mpr overview

412.749.9299 MartinPublicRelations.com

Martin Public Relations

Martin Public Relations, Inc. is a marketing firm that tells our partners’ stories.

As your partner, we’re engaged in your business and constantly striving to bring more

value to you and your organization. It’s not enough for us to give you a campaign idea or a flashy logo. We like to go the extra mile. Giving you more for your money is the norm when you work with

us. Why, because we’re vested in your success.

Success can be achieved in many ways, but our approach centers on connecting

organizations with their audiences through public relations, advertising and design.

Combining these tactics with strategic direction and creative thinking allows us to provide

strong and compelling story elements that have proven successful.

Enclosed are several story examples that we have told for our partners. Enjoy!

Public Relations




Public Relations Media CoverageFor our partners we have earned media coverage in various media outlets. In fact, our stories have appeared in …

Direct Mail




Union Ironworkers Direct Mail SeriesThis direct mail series, targeted to contractors, highlights the many key benefits of a relationship with Union Ironworkers.


David Levdansky For State Rep Direct Mail Piece

woRking foR your inteRests• Never voted for a pay raise; never accepted an un-vouchered

expense account increase• As Finance Committee Chairman, is leading fight to cut property taxes.• Wrote laws that: Waive Local Services Tax for low income

residents; Require disclosure of state tax loopholes• Voted for strong state open records law.• Authored bill to make our neighborhoods safer by keeping handguns

out of the hands of criminals. • Received Common Cause “Patriot Award” for good government advocacy. To contact Dave please visit:

www.levdanskyforlegislature.com

Congratulations DaveI see how your Hard Work really Has Worked! - and want to help the campaign. Here’s what I can do:o Post a lawn sign o Host a coffee or tea in my homeo Help make phone calls o Take Dave door to door in your neighborhood o Help out at the polls on Election Day o Make a donation $________o Other ____________

Name _____________________________________

Address ___________________________________

City __________________________ PA Zip_______

Phone _____________________________________

E-mail _____________________________________

• Anything you can do will be most appreciated.

• Please fill out this form and mail it to the address printed on the back.

CouNTiNg oN youR SuPPoRTTeAChiNg

LoVe oF ouR ouTDooRS• Dave is a gardener, hunter, fisherman & outdoorsman.• he shares these activities with his sons and many others.

• Belongs to St. Michael’s Parish, the e. Monongahela Sportsmen’s Club, Polish National Alliance & National Slovak Society.

• Former board member Allegheny Land Trust, Womansplace, Steel Valley Authority & united Way

PRoMoTiNg CoMMuNiTy iNVoLVeMeNT

Dave with his three sons, Shane, Joe and Tim.

Hard work really DoES work.Cover

Inside

This fold-out direct mail piece introduced David Levdansky to voters of Elizabeth, PA.


Arnie Klein For Judge Direct Mail Piece

Inside

Common Pleas Court Trial Attorney for 22 YearsElder Law Committee & Past AARP Panel LawyerCourt-Appointed Guardian for Elder Law Cases

Member Western PA Trial Lawyers AssociationServed as Asst. Allegheny County Public Defender

Married to Sara & Father of Marissa, Sam & JoelSon of Former Common Pleas Judge H. Beryl Klein

Raises Funds for Charities & Coaches Youth Sports

Understands the Law and How to Apply It FairlyRealizes Decisions Impact Families & CommunitiesWorks Hard to Resolve Issues & Create Solutions

Juris Doctor Univ. of Pittsburgh School of Law 1986B.A. University of Pittsburgh, Summa Cum Laude

Rated “Recommended” by Allegheny Co. Bar Assn.

“ Arnie Klein has the extensive experience, unique skills, keen insight and steady temperament we need on Allegheny County Common Pleas Court.”

- Judy O’Connor Wife of Mayor Bob O’Connor

412-391-8713 • [email protected]

JUDGE HIM BY HIS DEEDS

Cover

Designed as a handout piece that fit in Arnie’s jacket pocket, this piece was also mailed to voters.


WesBanco Bank Direct Mail Piece

InsideCover

This direct mail piece was die-cut in the shape of a jar of pennies. It emphasized the importance of a home equity loan.


WesBanco Bank Direct Mail Piece

Inside

Cover

Inside Reveal

This WesBanco direct mail piece, in the shape of a wallet, introduced their $50 Home Equity promotion. Inside, photos in the wallet showcased what you could do with a home equity loan.

Collateral




Shady Side Academy View BookPittsburgh’s largest private school, Shady Side Academy, underwent many changes including the redesign and layout of the school’s admissions view book. The piece highlighted the learning process while te lling a story that was understood by both parents and students.


Union Ironworkers Brochure/FolderThis brochure, explaining the many aspects of the Union Ironworkers, also doubled as a folder that held fact sheets specific to each Ironworker Local Hall.


Make-A-Wish Annual ReportThe narrative of this annual report for Make-A-Wish focused on how wishes make kids feel. The financials were inserted in a custom folder on the back cover.


Make-A-Wish Annual ReportThis Make-A-Wish annual report tells the story of a wish with a childrens book feel.


Genco Folder

Inside

Cover

This folder was in the shape of a box that, when opened, displayed fact sheets about Genco and their services.

Non-Traditional Advertising




St. Vincent Hospital Sidewalk AdvertisingCracks in the sidewalks outside the hospital were stitched up with stencils.


St. Vincent Hospital Non-Traditional AdvertisingTrees outside the hospital with branches resembling arms were wrapped in a plaster cast and hung by a sling.

IronworkersDoMore.com

WHAT DID YOU DO TODAY?

WE WORKED OUR ASS OFF.


WE BENT IRONWITH OUR OWNBARE HANDS.




WE BUILTYOUR OFFICE.


Union Ironworkers Bar CoastersThese bar coasters were placed in bars/restaurants in the South Bend, Indiana area.


Union Ironworkers Bumper Stickers

I BUILT THAT BRIDGE

YOU JUST CROSSED.



I HELPED YOU GET TO WORK TODAY.


I IMPROVED YOUR COMMUTE.


I BUILT THE OFFICE YOU’RE HEADING TO.

Bumper stickers helped assist the Union Ironworkers marketing campaign by emphasizing the idea that Ironworkers do more than you may realize.

Print Ads




Union Ironworkers Trade AdsThese trade ads focused on the main benefits of the Union Ironworkers.


Pittsburgh Pirates Newspaper AdsThese newspaper ads showed the dedication and attitude of the Pittsburgh Pirates.


Great Stuff Magazine AdsThese ads for the Dow Chemical Company promote the easy-to-use product Great Stuff.

Posters




Shady Side Academy BannersTo launch the Shady Side Academy Capital Campaign, banners were designed and placed along the driveways and roads of the school’s three campuses.


Union Ironworkers Jobsite Poster Series

IronworkersDoMore.com 1-877-592-IRON

UNION IRONWORKERSbuilt a gladiator arena. Not to mention the city that surrounds it.

Ironworkers Local 3 and Century Steel, Forest City Erectors, Tri-City Steel, A C Dellovade, West Penn Door, Dillion Construction and EPI built Heinz Field in Pittsburgh, PA.

IronworkersDoMore.com 1-877-592-IRON

UNION IRONWORKERSdo more than just beams and bolts.

Ironworkers Local 5, with Superior Iron, installed the many statues at the Korean War Veterans Memorial.

These jobsite posters show the many aspects of the Union Ironworkers.


Zippo 75th Anniversary Poster SeriesHighlighting Zippos 75th anniversary, these posters show that there’s a story behind every Zippo.

websites




Union Ironworkers WebsiteThis website (targeted to contractors and apprentices) showcases the various projects Union Ironworkers complete, the training they receive and a challenge for contractors to help them further understand the benefits of the Union Ironworkers.


Union Ironworkers Apprenticeship Competition WebsiteThe website for the Union Ironworkers International Apprenticeship Competition featured photos and videos of the competition. It also served as our media kit.


Union Ironworkers Social Networking SitesTo connect Union Ironworkers to each other from coast to coast (and to gather data to help our campaign) we created various social networking sites.


Arnie Klein For Judge WebsiteThe website for Arnie Klein highlighted his many endorsements as well as info on the Judge candidate.

Bios




Martin Public Relations Bios

As founder and president of Martin Public Relations, Chris oversees the storytelling campaigns that the company has built its reputation on. Throughout his fifteen year career, he has told stories for American icons and national heroes as well as directed campaigns for national and international corporations and small businesses alike. Along the way Chris has learned to direct not only public relations programs, but implement and execute marketing and advertising campaigns.

At Martin Public Relations, Chris oversees a talented team who create great stories for partners such as the Union Ironworkers; Ironworker Management Progressive Action Trust (IMPACT); ARMS Insurance Group; PeriOptimum; James, Smith, Dietterick & Connelly; Arnie Klein for Judge; David Levdansky for PA State Representative; and West-inghouse.

Prior to starting Martin Public Relations he told stories for many clients including BP, Bryant Heating and Cooling, The Dow Chemical Company, Equitable Resources, Gabriel Brothers and Zippo among others. His work has led to various awards and ongoing client praise. Additionally, he has worked with various government agencies including the Flight 93 National Memorial, the City of Pittsburgh, Pennsylvania Department of Health and the Pennsylvania Department of Transportation.

Not only has he overseen the story telling aspect for various partners, but he has also led seminars and workshops on crisis communications and working with the media. Chris has been awarded various honors from several public relations and client associations including the Public Relations Society of America, the International Association of Business Communicators and the American Society of Highway Transportation Officials. He has also been published in various industry journals including PR Tactics, PR News and Advertising Age along with sharing his thoughts on client and industry issues with several blog and Web sites.

Chris MartinPresident

[email protected] x 204



As creative director of Martin Public Relations, John is responsible for telling stories visually; maintaining the creative output of the company, as well as developing the many creative ideas that help our partners’ reach their objectives. John has been instrumental in telling our political partners’ stories through strong design and a keen understanding of their needs while establishing a strong foundation for the growth of Martin Public Relations by creating an industry leading campaign for the Ironworkers.

During his twelve year career, John has created his unique and creative story telling approach while working at Pittsburgh’s two largest advertising agencies. At these shops he worked for the Pittsburgh Pirates, Make-A-Wish, Checkers/Rally’s Drive-Thru Restaurants, Rite Aid, Saint Vincent Hospital, WesBanco Bank and Musselman’s Apple Sauce.

At Martin Public Relations, John has created great stories for partners such as the Union Ironworkers; Ironworker Management Progressive Action Trust (IMPACT); ARMS Insurance Group; James, Smith, Dietterick & Connelly; Arnie Klein for Judge and David Levdansky for PA State Representative.

John’s creative style has not gone unnoticed as evidence from the awards sitting on his mantle. John has been awarded several addys (Judges Award of Excellence and Gold at District 2) a Mobius award and his work has been featured in the Creativity Annual.

John MillerCreative Director




Telling stories comes natural to Elisha. As an on-air talent for a Midwest radio station she not only developed scripts for clients, but also produced and provided her considerable voice talents to the spots. Additionally, she has served as an event marketer for various clients throughout Florida focusing on recruitment and training within the non-profit and retail categories. In each of her previous roles she also oversaw the administrative functions in addition to lending her creative and marketing expertise.

As manager, Elisha oversees the organizational structure of Martin Public Relations. In addition to telling stories for our partners, she will work closely with Chris Martin to ensure a high level of quality partner relations. elisha Bowling

[email protected]

412.749.9299 x 205



Jennifer’s career includes time at several prominent agencies where she gained experience in telling stories for many national and international brands in various categories. Her categorical experience ranges from business-to-business, travel and tourism, health and beauty, education, retail and non-profit.

Her expertise in media relations includes extensive contacts within regional and national print, television, radio and Internet outlets including consumer/trade fashion and beauty magazines, women’s, men’s, family and home publications, celebrity outlets and recognized Web-zines and blogs.

She has told stories for such clients as Morton’s of Chicago, Columbia Gas, AT&T Wireless, the Greater Pittsburgh Convention and Visitors Bureau and BAA Airmall. Additionally, she has developed events and media relations campaigns for such clients as Estee Lauder, Nivea, Herbal Essences, Secret, Head & Shoulders, Coppertone, Swarovski, Cover Girl, Dr. Scholl’s, Hickory Farms, the Canadian Tourism Commission, The Islands of the Bahamas, Marriott International, Singapore Airlines and Virgin Atlantic Airways.

At Martin Public Relations she will work directly with clients to appropriately tell their stories and also manage accounts accordingly.

Jennifer TaylorManager




We think our work speaks for itself, so now is the time to explain how it was created.

Martin Public Relations’ approach is to take the time to listen to our partners, develop an authentic strategy based on partner needs and start telling the story. Our golden rule is simple – is it the right approach for our partner? In fact,

our partners are integral in every phase of our work.

Strategic thinking, market knowledge and experience have led us to develop this

philosophy, but we also have built a creative place based on our unique personalities. Our

company’s personality is based on fun, but also is reliable and committed to telling stories that

help our partner’s businesses grow. Our team works hard to ensure that our partners receive

the highest personal service combined with well planned strategies that generate results.

So, why do we do it? We truly enjoy telling stories and would like to tell yours.

mpr overview

Documents

wesbanco direct mail

handout piece

public defen

neighborhood o

dave door

phone calls o

steel valley o

election day o