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Nestl and baby milk

Based on information fromBaby Milk Action

Baby Milk Action is the UK member of the

International Baby Food Action Network (IBFAN)

Consisting of over 200 groups in more than 100 countries.

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Font: GMI

September

2005

Who is Nestl?

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But.Nestl has a darker side

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Why does this matter?

Some 1.5 million children still die every year

because they are inappropriately fed

WHO 2001

"Marketing practices that undermine breastfeeding

are potentially hazardous wherever they are pursued:

in the developing world, WHO estimates that some

1.5 million children die each year because they are

not adequately breastfed. These facts are not indispute."

UNICEF

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1.5 million real lives

"Use my picture if it will help," said this mother at the

Childrens Hosptial, Islamabad, Pakistan. Photo:

UNICEF.

A baby dies every 30 seconds from unsafe bottle

feeding

The babies are twins: the child with the bottle is a girl -

she died the day after this photograph was taken - but

her brother was breastfed and thrived.

The mother was told that she wouldnt have enough

milk for both children, and so breastfed her son while

the grandmother bottle-fed her daughter. But she would

almost certainly have been able to feed both babies,since the more a baby suckles, the more milk is

produced.

UNICEF, Islamabad

Childrens Hospital,

Pakistan.

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The International Code

The aim of the International Code of

Marketing of Breastmilk Substitutes is

to:

contribute to the provision of safe

and adequate nutrition for infants, by

the protection and promotion of

breast-feeding and by ensuring the

proper use of breastmilk substitutes,

when these are necessary, on the

basis of adequate information andthrough appropriate marketing and

distribution.

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The Code

The code includes the following rules for companies like Nestl:

Baby food companies may not:

promote their products in hospitals, shops or to the general public

give free samples to mothers or free or subsidised supplies to hospitals ormaternity wards

give gifts to health workers or mothers

promote their products to health workers: any information provided bycompanies must contain only scientific and factual matters

promote foods or drinks for babies

give misleading information

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And.

There should be no contact between baby milk company sales

personnel and mothers.

Labels must be in a language understood by the mother and must

include a clear health warning.

Baby pictures may not be shown on baby milk labels.

The labels must not include language which idealises the use of the

product.

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Nestl breaks the rules ofThe Code

Monitoring results from 69

countries

2,000 rule brakes

Over 700 pictures

Nestl is responsible for

more rule breaks than anyother company!!

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Nestl inappropriately promotes

baby milk in poor countries!

Nestl breaks the rules in its marketing. In areas that

have a poor water supply and mothers do not have funds

to buy the products, this can be very harmful.

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Raising an intelligentchild is no longer adream use Nan

Advertising

Huge billboard in Taiwan

(2002-2003)

Growingmoments,Nestlemoments-Indonesia

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Gifts to mothers

I lovemy

Nestlmum

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Promotion to the medical profession

When closed, leaflet seems

to promote breastfeeding

When opened, a

different story

unfolds!

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Promotional gifts in health facilities

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In the health care system

Thailandproduct

promotion at

conferences

UAE

2004

diary

Indonesia

Hospital

sign

boardW

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Dangerous whole milk promotion!

Nido whole milk is displayed nextto the more expensive infant

formula in the baby food section

of pharmacies andsupermarkets.

This is dangerous for babies aswhole milk is not suitable for

them.

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SingaporeSouth Africa

"The only contact that I would say with themother is through the label."

Beverley Mirando,

Senior Policy Advisor, Nestl.

Debate at Nottingham University.

Targeting mothers

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How do you know who is telling the truth?

This Baby Milk Action

advertisement was challenged

before the UKs Advertising

Authority.

Baby Milk Action won the case!

What was said was found to be

truthful!

Nestle on the other hand lost thecase when their anti-boycott

advert was challenged by Baby

Milk Action!

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What Nestl need to do to stop the Campaign

1. Nestl must state in writing that it accepts that the International Code and

the subsequent, relevant World Health Assembly Resolutions are

minimum requirements for every country.

Basically: Agree to the rules

2. Nestl must acknowledge in writing that it needs to change its policy and

practice to bring them into line with the International Code and

Resolutions in every country (i.e. end its strategy of denial and deception).

Basically: Say it will stop breaking the rules

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And then.

3. Once Nestl has made its commitment to change clear, Baby Milk Action

will take the statements to the International Nestl Boycott Committee

(INBC) and suggest that we meet with Nestl to discuss its timetable for

making the changes.

Basically: Explain when it will stop breaking the rules

4. If IBFAN monitoring finds no violations from Nestl for 18 months, the

boycott will be called off.

Basically: If Nestl doesnt break the rules the boycott will stop!

Nestl has rejected this plan!

It will not do this!

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What can you do?

You have the power to stop

buying Nescaf (and other

Nestl products) until Nestlabides by the World Health

Assembly marketing

requirements for baby foods!

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www.babymilkaction.orgwww.myspace.com/babymilkaction

Learn more on the website