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E LV I S D ’ S O U Z A

D R O I D C O N I N D I A 2 0 1 5

First Moments

• FIRST FIVE MINUTES An average user is most engaged with your app during the first few minutes of use

• FIRST 7 DAYS For ‘decent’ apps, the majority of users retained for 7 days stick around much longer

http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/

77%

23%

Users Lost in First 3 days of Install

Where are users lost?

• Unsatisfactory first impression

• New interfaces can be hard

• Many apps do things differently

• Users look for Instant Gratification

• Mismatch in expectations

First Moments…

INSTALLIDEA / SPEC DEVELOPMENT MARKETING ENGAGEMENT PROFIT

The Activated User

• Activated users graduate past first-days use

• They perform Key Actions• Blogging app = pick a theme, a name, write first post

• Social app = Import address book, Connect to a few friends, Opt into notifications

• Enterprise Collaboration app: Start up a new project, add a couple coworkers

http://appcues.com/academy/intro-to-user-onboarding/http://andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/

User Onboarding

• Onboarding helps get the user activated

• Introduces new technology, behaviour and interfaces

• Focus is on Key Actions

• Is continuous, not limited to first day use

• Not a substitute for “good app design”

Rule No 1: Measure

• Use analytics tools, track key actions, quantify.

• Talk to users for qualitative feedback.

• Analyse cohorts: new users, dropped off users, activated users.

• What features did they like? What features did they actually use? Did they share the app with others?

EXAMPLES

Tooltips & Overlays• Best used to draw attention to few

key actions in an app

• Great for teaching gestures

• Crowded overlays are often ignored

• Use FrameLayout for overlays, relatively positioned elements for Tooltips

WALKTHROUGH: FLIPKART

WALKTHROUGH: FLIPKART

Tutorial• Best used to give users overview of the app

• Helpful when users are not acquired through descriptive channels like Play Store

• Avoid long tutorials, and provide adequate “Skip” support

• Build using Fragments & (optionally) ViewPager

WALKTHROUGH: INBOX

WALKTHROUGH: INBOX

WALKTHROUGH: INBOX

Interactive• Best used to channel early user attention to

bootstrap important information about identity and preferences

• Makes users more invested into the app, personalisation from the get-go is easier

• Impatient users may bounce, “Skip” necessary

In Context• They’re embedded in the app experience,

and appear in at the right time.

• Great for indicating next steps, optional shortcuts

• Popups may be ignored if intrusive, test this with your users

In feed prompts• Is embedded in content

• May occupy prime screen space

• Unobtrusive, scroll and it moves up

• Tap to complete action/learn more

• Easy Dismiss

WALKTHROUGH: INSTAGRAM

WALKTHROUGH: INSTAGRAM

WALKTHROUGH: INSTAGRAM

Playbook

• Lazy Signup, the less information you ask for, the better

• Minimise the number of screens in an interactive setup/tutorial

• Use FAB, get focus on key actions. Users may not be interested in all your features

• Features may be introduced lazily, over time

Playbook…

• Personalize content, suggest actions, be proactive

• Get the user activated as soon as possible.

• Do not forget to measure!

ONBOARDING IN GAMES

ONBOARDING IN GAMES

Onboarding Existing Users

• Offer a tutorial via an in-feed prompt

• Leave a way for users to come back to the tutorial later

• Confirm core actions and utilities

• Use alternate channels: emails, social media

• Use notifications, but sparingly

Runtime Permissions with Android M

• Users can directly manage permissions at runtime

• Individual permissions get greater visibility - win for users

• Auto-update process is smoother - win for developers

• checkSelfPermission() & requestPermissions()

• Normal Permissions & Dangerous Permissions

http://developer.android.com/training/permissions/index.html

Runtime Permissions

CAMERAMICROPHONEPHONE

Runtime Permissions: Best Practices

• Try to avoid dangerous permissions

• Prime the user - explain why you’d like the permission before asking for it

• Alternatively, wait until users reject the permission till you tell them why you need it

• Or a data-driven combination of these!

• Do not imitate the native UI

PERMISSION PRIMING

Sensy & Onboarding

• Sensy is a TV Guide & Remote App

• Onboarding techniques:

• Interactive setup deprecated

• In-context Popups in use

• In-feed messages in use

Lessons

• Have as few screens as possible

• One primary action/item per screen

• In-feed messages & contextual suggestions are effective!

Open Challenges

• Introducing Ad-breaks feature

• Using the phone to onboard a physical product

Resources

appcues.com/academy TUTORIAL

uxarchive.com/tasks/onboarding WALKTHROUGH

Resources

androidux.com/Onboarding-Tips WALKTHROUGH

capptivate.coANIMATIONS

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