. Nicole Farmer Hurd

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Visit us at our exhibit or at royall.com

www.pacac.org 27

Past PACAC Presidents

1960 Samuel Clauser, Conestoga High School (partial term)1960-61 Donald Noblett, Lafayette College1961-62 D. Clark Carmean, Lebanon Valley College1962-63 C.O. Williams, The Pennsylvania State College1963-64 Kenneth J. Wenger, Carnegie Mellon University1964-65 Bruce A. Westerdahl, Franklin and Marshall College1965-66 Gerald L. Robinson, University of Pennsylvania1966-67 Robert Cunningham, Cheltenham Township High School1967-68 T.Sherman Stanford, The Pennsylvania State University1968-69 Mary E. Gundel, Central Dauphin High School1969-70 John H. Moser, Grove City College1970-71 William H. Lee, Moon Senior High School1971-72 Peggy Donaldson, Chatham College1972-73 Thomas M. Woodward Jr., Haverford College1973-74 William F. Elliott, Carnegie Mellon University1974-75 Emily R. Kleintop, Louis E. Dieruff High School1975-76 Delwin K. Gustafson, Gettysburg College1976-77 Sister Jean Boggs, Seton Hill College1977-78 Sarah S. Heckscher, Springside School1978-79 Richard W. Haines, Lafayette College1979-80 William F. Yarwood, North Penn High School1980-81 Richard A. Stewart, Allegheny College1981-82 Barbara L. Woodward, The Agnes Irwin School1982-83 R. Russell Shunk, Dickinson College1983-84 Lois R. Fritsche, Great Valley High School1984-85 Gayle Kreider Pollock, Allegheny College1985-86 E. Alexander Howson, Shady Side Academy1986-87 Tom L. Cooper, Bloomsburg University1987-88 Rita Reichert, Conestoga High School1988-89 William H. Nunn, University of Pittsburgh1989-91 Jacob Dresden, The William Penn Charter School1991-92 Naomi Kuziemski, Philadelphia High School for Girls1992-93 Michael Steidel, Carnegie Mellon University1993-94 Bryan Seese, Milton Hershey School1994-95 Stephen R. Merritt, Villanova University1995-96 Patricia Tamborello, Plymouth-Whitemarsh High School1996-97 Rebecca H. Bowlby, Imacculata University1997-98 Fran Cubberley, Delaware County Community College1998-99 Patricia Rambo, Springfield High School1999-00 Merris Harvey, Millersville University2000-01 K. Scott Carter, Sewickley Academy2001-02 Sue Thomas, Ursinus College2002-03 Francine Block, American College Admission Consultants2003-04 Gregory E. Eichhorn, Albright College2004-05 William McClintick, Mercersburg Academy2005-06 Charles Bachman, Lafayette College2006-07 Thomas Butler, Core Philly Scholarship Program2007-08 Ellen O’Neill Deitrich, The Shipley School2008-09 Thomas Hassett, Gannon University2009-10 Karen Mason, Germantown Academy2010-11 Deborah Little, The Pennsylvania State University2011-12 Ginny Johnson, Phoenixville Area High School2012-13 Jason Nevinger, Carnegie Mellon University

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2013-2014 Executive Committee

OFFICERS President Kevin McIntyre, Enrollment Consultant Immediate Past President/Chair of Governance & Nominating Jason Nevinger, Carnegie Mellon University President Elect Ian Harkness, Gettysburg CollegeTreasurer Carolyn White, Montgomery County Community CollegeFinance & Budget Tim Gallen, Solebury School

DIRECTORSMarketing Director Misty Whelan, Conestoga High School Professional Development Director Mary Wilkes-Smith, Gettysburg College Public Advocacy Director Christopher Boehm, Albright College

COMMITTEES Admission Practices Frank Betkowski, Mercersburg Academy College Fairs Samantha Pitcher, St. Joseph’s University Communications Justin Mohney, Carnegie Mellon University Conference Planning Dave Antoniewicz, Susquehanna University Finance & Budget Tim Gallen, Solebury SchoolGovernment Relations Rachel Dingman, Allegheny College Inclusion, Access, Success Lloyd Paradiso, Stratagee.com Membership Justin Ledesma, Villanova University Professional Development Sheryl Sobiesiak, College Board Russell Althouse, Bucknell UniversityTechnology Lisa Marie Baker, Indiana University of Pennsylvania

AT-LARGE DELEGATES TO THE EXECUTIVE COMMITTEESusan Merrill, Germantown AcademyGeoff Broome, Widener UniversityJeremy Branch, Pennsylvania State University-Brandywine Campus

ADVISORY MEMBERS TO THE EXECUTIVE COMMITTEE Conference Planning Chair-Elect Sarah Smith, West Chester UniversityExecutive Assistant, Ex Officio Andrea Cassell, Executive AssistantAd Hoc Committee-Technology Interface Penelope Sawyer, Target XAd Hoc Committee-Graduate Counselor Education Julie Sitko, West Allegheny High School

DELEGATES TO THE NACAC ASSEMBLYChief Delegate Jason NevingerPresident Kevin McIntyre President Elect Ian Harkness Admission Practices Liaison Frank Betkowski Finance & Budget Tim Gallen Director of Marketing Misty Whelan Director of Public Policy Chris Boehm Director of Professional Development Mary Wilkes-Smith Membership Justin Ledesma

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PACAC Awards

The Delwin K. Gustafson Recognition Award is given to a member for dedicated service to stu-dents, the profession and PACAC. It is the highest award given by the Association and is usually awarded to a member who has given substantial and continuous service.

2013 Joanna Schultz, The Ellis School2012 Chuck Bachman, Lafayette College2011 Francine Block, American College Admission Consultants2010 Bill McClintick, Mercersburg Academy2009 Sue Thomas, Ursinus College2008 Greg E. Eichhorn, Albright College2007 Fran Cubberley, Delaware County Community College2006 Pat Tamborello, Plymouth-Whitemarsh High School2005 Merris Harvey, Millersville University2004 Geoffrey Harford, The Pennsylvania State University2003 Stephen R. Merritt, Villanova University2002 Rebecca Harding Bowlby, Drexel University2001 Patricia Rambo, Springfield High School2000 Lynne Martin, Lynne H. Martin Associates1999 Michael Steidel, Carnegie Mellon University1998 Naomi Kuziemski, Philadelphia High School for Girls1997 Bryan Seese, Milton Hershey School1996 William Yarwood, Conestoga High School1995 Rita Reichert, Conestoga High School1994 Alex Howson, Shady Side Academy1994 Gayle Pollock, Allegheny College1993 Sally Risberg, Great Valley High School1992 Delwin K. Gustafson, Gettyburg College1991 Jacob Dresden, William Penn Charter School1990 James E. Cavalier, Sewickley Academy1989 R. Russell Shunk, Dickinson College1988 Sara J. Caum, Central Dauphin High School1987 John Muir, Episcopal Academy1986 William F. Elliott, Carnegie Mellon University1985 Richard Haines, Lafayette College1984 Richard A. Stewart, Allegheny College1983 Sarah Heckscher, Springside School1982 Franklin Carr, Upper St. Clair High School

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The College Board is working with members to help propel students forward into the opportunities they have earned by encouraging students to engage in academic rigor during high school and helping them navigate the college-going process.

We are also redesigning the SAT® so it is more useful for college admissions, more focused for K–12 teachers, and clearer for students. The redesigned SAT will closely reflect the skills and knowledge that research shows are essential for college readiness and success.

Go to deliveringopportunity.org for detailed information on:

Changes to the SAT and scores

Maintaining and supporting predictive validity, concordance, and implementation

Resources for communicating with colleagues, students, and parents

THE REDESIGNED SAT WILL BE ADMINISTERED FOR THE FIRST TIME IN SPRING 2016.

Delivering Opportunity and the Redesigned SAT

For more information visit: www.deliveringopportunity.org SAT

14b_9136_PACAC_Ad_BW.indd 1 5/9/14 2:20 PM

www.pacac.org 31

PACAC Awards

The James McKeever Promising Professional Award was established by the Executive Committee of PACAC in memory of James McKeever of Mercyhurst College who died of cancer in 1995 at age 27, and who was an active member of PACAC. Given as a means of recognizing and encouraging contributions by secondary or post-secondary members early in their careers, nominees must have demonstrated both outstanding job performance and meaningful professional services beyond their institutions.

2013 Rachel Dingman, Allegheny College Ryan Gillon, La Salle University Samantha Pitcher, St. Joseph’s University Meg Ryan, Carnegie Mellon University2012 Mike Goebel, Gannon University2011 Shannan Smith, Widener University Justin Mohney, Carnegie M elon University Ryan Mignone, Goldey-Beacom College2010 Melanie Holodynsky, Temple University Laura Jacobs, Allegheny College Kate Rickards, Temple University2009 Maria Caggiano, Marywood University2008 Laura Fahy, Kutztown University Adrianne Greth, Temple University Loren Morgan, Albright College Lauren Smarkanic, West Chester University2007 Jennifer Birkenmeier, Immaculata University Ian Harkness, Gettysburg College Bryn Johnson, University of Delaware Amanda Modar, The Pennsylvania State University2006 Justin Holmes, Lafayette College2005 Kathryn Adams, Albright College2004 Katie Gerst, Temple University-Fox School of Business Stacey Gluc, King’s College Heather Lazzini, Robert Morris University Jennifer Spirer, Allegheny College David Weisbord, Susquehanna University2003 Jennifer Keegan, Chatham College Mitchell Murtha, Northampton Community College

The William R. McClintick, Jr. Service Award was established by the Executive Committee of PACAC as a means of recognizing a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC. Like Bill, the recipient is someone who has demonstrated unwavering loyalty to the profession, leadership to our association, and who will continue to work on behalf of students to ensure access to post-secondary education.

2013 Misty Whelan, Conestoga High School2012 Chris Boehm, Albright College2011 Darryl Jones, Gettysburg College2010 Craig Dodson, La Salle University2009 Jason Nevinger, Carnegie Mellon University2008 William R. McClintick, Jr., Mercersburg Academy

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PACAC Awards

The Gary M. Kelsey Human Relations Award is awarded to an organization, a secondary school or college counselor who makes outstanding and voluntary contributions for the betterment of the community and students, particularly those who advance the human dignity of minorities and/or the disadvantaged.

2013 Ian Harkness, Gettysburg College2012 Jenneen Flamer, Norristown High School2011 Candace Powell Kinard, Philadelphia Education Fund - College Access Program2010 Wayne Whitaker, Bloomsburg University2009 Michael Phillips, The Pennsylvania State University2008 Gerald Flynn, The School District of Philadelphia2007 Charles “Chuck” Woodard, Kutztown University2006 Veronica Blaine, PHEAA (Pennsylvania High Education Assistance Agency)2005 Beverly Tedesco, Simon Gratz High School2004 Jeff Jones, Kutztown University2002 Thomas Butler, School District of Philadelphia2001 Norma Jean Rogers, Reading High School2000 Michael Gaynor, Villanova University1998 Gloria Jefferson, Farrell High School1997 Barbara Thompson, The Pennsylvania State University Harrisburg Recruitment Center1996 David Sanchez, Harrisburg High School

The PACAC Partner in Education Award was created in 1998 to enhance awareness about our Association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education. This award represents the collaborative spirit needed to foster a commitment to educational equity and access for all.

2013 The Pennsylvania Association of Catholic College Admission Officers2011 Ron Cowell, The Education Policy and Leadership Center2010 Dr. Lori Shorr, PhillyGoes2College2008 Lisa Nutter, Philadelphia Academies2006 Dr. Ken Hartman, National Technology Institute for School Counselors and NBC 10 Philadelphia2005 The Lenfest Foundation2003 Philadelphia Futures2002 NEED Negro Educational Emergency Drive2001 PSCA PA School Counselors Association2000 PHEAA PA Higher Education Assistance Agency1999 PASFAA PA Association of Student Financial Aid Administrators1998 The Honorable Chaka Fattah, Congressman (PA-02)

PACAC would like to thank College Board for their $2,000 CAP Grant scholarship for counselors to attend the conference. Your generosity

is greatly appreciated.

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History of PACAC/PASSCAC

History of PACAC, 1954-Present

1954—Admission Officers Invitational Conference at Cedar Crest College; 15 Liberal Arts Colleges were in-vited and fourteen were represented. Rose Mary McWilliams from Cedar Crest and Ben James from Dickinson College were the primary movers.

1957—First annual conference of Admission Officers and High School Guidance Counselors at The Pennsyl-vania State University. This was also the year of the first conference of the Pennsylvania School Counselors Association (PSCA).

1960—Fourth Annual Conference of Admission Officers and High School Counselors held in Hershey as part of the 50th Anniversary of the Milton Hershey School. At this conference, NACAC members decided to form a Pennsylvania Chapter (Pennsylvania Association of College Admission Counselors— PACAC).

1960—First President, Donald Noblett of Lafayette College, named.

1964—Eighth and final “Penn State Conference.” Action was taken to have the Pennsylvania chapter assume responsibility for the annual June conference. This conference was designated as the first annual Pennsylvania Association of College Admission Counselors (PACAC) conference.

1971—First “emeritus” memberships granted to C.O. Williams and John H. Schrack.

1973—First Summer Institute held for admission officers.

1978—First Summer Institute for admission and guidance counselors held at Bucknell University.

1985—PACAC, Pennsylvania Association of College Admission Counselors, Inc. became incorporated in the state of Pennsylvania.

1988—R. Russell Shunk, Dickinson College, 1982-83 PASSCAC President, became president of NACAC.

1990—Amendment passed at annual conference to change name of Association to the Pennsylvania Association of Secondary School and College Admission Counselors (PASSCAC) by unanimous vote.

1994—Marion Piersol hired as First Executive Secretary of Association.

1998—PACAC website went LIVE.

1998 – The Partner in Education Award was created to enhance awareness about our Association by recognizing someone outside the membership for outstanding contribution to, and support of, post-secondary education

1999—Laura Klimitas hired as the Executive Secretary to replace Marion Piersol.

2000—Amendment passed at NACAC Conference to change name of Association back to Pennsylvania Asso-ciation of College Admission Counseling (PACAC) by unanimous vote and went into effect on June 19, 2001 at close of the annual conference.

2001—Position of Executive Secretary changed to Executive Assistant.

2003—40th annual conference—”Celebrate our Journey: 1963 to 2003; Yesterday, Today and Tomorrow.”

2005—Maria DeCrosta hired as the Executive Assistant to replace Laura Klimitas.

2006—PACAC hosted the NACAC Conference in Pittsburgh, which was chaired by Alex Howson of Carnegie Mellon University and Becky Bowlby of Immaculata University.

2008 – Changed Human Relations Award to the Gary M. Kelsey Human Relations Award

2008 – The William R. McClintick Jr. Service Award was created to recognize a person with 10 to 25 years of experience who has dedicated significant service to the college counseling profession and to PACAC

2009—Bill McClintick, a past president of PACAC from Mercersburg Academy, became the President of NACAC.

2010—Andrea Cassell hired as the Executive Assistant to replace Maria DeCrosta.

34 www.pacac.org

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INTEGRATED MARKETING + ENROLLMENT SOLUTIONS

[email protected]

978.692.5092


www.pacac.org 35

Special Thanks to our Raffle Donators

PACAC would like to thank all individuals, schools, and organizations who donated items for our raffles this year. Your generosity is greatly appreciated!

Proceeds from this year’s raffle will be dedicated to the Gustafson Fund. The monies collected will be used to help support professional development opportunities for underfunded and/or underrep-resented groups, such as inner city and/or rural secondary school counselors. Prizes and drawings will be given away throughout the conference. Remember, you must be present to win!

DonorsAmerican Music Theater, Lancaster PA Turkey Hill Cooperation, Lancaster PA

Marriott Hotel & Convention Center, Lancaster PA Seven Springs Resort, Seven Springs PA

White Tail Resort, Mercersburg PAPenn State Altoona, Altoona PA

Penn State Brandywine, Media PA Penn State Mont Alto, Mont Alto PA

Gettysburg Hotel, Gettysburg PAGettysburg Ghostly Images Tours, Gettysburg PA

Gettysburg College, Gettysburg PA Fairfield Marriott, Scranton PA

The Institute of Contemporary Art, Philadelphia PA Carnegie Science Center, Pittsburgh PA

North Park Lounge, Pittsburgh PA Altoona Curve Baseball Club, Altoona, PA

Philadelphia Museum of ArtUrban Saloon Restaurant, Philadelphia, PA Eastern State Penitentiary, Philadelphia PA

Grace Tattoo, Phoenixville PALincoln Caverns, Huntingdon PA Sheetz Cooperation, Altoona PA

Past PresidentsPennsylvania Association of College Admission Counseling

Empire Beauty SchoolValley Forge Military College, Valley Forge PA

Mt. Nittany Winery, Centre Hall PA Hershey Gardens, Hershey PA

DelGrosso’s Amusement Park, Tyrone PA Harrisburg Senators Baseball Club State College Spikes Baseball Club

Reading Fightin’ Phils Baseball Club V&S Sandwiches, Shillington PA

Lancaster Brewing CompanyLa Roche College, Pittsburgh PA Camden Aquarium, Camden NJ

Pittsburgh Cultural Trust, Pittsburgh PA Everhart Museum, Scranton PA

Chucky’s Champions Non-Profit Organization, Philadelphia PA Siobhán Cusumano & Kate Bryant, Raffles Co-Chairs

Baltimore Ravens, Baltimore MDPittsburgh Zoo & Aquarium, Pittsburgh PA

PACAC Office

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Exhibitors

A to Z Communications is a full-service branding and marketing agency specializing in higher education. We’ll collaborate with you on a results-oriented strategy and take you every step of the way. With over 25 years of experience, A to Z has an impressive show-case of proven work but we’re sure to stay ahead of the curve with automated marketing and tracking trending teenagers. A to Z creates award-winning recruitment and visibility campaigns that grow stu-dent enrollments in the undergraduate, graduate, adult, and interna-tional areas. A to Z develops fresh and focused creative that drives high-quality leads through a strategic and targeted system of online and print advertising, marketing collateral, and direct mail for our college and university clients – the numbers prove it. Creative that works.

CampusShare offers products and services that will help you more effectively reach and engage your audience. Specializing in higher educa-tion with a focus on digital media in the admissions process, we offer cutting edge solutions that will help you meet and exceed your market-ing and enrollment goals. From the student search process to alumni engagement, our communication strategies and services will help distin-guish your institution and connect with your audience.

Cappex is dedicated to providing innovative tools that connect colleges and students. The company has more than 750 higher-education cli-ents worldwide and six years of experience helping nearly 5 million students achieve their college dreams. Cappex provides a suite of solu-tions to help colleges and universities with recruiting through enrollment. For more Cappex information, email [email protected]

Capture Higher Ed is a comprehensive turnkey search solution available to colleges and universities. Founded on more than 20 years of expe-rience, we incorporate student search tools and predictive modeling to identify viable prospective students and engage those candidates in a series of customized communications intended to lead to application completion. We deliver to our client institutions decision-ready, complet-ed applications to help relieve the burden of prospect development, and allow schools to focus on relationship building. Through strategic student search, targeted recruitment, application completion, tracking and reporting, our proven strategy helps meet or exceed our client’s enrollment goals. www.pacac.org 36

Exhibitors




Capture Higher Ed is a comprehensive turnkey search solution available to colleges and universities. Founded on more than 20 years of expe-rience, we incorporate student search tools and predictive modeling to identify viable prospective students and engage those candidates in a series of customized communications intended to lead to application completion. We deliver to our client institutions decision-ready, complet-ed applications to help relieve the burden of prospect development, and allow schools to focus on relationship building. Through strategic student search, targeted recruitment, application completion, tracking and reporting, our proven strategy helps meet or exceed our client’s enrollment goals.

Visit our Exhibitors

SUNDAY, JUNE 22nd2:00pm-4:30pm

MONDAY, JUNE 23rd8:30am-1:15pm3:15pm-5:30pm

TUESDAY, JUNE 24th8:30am-11:00am

EXHIBITORSA to Z Communications

CampusShare LLC Cappex

Capture Higher Ed Carnegie Communications

College BoardCollege Fair Registry

CollegeWeekLive HobsonsJetspring

Kaplan Test PrepMind Over Media

National Education Servicing Mindpower Inc.

NRCCUARoyall and Company

School Guide Publications Student Source

Swiss Education GroupTargetX

The Parish Group The Princeton Review Third Coast Analytics

Transylvania University uwannadu

Vedu www.pacac.org 36

Exhibitors





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Exhibitors




Capture Higher Ed is a comprehensive turnkey search solution available to colleges and universities. Founded on more than 20 years of expe-rience, we incorporate student search tools and predictive modeling to identify viable prospective students and engage those candidates in a series of customized communications intended to lead to application completion. We deliver to our client institutions decision-ready, complet-ed applications to help relieve the burden of prospect development, and allow schools to focus on relationship building. Through strategic student search, targeted recruitment, application completion, tracking and reporting, our proven strategy helps meet or exceed our client’s enrollment goals. www.pacac.org 36

Exhibitors





Exhibitors

CampusShare offers products and services that will help you more effectively reach and engage your au-dience. Specializing in higher education with a focus on digital media in the admissions process, we offer cutting edge solutions that will help you meet and exceed your marketing and enrollment goals. From the student search process to alumni engagement, our communication strategies and services will help distin- guish your institution and connect with your audience.

Cappex is dedicated to providing innovative tools that connect colleges and students. The company has more than 750 higher education clients worldwide and six years of experience helping nearly 5 million students achieve their college dreams. Cappex provides a suite of solutions to help colleges and universi-ties with recruiting through enrollment. For more Cappex information, email [email protected] om

Capture Higher Ed is a comprehensive turnkey search solution available to colleges and universities. Founded on more than 20 years of experience, we incorporate student search tools and predictive model-ing to identify viable prospective students and engage those candidates in a series of customized commu-nications intended to lead to application completion. We deliver to our client institutions decision-ready, completed applications to help relieve the burden of prospect development, and allow schools to focus on relationship building. Through strategic student search, targeted recruitment, application completion, tracking and reporting, our proven strategy helps meet or excee d our client’s enrollment goals.

A to Z Communications is a full-service branding and marketing agency specializing in higher education. We’ll collaborate with you on a results-oriented strategy and take you every step of the way. With over 25 years of experience, A to Z has an impressive showcase of proven work but we’re sure to stay ahead of the curve with automated marketing and tracking trending teenagers. A to Z creates award-winning recruitment and visibility cam-paigns that grow student enrollments in the undergraduate, grad-uate, adult, and international areas. A to Z develops fresh and focused creative that drives high-quality leads through a strategic and targeted system of online and print advertising, marketing collateral, and direct mail for our college and university clients – the numbers prove it. Creative that works.

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Exhibitors





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Exhibitors

“For over 25 years, Carnegie Communications has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we can help you reach your target market. Our top-performing lead generation services combined with our cutting-edge digital marketing capabilities will deliver customized solutions for you. Let us help you meet your recruitment and enrollment goals.”

The College Board is a not-for-profit membership organization committed to excellence and equity in edu-cation. Our mission is to connect students to college success and opportunity. Through our work in middle schools, high schools, and colleges, we serve more than 7 million students and parents and 3,800 colleges and universities in over 180 countries and territories. We provide students a path to college opportunities and serve the education community through research and advocacy on behalf of students, educators, schools, and colleges.

CollegeWeekLive is an all-in-one enrollment management solution that offers colleges and universities a way to engage with potential students throughout the enrollment process. The highly interactive and customizable solution has proven to help universities expand reach, increase yield and improve recruiting efficiencies.

Kaplan Test Prep has been helping prepare students for college entrance exams for over 75 years. 95% of Kaplan students got into one or more of their top college choices in 2012 and 2013!

Everyone on the Mind Over Media team has worked either for colleges and universities or with many of them and often both. We deeply understand the complex challenges particular to higher education, and we approach each project with that bigger picture in mind . From market research to advancement strategy to production of video, digital, and print communications vehicles, Mind Over Media offers a full suite of marketing services to meet institutions where they are, whether it’s developing a brand from the ground up or breathing new life into an existing one.

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Exhibitors and Sponsors

CONNECT. SCHEDULE. DISCOVER.

[email protected]

SCHEDULE.

WWW.COLLEGEFAIRREGISTRY.COM

simplify

recruitment

planning!

WWW.COLLEGEFAIRREGISTRY.COM

* Colleges:search school visit policies &

upcoming college fairs

* High Schools: post your admission

counselor visit policy & college

fair info

* Download fair registration

forms & contact schools directly

to schedule visits

National Education is a higher education industry leader with a proven success record, proudly earning the distinction as a U .S. Department of Education Exceptional Performer. Since 2001, we have offered superior higher education life-of-loan servicing, and we have developed several new programs of value to our university and lending partners to help attract and retain more students.

Our institutional loans and tuition payment plans help increase and sustain enrollment without necessarily giv-ing away more unfunded aid, at the same time eliminating administrative burden and compliance risk.Our approach is simple: provide exceptional customer service, utilize efficiencies to reduce costs, minimize exposure to risk, and strengthen our clients’ brands. By partnering with us, you can focus on your core strengths knowing that we’ll do the same.

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Exhibitors

Mindpower Inc., founded in 1994, is a full-service marketing firm specializing in brand development for colleges, universi-ties, boarding and independent schools. The agency is located in Atlanta, Georgia.

NRCCUA conducts the largest in-school college and career planning survey among high school students. Services include student search lists, recruitment publications and online communications resources.

Royall & Company works with undergraduate and graduate admissions at private and public four-year institu-tions to help shape more desirable entering classes and achieve their enrollment goals. Comprehensive, cus-tomized direct marketing programs employ a combination of technology, creative and human insight to achieve success year after year. 800.899.7227; royall.com.

Established in 1935. In print and online, School Guide provides admissions directors with qualified student in-quiries through its printed directories and web sites. More than 1 million copies of our directories are requested and distributed throughout the United States. Regional editions are available for all products. Our web sites continue to deliver results with more than 1 million visitors each year. Our products offer admission directors the most cost-efficient options to increase their pool of applicants.

SEG, Swiss Education Group, is the World’s Leading Hospitality Education Network and an alliance of Swit-zerland’s Leading Hotel Management Schools; SEG schools offer programs for undergraduates and postgrad-uates students in all sectors of the Hospitality ind ustry including; Culinary Arts, Design, Tourism, Business Administration, E-Business, Finance, Marketing, Human Resource, Hotel, Restaurant, Resort, Event & Spa Management. The classes are taught in English and combine practical training with management theory. The bachelor programs include two paid internships in Switzerland or abroad.

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Exhibitors

TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company’s Enterprise CRM is built on the powerful development platform of Sales-force.com — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education. To learn more visit www.targetx.com.

Since 1987, our service first-and-foremost philosophy has achieved phenomenal results for our client-partners. You count on us for informed counsel, informative strategies and the sharpest tools for student recruitment and marketing communications. Our service menu includes extraordinary photography, publication design and printing, variable data printing, interactive media, mobile applications, microsites, predictive modeling and custom search programs. Our target-ed student search refines, defines and prioritizes your search pool. The Parish Group is a turnkey partner with custom solutions tailored just for your needs. Real relationships. One-on-one service. Accountability. Focus. Flexibility. A heartfelt investment in every outcome. The very qualities that attract students to you are the very qualities you get when you choose The Parish Group. Together we do big things.

Founded in 1981, The Princeton Review has long been a leader in helping college and graduate school–bound students achieve their higher-education goals through our test-prepa-ration services, tutoring and admissions resources, as well as through online courses and resources and print and digital books. We deliver our programs via a network of more than 5,000 teachers and tutors in the U.S., Canada and interna-tional franchises. We also partner with schools and guidance counselors worldwide to help provide students with college- readiness, test-preparation and career-planning services.

Third Coast Analytics is a predictive analytics and data management consultancy specializing in higher education re-search. Because of our roots in academic research, we deliver data and statistical services without the proprietary strings, hidden methodologies, and additional charges for pack-aged services that are all too common with marketing data firms. We present our clients with clear-cut interpretations, transparent methodologies, and parsimonious presentations. That means the data and analyses we provide can be readily applied and defended in academic environments.

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Exhibitors

uwannadu “Matches people to careers, colleges and companies for a better life.” We feature video, graphics and comparable data on thousands of careers. Uwannadu helps students find the right careers and colleges. We help colleges and companies attract successful students and applicants. We help organizations influence, reach and add members.

Student Source grows enrollment through personalized print and media services that build stronger recruitment relationships. Combining data management and direct marketing, our customized solutions deliver value via low-cost lead generating products mailed to prospective students’ homes. With Student Source, you get:1. End-to-end product development, from list generation through creative, production, mailing and response tracking, customized to your school’s needs.2. Proven, cost-effective solutions that grow your prospect success.3. The ability to target and reach students at any time in the prospective student learning cycle, from high school to graduate school, from transfers to adult career retraining.Want to know more? Contact Bob Barlow at [email protected] or phone toll free 1-888-466-4711.

Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons delivers a comprehensive suite of solutions for K-12 schools, including Naviance, the world’s leading college and career readiness platform, and PrepMe, an online adaptive learning solution for PSAT, SAT and ACT test preparation.

Vedu (www.getvedu.com) is a software company links prospective students and colleges with a personal video essay. Vedu provides a secure web-based application for students to share a personal profile and other unique dimensions of themselves to select colleges/universities to which they have submitted a written admissions application. Vedu provides college admissions teams with a robust, secure and streamlined process for individu-alized review and consideration of the admissions applicants, ensuring the greatest fit between student and col-lege. Vedu is provided at no cost to colleges and universities.

JetSpring Works with Education Clients to Help Them Convert More of Their School’s Website Visitors to Enrollments. JetSpring’s Internet Recruiting System uses live chat as a pre-screening tool to help your school identify and pre-qualify prospective students for your admissions officers. JetSpring’s Internet Recruiting Sys-tem acts as an extension of your school’s admissions department and helps improve its efficiency.

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PACAC’s Regional College Fairs, 2014-2015

NORTHWEST REGIONAL FAIR: September 16, 2014 (6:30 pm -8:00pm) DELAWARE COUNTY FAIR: September 30, 2014 (6:30p m -8:00pm) HARRISBURG AREA FAIR: October 1, 2014 (6:00p m -7:30pm)LEHIGH COUNTY REGIONAL FAIR: October 7, 2014 (6:00p m -8:00pm) MONTGOMERY COUNTY FAIR: October 8, 2014 (6:30p m-8:30pm) BUCKS COUNTY FAIR: October 9, 2014 (6:30p m-8:30pm)YORK COUNTY FAIR: October 13, 2014 (6:00pm -8:00pm) NORTHAMPTON COUNTY FAIR: October 14, 2014 (6:00pm -8:00pm) BERKS COUNTY FAIR: October 27, 2014 (6:00pm -8:00pm)GNPAL FOR UNDERREPRESENTED STUDENTS: February 18, 2015 (10:00am-2:00pm & 6:00pm-7:30pm)LEBANON VALLEY FAIR: March 4, 2015 (6:00pm -7:30pm)DeSALES UNIVERSITY FAIR: March 5, 2015 (6:00p m-7:30pm)LANCASTER: Spring 2015 (TBD)NORTHEAST REGIONAL FAIR: April 27, 2015 (8:30am-11:30am & 6:00pm-8:00pm)MAINLINE REGIONAL FAIR: April 28, 2015 (6:30p m-9:00pm)SUSQUEHANNA: April 29, 2015 (6:00-8:00pm)REACH ONE TEACH ONE: May 1, 2015 (TBD)

Registration is available online at www.pacac.org

PACAC strongly urges member, non-member and proprietary institutions to send campus-based, paid profes-sional admission staff members to PACAC College Fairs whenever possible. By registering and paying for the PACAC Regional College Fairs, your institution inherently agrees to adhere to the NACAC Statement of Principles of Good Practice and the policies outlined by NACAC at www.nacacnet.org

Exhibitor-Vendor Guidelines: PACAC will consider applications for exhibit space from companies and organi-zations offering products and services that relate to the college transition process. PACAC reserves the right to refuse any Application Contract for Exhibit Space which might be questionable and to prohibit and/or remove any exhibit which might detract from the general character of the PACAC Educational Expos. For more information, please visit our web site at www.pacac.org.

College Connects™ powered by ShopText

ShopText is the leader in mobile college marketing and promotion response, loyalty and CRM. ShopText created the College Connects™ program to engage students and gain commitment effectively. It only takes 10¢…and 3 Minutes to gain a new student.

The College Connects program is a market-proven enrollment initiative that utilizes the ShopText Software as a Service (SaaS) mobile platform which enables colleges to engage students, parents and educators with a simple text message. College Connects™ creates a new opt-in “student-to-college” communication channels that engage students faster, controls the “melt” and increases enrollment by 22%.

ShopText is a Helferich patent licensee, allowing URL links to be embedded in text messages without downloads and offers the functionality of an APP. College Connects™ delivers rich media content, video, interactive feed-back, geo-locating, SMS appointment reminders, Q/A’s, CRM integration, and the magic of TAPP technology.

At ShopText, Inc. we have developed programs with DePaul University, Eastern Michigan University, University of Saint Joseph, Randolph College and St. John’s University (NY)…plus other New York, New Jersey, Virginia, Illinois and Colorado colleges. Find out how College Connects can also help your college with transfer students…orientation…housing…text-books…advisors…registrations…parents…Majors…merchandise…tickets…Graduate schools…and more. We even help create self-funding plans for colleges.

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NACAC’s Representative

Fran CubberleyVice President for Enrollment Management,Delaware County Community CollegeMember, NACAC Board of Directors

Fran Cubberley, vice president for enrollment management at Delaware County Community College in Media, where she has worked since 1995, was elected to the NACAC Board of Directors at the association’s 67th National Conference in New Orleans in September 2011.

In her current position, she oversees Admission and Enrollment Services, Career Re-entry Programs, Financial Aid, Internation-al Student Services, Student Employment and Co-op, Student Records, the Workforce Entry Center and a newly created Customer Service organization. Prior to coming to the community college, she held admission posts at West Chester University and Harcum Junior College. With 34 years of higher education experience, Fran has served as president of the Pennsylvania Association for College Admission Counseling (PACAC), a member of several national committees with the National Association for College Admission Counseling (NACAC), and is a recipient of PACAC’s Delwin K. Gustafson Recognition Award. She earned a Bachelor of Science degree in Secondary Education English from Slippery Rock State College and a Master of Science in Counseling and Human Relations at Villanova University.

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2013-2014 Conference Planning Committee

CPC Committee Members David Antoniewicz, Susquehanna UniversityRebecca Bailey, Empire Education GroupPatty Beidel, Wilson CollegeJeremy Branch, Pennsylvania State University - BrandywineGeoff Broome, Widener UniversityKate Bryant, Pennsylvania State University - Mont AltoNikki Buchanan, Temple UniversityAndrea Cassell, Executive Assistant, PACACLauren Christman, Empire Education Group Kimberly Contegiacomo, Lower Merion High School Siobhan Cusumano, Valley Forge Military Academy & College Erin Davidson Kellogg, The Perkiomen SchoolBeth Davis, Temple UniversityDee Dawson, Duquesne UniversityPaul Dillon, Franklin and Marshall CollegeRachel Dingman, Allegheny CollegeMaria Dressler, Pace UniversityKaren Gerardi, Washington and JeffersonRyan Gillon, La Salle UniversityMike Goebel, Gannon UniversityIan Harkness, Gettysburg College

Sheri Harper, Pennsylvania State University, AltoonaRachel Henneforth, Marywood University Sarah Lasoff, Cabrini CollegeCorinne Logan, Saint Joseph’s UniversityKevin Maccarella, Towson UniversityKevin McIntyre, Enrollment ConsultantRyan Mignone, Goldey-Beacom CollegeHeather Nicotra, LaRoche CollegeEllen O’Neill Deitrich, The Shipley SchoolValerie PalmerSamantha Pitcher, Saint Joseph’s UniversityLisa Prescott, University of DelawareLaura Rapp, Moravian CollegeAlyson Remsing, Moravian CollegeMeg Ryan, Carnegie Mellon UniversityPaul Simpson, Malvern PrepKelly Skeehan, Carlow UniversityMary Wilkes-Smith, Gettysburg CollegeSarah Smith, West Chester UniversityBrent Stewart, Delaware County Community CollegeJustine Walter, Avon Grove Charter SchoolBeilin Zia, Washington College

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Save the Date

Friends and Colleagues,

I would like to thank you on behalf of the Conference Planning Committee for attending the 2014 Annual PACAC Conference. The Conference Planning Commit-tee and countless others worked very hard to make this conference possible, and bring you a variety of sessions and events that we hope you found beneficial.

Looking ahead to next year, PACAC will be returning to Seven Springs Mountain Resort in Seven Springs, Pa, and we hope you will be able to join us June 21-23 as we celebrate another year together.

The Conference Planning Committee will begin prepara-tions for next year’s conference shortly after the conclu-sion of this year’s conference, and I would encourage you to complete the online survey that you will receive soon after the conference concludes. Feedback received by each of you will help to bring new ideas and enhance current conference offerings.

I would also invite you to become involved with the Conference Planning Committee. The Stand-ing Committee Fair will provide more detailed information about what this committee, along with many others, does, and will take place on Monday, June 23rd from 5:00-5:30 p.m. If you are unable to attend the Standing Committee Fair, you may also email your interest or questions to [email protected].

I look forward to sharing another great conference with all of you at Seven Springs Mountain Resort in 2015!

Yours in PACAC,

Sarah SmithSarah Smith2015 Conference Planning Committee Chair

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Notes

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Notes

pacac conference table of contents · do not be shy to jump in and get involved. volunteer...

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