maruti estilo case study

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  • 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creationTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

2. Strategy Contests on Facebook on themes varying from Guess whos COMING ALIVE? to introducing and naming CTDs- Hottie and Nottie. Follow through on TVC with promotional videos, contests and other activities revolving around the CTDs. Ran a campaign where the CTDs went missing. The hi-tech characters had to be found to win a cash prize worth Rs. 1,00,000 Ran a promotional campaign (application based)around World Cup- Become part of Hottie or Nottie squad Interactivity on popular blogging sites and forum discussion participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 3. Guess whos coming alive Contest; Based on the theme Come alive It was a pre launch teaser campaign based on the new theme Come Alive Was executed when the new Estilo was about to be launched. Users were given hints and asked to guess who was coming alive? Everyday Estilo t-shirts were given to the closest guessBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 4. Conducted a series of contests combining with the ATL activities with huge participationBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 5. Conducted a series of contests combining Digital with BTL ActivitiesBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 6. Find the missing Hi-Tech Characters Contest Users were given hints onFacebook and asked to spot themissing hi -tech characters. The one who could spot themwon a cash price worth Rs.1 lacBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 7. Name to Fame Contest; Based on naming the CTDs. It was a month long contest based on naming the CTDs Users were asked to give the characters a funny, cute or an innovative name. Received huge response, winner was chosen from Facebook interaction The chosen name for the CTDs was HOTTIE and NOTTIEBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 8. Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 9. Other applications; Based on Hottie and NottieBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation 10. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com