case study of big bazar@21d

8/8/2019 Case Study of Big Bazar@21d

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CASE STUDY OF BIG BAZAAR

BIG BAZAAR

y Big Bazaar is a chain of hypermarket in India, which

caters to every family¶s needs and requirements. This

retail store is a subsidiary of Future group, Pantaloons

Retail India Ltd. and is an answer to the United States¶

Wal-Mart. Big Bazaar has released the doors for the

fashion world, general merchandise like sports goods,

cutlery, crockery, utensils, and home furnishings etc.

at best economical prices.

y Big Bazaar group offers more than 100 stores all over

the country with an amalgamation of Indian bazaars¶

feel and touch with a convenience and choice of the



modern retail facilities. The retail format of the Big

Bazaar group includes Aadhar, Rural & Home-Town

retail chain, Ezone home-improvement chain,

sportswear retailer, depot and music chain is fewamong others.

History of Big Bazaar y The worldwide country chain, Big Bazaar, is formed by

CEO of Future Group, Mr. Kishore Biyani. The group do

not promises more than what it delivers. Their basic

attraction associated with reasonable prices is their Unique

Selling Price.

y Though, the products Big Bazaar stores stocks might not be

advanced, but the customers are assured to avail the worth

of the money spent by them. In 2001, the group opened its

first store on the VIP Road, Calcutta, which was the

primary departmental store offering regulated services of parking, steel vessels, apparel, electronics etc under the one

roof at the competitive prices. Big Bazaar has become a

massive hit with lower middle-class and middle class

people as a major client base.

y At present, the Future Group comprises various formats

and brands like Pantaloons, F123, Copper Chimney, Etam,

Staples, One Mobile, Urbana, Brand Factory, LootMart,HomeTown and Central. The Big Bazaar has several stores

located all over the India, among that Chennai, Hyderabad,

Ahmedabad, Bangalore, Kolkata, Pune, Mumbai and Delhi



is those metro cities where the stores of Big Bazaars are

located.

y Facilities offered by Big Bazaar

y Online shopping: Big Bazaar has an official website,

FutureBazaar.com, which is one of the most favorite sites

among people of India for online shopping. FutureBazaar is

an online business venture of Future Group, which sells an

assortment of products such as fashion, which includes

merchandise for men and women, mobile accessories,

mobile handsets and electronics like home theatres, video

cameras, digital camera, LCD TVs, kitchen appliances and

many more.

Marketing Assignment

Definition of a Hypermarket:

A large superstore which includes a large supermarket &

departmental store and offers full lines of grocery and

merchandise under a single roof.

Hypermarket Selected:BIG BAZAAR

Introduction:* Founded: 2001.

* Indias first hypermarket retail outlet.

* Headquarters: Jogeshwari, Mumbai.



* Identifies potential areas

* Acquires land before the real estate boom

* Always at approachable destinations

* Online trading facility* Avg area of 10,000 to 15,000 sq.ft.

4) Promotion

It uses strategies like:

* Brand endorsement by famous personalities

(M.S.Dhoni, Asin)

* Weekend discounts* Saalkesabsesaste 3 din

* Exchange offers

* Advertising (T.V. ads, radio)

Discounts: ³Hfte ka sabse sasta din was introduced by the

Big Bazaar, wherein extra and special discounts were

offered on Wednesday every week, to attract the potential

buyers into their store.

Security check: At each exit of Big Bazaar, they use alarm

systems or Electronic Article Surveillance system, which

detects the products that has attached tags or not.



Big Bazaar: The Brand Building Challenge

Big Bazaar, the ³Indian Wal-Mart´, is the modern Indian f amily's f avorite

store

Big Bazaar: Brand¶s Identity, Personality and

Symbolism Big Bazaar (Exhbit-1) is Indian personification of retail. It¶s like an

Indian bazaar or mandi or mela, the

environment created by traders to give shoppers a sense of moment. Its

personality is of being an entity away from fancy or pretty and being

authentically ³no-frills´. Kishore Biyani never hired anyforeign consultant for Big Bazaar which is evident from Indian-specific

personality of the Brand. The brand¶s personality is self explanatory by

its tagline only.

This statement places Big Bazaar at top of customer¶s mind. It reflects

that entrepreneurship and simplicity are the essence of character of Big

Bazaar. To use predatory pricing is not in the personality of Big Bazaar,they never sell goods below they have purchased it.



About BigBazar



Growth story of Big Bazaar

BIG BAZAR ONLINE- How It Works:

How to place an order?

Step 1: Complete the transaction via secure Paypal system.

Step 2: On completion of transaction within 24 hours, you will be given

a measurements form/email and option to select your neck design,

Salwar (pant) styles such as Traditional Salwar, Churidar, Parallel Pantor Bootcut Pant, and your special instructions (if any).

Step 3: Stitching in Process.Step 4: Verification and Quality Assurance of finished outfit.

Step 5: Email notification about shipping and Tracking Number.

Hot Sellers



There are hot seller items that are always in great demand. Thus, they

may be out of stock at the time you make a purchase. In such cases, wewill give you a choice to either change your order or else, we will re-

fund your money.

Payment Options:

Currently they accept only PAYPAL payments.

Privacy Policy:

Privacy is very important to us. We are Paypal verified seller. You shall

make payment directly to Paypal via their secure payment gateway. We

will receive your payment from Paypal who will keep your credit cardinformation is secure and the other information i.e. email or

measurements will be used only to execute the order and will not be

shared with anyone else.

PayPal protects buyers 100% against unauthorized payments sent from

their accounts.

Please visit: for more information about Privacy, Prevention andProtection.

Shipping:

We use standard shipping carriers like DHL, FedEx, UPS or USPS.

Within USA, we ship to continental USA states only. Extra charges mayapply for shipping to APO/FPO/HI/AK/PO Box addresses. Please

contact us before you place your order.

Buyers for other countries are listed on pages, please contact us for bulk

shipping charges.



Order Processing and Shipping Time

Normally, we take 1 - 20 business days vary from item to item to ship

from the day we receive your final measurement and payment.

International shipping takes around 5-6 business days, but shipping time

depends on many factors and we cannot guarantee the same.

Terms of Sale

Since most of the items displayed are customized as per individual

customer's order, thus it would not be possible for us to accept:

y Any returns upon delivery of the product at the customer's unlessthere is any discrepancy in the product which is contrary to the

customer's order.

y Any change in the order during stitching / shipping status

y Any re-fund upon completion of the purchase transaction (unless

the item is out of stock)

All Courier companies make 2 delivery attempts. In case of

unavailability of the recipient, future Modus Operandi is at the discretion

of the Courier Company and www.bigbazaronlie.com has no liability for the same.

Big Bazaar Overview:

Big Bazaar, a part of the Pantaloon Group, is a hypermarket offering ahuge array of goods of good quality for all at affordable prices. Big

Bazar with over 50 outlets in different parts of India, is present in both

the metro cities as well as in the small towns. Big Bazar has no doubtmade a big name in the retail industry of india, moreover shopping here

is further made a memorable experience with the varied rates of

discounts on products as well as discount vouchers available in a variety



of amounts, like INR 2000, INR 3000, INR 4000, INR 5000 and INR

10000 on all Big Bazar products and accessories.

The variety of product range in Big Bazaar: This large format store

comprise of almost everything required by people from different incomegroups. It varies from clothing and accessories for all genders like men,

women and children, playthings, stationary and toys, footwear, plastics,home utility products,cosmetics, crockery,home textiles, luggage gift

items, other novelties, and also food products and grocery. The added

advantage for the customers shopping in Big Bazar is that there are all

time discounts and promotional offers going on in the Big Bazar on its

salable products.

The Big Bazaar market at Hiland Park, Kolkata.The significant features of Big Bazar: Shopping in the Big Bazar is agreat experience as one can find almost everything under the same roof.

It has different features which caters all the needs of the shoppers. Some

of the significant features of Big Bazar are: The Food Bazar or thegrocery store with the department selling fruits and vegetables There is a

zone specially meant for the amusement of the kids. Furniture Bazar or a

large section dealing with furnitures. Electronics Bazar or the sectionconcerned with electronic goods and cellular phones.

[FutureBazaar.com] or the online shopping portal which makes shopping

easier as one can shop many products of Big Bazar at the same price

from home Well regulated customer care telecalling services



The following are few of the sections at Big Bazar: 1. Books 2. Cameras

3. Computers & Peripherals 4. Electronics 5. Gift Vouchers 6. Healthand Fitness 7. Home & Kitchen 8. Jewelery 9. Memory & Storage 10.

Mobiles & Phones 11. Movies & Videos 12. Watches 13. Women¶s

wear 14. Men¶s wear 15. Children¶s wear 16. Others

case study of big bazar@21d

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