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MINOR PROJECT REPORT ON A STUDY ON ADVERTISING STRATEGY OF LOREAL INDIA Supervised by: Submitted by:Ms. Ruchika Gahlot Nilakshi Garg Assistant Professor 04221201811Dept. of Business Administration BBA (B&I) (3rd SEM) Session- 2011-2014 MAHARAJA SURAJMAL INSTITUTE Department of Business Administration Recognized by UGC u/s 2(f) Affiliated to Guru Gobind Singh Indraprastha University C-4, Janakpuri, New DelhiCERTIFICATE

This is to certify that the research project initiated to certify the ADVERTISING STRATEGY OF LOREAL INDIA is the innovative effort of NILAKSHI GARG ROLL NO-04221201811 and it has been accomplished under my guidance.



ACKNOWLEDGEMENTA project can never become a success with efforts of only one individual. It requires a group of people to complete a project at its best. It may be your friend, your teacher and your family member.The present work is an effort to throw some light on ADVERTISING STRATEGY OF LOREAL INDIA. The work would not have been possible to come to the present shape without the able guidance, supervision and help to me by number of people.With deep sense of gratitude I acknowledge the encouragement and guidance received by MS. RUCHIKA GAHLOT, ASST. PROFESSOR, DEPT. OF BUSINESS ADMINISTRATION and other staff members. I convey my heartfelt thanks to all those people who helped and supported me during the course, for completion of my Project Report.

NILAKSHI GARG ENROLL. NO. 04221201811 Course: BBA (B&I) 3rd Sem.


Chapter-1Introduction Objectives of study Research methodology Limitation of study1232324

Chapter-2Profile of seven sister states26

Chapter-3Analysis and interpretation of data63

Chapter-4Conclusion and recommendations 82


Annexure Questionnaire

CHAPTER 1introduction

1.1 INTRODUCTION1.1.1 History of LOreal: LOreal was founded in the year 1909 by Eugene Schueller, a French chemist who developed an innovative hair color formula. LOreal famous advertising slogan is "Because Im worth it". It has recently been replaced by "Because you're worth it". Indias contribution to the growth of the global cosmetics market is about 60 percent. LOreal advertising account is handled by Mccann Erickson. The operations in India are conducted through a judicial mix of global and local methods of advertising to appeal to the Indian consumers.LOreal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. LOreal currently markets over 500 brands and many thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail.1.1.2 ABOUT THE STUDY:An advertising strategy is a campaign developed to communicate ideas about products and services to potential consumers in the hopes of convincing them to buy those products and services. This strategy, when built in a rational and intelligent manner, will reflect other business considerations (overall budget, brand recognition efforts) and objectives (public image enhancement, market share growth) as well. Most advertising strategies focus on achieving three general goals:-1. Promote awareness of a business and its product or services.2. stimulate sales directly and "attract competitors' customers"3. Establish or modify a business' image.In case of LOreal, products depend on the respect of Differences. Therefore, it creates and gives you the represent of LOreal by L'Oreal advertisements on T.V. and everywhere you could see. L'Oreal products estimate by the professional chemists and researchers. You could resign in its quality. It produces the advertisements on 3 main points. -Age -Skin -Hair

1.2 OBJECTIVES OF THE STUDY: To study the importance and development Of LOreal India in todays scenario. To understand the various Advertising Strategies which LOreal India has adopted to survive in highly competitive industry. To make a comparative study of the major players in Indian Service Provider. To give Recommendation on the basis of my Knowledge& Study.



The goal of the research process is to produce new knowledge. Research methods are the sources of data collection i.e from where the information is obtained.( The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work). Data collection methods can be broadly classified into Primary methods Secondary methods

1. Primary DataThe data is derived from a new or original research study and collected at the source, e.g. QUESTIONNAIRE, surveys, observation, etc.2. Secondary Data- Secondary data is the data that have been already collected by and readily available from other sources.For this project both primary data & secondary data has been collected.1. Primary data is collected in this project by filling questionnaire from 50 individuals targeting different groups to see the response for LOreal. Questionnaire-questionnaire is a source or a document through which we can know about the need of the society or interest.

2. Secondary method is collected by:- internet , books , magazines or Journals. Online advertisement research.1.4 LIMITTATIONS OF STUDY The available data may not suit the current purpose of research, due to incompleteness, generalities and so on. Conflicting data may exist.

It may be difficult to determine the accuracy of secondary data.

The duration of the project work was short enough to allow the full exposure.

CHAPTER 2 Profile of the organization



In India, LOreal brands are present in the following four main categories:Consumer Products: LOreal Paris, Garnier, Maybelline New YorkLuxury Products: Lancme, Kiehls, Ralph Lauren, Giorgio Armani, DieselProfessional Products: LOreal Professional Matrix, Krastase, Kraskin EstheticsActive Cosmetics: Vichy, La Roche Posay, Manufacturing, PlantLOreal, the leading cosmetics manufacturer in the world, arrived in India 15 years ago and has been growing at about 30% year-on-year in the last decade.It then comes as no surprise that LOreal has decided to sharpen its focus on the Indian consumer. LOreals sixth R&D center worldwide is expected to start operations in Mumbai, India by the end of this year. Whats more, almost 70% of the launches from the new facility shall be designed and developed for the Indian market. LOreal shall have to face stiff competition from Procter & Gamble andUnilever, which have been present in India for much longer and have customized their product offering considerably to match the Indian consumers tastes and spending power.Reports value LOreal with a$23.27 stock price estimate, roughly at parity with its current market price.In addition to the head office in Mumbai and regional offices in New Delhi, Bangalore, Chennai & Kolkata, and LOreal India also operates a manufacturing plant and distribution centre located in Chakan, Pune. Set up in 2004, this factory has been awarded the international certifications of ISO 14001, ISO 9001-2000 And OHSAS.The Chakan plant specializes in the manufacture of hair-colour, hair care and skin care products, producing 190 million units under the strictest of standards.

2.1.1 EthicsL'ORAL has been built around fundamental values which have guided us throughout the life of our company, and continue to do so today. Our values have shaped our culture, and they under pin our reputation.

Jean-Paul AGON, Chairman & Chief Executive OfficerAt LORAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work.LOreal Spirit As A BusinessOur strategy for leadership is based on continuous investment in rigorous scientific research and development. This enables our br