ASSIGNMENT QUESTION PAPER

DRIVE SPRING 2015

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0010- Sales, Distribution and Supply Chain Management

BK ID B1721

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1

Designing the marketing channel involves the decisions pertaining to the size of the

channel, its coverage and number of levels. These decisions are significant since it

ensures the availability of goods and services to customers at locations suitable for

procurement. Discuss the factors like channel structure, breadth and costs involved

which principally determines the Channel design. Definition of marketing channel 2 Channel structure 2 Channel breadth or intensity 3 Costs involved 3 10

2

Explain the various steps involved in the personal selling process. Definition of personal selling process 2 Steps involved 8 10

3

An organization needs to be extremely cautious in making investments in various

types of inventories. The extent of control required to be maintained on all items is not the same. Explain some important tools of Inventory management like ABC analysis, Just-In-

Time & Economic order quantity model.

Definition of Inventory and Inventory

Management 3

ABC analysis, Just-In-Time &Economic Order

Quantity Model 7 10

4

Explain the SCOR model with a diagrammatic representation. SCOR model 5 Focusing Aspects with diagram 5 10

5

When one member of distribution channel tries to maximize its profits at the

expense of rest of the members, it will create conflicts, resulting in the decline of

profits. To avoid these conflicts, now retail firms have started forming vertical

Marketing systems (VMS). Explain the three types of VMS through which goods

and services are usually distributed to customers. Definition of VMS 2 Three types of VMS 8 10

6

Describe the supply chain Benchmarking Procedure. Definition of Benchmarking. 2 Procedure for supply chain benchmarking 8 10

Note Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.