first impressions matter: onboarding for first time users

© Design for Context

Lisa Battle President and Principal Consultant [email protected] @design4context

First Impressions Matter: Onboarding for First Time Users UXPA 2016 Conference • 1 June 2016

@design4context First Impressions Matter UXPA 2016


http://www.uxpa2016.org/sessionsurvey?sessionid=66

SIMPLICITY

First Impressions




https://blog.intercom.io/designing-first-run-experiences-to-delight-users/




http://www.digitaltrends.com/mobile/16-percent-of-mobile-userstry-out-a-buggy-app-more-than-twice/




Why should I use this?

Value proposition

How do I get started? Initial setup

I’m stuck! Remove barriers

What can I do here? Streamline initial tasks

Show me what to do!

Instructions, demos




First-time novice user

Engaged, active, repeat user




ATM

$




Examples

SaaS Web Application

Zurb Verify

Tablet App

Evernote

Mobile App

Delectable

Digital Pen

Adobe Ink and Slide




SIMPLICITY

Design Principles




Present a clear value proposition.

1

FIRST IMPRESSIONS MATTER




WEB APPLICATION: ZURB VERIFY




MOBILE APP: EVERNOTE




MOBILE APP: DELECTABLE




DEVICE: ADOBE INK AND SLIDE



http://www.uxpa2016.org/sessionsurvey?sessionid=66 20

ENTERPRISE APPLICATIONS




SIMPLICITY

Present a clear value proposition. 1




SIMPLICITY

Minimize login and account creation.

2




OTHER SAAS APPLICATIONS AND ONLINE SERVICES





Single sign on.




SIMPLICITY


2




SIMPLICITY

Provide a simple, smart process for setup.

3




OTHER SAAS APPLICATIONS





Migrate the user’s data.




SIMPLICITY


3




SIMPLICITY

Avoid the blank slate. 4




OTHER SAAS OR ONLINE SERVICES




OTHER SAAS OR ENTERPRISE APPLICATIONS




SIMPLICITY

Avoid the blank slate. 4




SIMPLICITY

Allow the user to immediately do something that gets results.

5





1 2 3




SIMPLICITY

Allow the user to immediately do something that gets results.

5




SIMPLICITY

Import the user’s existing data from other sources. 6





?





APPA APPB

Launch App B




SIMPLICITY

Import the user’s existing data from other sources. 6




SIMPLICITY

Orient the user via minimalist, built-in demonstrations.

7




OTHER SAAS AND ENTERPRISE APPS




SIMPLICITY


7




SIMPLICITY

Instruct at the point of use. 8




SIMPLICITY

Ask to use the photos, contacts, & notifications when the user sees a clear benefit.

9




SIMPLICITY

Provide preferences and controls users can set as they gain experience.

10




OTHER SAAS AND ENTERPRISE APPLICATIONS




SIMPLICITY

Provide preferences and controls users can set as they gain experience.

10




Present a clear value proposition.



Avoid the blank slate.

Allow user to immediately do something that gets results.

Import the user’s existing data from other sources.


Instruct at the point of use.

Ask to use the photos, location, contacts, & notifications when the user sees a clear benefit.

Provide preferences and controls that users can set as they gain experience.

10

1

2

3

4

5

6

7

8

9


Lisa Battle President and Principal Consultant [email protected] @design4context

First Impressions Matter: Onboarding for First Time Users UXPA 2016 Conference • 1 June 2016

Thanks!

Presentation is on Slideshare – Go to www.designforcontext.com/publications
