Five Higher Ed Dirty Words You Need to Know

Penelope Sawyer, TargetXAnnemarie Nagle, TargetX

CUSTOMER

Who are they? Do you feel

like you know them?

CU

STO

ME

R

The person who knows

isn’t in the building

CU

STO

ME

R

EXPERIENCE

Not just the experience with your

admissions staff...

EX

PE

RIE

NC

E

EX

PE

RIE

NC

E

SALES

Know your value propositionSA

LES

Always be closingAlways be learning

SA

LES

COMPETITION

Check your institutional ego

at the door.

CO

MP

ETI

TIO

N

● What is their profile?

● Why do we lose students to them?

● How do we differentiate?

CO

MP

ETI

TIO

N

PARENTS!(you know you love it)

P*%$#TS

Not buying what you’re selling

PA

RE

NTS

● Create a customer profile

● Be a champion for experience (and retention)

● Know your competition

● Tools. Talent. Training.

Wha

t th

e?!

Any suggestions?

Thank You