mobile-push technology in public...
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104034540郭亦心 Vivian
Mobile-Push Technology in Public Transit
EEI Final Project
Outline
Introduction
Case Definition
Mobile Push
Functions of APP (Value Proposition)
Process Example
Prototype
Two-way Interaction
Back-end Database
API & BaaS
Back-end system
Business Model
Introduction
What would you usually do when taking the bus or MRT?
Value Proposition?
Case Definition
Mobile-Push + Public transit
Mobile-Push
Various pushingfunctions
A variety ofpushing
information
Compatiblewith
different systems
User-friendly
• Website• Map• Video• Picture• Text• Audio• Calendar• Social
network
• Advertisement• Preferential
information• Enterprise
activities• Meeting
notification• News• New Arrivals
• Android• iOS• Windows
• Stored in cloud
Functions of APP (Value Proposition)
Free Wi-Fi
ShoppingCoupon
Login withFB or Email
PreferentialInformation
LatestMovie
MessageBox
RidingDiscount
Location-Based
Service
e-Purse
Process Example
EnterMRT
Station
ConnectwithWi-Fi
Log inwith
FB or email
Read Advertisements
Get Coupons
Put in Message
Box
Get a DiscountQR Code
Scan the QR code
Prototype
Wi-FiConnection
Mobile Push Riding Mobile Push Riding
Wi-Fi connected!
Login with FB
Login with Email
Mobile Push Riding
Movie Star wars 10% off
Happy Cafefree coockie
Shopping mallcoupons
Mobile Push Riding
Riding Discount!
Two-way Interaction
User
Account
Age
Gender
Preference
Back-end system
Data mining
Pattern recognition
Normalization
Analysis
Push
Data
Back-end Database
API & BaaS(1/2)
API(Application Programming Interface ) A tool in mobile development
The center of the architecture and center of the backend
Allows app developers to quickly reach subscribers on many different devices
Allows the website and apps on various platforms to be built on top of the same basic conditions
Key to helping companies deliver their mobile products in time and budget
You can build, deploy and manage the whole mobile lifecycle using an API Backend as a Service (BaaS)
API & BaaS(2/2)
Backend as a Service(BaaS) A.k.a. Mobile Backend as a Service, BaaS or MBaaS
An abstraction layer on top of traditional database and its queries
A way for developers to link to back-end cloud-based storage, most often for push notifications, data storage, file storage, messaging queues, monitoring and configuration, and social integration.
An alternative to traditional development, bringing more services to your customers in a quick mobile format
Data is stored in a database on cloud and developer access it using API calls
Useful especially to mobile app developers
Back-end system(1/2)
Back-end system(2/2)
Member Information
Hit Rate
Page View
Server Log File
Data Sources:
Collecting and sifting
Normalization
Data MiningTools
Members’ Preference
and Behavior
Producing
IntegrationApplication
APP Server
Advertisers
Online-shopManagers
Facebook’s Back-end
For:
Business ModelKey Partners• Telecom.• APP store• Shopping malls• Department
stores• Theaters• Restaurants• Schools• Bus companies• Metro Taipei• Taxi company• Online stores
Key Activities• Platform
design• Updating and
maintenance• Advertiser
Management• Data mining• Data analysis
Value Proposition• Good utilization
of time• Free Wi-Fi• Transport discount• Shopping coupons• Preferential
information• Time utilization• E-Purse• Message box
Customer RelationshipsTwo-way Interaction• Mobile push• Data return
CustomerSegmentsPassengers • Bus• MRT• Taxi
Key Resources• APP• Social Network • Hardware • API• Financial
Resource
Channels• APP store• Metro Taipei• Bus companies• Shopping malls• …
Cost Structure• R&D cost• Slotting fee• Contract fee with transportation companies • Hardware facility cost• Maintenance cost
Revenue Streams• Advertising revenues• Commission on hitting rate
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