marketing research (big bazar)

7/31/2019 Marketing Research (Big Bazar)

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A LIVE PROJECT ON

OF

SUBMITED TO: - MR. AMIT SHAH

MR. ASHISH RAMI

MRS. TINA LAMBA

SUBMITED BY: - HIRAN D. PATEL

B.B.A. (F.Y.)

ROLL NO.:-4204


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AcknowledgementI am greatly thankful to BIG BAZZAR RETAIL MALL to visit their office.

I must thankful to KARNAVTI EDUCATION has prescribed a compulsory industrial

visit for the students to know the outside environment of business.

I am thankful to our director Mr.Tejas Pandya, our principal Mr.Haresh Morwani to

arrange this type of activity in our curriculum. I would like to thank Mr. Ashish Rami, Mr. Amit Shah,

and Mrs. Tina Lamba who had provided guidance for successful completion of live project.

-Thanking you,

Hiran D. Patel

B.B.A. (F.Y.)

Roll no.:-4204


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Contents

o Introduction to company-Introduction

-Target

-Vision

oMethodologyoLogistics mgmt. & strategiesoConceptual relevance of marketing managementoConclusionoAnnexure


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Introduction to company

COMPANY PROFILE

Big bazaar is a unique chain, currently more than 75 stores in all aroundthe INDIA Owned by PANTALOON retail (INDIA) limited, future group. Head quarter of big bazaar is

situated in Jogeshwari- Mumbai; the idea was pioneered by entrepreneur, MR. KISHOR BIYANI, the

CEO of future group. Who has begun career with selling stone wash fabric to small shops in

Mumbai. He launched Pantaloon, biggest listed retailer of the country.

Pantaloon is credited with launching many retails formats in value and life

style retailing brand names in country, including big bazaar, Food bazaar, Central, E-zone, and

Hometown in 1993, he experimented with a small store format. And pantaloon shop was launched


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in Panjim, Goa. Then a large familys store in 1998 in KOLKATA, after a great success, he launched a

big bazaar IS SE SASTA AUR ACCHA KAHI NAHI in the year of 2001


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About Big bazaar Chain of departmental stores

Outlet 140 outlets in India located in more than 75 cities

Parent group Pantaloon retail India limited subsidiary of future

group

Founder Kishore Biyani

Founded 2001

Head quarter Mumbai

Industry Retail

Web site www.bigbazar.com

Tagline ISSE SASTA AUR ACCHA KAHI NAHI


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TARGETBig bazaar targets a higher and upper middle class customer. The large and growing

young working population is a preferred customer segment Big bazaar specifically targets working

women and homemakers who are the primary decision makers.

VISION

Future group shall deliver Everything, Every time, for Every Indian consumer in the

profitable manner.


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METHODOLOGY

I have visited big bazaar situated at Himalaya mall (A bad). The purpose behind

visiting the retail mall is to get information regarding the logistic dept. Or channel of the org. And

the strategies of the org.

I met Mr. Sushant Pandey the manager of Big bazaar (Himalaya mall; a bad). I askedsome questions on the basis of questionnaire about the mall or org.


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Logistic & strategyLogistic: - logistics is the management of flow of goods and other resources between the point of

origin and the point of consumption to meet the requirement of customers.

Logistic management: - Is the science of planning, organization & execution that make sure the

required delivery on time at the right location.

Strategy: - strategies are that what top management does that is of great importance to the

organization. It consists of important actions necessary to realize the directions.


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Logistic management of big bazaar &The strategies of big bazaar

1. What is your pricing strategy?

- We make pricing strategy to earn reasonable profit on the product which is going to be

sold .

- e.g. In winter season we put winter sale and some special discount on winter cloths.

2.In which situations you need to make some changes in your org.?


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- In competitive market, when competition is tough we need to change the plan

according to the demand of the customers.

3. How you attract the customers in competitive market?

And What are your strategies for it?

- In competitive market, to attract the customers we need to make certain strategies.

We have Wednesday bazaar. The one day of week when special discounts or atthe low price we sell our products to the customers.


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The other way to attract customers is our facility of online shopping. Which is oneof the most favourite sites among the people in India for online shopping.

Mobile accessories, Mobile handsets, electronics devises like home theatres,

digital camera, LCD TVS etc. These are the products available for the customerswho want shopping online.

For taking attention of customers we make advertising ....... advertising throughOur taglineBy print ads.By TV ads.Road side hoardingsRadio-ads.Fashion showsBrand endorsement by celebrities


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,


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4. What about your logistics dept. Or channel?

- Our logistics dept. Is responsible for procuring the stock of all the products of the

different dept...

- It receives the goods from Ware house located at Hosakate.

- It dispatches the goods to the respective dept. After recording it in the goods inward

register.

- If there is a damaged in the goods or if the goods do not match the details given in the

stock outward register It sends it back to the ware house along with a goods returned

note .

5. Which function of logistics you use?

- Ware housing

- Transportation


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CONCEPTUAL RELEVANCE OF M.M.

The topic given to me is functions of logistics and strategies for resistance

changes which I am studying in my marketing management subject. I have visited big bazaar retail

mall and seen that how manager makes certain changes and strategies to stay in competitive

market.


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CONCLUSIONI can conclude the topic given to me about the subject of Marketing

Management and Principals of management & O.B. which I have seen practically by visiting the

Retail Mall. I came to know about the Logistics management of Big Bazaar retail mall and the

strategies of the mall with certain changes.

In course of conducting the project.... First time I experienced to how to talkwith the high skilled personality and confidence to do further projects. This project helped me to

gain outside knowledge of business.


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Annexure

Here, I submitted a questionnaire which I had used to getting information regarding

topic.

Questionnaire

1. What is your pricing strategy?

2. In which situations you need to make certain changes in your org.?

3. How you attract the customers in competitive market? And what are the strategies for it?

4. What about your logistics department or logistics channel?

5. Which function of logistics you use?

marketing research (big bazar)

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