mib handbook 201314 sept campus v3

8/13/2019 MIB Handbook 201314 Sept Campus v3

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Faculty of Business & Law

School of Accounting, Finance and Economics

Management of International Business

2013-14

Level 6 Semester 1

CRN 4672

MODULE HANDBOOK

Student name:

E-mail address

Course Group

Module tutor

E-mail address

Telephone number

Communication Protocol: module staff will reply to student questions within a reasonable time but

this wil l normally be within office hours only. Students are advised to check this Handbook and

also to see if there are any online announcements or FAQ answers that deal with their enquiry

before contacting staff.


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1. What this Module is About

Introduction from the Module Leader

International business, whether conducted via trade and/or investment, comprises a large

and growing proportion of the worlds total business. To this extent, the world of business is

becoming increasingly globalised. To operate effectively in this context, managers require a

knowledge and understanding of the international business environment, the different

modes by which international business is transacted and the operational and strategic

constraints acting upon managerial decision making. This module aims to develop students

awareness and understanding of the dynamics of globalisation, the role of international

business as both cause and consequence of that process and the variety of internationalmarket servicing strategies adopted by international businesses. It also requires students to

develop an awareness of the ethical dimensions of decisions made by businesses operating

in global markets.

The module further develops students knowledge in international business after study

module in organisation and environment, and global business context at level 4 and 5. It

becomes essential for international business and management students to develop

international perspective, to prepare themselves to lead the corporate and to compete in a

global market.

Dr Mary Leung

Module Leader

School of Accounting, Finance and Economics

Rose Bowl, City campus

Tel: +44 (0)113 813 4205

Email: [email protected]

Meeting with students by appointment only


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Module Aim

To enable students to develop critical insights into the decision making process of

multinational businesses in terms of appraising and entering global markets, including an

appreciation of the ethical consequences of their actions in respect of stakeholders

Module Learning Outcomes

On completion students will be able to:

1. critically evaluate the nature, role and importance of research from the perspective

of country selection and foreign market servicing strategy;

2. identify and explain the operational requirements for the successful management

of international and multinational enterprises3. critically evaluate the theoretical and empirical literature on the strategic and

operational problems confronting managers of international and multinational

enterprises;

4. Undertake applied research individually which identify the problems confronting

international businesses, analyse these problems and propose policy solutions.

Module Learning Activities

One hour lecture per week. Each lecture will cover key issues and concepts that help

students to develop appropriate awareness and knowledge of international business. The

lectures on market entry modes will assist students to development the understanding one

of the key strategic decision of multinational enterprises.

This follows one hour seminars/tutorials. Students are instructed to undertake weekly

tutorial activities. These activities intent to develop students their further understanding

and appreciation of the key issues of international business. The assigned tasks will facilitate

students to develop their ability in applying relevant concepts/models in writing. Able to

express ones view in limited word count. In addition, students are given opportunity to

develop their digital l iteracy by presenting evidences through data management program

and/or document management program.

In tutorials tutors will facilitate the discussion and provision of direct formative feedback on

evidenced student performance in achieving the learning outcomes: international operation

of multinational enterprises; evaluation and application of theoretical and empirical

literature in conjunction with foreign market servicing strategy of MNEs; conduct individualresearch and offer policy solution to corporate in light of their international operation.


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Graduate Attributes Developed and Assessed

Attribute Developed Assessed

Enterprise Critical evaluation of decision making processes and

strategies of businesses in relation to foreign market

servicing strategies

Assessed in

written

assessment

Digital

Literacy

Use of VLE, and online file sharing for posting and

modifying seminar case study answers. Engagement with

electronic sources.

Assessed in

written

assessment

Global

Outlook

Critical appraisal of country opportunities and threats,

and foreign market servicing strategies, benchmarked

against academic models of entry mode choice.

Assessed in

written

assessment


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2. Schedule of Work

Semester 1

Week Lecture Seminar Reading etc Directed study and

additional resources

1

(w/c

16/09/13)

The Globalisation

of International

Business

Tutorial 1

Introduction to

International

Business (Podcast)

Ch 1 and 2 International

Business by Griffin and Pustay

Complete tutorial 2 activity

sheet and bring 1 copy to

tutorial

2

(w/c

23/09/13)

Ethics and Social

Responsibility

Tutorial 2

The Globalisation

of International

Business

Ch 5 International Businessby

Griffin and Pustay



tutorial

3

(w/c

30/10/13)

International Trade

and Investment

Tutorial 3

Ethics and Social

Responsibility



Ch 4 Sitkin and BowenInternational Business



tutorial

4

(w/c

07/10/13)

International

Finance

Tutorial 4

International Trade

and Investment





tutorial

5

(w/c

14/10/13)

Understanding

Environments

Tutorial 5

International

Finance

Ch 10 International Business

by Griffin and Pustay



tutorial

6

(w/c

21/10/13)

No Lecture No Tutorial Chs 3, 4, 10 International


Each student brings an outline

sheet

7

(w/c28/10/13)

International

StrategicManagement and

Control

Tutorial 6

Assignmentpreparation 1


Business of Griffin and Pustay


sheet and bring 1 copy totutorial

8

(w/c

04/11/13)

Entering Foreign

Markets (1):

Exporting,

Licensing and

Franchising

Podcast

Tutorial 7

International

Strategic

management and

FMSS


by Griffin and Pustay

Ch. 13 in International

Business by Daniels,

Radeburgh and Sullivan



tutorial

9

(w/c

11/11/13)

Entering Foreign

Markets (2): FDI

Tutorial 8

Exporting,

Licensing and

Franchising

Ch 6 International Business by

Griffin and Pustay pp 189-195.

Ch 7 International Business by

Wild Wild and Han pp. 219-45Dunning,J and Lundan, S.

2008 The Motives for Foreign

Production



tutorial

10

(w/c

18/11/13)

Entering Foreign

Markets (3): FDI

International

strategic alliances

Tutorial 9

FDI

International

strategic alliances


by Griffin and Pustay.

Ch. 14 in International

Business by Daniels,

Radeburgh and Sullivan


sheet at one of the

preparation tutorials

Collect

11

(w/c

25/11/13)

Tutorial 10a

Assignment

preparation 2


sheet at one of the

preparation tutorials


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12

(w/c

02/12/13)

Tutorial 10b

Assignment

preparation 3

13

(w/c

09/12/13)

Revision and Assessment

14

(w/c

16/12/13)

Revision and Assessment


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3. Key Resources to Support Learning

The recommended textis that by;

Griffin, R.W and Pustay, M. W. (2013)International Business(7th Ed), Pearson Prentice

Hall: New Jersey. (658.049 GRI)

The required reading for this module is mostly based on this text, and all students must

have access to this in order to prepare for their tutorials.

Supplementary texts.

There are a wide range of texts available that can supplement the required reading for

this course. Perhaps the best of these are the following:

Ball Donald, Mcculloch Wendell H. Geringer Michael, Frantz Paul L. and Minor Michael

S. (2010), International Business: The challenge of Global Competition, (12th

ed.)

McGraw Hill:New York. (658.049 INT)

Bartlett, Christopher A. & Ghoshal Sumantra (2008)Transnational Management: text,

cases and readings in cross-border,(5th

ed.) McGraw Hill, Boston. (658.049 BAR)

Cavusgil, S. Tamer., Knight Gary, and Riesenberger John R. (2013) A framework for

international business, (International ed.), Boston, [Mass]; London: Pearson. (658.049

CAV)

Daniels, J.D., Radebaugh, L. H., Sullivan, D. P. (2013) International Business:

Environments and Operations(14th

ed) Pearson Prentice Hall: New Jersey. (658.18 DAN)

Dicken P. (2011) Global Shift,(6th

ed) Sage, London. (338.0904 DIC)

Dunning, J. H., Lundan, S. M. (2008) Multinational Enterprises and the Global Economy

(2nd

ed. ), Edward Elgar: Cheltenham (e-book available)

Hill C, (2009), International Business: competing in the Global market Place (7th

ed)

McGraw Hill. (658.049 HIL)
http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=FJ6VgxkC51/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=t14LP0srQc/INFO-CNTR/105660024/18/X970/XCLASSMARKS/338.0904http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=yMlroqdEyY/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.18http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=xxGUbXhl8K/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=Apa5DrLuqI/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=DTFNVdImDh/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SYXc32Qh4p/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049


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Lymbersky, Christoph (2010) Market entry strategies: test, cases and readings in

market entry management (2nd

International ed.) Hamburg: Management Laboratory

Press. (658.84 LYM)

Peng, Mike W., and Meyer Klaus E. (2011) International Business. Cengage Learning

(338.88 PEN)

Rugman, A. M and Collinson, Simon (2012) International Business (6th

ed) Pearson

Prentice Hall: New Jersey. (e-book) (658.049 RUG)

Sitkin Alan and Bowen Nick (2010) International BusinessOxford University Press,

Oxford (338.88 SIT)

Wild, J. J., Wild, K. L., Han, J. C. Y (2009) International Business: The Challenges of

Globalisation (5th

ed) Pearson Prentice Hall: New Jersey. (658.049 WIL)

Journals

Students are highly recommended to consult journal articles to enhance their knowledge of

the subject and add credibility of their course work. Here are some recommended journals

that you can find in the librarys database.

Journal of International Business Studies

International Business Review

Journal of World Business

Management International Review

International Business Management

International Journal of Business and Management
http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=uSPcNCKIcV/INFO-CNTR/105660024/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=z5k6gIWd2A/INFO-CNTR/103770066/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIIknGWlq7/INFO-CNTR/234080020/18/X970/XCLASSMARKS/658.049http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=SSahm2XICw/INFO-CNTR/15820028/18/X970/XCLASSMARKS/338.88http://library.leedsmet.ac.uk/uhtbin/cgisirsi/?ps=JIUXwRzMhw/INFO-CNTR/103770066/18/X970/XCLASSMARKS/658.84


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4.Assessment

Assessment Summary

Assessment

Method:Weighting: Hand in date:

Feedback

Method:Feedback date:

1. Individual

written

report 100%Monday

9/12/2013

On-line

feedback

(turnitin)

4 weeks after

submission*

Reassessment

Method:Weighting: Hand in date:

Feedback

Method:Feedback date:

1. Individual

written

report 100%Thursday

17/04/2014

On-line

feedback

(turnitin)

4 weeks after

submission

*Christmas closure does not count as a working week


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Assessment Details

Coursework

Module Title Management of International Business

Assessment Title Written report

Individual/Group Individual

Weighting 100%

Latest Hand in Date 9th

December 2013

Learning Outcomes Assessed 1,2,3,4

Student Instructions for Submission of Coursework

This module requires you to submit your work on-line.

You MUST submit your work through X-stream using the link set up by the tutor. Receipt of

your work will be recorded. Yet, you are advised to keep the receipt for future reference.

Where your tutor requires you to submit work using TurnItIn (a worldwide text-matching

service), you can then use this to help check your referencing. You can then revise, re-check

and resubmit your work right up to the submission date and time. To make use of this

checking service you must submit your work early.

Please note:Tutors will follow up any suspected plagiarism and unfair practice found after the

submission date as per University policy. Late penalties will apply as per University regulations.

Assessment Details

Students are required to produce a 4000 word (not including diagrams; tables or

references)individualWRITTENreport, (including 400 word executive summary) which

is worth 100% of the mark for the module.

The report will assess your ability to research a problem of real international

businesses, in this case the most appropriate way to expand into foreign markets. You

will need to demonstrate your ability to logically structure your investigation and

identify issues associated with the operation of international businesses and to analyse

the critical aspects of these and to evaluate and to propose solutions.

In preparing for your assignment you should carefully read the guidance notes and the

assessment criteria for the marking of the assignment.


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Assessment scenario

You are to assume a position in the corporate strategy department of a MNE, which is

seeking to further expand internationally. You are to choose a country (not the UK)from

within a given Regional Organisation into which a multinational company might wish to

expand. (Note: you will choose the country but the Regional Organisation will be allocated)

You must analyseboth the countryand the regional organisationusing appropriate models

and theoretical insights from the course and your own empirical research. You will be

allocated a regional organisation from the following: the European Union (EU), the

Association of South East Asian Nations (ASEAN), the South African Development

Community (SADC), Asia Pacific Economic Cooperation (APEC), and MERCOSUR (Common

market of the South).

You will then identify a MNE not currently operating in the specified country and again using

appropriate conceptual frameworks and empirical evidence analyse both the company and

the sector in which it operates. The main focus of the report will then be the

recommendation and justification of a suitable FMSS (mode of entry) for the company

into the chosen country.You are expected to use appropriate conceptual models and to

draw on your preceding analysis to support your recommendation of a suitable FMSS.

Your report should include the following sections (all section word counts are only

suggestions):

Cover sheet: Report title; modules name: Management of International Business; your

Name; Student ID (must); your degree title, for example BA (Hons) International Business;

and Tutor Name

Plagiarism Declaration (see below - one page MUST be inserted here)

Table of Contents (one page)

1. Executive summary

This is a summary of the main contents, findings, conclusions and recommendations in the

report. The executive summary should contain enough information for a reader to become

familiarised with what is discussed in the full report without having to read it. (Not more

than 400 words) This part will be written last but must be inserted here.

2. Introductiona brief introduction stating what the report will cover (200 words)


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3. MNE Analysis

Choose a specific firm (MNE) not currently operating in the country and analyse its

strengths and weaknesses using appropriate theoretical models from the course and

empirical evidence from your own research. In this section present only the key, relevant

findings from this research, not the full analysis. (Approximately 300 words)

4. Industry/sector analysis

Analyse the industry sector within which the company predominantly operates. Again you

should use conceptual models from the course and empirical research evidence. Present

only the relevant findings from the research in this section. (Approximately 300 words)

5. Country Analysis

Using appropriate conceptual models and empirical research evidence analyse the businessenvironment in the chosen country (not the UK). Present the relevant findings, not the full

analysis in this part of your work. (Approximately 300 words)

6. Analysis of regional organisation

Analyse the ways in which the regional organisation shapes the environment for business in

that region. Present only the key findings. (Approximately 300 words)

Note:In respect of both the country and the regional organisation, consideration should be

given to policy in relation to trade and investment and factors such as improvements toinfrastructure, economic development, education, training and any other initiatives and

policies aimed at improving trade and ease of doing business.

7. FMSS/Mode of Entry analysis and recommendation

This is the substantive core of the report. Using appropriate conceptual models and

theoretical insights from the course identify and justify a suitable FMSS (Mode of Entry) for

the company into the chosen country. For this final section, which represents the main

focus of the module assessment, you must draw on your findings from the earlier parts of

your report to develop analysis and demonstrate synthesis of theoretical and empirical

material to justify your choice and recommendation of a suitable FMSS.(Approximately

2000 words)

8. Conclusiona short conclusion re-stating the key points in the argument presented in

the report (200 words)


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Plagiarism Declaration

All students must sign or print their names after the following declaration at the front of

their assignments when they submit their works. If students are unable to do so, their

works will not be marked. Students should notice that the University takes pl agiarism very

seriously and to avoid it please read the Leeds Met Little Book of Plagiarism.

(https://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_P

ractice_-_v1.pdf)

I certify by my signature/printed name that this is my own work. The work has not, in whole

or in part, been presented elsewhere for assessment. Where material has been used from

other sources it has been properly acknowledged and referenced. If this statement is untrue

I acknowledge that I will have committed an assessment offence.

I also certify that I have taken a copy of this assignment, to be made available upon request,which I will retain until after the Board of Examiners has published results.

Your Name: (signed/printed)
https://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdfhttps://www.leedsmet.ac.uk/staff/files/Little_Book_of_Cheating_Plagiarism_and_Unfair_Practice_-_v1.pdf


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Particular Instructions to Students:

Guidance notes and restrictions

i. In all parts of the report you are expected to present findings resulting from

evidence based analysis not merely description or speculation.ii. In the final (FMSS) section you are expected to develop synthesis and evaluation

based on key empirical findings from the earlier sections and appropriate

conceptual/theoretical models from the module

iii. You are expected to reference your report accurately and comprehensively using the

Harvard System as required by the university. If you are unsure of these conventions

and requirements see the document Quote, unquote available on X -Stream

(http://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unq

uote_online/index.shtml )

iv. A full bibliography (not part of the word count) should be provided

v. Word count should be shown at the end of the documentvi. Word count must be adhered to but to an extent you can adjust the suggested

words for each section of the report to allow for a suitable introduction and

conclusion in each case.

vii. The final report should not longer than 4000 words, (including 400 word executive

summary), marks will be deducted for excess wording

viii. The UK must not be selected as a country to analyse

ix. The firm chosen must not currently be active in the country chosen

x. All work must be uploaded in word document format (i.e.. docx/.doc not PDF) to X-

Stream/turnitin on the due date

Penalties for late submission:

All work submitted late (without valid mitigating circumstances) will be penalised by the

deduction of marks after the report has been marked out of 100.

1 day late: 5% of the possible total mark will be deducted from the mark achieved by

the student.

2 to 9 days late: 5% of the possible total mark will be deducted from the mark

achieved by the student for every day on which the work remains unsubmitted.

10 days late or more: a mark of zero will be recorded.

For the penalties for part-time students, please refer to the assessment regulations at

http://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions_1213.pdf
http://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtmlhttp://skillsforlearning.leedsmet.ac.uk/local/academic_communication/quote_unquote_online/index.shtml


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Penalties for excessive length:

Written reports of excessive length will be penalised by the deduction of marks after the

paper has been marked out of 100.

Written report longer than 4,000 words, including 400 word executive summary, will bepenalised 2 marks for every 200 extra words. You MUST display a word count at the end of

your report; misrepresentation of the number of words will be treated as academic

misconduct. The word count should include main text, including reference citations, but not

the cover page, diagrams, tables, figures, legends, reference lists, appendices or

acknowledgements.

Please read carefully the assessment and marking criteria overleaf:


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Reassessment Details

Coursework

Module Title Management of International Business

Assessment Title Written report

Individual/Group Individual

Weighting 100%

Latest Hand in Date 17th

April 2014

Learning Outcomes Assessed 1,2,3,4

Student Instructions for Submission of Coursework

This module requires you to submit your work on-line.

You MUST submit your work through X-stream using the link set up by the tutor. Receipt ofyour work will be recorded. Yet, you are advised to keep the receipt for future reference.

Where your tutor requires you to submit work using TurnItIn (a worldwide text-matching

service), you can then use this to help check your referencing. You can then revise, re-check

and resubmit your work right up to the submission date and time. To make use of this

checking service you must submit your work early.

Please note:Tutors will follow up any suspected plagiarism and unfair practice found after the

submission date as per University policy. Late penalties will apply as per University regulations.

Reassessment Details

The reassessmentof this module is a 4,000word (not including diagrams; tables or

references)individualWRITTENreport, (including 400 word executive summary) which is

worth 100% of the mark for the module. This report will be based on the same question as

the original written assignment. If the student submitted the first written assignment but

has to resubmit the assessment, they will not be permitted to use the same company, but

produce a new report, utilising empirical material from a different company. Failure to use a

different company for the resit assessment will result in automatic failure. The submission

date for the reassessment is on Thursday 17/4/2014 and it is to be submitted via Turnitin.

Please refer to 4.2 for assessment scenario, and instruction.

N.B. Any changes to the assessment package (e.g. as a consequence of External

Examiner advice) will be notified to students immediately upon receipt. If no changes

are announced, the assessment will proceed as above.


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Course Title: BA (Hons) Business and Management, BA (Hons) International Business

Module Title: Management of International Business Level: 6

Assessment Title: Individual written coursework Weighted: 100%

Criteria and Weighting

(same criteria for first-sit

and re-sit )

100-70 69-60 59-50 49-40 39-30 29-15 14-0

Structure their work 10%

Very well

structured well

written.

Excellent

contextualised

focus to the work.

Aims and

objectives are

clearly stated.

Arguments were

overall sound and

logically

developed.

Fairly well

structured and well

written.

Good

contextualised

focus to the work.

Aims and

objectives are

reasonably clearly

stated.

Arguments were

overall logically

developed.

Reasonably well

structured Parts of

the writing style

needs attention.

Some

contextualised

focus to the work.

Aims and

objectives are

reasonably clearly

stated / need to be

stated more

clearly.

Arguments were

logically presented

but needed to be

developed further

in parts

Report was poorly

structured and the

writing style needs

attention.

Little

contextualised

focus to the work.

Aims and

objectives need to

be stated more

clearly.

Arguments were

weak in parts and

needed to be

developed further

Structure was

weak and the

writing style needs

very much

attention.

Little

contextualised

focus to the work.

Aims and

objectives were

generally ignored.

Arguments were

weak in most of the

report and needed

to be reorganised

and developed.

Little structure of

the work and very

weak writing style.

No contextualised

focus to the work.

Aims and

objectives were

none exists.

No arguments

were made in the

report.

No attempt to

answer the

question. Report

was out of focus.

Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0

Present their work 10%

Bibliography was

good.

References wereHarvard style.

Good range of

academic

references and

empirical sources

cited.

Good use of tables

and diagrams.

Bibliography was

good.

References wereHarvard style.

Good range of

academic

references and

empirical sources

cited.

Bibliography was

acceptable with

occasional mistakemade.

Some references

missing or not in

Harvard style.

Some academic

references and

empirical sources

were cited

Bibliography was

moderate/ weak

with mistakesmade.

Some references

missing or not in

Harvard style.

Lack of

academic/empirical

references

Bibliography was

weak with mistakes

made.Some references

missing or not in

Harvard style.

Lack of

academic/empirical

references

Bibliography was

very weak with

mistakes made.Most references

not Harvard style

or were missing.

Lack of

academic/empirical

references

Bibliography was

very weak with

mistakes made.All references not

in Harvard style or

were missing.

Lack of

academic/empirical

references


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Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0

Demonstrate knowledge

and understanding 30%

Students should ensure they

identify and make accurate

use of relevant and

appropriate conceptual,

theoretical and empirical

material.

Notethat in the early sections

of your report you are

expected to present the

key/rele vant results of your

analysisnot the full analysis

Good knowledge

and understanding

Relevant and

appropriate

conceptual,

theoretical and

empirical material

was used correctly.

Empirical and

relevant evidence

was well used.

Good knowledge

and understanding

Relevant and

appropriate

conceptual,

theoretical and

empirical material

was used correctly.

Empirical evidence

was generally well

used.

Some knowledge

and understanding

Relevant and

appropriate

conceptual,

theoretical and

empirical material

was used.

Empirical evidence

was generally well

used.

Some

understanding

although overall,

insufficient relevant

or appropriate

conceptual,

theoretical and

empirical material

was used correctly.

Empirical evidence

was generally

weak

Weak

understanding

Occasionally


or appropriate

conceptual,

theoretical and

empirical material

was used.

Weak use of

empirical evidence.

Poor

understanding

Frequent used of


or appropriate

conceptual,

theoretical and

empirical material.

No application of

empirical evidence.

No understanding

Used of insufficient

relevant or

appropriate

conceptual,

theoretical and

empirical material

No application of

empirical evidence.

Mark Range 100-70 69-60 59-50 49-40 39-30 29-15 14-0

Synthesise, evaluate and

apply the material 50%

Students should demonstrate

an ability to synthesise rel evant

and appropriate theore tical

and empirical literature;

critically evaluate and apply

theoretical frameworks and

principles to the analysis of

foreign market servicing and

propose an appropriate choice

of strategy.

Notethat the majority of these

marks will be awarded for the

synthesis and evaluation

develope d in support of your

recommendation of a suitable

FMSS for your chosen MNE

into the desi gnated country

Very good level of

synthesis between

appropriate

theoretical and

empirical material

Substantial high

degree of critical

evaluation and

application of

relevant

frameworks in

analysing FMSS

and the proposal of

an appropriate

strategy.

Executive

summary very well

written

Introduction and

conclusion serve

their purpose well

Good level of

synthesis between

appropriate

theoretical and

empirical material

A degree of cr itical

evaluation and

application of

relevant

frameworks in

analysing FMSS

and the proposal of

an appropriate

strategy.

Executive

summary was well

written.

Introduction and

conclusion were

generally good

Reasonable use of

appropriate

theoretical material

Some sense of

evaluation and

application of

relevant

frameworks in

analysing FMSS

and the proposal of

an appropriate

strategy

Executive

summary was of

acceptable as were

the introduction

and conclusion.

Modest use of

theory and limited

empirical data

Little critical

evaluation and

insufficient

attention in

identification and

justification of a

FMSS.

Poor executive

summary did not

summarise the

main finding of the

report

Weak introduction

and conclusion.

Weak use of theory

and limited

empirical data

Little critical

evaluation and

insufficient

attention in

identification and

justification of a

FMSS.

Poor executive

summary and did

not summarise the

main finding of the

report.

Introduction and

conclusion were

missing

No evidence of

using theory and

limited empirical

data was evident in

this work.

No critical

evaluation and

insufficient

attention in

identification and

justification of a

FMSS.

Executive

summary,

introduction and

conclusion was

either missing or

very poorly written.

No evidence of

using theory and

limited empirical

data was evident in

this work.

No critical

evaluation and

insufficient

attention in

identification and

justification of a

FMSS.

No executive

summary, or

introduction and

conclusion.


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Feedback

Formative feedback

Two formative feedback opportunities will be given out during tutorial 6 and 10a/10b when eachstudent will bring a short written work related to the assignment to the tutorial for discussion. The

aims are intended to help students to familiar the marking criteria and understand the assessment.

Summative feedback

Students could access their individual written feedback through turnitin about 4 weeks after the

submission dateline. Individual verbal feedback could be made upon request by appointment only

after the release of result. To make an appointment or any enquiry you are required to send an

email to your respective tutor with your name, course, module name and the student ID.

Appointment may not be made if the students failed to read their feedback before contact their

tutor for further advices.


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5. Understanding Your Assessment ResponsibilitiesMitigation and Extenuating Circumstances

If you are experiencing problems which are adversely affecting your ability to study (called

'extenuating circumstances'), then you can apply for mitigation. You can find full details of how to

apply for mitigation at:

http://www.leedsmet.ac.uk/studenthub/mitigation.htm

Late Submission

Without any form of extenuating circumstances, standard penalties apply for late submission of

assessed work. These range from 5% to 100% of the possible total mark, depending on the number

of days late. Full details (section C1.5.7) of the penalties for late submission of course work are

available at:

http://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdf

Academic Misconduct

Academic misconduct occurs when you yourself have not done the work that you submit. It may

include cheating, plagiarism and other forms of unfair practice. What is and what is not permitted is

clearly explained in The Little Book of Cheating, Plagiarism and Unfair Practice, available at:

http://www.leedsmet.ac.uk/studenthub/plagiarism.htm

The serious consequences of plagiarism and other types of unfair practice are detailed in section C9

of the Academic Regulations at:

http://www.leedsmet.ac.uk/about/academic-regulations.htm
http://www.leedsmet.ac.uk/studenthub/mitigation.htmhttp://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdfhttp://www.leedsmet.ac.uk/studenthub/plagiarism.htmhttp://www.leedsmet.ac.uk/about/academic-regulations.htmhttp://www.leedsmet.ac.uk/about/academic-regulations.htmhttp://www.leedsmet.ac.uk/studenthub/plagiarism.htmhttp://www.leedsmet.ac.uk/about/files/C1_Assessment_-_General_Provisions.pdfhttp://www.leedsmet.ac.uk/studenthub/mitigation.htm


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6. Module Contents

The module consists of six, two week units of inter-related study

UNIT ONE INTRODUCTION TO INTERNATIONAL BUSINESS

This unit will lead into the module by giving an introduction to international business. You will

explore what international business is, what form international business takes, how

international businesses operate across the global economy and in what ways the global

environment shapes international business, with particular emphasis on the role of global

ethics and social responsibility

UNIT TWO INTERNATIONAL TRADE AND FINANCE

This unit builds on the themes of the previous unit by locating international business within an

exploration of the broad processes of international trade and finance. It will explore key

theoretical approaches to understanding international trade and finance, locate current

international trade and finance systems within their historical context and explain their

evolution in order to explain their current form, and outline the types of governance that

regulate and manage these.

UNIT THREE INTERNATIONAL BUSINESS ENVIRONMENT

This unit will explore analytical frameworks that highlight the importance of recognising and

understanding the nature of the internal and external environment in which international

businesses operate, focussing on the international economic, political, technological and social

environment, that both cause and effect of the strategies adopted by international businesses.

It extends the exploration of the external environment and globalisation via the examination

of cross national cooperation and agreements

UNIT FOUR THE EXPANSION OF INTERNATIONAL BUSINESS

This unit highlights the strategic, operational and organisational requirements of international

business. In particular, it focuses on the links between the dynamic environment confronting

multinational enterprises, the strategies adopted by such companies to manage the

relationships between the parent company and its overseas subsidiaries and the

organisational structuresappropriate to the successful operation of these relations. It will


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begin to explore Foreign Market Servicing Strategies (FMSS) via a focus on FDI as a key mode

of international expansion. It will describe and analyse the determinants of FDI and lead onto

the exploration of FMSS in Unit 5

UNIT FIVE FOREIGN MARKET SERVICING STRATEGIES (CONTINUED)

This unit builds on unit four, by continuing the focus on how international business accesses

foreign markets, via a focus on exporting, licensing and franchising and international strategic

alliances as methodsof international market servicing. Units Four and Five will provide a basis

for the work that you will undertake in your individual written assignment. On completion of

these units you will be able to distinguish between a range of FMS strategies (FMSS); critically

evaluate the different FMS modes and apply your knowledge and understanding of these modes

in the context of a firms seeking overseas markets.


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MODULE PROGRAMME

UNIT ONE INTRODUCTION TO INTERNATIONAL BUSINESS

TUTORIAL 1: INTRODUCING THE MODULE

The first tutorial for this module will be devoted to meeting your tutor, ensuring you have a

full understanding of what this module entails, how it is assessed and the study requirements.

LECTURE 1: THE GLOBALISATION OF INTERNATIONAL BUSINESS

The world is becoming increasingly globalised. There is a growing interconnectedness between

individual national economies as measured by international trade and investment. The process of

globalisation results both in the development of world products which are traded in most

countries and world production which is then integrated on a global scale. It is vital that you are

familiar with the process of globalisation and the role and importance of international

businesses in both creating and responding to that process. As such this lecture will explore the

nature of change in global markets and the contested understandings of globalisation.

TUTORIAL 2: EXPLORING THE GLOBALISATION OF INTERNATIONAL BUSINESS

In preparation for Tutorial 2 you are required to read:

Chapters 1 and 2 of International Business by Griffin and Pustay.

These chapters explore the meaning and forms of international business, and assess the

growing role of emerging markets in the global economy and the opportunities these offer

international business.

When you have read both chapters, complete Tutorial 2 activity sheet, print out 1 copy, and

bring it to the tutorial with you.

LECTURE 2: CORPORATE SOCIAL RESPONSIBILITY

The concepts of ethics and social responsibility are increasingly important to the conduct of

international business, with Corporate Social Responsibility (CSR) policies becoming central to

the management of international business. Firms increasingly have recognised the benefits ofdeveloping such policies, and indeed the costs of ignoring them, however this can be a


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controversial area, with the motivations for and remit of CSR sometimes coming into question.

This lecture will explore the realm of international ethics and social responsibility, the

proliferation of CSR policies and the governance that exists internationally around these.

TUTORIAL 3: ETHICS AND SOCIAL RESPONSIBILITY

In preparation for tutorial 3 you are required to read:

Chapter 5 of International Businessby Griffin and Pustay.

The tutorial will explore in more depth how organisations manage social responsibility and

ethical behaviour across borders and the regulations and governance that exist around

international ethics and social responsibility which contextualise and shape the operations of

international business.



End of Unit Checklist

At the end of Unit 1, you should be able to:

Characterise the nature of the global economy via the application of core interpretations of

globalisation and its inter-relationship with international business

Identify and assess the core and emerging markets within the global economy, and the nature of

international business activity and management within these.

Understand the principles that underpin CSR and the reasons why international businesses are

increasingly concerned about ethics and social responsibility


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UNIT TWO INTERNATIONAL TRADE AND FINANCE

LECTURE 3: AN INTRODUCTION TO INTERNATIONAL TRADE

This lecture will examine the role of international business in international trade and the

theoretical approaches that underpin it.You will also be introduced to the role of global and

regional organisations in the facilitation and regulation of international trade.

TUTORIAL 4: NATIONAL TRADE POLICIES


Chapter 4 Sitkin and Bowen (2010) Theories of International Business International Business

OUP: Oxford

Chapter 9 of International Businessby Griffin and Pustay

These chapters explore the theories that underpin the idea of international trade and

business, and explore the forms of policies that can impact upon the international trade.



LECTURE 4 (PODCAST): AN INTRODUCTION TO INTERNATIONAL FINANCE

The lecture will describe how demand and supply determine the price of foreign exchange,

the central role of international banks in the foreign-exchange market. and the business

implication of exchange-rate changes.

Students are required to view an online lecture on other international finance issues. The

online lecture will focus on the inter-relationship between international trade and finance,with particular focus on the recent financial crisis in order to locate the current position of

international business within the broader financial context. This will help you understand the

context in which international business operates and how this is shaped by global financial

markets.

TUTORIAL 5: EXPLORING INTERNATIONAL FINANCE



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Chapter 7 and 8 of International Businessby Griffin and Pustay.

This chapter will explore the role of the International Monetary System in promoting trade

and investment, locates its evolution in historical context and examine the balance of

payments system. Taken together with the Chapter 9 and with Chapter 4 of Sitkin and Bowen,

it will provide the context for a broad discussion of International trade and finance,

particularly within the context of globalisation

After reading both chapters, complete Tutorial 5 activity sheet, print out 1 copy, and bring this

to the tutorial with you.


At the end of Unit 2 you should be able to:

Understand what is meant by the terms international trade and finance

Evaluate the evolution of current networks of trade and finance

Assess how international business engages with and shapes these networks


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UNIT THREE THE INTERNATIONAL BUSINESS ENVIRONMENT

LECTURE 5: UNDERSTANDING THE EXTERNAL ENVIRONMENT

This lecture will focus on the analysis of the external environment, via the exploration of the

PEST framework, and the manner in which this helps international businesses decision -making

processes. It will include a general discussion of cross-national organisations and to explore

the way in which the agreements between states shape and condition international business,

and in turn how international business shapes the interactions of states. In turn this lecture

will help you in your group work, and in the individual assignment at the end of the module.

PLEASE NOTE THAT ON THE WEEK BEGINNING 21/10/12 THERE ARE NO LECTURES ORTUTORIALS. YOU SHOULD UTILISE THIS TIME TO REVISE THE MATERIALS OF THE LAST TWO

UNITS. YOU SHOULD ALSO START TO PREPARE YOU INDIVIDUAL ASSIGNMENT, YOUR

TUTOR WILL EXPLAIN THE ASSIGNMENT WITH YOU IN THE FOLLOWING WEEKS.

REQUIRED READING FOR THIS WEEK:

Chapters 3, 4 and 10 of International Businessby Griffin and Pustay

TUTORIAL 6: Assignment preparation 1

Each student will bring an outline of their individual assignment to the tutorial for discussion.


At the end of Unit 3 you should be able to:

Outline and apply the PEST analysis

Understand the utility of the PEST framework

Identify the form and scope of a range of regional organisations and international cooperation

Demonstrate your ability to work within a group


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UNIT FIVE FOREIGN MARKET SERVICING STRATEGIES (cont.)

LECTURE 7: (PODCAST) EXPORTING, LICENSING AND FRANCHISING

This online lecture will explore exporting, often viewed as the easiest, least costly and least risky

of the variety of FMS strategies and the potential problems of this approach. It will provide an

in-depth analysis of decisions that underpin engagement in export and import, and how the

problems inherent in this strategy might induce firms to service their foreign markets by

alternative means, particularly licensing and franchising. The lecture includes an examination

of the advantages and problems inherent in these strategies.

TUTORIAL 8: EXPORTING, LICENSING AND FRANCHISING


Export and Import Strategies by Daniels, Radeburgh and Sullivan (available as a PDF via X-

stream)

When you have read this chapter, complete Tutorial 8 activity sheet and bring this to the

tutorial with you.

LECTURE 8: FOREIGN DIRECT INVESTMENT

This lecture will begin the exploration in more depth of Foreign Market Servicing (FMS)

strategies. This lecture will explore foreign direct investment (FDI) and examine the rationale

for adopting FDI as a particular mode of servicing foreign markets. It will explore the O.L.I.

paradigm that explains FDI via a set of ownership advantages which MNEs combine with the

location specific advantages that exist in particular countries in a process which results in

internalisation across national frontiers.

TUTORIAL 9: EXPLORING FOREIGN DIRECT INVESTMENT


Chapter 6 ofInternational Businessby Griffen and Pustay

Chapter 7 FDI in International Businessby Wild Wild and Han pp. 219-245 available as a PDF

via x-stream

Dunning,J and Lundan, S. 2008 The Motives for Foreign Production in Multinational

Enterprises and the Global Economyavailable as a PDF via X-stream


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When you have read these chapters, complete Tutorial 8 activity sheet and bring this to the

tutorial with you.

LECTURE 9: INTERNATIONAL STRATEGIC ALLIANCES

International strategic alliances in general and 'joint ventures' (JVs) in particular are increasingly

important for international business. Recent trends indicate that the numbers of new

international joint venture agreements concluded are considerably greater than the number of

new FDI projects. This lecture focuses on why international businesses are increasingly entering

into co-operative arrangements with other firms and examines the managerial implications of

JVs. It will describe the nature of strategic alliances and joint ventures, highlight their growing

importance, outline the rationale for firms adopting this strategy and the advantages and

disadvantages in doing so.

TUTORIAL 10a and 10b: Assignment preparation 2

Each student will bring an outline of their individual assignment


When you have completed this unit you should be able to:

critically evaluate the nature, role and importance of country selection and foreign market

servicing strategy;

Understand the operational and managerial implications of the decisions that underpin FMS

strategies

Evaluate the strategic and operational problems confronting managers of international and

multinational enterprises; Engage with real problems confronting international businesses seeking international expansion


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7. Tutorial Exercises

All materials are available on X-stream unless otherwise stated


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Tutorial 2: Exploring the Globalisation of International Business


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Tutorial 3: Ethics and Social Responsibility

Consider the questions posed at the end of the closing case in the required reading for thisweek, entitled The Oil Curse (pp.165 - 167). The idea of oil as a curse brings into question the

social responsibility and ethics of large petroleum companies. In order to develop the central

themes of responsibility and accountability, research the case of Shell vs Ken Saro Wiwa and

consider these questions: What prompted Shells decision to settle the claim brought by the

Saro-Wiwa family and the other plaintiffs? Was the company right to settle this case and

according to the models of CSR how would you describe Shells approach to CSR?

Write at least 300 words justifying your answer, and be prepared to discuss this in the tutorial.

______________________________________________________________________________


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Tutorial 4: National Trade Policy

In 2013, the EU has requested the World Trade Organization to rule in an argument over

Chinese anti-dumping duties on imports of high-performance stainless steel faultless tubes from

the EU. Commentators suggest Chinas action was a retaliate action to the dispute between EU

and China on solar-panels. Now read the closing case of Chapter 9 (p. 277-78) in Griffin and

Pustay to familiar yourselves with the background to the incident. You are required to prepare

answers to the questions at the end of the case.

______________________________________________________________________________


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Tutorial 5: International Finance

In March 2009, the UK treasury and the Bank of England undertook a policy of quantitativeeasing also known as printing money. Read the following article and video

http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money1

http://www.bbc.co.uk/news/business-16974497

and find additional resources on the internet to answer the following question:

From a business perspective, was the strategy of printing money a correct one? Why? Who is

likely to benefit from the action of the Bank of England? Who is hurt by the action? Consider the

impact onto both domestic business and the global economy.

Write 200 words to answer this question, giving the name of at least one piece of research (eg. a

webpage).

______________________________________________________________________________
http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money1http://www.bbc.co.uk/news/business-16974497http://www.bbc.co.uk/news/business-16974497http://www.guardian.co.uk/business/2009/mar/06/bank-of-england-printing-money1


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Tutorial 6: Assignment preparation 1

In this tutorial we are going to explain and discuss the written assignment. You are required tocomplete and print 2 copies of the outline below and bring these to the tutorial with you.

Assignment preparation 1

Name: Tutorial date/time

Company: Country:

Your company (MNE):

In 50-80 words introduce your company and briefly assess its strengths and weaknesses.

You may consider compare the performance of the company to industry average or to its

nearest competitors.

Your industry is:

In less than 50 words assess the competition environment of the industry. You may use

Porters 5 forces with specific consideration to the market structure of the host/global

market (vertical elements of Porters 5 forces) or supply chain value (horizontal elementsof Porters 5 forces in the host/global market). You may not use the whole Porters 5

forces in your analysis. For example, the market structure of global markets is more

relevant if you are selling consumer goods, whereas for a car manufacturer the supply

chain of the host country will be of more concern.

Your Host Country is:

In 50-80 words identify the essential and desirable characteristics (PEST framework or

other relevant analytical tool) of the host country that will influence your consideration

of entering that country. You are also required to identify the potential risks in the host

county. Bear in mind the market structure such as monopoly vs. perfect competition and

local regulation on FDI that will affect the profitability of your business.


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Your Regional Organisation:

In 50-80 words explore the ways the assigned regional organisation shapes the

environment for business in that region that relates to your company/industry.

Resources:

To support and cite references for your arguments, you are strongly advised to consult

relevant and appropriate academic materials. List at least 5 sources of information used

in the study of the above elements.


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Tutorial 7: International Strategic Management

Read the closing case of Chapter 14 (p. 419-420) in Griffin and Pustay and complete the

questions at the end of the case.

In a competitive global market, any change in competition would affect a corporations own

strategy. This applies to Unilever and its competitor P&G. Both are now under pressure to

change structure to response the changing environment.

Research what P&G did in reorganising its structure and compare this to Unilever. Identify the

causes of changes with a critical analysis of the new structure.

You may refer to this advanced study (see the web-link) to understand the forces behind the

recent P&G structural reorganisation.

http://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdf

News regarding the latest structural change of P&G

http://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.html

______________________________________________________________________
http://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdfhttp://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.htmlhttp://www.bloomberg.com/news/2013-06-05/p-g-reorganizes-into-four-industry-groups.htmlhttp://globadvantage.ipleiria.pt/files/2009/07/working_paper-33_globadvantage.pdf


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Tutorial 8: Exporting, Licensing and Franchising

1) A firm might choose to forgo exporting to a foreign market when ________.

A) the current size of market is small

B) many other firms are already exporting

C) there are high trade barriers

D) the company wants to use the market as a platform to other markets

E) the firm's existing foreign operations are geographically distant

2) ________ is the most common form of international business activity.

A) Exporting

B) Licensing

C) Greenfield strategyD) Management contract

E) Franchising

3) ________ for exporting are those that push a firm into foreign markets.

A) Reactive motivations

B) Proactive motivations

C) Opportunity motivations

D) Avoidance motivations

E) Attraction motivations

4) A company engaging in indirect exporting __________

A) sells to a domestic customer which then sells to a foreign customer

B) sells directly to the foreign customer

C) sells to an affiliated company

D) sells to a foreign customer only after serving domestic customers

5) ________ occur(s) through sales to customers located outside the firm's home country.A) Indirect exporting

B) Direct exporting

C) Intercorporate transfers

D) Intracorporate transfers

E) All are forms of exporting.

6) ________ is/are the sale of goods by a firm in one country to an affiliated firm in another

country.

A) Indirect exportingB) Direct exporting


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C) Intercorporate transfers

D) Intracorporate transfers

E) All are forms of exporting.

7) Which form of exporting is used by firms in order to lower their production costs?

A) indirect exporting

B) direct exporting

C) intercorporate transfers

D) intracorporate transfers

E) interfirm transfers

8) What are the impositions that discourage international firms from relying on exports as an

entry mode?

A) tariffsB) export promotion policies

C) export financing programs

D) home country subsidization

E) all of the above

9) What are the third parties that specialize in facilitating imports and exports called?

A) intermediaries

B) wholesalers

C) retailersD) exporters

E) distributors

10) Which of the following services are provided by international trading companies?

A) market research

B) customs documentation

C) international transportation

D) host country distribution

E) all of the above


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Heinekens 3 step approach

When Heineken enters a new market, it follows a basic set of steps designed to maximise its

potential profits in that market:

1. It often begins to export its beer into that market as a way to boost brand familiarity and

image.

2. If sales look promising, it then licenses its brands to a local brewer. Doing this allows

Heineken to build its sales further while simultaneously becoming more familiar with

local distribution networks

3. If this relationship also yields promising results, Heineken then either buys partial

ownership of the local brewer or forms a new joint venture with that brewer.

The end result is a two-tier arrangement with the more expensive Heineken label at the top of

the market and the lower priced local brands at the bottom, all sharing a common brewery,

sales force and distribution network.

Consider Heinekens approach, byanswering the following questions:

1. What are the specific factors that enable Heineken to use this 3 step approach, and make

it difficult for other firms to copy it

2. Identify a product or brand that you believe could use the same three step approach for

entering foreign markets. Develop a clear rationale to support this example.

3. Identify a product that probably could not use this strategy. Develop a rationale to

support this example

Additional reading: Fraanchising:

Forte, R, & Carvalho, J 2013, 'Internationalisation through franchising: the Parfois case study',

International Journal Of Retail & Distribution Management, 41, 6, pp. 380-395.

___________________________________________________________________________________


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Tutorial 9: Exploring Foreign Direct Investment

Read the case of the Wal Mart internationalisation process and answer questions 1 to 3 at theend of the case. Bring your answer, and be prepared to discuss this in the tutorial.


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Read Filippaios, F, & Rama, R 2011, 'Cultural distance and internationalization: the world's largest

food and drink multinationals', Agribusiness, 27, 4, pp. 399-419. Comment if the research findings

are relevant to Wal-Marts internationalization experiences.


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Tutorial 10a and Tutorial 10b Assignment preparation 2

In this tutorial we are going to explain and discuss the written assignment. You are required tocomplete and print 2 copies of the outline below and bring these to the tutorial with you

Assignment preparation 2

Name: Tutorial/date:

Company: Country:

MNE Analysis (not more than 50 words)

Industry/sector analysis (not more than 50 words)

Country analysis (not more than 50 words)

Analysis of regional organisation (not more than 50 words)

FMSS/Modes of Entry analysis and recommendation (not more than 200 words)

What entry mode would your propose and what are the rationales?

You may consider the following questions:

What are the firms specific advantages?

What are the locations specific advantages? (You should also consider the countries risks)

What are the advantages of different internationalisation entry modes that may be of benefit tothe firm? What are the merits and limitations of market entry modes?


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Any information mentioned in the above boxes that contributed to your mode selection?

Resources:

To support and cite references for your arguments, you are strongly advised to consult relevant

and appropriate academic materials. List at least 5 sources of information here, in the Harvard

Reference system, used to prepare this report. You are suggested to quote at least 3 academic

journal articles in you final report.

mib handbook 201314 sept campus v3

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