ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE &

NAME MB0050

RESEARCH METHODOLOGY

BK ID B1700

CREDITS 4

MARKS 60

Note: Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total

Marks

1 Research is a sequential method of enquiry, directed towards a clear implicit or

explicit objective. Describe in detail the steps to be carried out in a typical research

study.

Meaning of Research

Listing the steps

Explanation of the steps in a research study

2

2

6

10

2 What are descriptive research designs? Explain the different kinds of descriptive

research designs.

Meaning of Descriptive Research designs

Kinds of Descriptive research designs

5

5

10

3 The procedure of testing hypothesis requires a researcher to adopt several steps.

Describe in brief all such steps.

Meaning of hypothesis

Steps in testing hypothesis

4

6

10

4 a. Distinguish between:

i. Schedules and Questionnaires

ii. Open ended and closed ended questions

b. Explain the questionnaire design process.

a. Differences

b. Questionnaire design process

4

6

10

5 a. What is the analysis of variance? What are the assumptions of the technique?

Give a few examples where the techniques could be used.

b. The following data represents the number of units produced by four operators

during three different shifts:

Shifts Operator

A B C D

I 10 8 12 13

II 10 12 14 15

III 12 10 11 14

Perform a two-way analysis of variance and interpret the result.

a. Meaning, Assumptions and examples

b. Formulas, Calculation, Solution and Interpretation to the

problem

4

6

10

6 Explain the Structure of the Research Report. What are the guidelines for effective

report writing?

Explanation of the Structure of the Research Report

Guidelines for effective report writing

5

5

10

ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS/ MBAFLEX/ MBAHCSN3/ MBA – SEM 3

PGDBMN/ PGDENMN/ PGDFMN/ PGDHRMN/ PGDHSMN/

PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/

PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1

SUBJECT CODE & NAME

MB0051-Legal Aspects of Business

BK ID B1725

CREDIT & MARKS 4 Credits, 60 marks

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 “Discharge refers to the termination of contractual relationship between the parties”. Explain the statement along with different modes of discharging a contract.

Explanation of service positioning Explanation of modes

2 8

10

2 Explain the meaning of Power of Attorney, its types and clause related to registration.

Meaning Types Registration

2 2 6

10

3 Explain the procedure of registration of partnership firms.

Explanation

10 10

4 What are the circumstances under which breach of condition is treated as breach of warranty?

Explanation

10 10

5 Explain the procedure for filing a complaint and admission of complaint in consumer protection act.

Filing a complaint Admission of complaint

5 5

10

6 Write short notes on: a) Shares and its classification b) Meetings and its classification

a) Meaning and classification b) Meaning and classification

5 5

10

ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0010- Sales Distribution and Supply Chain Management

BK ID B1721

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1

When one member of distribution channel tries to maximize its profits at the

expense of rest of the members, it will create conflicts, resulting in the decline of

profits. To avoid these conflicts, now retail firms have started forming vertical

Marketing systems (VMS). Explain the three types of VMS through which goods

and services are usually distributed to customers. Definition of VMS 2 Three types of VMS 8 10

2

Explain recent trends in the area of sales management under International sales

management. Definition of sales management 2 Explanation of trends 8 10

3

An organization needs to be extremely cautious in making investments in various

types of inventories. The extent of control required to be maintained on all items is not the

same. Explain some important tools of Inventory management like ABC analysis, Just-In-

Time & Economic order quantity model.

Definition of Inventory and Inventory

Management 3

ABC analysis, Just-In-Time &Economic Order

Quantity Model 7 10

4

Explain the SCOR model with a diagrammatic representation. SCOR model 5 Focusing Aspects with diagram 5 10

5 Explain the challenges faced by International Sales Manager

Listing of challenges faced by International

manager

10 10

6 Describe the supply chain Benchmarking Procedure.

Definition of Benchmarking. 2 Procedure for supply chain benchmarking 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately

of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0011- CONSUMER BEHAVIOUR

BK ID B1722

CREDIT & MARKS 4 CREDITS & 60 MARKS

Q.No Questions Total

Marks

1 Explain the tri-component attitude model

Cognitive component

affective component

conative component

4

3

3

10

2 Describe the levels of consumer decision making while buying.

Levels 2.5 * 4 10

3 Explain brand image and the dimensions of brand personality

Explanation of brand image

Dimensions of brand personality

3

7

10

4 Explain the VALS (Value and Lifestyle) framework with diagram.

VALS Framework

Diagram

8

2

10

5 Explain the five categories of Adopters in innovation process.

Five categories 2 * 5 10

6 Briefly discuss the decision-making models.

Nicosia Model of Consumer Decision-Making

Howard-Sheth Model

Engel, Blackwell, Miniard Model

3

4

3

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be

approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT QUESTION PAPER

DRIVE FALL 2014

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE & NAME MK0012- Retail Marketing

BK ID B1723

CREDIT & MARKS 4 Credits, 60 marks

Q.No Questions Marks Total Marks

1 Discuss the Retail pricing strategies.

Explanation about pricing in retail 2

Retail Pricing Strategies 8 10

2

Describe the Retail Buying Process in brief.

Definition of retailing 2 10

Explanation of retail buying process 8

3

Explain the Retail Merchandising Management (RMM) in brief.

Definition of Retail Merchandising 3

Steps involved in RMM 7 10

4 Define e-tailing. Explain the future of electronic retailing.

Definition of e-tailing 2

Future of e-tailing 8 10

5 Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall

profitability depends on Pricing. It plays an important role in strategic decision

making process. Explain various pricing strategies are adapted by the retailer

according to the situation.

Explanation of pricing in Retail 2

Retail Pricing strategies 8

10

6

Describe any three Rural retail strategies in brief.

Definition of Rural retail 2

Any three Rural retail strategies 8 10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.

ASSIGNMENT

DRIVE FALL 2014

PROGRAM MBADS (SEM 3/SEM 5)

MBAFLEX/ MBA (SEM 3)

PGDMMN (SEM 1)

SUBJECT CODE &

NAME

MK0013- MARKETING RESEARCH

BK ID B 1711

CREDIT & MARKS 4 CREDITS & 60 MARKS

Q.No Questions Total

Marks

1 Define Research and its characteristics. Also explain any seven types of research.

Definition and characteristics of research

types of Research

3

7

10

2 Explain the various types of Consumer and Business to Business (B2B) market

research.

Types of Consumer market research

Types of B2B market research

6

4

10

3 Discuss the various Techniques of Sales Analysis and forecasting in estimating the

current market demand.

Qualitative techniques

Quantitative techniques

5

5

10

4 Discuss the Various techniques of Probability sampling techniques in detail with

examples.

Definition of probability sampling

Techniques of probability sampling

2

8

10

5 Explain the process of sampling and classification of non-probability sampling

techniques.

Definition of sampling

process of sampling

classification of non-probability sampling

1

5

4

10

6 Discuss the features of online marketing research and its types.

Definition

Features

types

2

3

5

10

Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme