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Opportunitites for Norwegian whitefish inIndia - The "sleeping tiger" is awakeningHaving a good distribution system is the key to the growth in the Indian market and findingthe right importer/processor/distributor is crucial to succeed in this market. InnovationNorway in India can help you finding potential business partners through our various programs

India import of fish and crustaceans (2012) was 101.91 mill US dollar. As of today, India is ready to import frozen fish but weare slightly far from importing fresh fish to India. The reason for this is time consuming and long delays at customsclearance. However, we have had exceptions in the past. Importers are seeing the possibilities of importing fresh fish too.

Currently, various fresh white fish are available in the Indian market. These are Pomfret, King/seer fish, Indian mackerel,Red snapper, sea bass, white snapper (barramundi), Indian salmon (white), sole fish, Katla and Hilsa. Some frozenimported fish available in the market are Pangasius fillets (Vietnam), Salmon (Denmark), Cod (Netherlands), Halibut(Denmark) and Seabass (Spain).

In terms of potential growth for Norwegian whitefishin India, the major sources & suppliers are:

- Hotels, restaurants and caterers- Supermarket & retail chains- National fish cooperation retail outlets

Sanitary certificateIn April 2013, the sanitary certificate issue which wasprevalent for the past 3 years was finally resolved. There areno entry barriers for Norwegian seafood in India. Theimport duties are high but those are being negotiatedunder the EFTA agreement.

FACTS- India is among the top 5 nations in terms of fish &seafood consumption- Most fish consumed in India is white fish- Only 56% of India’s population consumes fish.- India’s population is 1.2 billion.- Per capita fish consumption is 9Kg per year

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Globally different factors have influenced increase in demand for fish over the last decade:

Changing consumer lifestyles and preferences from red meat to white fish which is considered more healthyDecline of international pricesIncreased availability of both frozen and fresh typesBenefits of Omega3More disposable incomesNuclear familiesWell-travelled individualsValue added and ready to eat products

India's total fishery production is about 8.88 million tons from bothcapture and aquaculture (FAO 2011)

India is also a leading supplier of seafoodIndia’s seafood industry has become one of the leading suppliers of quality seafood to all the major markets of the world.More than 100 countries in the world taste Indian seafood. India is the second largest aquaculture producer in the world,the 2nd largest exporter of shrimps to Europe, the 3rd largest exporter of shrimps to Japan and 4th largest exporter ofshrimps to US.

Indian AquacultureIndian Aquaculture is highly promising and has grown over six and half fold in the last two decades with freshwateraquaculture contributing over 95% of the total aquaculture production.

Though India has huge Aquaculture resources, only 15% of the potential water resources are utilized, implying hugepotential for the growth of this sector.

ProcessingIndia has world class seafood processing plants that follow quality control regimes complaint to stringent internationalregulatory requirements. India has an installed processing capacity of 18,520 M.T with 447 state-of-the-art processingplants, out of which 60% are EU approved plants.

Almost every plant has put in HACCP and Quality control system on par with the best in the world to ensure highestquality output.

The projected demand for fish in India is 9.74 mill tonne (as of 2012) Demand for fish for the domestic market is 5.9mill tonne

The projected supply of fish is 9.60 mill tonne (as of 2012)• 5.34 mill tonne from inland aquaculture• 3.10 mill tonne from marine fisheries

Having a good distribution system is the key to the growthin this market. Finding the right importer/processors/distributor is very important. Innovation Norway, India canhelp you find potential business partners through ourvarious programs.

For further information, please contact

Arti Bhatia Kumar at Innovation Norway, New DelhiE: arti.bhatia@innovationnorway.noT: + 91 11 49 09 92 00T: + 91 98 10 82 77 60

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