maximum exposure! - maine home connection...lead generation enhanced realtor.com ppc advertising...

MaineHomeConnection.com

MAXIMUM EXPOSURE!

By: Maine Home Connection Laura & Michael Sosnowski

Marketing Consultation

Stand OutFrom the Crowd


Agenda

Understand the Paradigm Shift in Real Estate Marketing

Think Like a Marketer

Who We are & our Track Record of Success

Leverage the Keller Williams Advantage

Use Today’s Technology to Achieve Maximum Online Exposure

Discussion


The Internet has completely changed behaviorThe anonymity of the consumerCollecting buyer information is essentialMarketing must be fast & proactiveTechnology is at the forefrontDistance no longer mattersThe buying timeline has expanded

The Real Estate Paradigm ShiftParadigm Shift: First used by Thomas Kuhn in the influential book The Structure of Scientific Revolutions in 1962 to describe a change in the basic assumptions within the ruling theory of science.

For Ptolemy, the great Egyptian astronomer, the earth was the

center of the universe.


About Us

Independent team approach - MaineHomeConnection

Annual sales of $10 to $12 million

#2 RE/MAX Team in Maine

Top 10% of all Realtors statewide

Market leadership of Keller Williams Realty

Commitment to new technology

Innovative marketing & lead generation programs

Complete administrative support

Platinum Sales award 2007 | 2008; RE/MAX Hall of Fame

Laura & Michael

Technology


Keller Williams Advantage

#1 Market Share in Maine

Fastest growing real estate company in US

Winner of the JD Power Service Award 2008 | 2009

Local office 5th largest in country

Commitment to agent technology & training

Automated referral program across North America

Cooperative marketing programs - Keller Williams Luxury HomesKeller Williams Luxury Homes

Complete administrative support


Local Market Shares

The Maine Market Leader

Based on sales results from MREIS Maine Real Estate Information System 1/1/2009 through 12/31/2009

Market Share Report2009

State of Maine2009

Market Share


Maximum Exposure Marketing

Technology Plan

Opt-in Marketing

Social Media

Promotion

Administration

ServiceWorking Together

A Customized Marketing Program


Internet Effectiveness

The Internet is now9 times more effective than

print ads.Source: NAR - Profile of Home Buyers and Sellers, 2009

Internet Buyers4.8 weeks doing researchPreview 6.7 homes2.2 weeks viewing homes242 mile radius for purchase

Traditional Buyers1.7 weeks doing researchPreview 15.4 homes7.1 weeks viewing homes25 mile radius for purchase

How Buyers Found Their Home

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than

from signs


Technology PlanComprehensive Online Exposure

CustomizedListing

Syndication


Proactive Communications

Large Data Base

LeadGeneration

Enhanced Realtor.com

PPCAdvertising

OrganicSearch Results


Opt-in Marketing

Daily property inquires:

Market Watch, Specific Property Request, Relocation

Personalized & predefined responses

Multiple step follow-up, email and telephone

Download property and relocation information

Long term correspondence via Newsletters, Blogs & Podcasts

Maximize user friendliness to capture visitor details


Online Leads – Follow Up

Set Up Automated SearchMarket Watch

Specific Property Request Relocation Request


Social Media

Using The Tools of Today

Through our blog:

and other social media outlets, you home will have access to more potential buyers and referrals.

MaineRealEstateNews.comNationally Recognized Blog


Promotion

Multiple Listing Service (MLS)

Property & Image marketing

Customized direct & email campaigns

Leverage KW Luxury Homes KW Luxury Homes national advertising programs

Web based Newsletter with property features (View Media Archive Online)

Marketing to leading brokers | Local & National

Open House & Broker Tours

Selective print advertising

Unique Property URL that is search engine optimized


Leading Local Website

Home Page Includes

Custom Content

Local Market Updates

MLS Search

Buyer Agency

Waterfront

Relocation Services

Featured Properties

Quick Links to Services

Google PR 4


Individual Property Page

Property Details

Unique URL

Property Specifics

Multiple Photos

Custom Video

Download Options:

DocumentsDisclosuresBrochureOther


Search Engine Marketing

Premium Positioning

Organic Search Results

Page 1 Ranking


Search Engine Marketing

Number 1 Search Position

Consistent

Page 1 Search Results


Lead Tracking & Analysis

Web Traffic Analysis

Total Visitors

Points of Entry

Referring URLís

Email address retention

Customized Responses


Administration & Service

Online showing feedback report

Regular status reports

Measured results of advertising campaigns

Full Time Assistant on-staff

Central office showing arrangement

Prequalification of potential buyers


Stand Out From the Crowd

Questions & Discussion