201314 mid04 love_seeds_presentation

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TEAM BRONTOLO presents MID / MPD 2013/2014 Project Leaders: Paolo Lorini, Ivan Pedri Project Assistant: Nima Gazestani MID Isabelle Pleno, Hadar Geva MPD Lucas Rosin, Georges Karam, Iacopo Capone

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Presentation for "Love Seeds", A project completed at Domus Academy as part of the Master's in Interaction Design Program

TRANSCRIPT

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TEAM BRONTOLOpresents

MID / MPD 2013/2014

Project Leaders: Paolo Lorini, Ivan Pedri Project Assistant: Nima Gazestani

MID Isabelle Pleno, Hadar GevaMPD Lucas Rosin, Georges Karam, Iacopo Capone

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A Love Story: The GnomesGnomes are the protectors of the garden. They have magical powers that help plants grow. “Love Seeds” is a home gardening kit with a Gnome that will always watch over your new plant and help you spread love and happiness.

While you go about your busy day, feel reassured that your gnome has got you covered. He will keep your garden company and happily await for your return.

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Target Market

Busy working professionals with a desire to incorporate nature into their livesMales and FemalesAges 25-45

Target Market

A branded “Love Seeds” sectionwill be featured in the following stores:La Rinascente Design SupermarketExcelsior - 1st-floor (OVS Group)Croft (OVS Group)

Product Placement

Product Price: 35 Euro

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Inspirations

Mickey Mouse garden light Chuppi Light

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Competitors

Funky Veg Kit

Caterpillar

Flower power

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Emotional

Technical

Independent Social

Koubachi

Plant link

Wimoto

Flower Power

Plant Theatre

Barnwood

CaterpillarGrow bottle

Others

Easybloom

Competitive Analysis

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Emotional

Technical

Independent Social

Koubachi

Plant link

Wimoto

Flower Power

Plant Theatre

Barnwood

CaterpillarGrow bottle

Others

Easybloom

Competitive Analysis

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Easybloom Plant Link

Wimoto FlowerPower

Koubachi

App x x x x

Social Net.

Fertility x x x

Soil Moisture x x x x x

Sunlight x x x x

Temperature x x x x

Notification x x x x

Price € 40 € 58 € 36 € 59.25 € 72

PLANT SENSORS

Competitive Analysis

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Easybloom Plant Link

Wimoto FlowerPower

Koubachi Love Seeds

App x x x x x

Social Net. x

Fertility x x x

Soil Moisture x x x x x

Sunlight x x x x x

Temperature x x x x

Notification x x x x x

Price € 40 € 58 € 36 € 59.25 € 72 € 35

PLANT SENSORS

Love Seeds is the only product to include a dedicated social network. By featuring only the basic functions, the sensor is able to keep a low price point.

Competitive Analysis

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Competitive AnalysisPLANTING “KITS”

Plant Theatre

kits

Barnwood Caterpillar Grow Bottle

App

Seeds x x x x

Soil Pellet x x x x

Leaflet x x x

Vase x x x x

Labels x x x x

Sensor

Self-Watering

Price € 18 € 35 € 20 € 24

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Plant Theatre

kits

Barnwood Caterpillar Grow Bottle

LoveSeeds

App x

Seeds x x x x x

Soil Pellet x x x x x

Leaflet x x x x

Vase x x x x x

Labels x x x x x

Sensor x

Self-Watering

x

Price € 18 € 35 € 20 € 24 € 35

Competitive Analysis

The Love Seeds kit is the only product that includes an app, sensor and self-watering feature.

PLANTING “KITS”

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The Gnome: From the Forest to Your HomeThe gnome is the plant’s messanger and

indicates the plant’s needs to the owner. He knows

when you need to add water or if your plant needs

more sun. The gnome will act as your garden companion and will spend his days watching over your plant. He will even tell you if you have messages waiting for you in your Love

Seeds mobile application.

mint rosemary

basil

oregano

parsley

peppersfireworks in your mouth

fresh like Alaska seasoning of love

the aroma of Italy

small pieces of flavor

from grandma’s recipe

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“Love Seeds”

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“Love Seeds”Product Packaging

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“Love Seeds”Empty Vase

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“Love Seeds”Vase With Soil and Water

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“Love Seeds”Vase With Sprouting Plant

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“Love Seeds”Vase With Growing Plant

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“Love Seeds”Vase With Mature Plant

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30 cm

23 cm

14 c

m

12 c

m

7 cm

Technical details

Vase in LLDPE (plastic)Gnome in rubber and siliconSoil pellet includedSeeds includedPCB board inside the vaseLi-ion battery powered

PCB

PCB

Sun sensor

“Love Seeds”

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Product Details

When the water is low, the gnome lowers in the pot, exposing only It’s head. This indicates water needs to be added.

When the water level is satisfactory, the gnome can be seen.

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Product Details

1. Open your kit and check for bluetooth devices with your phone.

3. Sync your gnome and set-up your profile. You can find existing friends on the Love Seeds community by connecting via social media.

2. Find Love Seeds and type your personal password, which is hidden under a sticker found in the leaflet.

7825

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Light Interaction

The gnome is equipped with LED lights on the hat and cheeks that will light for notifications

User is able to customize the “sun” and “message/new friends” notification colors on the settings page of the Love Seeds App

Message/New Friends

Plant needs more/less sun

User has a message/New friend joined the network

After checking the notification in the app, the notification light will go off

Sun

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App Features

Fun Facts - Learn about your plant

Plant Care- Get tips about plant treatment

Map - Explore and see who’s around you

Friends Feed - See what’s new

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Age: 32Occupation: Advertising ExecutiveLifestyle: Busy work schedule, health conscious, tech savvy, has sense of humor. Bob grew up on a farm and misses nature in the city but does not have time to careof a garden.

Lucy BobAge: 29

Occupation: Market Manager

Needs: To buy a gift for her boyfriend for

Valentine’s Day

Personas

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Scenario

Lucy is out shopping and is drawn to the colorful Love Seeds product display.She thinks Love Seeds would be a perfect gift for Bob and buys one...

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Scenario

It’s Valentine’s Day. Lucy gives Bob his gift. He loves the packaging and can’t wait to open it!

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Scenario

Curious about what exactly the “log” is, Bob opens the package and discovers the leaflet.

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Scenario

The instructions are simple and the product set-up is intuitive.Bob is tickled by the gnome fairytale on the back of the leaflet.

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Scenario

He adds water, as instructed on the leaflet and watches the gnome emerge from the log.He then configures the app with the log using wi-fi.

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Secnario

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Scenario

Horray! Bob is amazed at how much his mint has grown!

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Scenario

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Scenario

Bob gets creative and makes a fabulous tea from his mint plant.

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Scenario

He wants to brag about his new creation on the Love Seeds community and posts a photo of his tea on the app.

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Secnario

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Scenario

Bob notices the gnome’s cheeks glowing. He got a notification! Curious, Bob rushes to his phone to see what awaits him on the Love Seeds app.

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Scenario

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Value and Potential

Increasing environmental awareness and strengthening an individual’s connection with nature

Values

Potentials

Network Growth (spin-off digital experiences)

In-store demonstrations/activities

Special editions for Occassions (Christmas, New Years, Valentines Day)

Promoting new hobbies and extracurricular activities

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All you need is Love!