big bazar(marketing)

8/13/2019 Big Bazar(Marketing)

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A STUDY

ON

PROMOTIONAL STRATEGIES

IN

BIG BAZAAR RETAIL LIMITED

A Project submitted to Andhra University, Visakhapatnam

in partial fulfillment for the award of the degree of

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT

(Two Years Full Tie !ourse"

(Sessio# $%%&'$%%"

Under the Guidance of

Prof. KASTURI

Submitted by

Mr) !*) +RANT,I +UMAR

Roll No: 221

INTEGRAL INSTITUTE OF AD-AN!ED MANAGEMENT

(A..ro/e0 12 AI!TE3 Mi#is4r2 o5 ,RD3 Go/er#e#4 o5 INDIA3 New

Del*i" Mu//ala/a#i.ale3 -isa6*a.a4#a 7 89%%:3 INDIA


2/94

DE!LARATION

I here by declare that thi! "ro#ect re"ort entitled PROMOTINAL

STRATEGIES$ith reference to BIG BAZAAR RETAIL LTD)3-I;AYAe0 Ma#a=ee#4u#0er 4*e =ui0a#>e o5 Pro5) +ASTURI)

I al!o declare that thi! "ro#ect i! a re!ult of my o$n effort and that it ha! not been!ubmitted to any other uni(er!ity for the a$ard of any &e'ree or &i"loma.

Place:)i!a*ha"atnam

&ate:

(!*) +RANT,I +UMAR"


3/94

A!+NO


4/94

INTRODU!TION

Retailin' include! all acti(itie! in(ol(ed in !ellin' 'ood! or !er(ice!directly to final con!umer! for "er!onal non9bu!ine!! u!e. A retailer or retail!tore i! any bu!ine!! enter"ri!e $ho!e !ale! (olume come! "rimarily fromretailin'.

Any or'ani7ation !ellin' to final con!umer! 9 $hether a manufacturer$hole!aler or retailer9 i! doin' retailin'. It doe! not matter ho$ the 'ood! or!er(ice! are !old by "er!on mail tele"hone (endin' machine or internet; or$here they are !old in !tore on the !treet or in con!umer

There are = ty"e! of retailer!:

1. Store retailer

2. Non Store retailer

=. Retail -r'ani7ation

Store retailer! are of ty"e!:

1. S"ecialty Store

2. &e"artmental Store

=. Su"er mar*et

>. ,on(enience Store

. &i!count Store

Ma?or #o#'s4ore re4ailer 42.es@

1. &irect Sellin': It deal! $ith door9to9door or at home !ale "artie! i.e. itin(ol(e! one9to9one or one9to9many !ellin'.

+0am"le: +ure*a ?ortie! Am$ay /ary Kay ,o!metic!.

2. Automatic )endin' +0am"le: AT/


5/94

=.uyin' !er(ice!: I! a !tore le!! retailer !er(in' a !"ecific clientele9u!uallyem"loyee! of lar'e or'ani7ation!9$ho are entitled to buy from a li!t of retailer!$ho ha(e a'reed to 'i(e them di!count! in return for member!hi". +0am"le:Ama7on.com

>. &irect mar*etin': It in(ol(e! direct re!"on!e mar*etin'. The different form!of direct mar*etin' are: &irect mail catalo' mar*etin' telemar*etin' andtele(i!ion direct re!"on!e mar*etin' and electronic !ho""in'.

+0am"le: &ell ,om"uter!

Retail -r'ani7ation mainly fall! into > ma#or cate'orie!:

1 ,or"orate chain! +0am"le: Pantaloon! 6e!t!ide

2. Retail ,o9o"erati(e +0am"le: Amul Sama(ai*a Khadi Gram 5udo'

=. ,on!umer ,o9o"erati(e: +0am"le: A"na a7ar

>. ?ranchi!e -r'ani7ation: +0am"le: /on'ini! ,afe ,offee day.

The Retail Trade !ector com"ri!e! e!tabli!hment! en'a'ed in retailin'merchandi!e 'enerally $ithout tran!formation and renderin' !er(ice!incidental to the !ale of merchandi!e. The Retailin' "roce!! i! the final !te" in

the di!tribution of merchandi!e. Retailer! are therefore or'ani7ed to !ellmerchandi!e in !mall %uantitie! to the 'eneral "ublic $ith hi'h %ualityambiance and courteou!.

Amon' the fa!t and ra"id 'ro$in' indu!trial !ector! Retailin' i! the"rimary one. Retailin' !ector i! contributin' a ma#or !hare of re(enue that i!'enerated e(ery year throu'h out the $orld.

Retailin' "ro(ide! con!iderable (alue to con!umer! $hile 'i(in' "eo"leo""ortunitie! for re$ardin' and challen'in' career!. &ue to !i'nificant !hift! in

con!umer

The *ey to !ucce!!ful retailin' i! offerin' the ri'ht "roduct at the ri'ht"rice in the ri'ht "lace at the ri'ht time and ma*in' a "rofit. To accom"li!hall thi! retailer! mu!t under!tand $hat cu!tomer! $ant and $hat com"etitor!are offerin' no$ and in the future.

Al!o Indian Retail Sector ha! e!tabli!hed !tron' feet hold in the Retail

!ector $orld $ide. India can be termed a! the undi!"uted leader in the Retail


6/94

Sector +(ery year it i! increa!in' enormou!ly and ne$ im"lication! are bein'made in thi! indu!try.

A! the retailer! are directly concerned $ith the cu!tomer! the Promotional

Strate'ie! "lay a (ital role. Thi! ma*e! the com"any 'ro$ accordin' to thedemand in the mar*et. There are many tool! and techni%ue! u!ed by thecom"any to !u!tain it! "lace in thi! com"etiti(e mar*et. Amon' the!ePromotional Strate'y i! an effecti(e and im"ortant one. +ffecti(e mar*etanaly!i! and (ariou! other! carry it.


7/94

NEED OF T,E STUDY

The 'ro$in' "o$er of the lar'e retail ha! increa!ed their ability to demandtrade thu! increa!e in com"etition in retail had become ob(iou! in thi! indu!tryto maintain effecti(e "romotional !trate'ie!. IG AAAR located in the heartof the city i! al!o under the com"etition due to the lar'e retail firm! in the !ameindu!try. &ue to thi! there i! a threat of decrea!e in the mar*et !hare and

lo$ered "rofit mar'in!. Alon' $ith thi! it i! im"ortant to *ee" u" it! brandima'e and cu!tomer !ati!faction. Since lot! of chan'e! are ta*in' "lacecontinuou!ly in the ta!te! and "reference! of the cu!tomer! !o the or'ani7ationmu!t de!i'n or create ne$ "romotional !trate'y to !tren'then it! !tand in themar*et.


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S!OPE OF T,E STUDY

Pro(idin' "lace time form and "o!!e!!ion utilitie! to con!umer! i! thee!!ence of di!tribution mana'ement. Retailin' ta*e! care of a ma#or "art of thi!ta!*. It i! retailin' that actually deli(er! the!e utilitie! to the con!umer!. It i! onthe %uality of retailin' that the efficiency of thi! deli(ery de"end!. Succe!! inretail o"eration! i! 'o(erned lar'ely by t$o "arameter! mar'in and turno(er.To be !ucce!!ful a retailin' o"eration mu!t be !tron' in at lea!t one of the!e

"arameter!. &ifferent "o!ition! on the mar'in9turno(er 'rid corre!"ond to

different le(el! of !ucce!!. o$ far a retail enter"ri!e can reach in mar'in andturno(er de"end! ba!ically on the ty"e of the bu!ine!! "roduct line!; and the!tyle and !i7e of the o"eration!.

-f cour!e a! re'ard! turno(er ho$ far it can reach may additionally de"endon the com"etence of the enter"ri!e. In other $ord! $hether a retail enter"ri!e$ill be a lo$ mar'in one or a hi'h mar'in one or a lo$ turno(er one or a hi'hturno(er one de"end! on a ba!ic !en!e on the nature of the "roduct! or item!handled. At the !ame time it i! al!o a matter of choiceB!trate'y of the enter"ri!e

In a 'i(en bu!ine!! t$o retail enter"ri!e! may o"t for t$o different mar'inle(el!. Intere!tin'ly both can !ucceed here "ro(ided the !trate'y andmana'ement !tyle are a""ro"riate. Retail enter"ri!e! !elect their "rofit tar'etand choo!e a rele(ant mar'in9turno(er "o!ition that $ould hel" achie(e the

"rofit tar'et.

To be effecti(e the retail !tore! ha(e to be bac*ed u" by a 'ood deal of"romotion. /o!t retail !tore! carry out !e(eral "romotional mea!ure! forattractin' and retainin' cu!tomer!.

Retail !tore! underta*e !ale! "romotional acti(itie! mo!tly to increa!ecu!tomer traffic and increa!e cu!tomer loyalty.

The !co"e of the Indian retail mar*et i! immen!e for thi! !ector i! "oi!edfor the hi'he!t 'ro$th in the ne0t year!. The India retail indu!try contribute!1@C of the countrie! G&P and it! current 'ro$th rate i! D.C. In the Indianretail mar*et the !co"e for 'ro$th can be !een from the fact that it i! e0"ectedto ri!e to USE F@D. billion in 2@@ from USE => billion in 2@@.

The or'ani7ed retailin' !ector in India i! only =C.and i! e0"ected to ri!e to

29 =@C by the year 2@1@. There are under con!truction at "re!ent around =2


9/94

de"artmental !tore! =@@ ne$ mall! and 1@@ !u"ermar*et!. Thi! "ro(e! thatthere i! a tremendou! !co"e for 'ro$th in the Indian retail mar*et.

Thi! led to increa!e in forei'n direct in(e!tment! Global retail 'iant! are

al!o enterin' the retail indu!try in India and thi! i! al!o one of the factor! in the'ro$th of the or'ani7ed retail !ector in India. The 'lobal retail 'iant! $ho areenterin' the or'ani7ed retail !ector in India are: 6al/art Te!co ,arrefour SA/etro AG


10/94

MET,ODOLOGY OF T,E STUDY

DATA SOUR!ES@ The re%uirement! for the !tudy $ere obtained by bothPrimary data and Secondary data.

PRIMARY DATA@The Primary data i! collected throu'h $ell9"re"ared%ue!tionnaire and effecti(e inter(ie$!. The !ur(ey method $a! ado"ted forcollectin' the "rimary data.

A $ell9!tructured %ue!tionnaire i! u!ed $ith a mi0ture of o"en ended clo!edended ratin' !cale and multi"le choice! %ue!tion!.

SE!ONDARY DATA@ The !econdary data i! collected from (ariou! Re"ort!oo*! and 6eb Site! !uch a!:

Retailin' /ana'ement by 3e(y H 6eit7.

/ar*etin' /ana'ement by Phili" Kotler.

$$$.'oo'le.com

$$$.r"'retail com.
http://www.google.com/http://www.google.com/


11/94

OB;E!TI-ES OF T,E STUDY

The main ob#ecti(e of the firm i! "rofit ma0imi7in' or to increa!e the mar*et

!hare. The !tudy that i! ta*en co(er! the follo$in' ob#ecti(e!:

To identify the mar*et !hare and life !tyle

To a!certain the a$arene!! of the com"any and it! "roduct!.

To retain the e0i!tin' cu!tomer!. To attract ne$ cu!tomer!.

To create or reinforce con!umer "erce"tion! of *ey brand ima'e

To enhance cor"orate ima'e dimen!ion!


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LIMITATIONS OF T,E STUDY

Short "eriod $a! inade%uate for conductin' detailed !tudy. The !tudy $a!re!tricted to )i#aya$ada city only. T$o month! i! (ery !hort "eriod.


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!,APTER 7$

INDUSTRY PROFILE


14/94

INDUSTRY PROFILE

It

A! manufacturin' method! im"ro(ed and a! the road and rail tran!"ortnet$or* e0tended there de(elo"ed !"eciali!t manufacturer! $ho needed retail

!tore! to !ell their 'ood!. -(er time the !mall retail !tore conce"t 're$ and bythe mid 1 @


15/94

to offer their cu!tomer! the ability to order "roduct! or !er(ice! from thecomfort of their o$n home or office in order to com"ete in today

"re!ent F@C of the Indian 'rocery ba!*et con!i!t! of non9 branded item . Indiaretail indu!try i! "ro're!!in' $ell and for thi! to continue retailer! ! $ell a! theIndian 'o(ernment $ill ha(e to ma*e a combined effort.

Global retail 'iant! are al!o enterin' the retail indu!try in India and thi! i!al!o one of the factor! in the 'ro$th of the or'ani7ed retail !ector in India.

!*alle#=es 5a>i#= 4*e I#0ia# Or=a#ie0 Re4ail se>4or


16/94

The challen'e! facin' the Indian or'ani7ed retail !ector are (ariou! andthe!e are !to""in' the Indian retail indu!try from reachin' it! full "otential. The

beha(ior "attern of the Indian con!umer ha! under'one a ma#or chan'e. Thi!ha! ha""ened for the Indian con!umer i! earnin' more no$ $e!tern influence!$omen $or*in' force i! increa!in' de!ire for lu0ury item! and better %uality.e no$ $ant! to eat !ho" and 'et entertained under the !ame roof. All the!eha(e lead the Indian or'ani7ed retail !ector to 'i(e more in order to !ati!fy theIndian cu!tomer.

The bi''e!t challen'e facin' the Indian or'ani7ed retail !ector i! the lac* ofretail !"ace. 6ith real e!tate "rice! e!calatin' due to increa!e in demand fromthe Indian or'ani7ed retail !ector it i! "o!in' a challen'e to it! 'ro$th. 6ithIndian retailer! ha(in' to !hell out more for retail !"ace it i! effectin' thereo(erall "rofitability in retail.

Trained man"o$er !horta'e i! a challen'e facin' the or'ani7ed retail !ectorin India. The Indian retailer! ha(e difficultly in findin' trained "er!on and al!oha(e to "ay more in order to retain them. T a'ain brin'! do$n the Indianretailer! "rofit le(el!.

The Indian 'o(ernment ha! allo$ed 1C forei'n direct in(e!tment ?&I; inthe India retail !ector to one brand !ho"! only. Thi! ha! made the entry of'lobal retail 'iant! to or'ani7ed retail !ector in India difficult. Thi! i! achallen'e bein' faced by the Indian or'ani7ed retail !ector.

ut the 'lobal retail 'iant! li*e Te!co 6al9/art and /etro A,i areenterin' the or'ani7ed retail !ector in India indirectly throu'h franchi!eea'reement and ca!h and carry $hole!ale tradin'. /any Indian com"anie! areal!o enterin' the Indian or'ani7ed retail !ector li*e Reliance Indu!trie! 3imitedPantaloon! and harti Telecom!. ut they are facin' !tiff com"etition fromthe!e 'lobal retail 'iant!. A! a re!ult di!countin' i! becomin' an acce"ted

"ractice. Thi! too brin'! do$n the "rofit of the Indian retailer!.

!,ALLENGES FA!ED BY GLOBAL RETAILERS@

The emer'ence of ne$ mar*et!:

A!ia e!"ecially India and china are the emer'in' mar*et "lace!. Thetechnolo'ical and tran!"ortation and indu!trial re(olution! of the "a!t t$odecade! ha(e chan'ed much of that.

T*e e.owere0 >o#suer@


17/94

Retainin' the con!umer i! far more difficult today than it $a! a de ade a'o.,on!umer life!tyle! and demo'ra"hic! are chan'in' ra"idly. "endin' "o$er i!increa!in' and technolo'y i! aidin' con!umer! in ma*in' !ound !ho""in'deci!ion!.

Te>*#olo=2 e#a1le0 e55i>ie#>ies@

Technolo'y ha! enabled bu!ine!! and con!umer! to build efficiencie! onthe ba!ic! of the ability to recei(e and tran!mit data at a fa!t !"eed. Thi!information ha! today become critical for achie(in' efficiencie! in all a!"ect!of retailin'.

T*e rise o5 4*e e'a=e@

The emer'ence of Internet retailin' or e9tailin' ha! been a *ey dri(er ofchan'e in retail. The increa!e in the number of Internet u!er! not in de(elo"edmar*et! but al!o 'lobally ha! "laced ne$ demand! on retailer!. -nline!ho""in' facilitated by auction !ite! are the ne$ retailer! of retail. ,om"ari!on9!ho""in' i! a ne$ reality of the e9a'e.

TOP % RETAILERS IN T,E


18/94

Sears3 Roe1u>6 a#0 !o) USA 9:39$&

% +ar4 !or.ora4io# USA 9C38

To4al To. %

C$38$%

A SNAPS,OT OF REAL RETAIL PLAYERS

PROFILE IN INDIA

?UTUR+ GR-UP SP+N,+R


19/94

Lea0ers*i.@ San#i( Goen*a )ice ,hairman 4../ehta Pre!ident. ,urrent!tatu!: It o"erate! 1=F !tore! !"read in 2 citie!.

Fu4ure Pla#s@S"encer

!e'ment. It i! al!o loo*in' at the (iability of !"eciali7ed !tore! in !e(eral!e'ment! be!ide! "lannin' to o"en 1 ne$ !tore! in 1@ citie! acro!! to ma*e a

"an9India "re!ence.

SUB,I+S,A

Re4ail -e#4ure@ The ,hennai9ba!ed Subhi*!ha tradin' !er(ice! i! a di!countchain e!tabli!hed in 1 $ith a (alue for money bu!ine!! "hilo!o"hy.Subhi*!ha o"erate! (ertical! 9 ?ruit! H )e'etable! Pharmaceutical?/,G and Telecom.

Lea0ers*i.@ R.Subramanian /ana'in' &irector

!urre#4 S4a4us@ Subhi*!ha ha! cro!!ed the >@ !tore mar* acro!! !tate! $itho(er one million !%uare feet of retail !"ace. It ha! ended "ha!e one of it! =@@9crore in(e!tment acro!! the country.

Fu4ure Pla#s@ $ith a 2@@9crore in(e!tment lined u" for the "ha!e t$o ofe0"an!ion Subhi*!ha to touch a 1@@@ !tore chain $ith a "an9India "re!ence by2@@.

PIRAMYD RETAIL

Re4ail -e#4ure@ The Piramal Grou"! retail (enture! are Pyramid me'a !toreTrumart and Trumart &aily. Piramyd o"erate! in the life !tyle !e'ment $ithde"artment !tore! in different cate'orie! 9 /en 6omen. Kid!. ome and3ife !tyle.

Lea0ers*i.@Nandan "iramal /ana'in' &irector: i"in 'urnani chiefo"eratin' officer.

!urre#4 s4a4us@ Piramyd i! "re!ent in > citie! o"eratin' !tore!. ?uture Plan!:

It! "lan! to o"en 1@912 more Trumart outlet! by thi! year.


20/94

S,OPPERS STOP

Re4ail /e#4ure@ -$ned by the di(er!ified realty to retail con'lomerate the KRahe#a Grou" Sho""er! !to" $a! !et u" in 11 and i! one of the fir!t

o"erator! in the modern retailin' !ector in the country.

Lea0ers*i.@ .S.Na'e!h ,u!tomer care a!!ociate and /ana'in' &irectorGo(ind Shri*hande ,u!tomer care a!!ociate and chief e0ecuti(e officer.

!urre#4 S4a4us@ Thi! "remium outlet i! "re!ent in 1@ citie! $ith 2@ outlet!either a! a "art of a mall or a! e0clu!i(e !tore!.

Fu4ure .la#s@ The 'rou" "lan! to e0tend the number of it! de"artmental !tore!from 2@ to >D in about = year!.

RELIAN!E RETAIL@

Re4ail /e#4ure@ The foray of the lar'e!t cor"orate Reliance indu!trie! into theretail arena thi! year throu'h Reliance ?re!h in yderabad on No(ember =rd.It! $a! fir!t from the 2@@@ crore in(e!tment committed for retail.

Lea0ers*i.@ /u*e!h Ambani Promoter Ra'hu Pilai Pre!ident Strate'y.

!urre#4 s4a4us: Already o"ened 22 !tore! in yderabad and 4ai"ur. ?uture

"lan!: Reliance retail "lan! to e!tabli!h >@@@ outlet! acro!! (ariou! format! inne0t year! and i! eyein' !ale! of ru"ee! 19la*h9crore o(er thi! "eriod.

TR+NT

Re4ail -e#4ure@ The !alt9to9!oft$are cor"orate con'lomerate Tata Grou"entered the modern arena $ay bac* in 1D. 6hen it o"ened it! outlet Trent inan'alore in that year. Today Trent o"erate! in three format!6e!t!ide3andmar* and Star India a7aar.

Lea0ers*i.@Noel Tata /& Neeti cho"ra ead /ar*etin' 6e!t!ide;.

!urre#4 s4a4us@ 6e!t!ide ha! more than 2@ outlet! !"read in an'aloreyderabad ,hennai /umbai Pune &elhi H Kol*ata.

Fu4ure .la#s@ The Tata Grou" throu'h it! retail brand Proma i! !et to enterthe +lectronic! and ,on!umer &urable mar*et.

RETAIL TRADE FORMATS


21/94

The Retail Trade !ector com"ri!e! e!tabli!hment! en'a'ed in retailin'merchandi!e 'enerally $ithout tran!formation and renderin' !er(ice!incidental to the !ale of merchandi!e.

The retailin' "roce!! i! the final !te" in the di!tribution of merchandi!e.Retailer! are therefore or'ani7ed to !ell merchandi!e in !mall %uantitie! to the'eneral "ublic.

Thi! !ector com"ri!e! t$o main ty"e! of retailer!.

L Store retailer!

L Non !tore retailer!

STORE RETAILERS

-"erate fi0ed "oint9of9!ale location! located and de!i'ned to attract a hi'h(olume of $al*9in cu!tomer!. In 'eneral retail !tore! ha(e e0ten!i(e di!"lay!of merchandi!e and u!e ma!!9media ad(erti!in' to attract cu!tomer!. Theyty"ically !ell merchandi!e to the 'eneral "ublic for "er!onal or hou!eholdcon!um"tion but !ome al!o !er(e bu!ine!! and in!titutional client!. The!einclude e!tabli!hment! !uch a! office !u""ly !tore! com"uter and !oft$are!tore! buildin' material! dealer! "lumbin' !u""ly !tore! and electrical !u""ly!tore!. ,atalo' !ho$room! 'a!oline !er(ice !tation! automoti(e dealer! and

mobile home dealer! are treated a! !tore retailer!.

In addition to retailin' merchandi!e !ome ty"e! of !tore retailer! are al!oen'a'ed in the "ro(i!ion of after9!ale! !er(ice! !uch a! re"air and in!tallation.?or e0am"le ne$ automobile dealer! electronic! and a""liance !tore! mu!icalin!trument and !u""lie! !tore! often "ro(ide re"air !er(ice!. A! a 'eneral rulee!tabli!hment! en'a'ed in retailin' merchandi!e and "ro(idin' after9!ale!!er(ice! are cla!!ified in thi! !ector.

STORE RETAILERS

Non !tore retailer! li*e !tore retailer! are or'ani7ed to !er(e the 'eneral"ublic but their retailin' method! differ. The e!tabli!hment! of thi! !ub !ectorreach cu!tomer! and mar*et merchandi!e $ith method! !uch a! the

broadca!tin' of Minfomercial!M the broadca!tin' and "ubli!hin' ofdirectre!"on!e ad(erti!in' the "ubli!hin' of "a"er and electronic catalo'!door9todoor !olicitation in9home demon!tration !ellin' from "ortable !tall!!treet (endor! e0ce"t food;and di!tribution throu'h (endin' machine!.+!tabli!hment! en'a'ed in the direct !ale non!tore; of "roduct! !uch a! homeheatin' oil dealer! and home deli(ery ne$!"a"er route! are included here.


22/94

The buyin' of 'ood! for re!ale i! a characteri!tic of retail tradee!tabli!hment! that "articularly di!tin'ui!he! them from e!tabli!hment! in thea'riculture manufacturin' and con!truction indu!trie!. ?or e0am"le farm! that!ell their "roduct! at or from the "oint of "roduction are not cla!!ified in retail

but rather in a'riculture. Similarly e!tabli!hment! that both manufacture and!ell their "roduct! to the 'eneral "ublic are not cla!!ified in retail but rather inmanufacturin'.

FORMATS IN DETAIL !ON-ENIEN!E STORES

Thi! indu!try com"ri!e! e!tabli!hment! *no$n a! con(enience !tore! orfood mart! "rimarily en'a'ed in retailin' a limited line of 'ood! that 'enerallyinclude! mil* bread !oda and !nac*! in a 2@@@ to =@@@ !%uare foot !tore $ith!"eedy chec* out. They are the modem (er!ion of the nei'hborhood mom and

"o" 'roceryB'eneral !tore.

DEPARTMENT STORES

Thi! indu!try 'rou" com"ri!e! e!tabli!hment! *no$n a! de"artment !tore!"rimarily en'a'ed in retailin' a $ide ran'e of the follo$in' ne$ "roduct! $ithno one merchandi!e line "redominatin': a""arel furniture a""liance! andhome furni!hin'! and !elected additional item! !uch a! "aint hard$aretoiletrie! co!metic! "hoto'ra"hic e%ui"ment #e$elry toy! and !"ortin''ood!. /erchandi!e line! are normally arran'ed in !e"arate de"artment!.

DIS!OUNT STORES

Thi! indu!try com"ri!e! e!tabli!hment! *no$n a! de"artment !tore! thatha(e central cu!tomer chec*out area! 'enerally in the front of the !tore.&e"artment !tore! in thi! indu!try offer a $ide ran'e of 'eneral merchandi!ee0ce"t fre!h "eri!hable food!; limited !er(ice and lo$ "rice!.

SPE!IALITY STORES

Thi! indu!try concentrate! on a limited number of com"lementarymerchandi!e cate'orie! and "ro(ide! a hi'h le(el of !er(ice in an area ty"icallyle!! than D@@@ !%uare feet. In recent year! a !"ecialty a""arel !tore ha! beenone of the $ea*e!t !lo$e!t9'ro$in' area! in retailin'.

!ATEGORY +ILLERS

Thi! indu!try i! much nearer to di!count !tore that offer! a narro$ (arietybut dee" a!!ortment of merchandi!e. The!e retailer! are ba!ically di!count!"ecialty !tore!. /o!t cate'ory !"eciali!t! u!e a !elf9!er(ice a""roach but !ome

!"eciali!t! in con!umer durable! offer a!!i!tance to cu!tomer!.


23/94

SUPER!ENTERS

Thi! indu!try offer! a $ide (ariety of food and nonfood merchandi!e. Theyare the fa!te!t 'ro$in' retail cate'ory. Su"er center! !toc* bet$een 1@@@@@

and 1@@@@ indi(idual item! SKU

1@@@@@to =@@@@@ !%uare foot.

!OMPANY PROFILE

FUTURE GROUP

?uture Grou" i! one of the country

acro!! = citie! in India and em"loy! o(er 2@@@ "eo"le. Some of it! leadin'retail format! include Pantaloon! i' a7aar ,entral ?ood a7aar omeTo$n eone &e"ot ?uture /oney and online retail format futureba7aar.com.

?uture Grou" com"anie! include! ?uture ,a"ital oldin'! ?utureGenerally India Indu! 3ea'ue ,lothin' and Gala0y +ntertainment that mana'e!S"ort! ar re$ ar and o$lin' ,o. ?uture ,a"ital oldin'! the 'rou"

The 'rou"
http://futurebazaar.com/http://futurebazaar.com/


24/94

Grou" 6eb!ite!:

futureba7aar.com

future'rou".in

*!hitiifund.com

PANTALOON RETAIL (INDIA" LIMITED

Pantaloon Retail India; 3imited i! India

The com"any

A !ub!diary com"any ome Solution! Retail India; 3imited o"erate!ome To$n a lar'e9format home !olution! !tore ,ollection i !ellin' homefurniture "roduct! and +9one focu!!ed on catern' to the con!umer electronic!!e'ment.

Pantaloon Retail $a! recently a$arded the International Retailer of the5ear 2@@ by the US9ba!ed National Retail ?ederation NR?; and the+mer'in' /ar*et Retailer of the 5ear 2@@ at the 6orld Retail ,on're!! heldin arcelona.

Pantaloon Retail i! the fla'!hi" com"any of ?uture Grou" a bu!ine!! 'rou"caterin' to the entire Indian con!um"tion !"ace.

!ORPORATE STATEMENT@

?uture Grou" /anife!to M?utureM 9 the $ord $hich !i'nifie! o"timi!m'ro$th achie(ement !tren'th beauty re$ard! and "erfection. ?uture

encoura'e! u! to e0"lore area! yet une0"lored $rite rule! yet un$ritten create
http://futurebazaar.com/http://futuregroup.in/http://kshitiifund.com/http://futurebazaar.com/http://futurebazaar.com/http://futuregroup.in/http://kshitiifund.com/http://futurebazaar.com/


25/94

ne$ o""ortunitie! and ne$ !ucce!!e!. To !tri(e for a 'loriou! future brin'! tou! our !tren'th our ability to learn unlearn and re9learn our ability to e(ol(e.

6e in ?uture Grou" $ill not $ait for the ?uture to unfold it!elf but create

future !cenario! in the con!umer 9 !"ace and facilitate con!um"tion becau!econ!um"tion i! de(elo"ment. Thereby $e $ill effect !ocio9economicde(elo"ment for our cu!tomer! em"loyee! !hareholder! a!!ociate! and

"artner!.

-ur cu!tomer! $ill not #u!t 'et $hat they need but al!o 'et them $hereho$ and $hen they need.

6e $ill not #u!t "o!t !ati!factory re!ult! $e $ill $rite !ucce!! !torie!. 6e$ill not #u!t o"erate efficiently in the Indian economy $e $ill e(ol(e it.

6e $ill not #u!t !"ot trend! $e $ill !et trend! by marryin' ourunder!tandin' of the Indian con!umer to their need! of tomorro$. It i! thi!under!tandin' that ha! hel"ed u! !ucceed. And it i! thi! that $ill hel" u!!ucceed in the ?uture. 6e !hall *ee" relearnin'. And in thi! "roce!! do #u!tone thin'.

Rewri4e Rules) Re4ai# -alues)

Grou" )i!ion ?uture Grou" !hall deli(er +(erythin' +(ery$here +(ery

time for +(ery Indian ,on!umer in the mo!t "rofitable manner.

Grou" /i!!ion. 6e !hare the (i!ion and belief that our cu!tomer! and!ta*eholder! !hall be !er(ed only by creatin' and e0ecutin' future !cenario! inthe con!um"tion !"ace leadin' to economic de(elo"ment.

6e $ill be the trend!etter! in e(ol(in' deli(ery format! creatin' retailrealty ma*in' con!um"tion affordable for all cu!tomer !e'ment! 9 for cla!!e!and for ma!!e!. 6e !hall infu!e Indian brand! $ith confidence and rene$edambition.

6e !hall be efficient co!t9 con!ciou! and committed to %uality in $hate(er$e do.

6e !hall en!ure that our "o!iti(e attitude !incerity humility and uniteddetermination !hall be the dri(in' force to ma*e u! !ucce!!ful.

!ORE -ALUES@

Indianne!!: ,onfidence in our!el(e!.


26/94

3eader!hi": To be a leader both in thou'ht and bu!ine!!.

Re!"ect H umility: To re!"ect e(ery indi(idual and be humble in ourconduct.

Intro!"ection: 3eadin' to "ur"o!eful thin*in'.

-"enne!!: To be o"en and rece"ti(e to ne$ idea! *no$led'e and information.)aluin' and Nurturin' Relation!hi"!: To build lon' term relation!hi"!.

Sim"licity H Po!iti(ity: Sim"licity and "o!iti(ity in our thou'ht bu!ine!! andaction. Ada"tability: To be fle0ible and ada"table to meet challen'e!.

?lo$: To re!"ect and under!tand the uni(er!al la$! of nature

!OMPANY TIMELINE@

Ma?or Miles4o#es

1D ,om"any incor"orated a! /an7 6ear Pri(ate 3imited. 3aunch ofPantaloon! trou!er India

11 3aunch of AR+ the Indian #ean! brand.

12 Initial "ublic offer IP-; $a! made in the month of /ay.

1> The Pantaloon Sho""e 9 e0clu!i(e men!$ear !tore in franchi!eeformat launched acro!! the nation. The com"any !tart! the di!tributionof branded 'arment! throu'h multi9brand retail outlet! acro!! the nation.

1 4ohn /iller 9 ?ormal !hirt brand launched.

1 Pantaloon! 9 India

2@@1 i' a7aar

2@@> ,entral 9


27/94

2@@F ?uture ,a"ital oldin'! the com"any

Go"i*i!han iyani i! a commerce 'raduate and ha! more than t$enty year!of e0"erience in the te0tile bu!ine!!.

/r. Ra*e!h iyani 6holetime &irector

Ra*e!h iyani i! a commerce 'raduate and ha! been acti(ely in(ol(ed incate'ory mana'ement retail !tore! o"eration! IT and e0"ort!. e ha! beenin!trumental in the im"lementation of the (ariou! ne$ retail format!.

/r. )ed Pra*a!h Arya &irector

)ed Pra*a!h Arya i! an en'ineer by trainin' and i! a 'raduate of the IndianIn!titute of /ana'ement Ahmedabad. Prior to #oinin' Pantaloon Retail he $a!the ,+- of Globu!.

/r. Shaile!h aribha*ti Inde"endent &irector

Shri Shaile!h aribha*ti i! a ,hartered Accountant ,o!t Accountant and

a ,ertified Internal Auditor. e i! the &e"uty /ana'in' Partner of aribha*ti
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28/94

H ,o. ,hartered Accountant! and "a!t "re!ident of Indian merchant,hamber!. e i! on the oard of !e(eral Public 3imited ,om"anie! includin'Indian Petrochemical! ,or"oration 3td. Ambu#a ,ement +a!tern 3td. etc. ei! on the oard of ,om"any !ince 4une 1 1.

/r. S &ore!$amy Inde"endent &irector

S. &ore!$amy i! a former ,hairman and /ana'in' &irector of ,entralan* of India and !er(e! on the board of &SP /errill 3ynch Tru!tee ,o and,eat 3imited amon' other!.

&r. & - Ko!hy Inde"endent &irector

&. -. Ko!hy hold! a doctorate from IIT &elhi and i! the &irector of

National In!titute of &e!i'n NI&; Ahmedabad. e ha! o(er 2> year! of riche0"erience in the te0tile! and 'arment indu!try and $a! in!trumental in the!ettin' u" of NI?T centre! in &elhi ,hennai and an'alore. e i! a reno$nedcon!ultant !"eciali7in' in international mar*etin' and a""arel retailmana'ement.

/!. An#u Poddar Inde"endent &irector

An#u Poddar hold! a achelor of +n'ineerin' from Uni(er!ity of-*lahoma and i! a &irector NI?T yderabad cha"ter. She al!o !er(e! on the

board of /ahari!hi ,ommerce 3td and Samay oo*! 3td amon' other!.

/!. ala &e!h"ande Inde"endent &irector

ala &e!h"ande i! Inde"endent &irector Pantaloon Retail India; 3td. andal!o !er(e! on the board! of &eccan A(iation Na'ar#una ,on!truction6el!"un India and Indu! 3ea'ue ,lothin' 3td amon' other!.

/r. Anil ari!h Inde"endent &irector

Anil ari!h i! the "artner of &/ ari!h H ,o. A!!ociate! H Solicitor! andan 33/ from Uni(er!ity of /iami. e al!o !er(e! on the board of /ahindraGe!co Unitech Indu!lnd an* and indu#a T/T amon' other!.

AFFILIATE !OMPANIES

ome Solution! Retail India; 3imited

ome Solution! Retail India; 3imited SRI3; offer! com"lete retailin'!olution! for all "roduct! and !er(ice! related to home buildin' and home

im"ro(ement. The *ey "roduct cate'orie! are ,on!umer &urable H +lectronic!


29/94

,&+; ?urniture ome furni!hin' H decor ome im"ro(ement and ome!er(ice!. SRI3 o"erate! retail format ,ollection9i ?urniture a7aar+lectronic! a7aar ome To$n and e97one.

Fu4ure Bra#0s Lii4e0@

?uture rand! 3imited ?3; ha! been incor"orated on No(ember 2@@Fand i! in(ol(ed in the bu!ine!! of creatin' de(elo"in' mana'in' ac%uirin'and dealin' in con!umer9related brand! and IPR! Intellectual Pro"erty Ri'ht!;.The ,om"any i! led by /r. Santo!h &e!ai formerly $ith /c,ann +ric*!on.

Fu4ure Me0ia (I#0ia" Lii4e0@

?uture /edia India; 3imited ?/I3; $a! incor"orated a! the Grou"

media (enture aimed at creation of media "ro"ertie! in the ambience ofcon!um"tion and thu! offer! acti(e en'a'ement to brand! and con!umer!.?/I3 offer! rele(ant en'a'ement throu'h it! media "ro"ertie! li*e )i!ualS"ace! Print Radio Tele(i!ion and Acti(ation.

Fu4ure Lo=is4i> Solu4io#s Lii4e0@

?uture 3o'i!tic Solution! 3imited ?3S3; ha! been incor"orated a! a!e"arate entity and i! in(ol(ed in the bu!ine!! of "ro(idin' lo'i!tic!tran!"ortation and $arehou!in' !er(ice! for all 'rou" com"anie! and third9

"artie!.

!o#/er=e !ou#i>a4io# (I#0ia" Lii4e0@

,on(er'em ,ommunication India; 3imited ,,I3; formerly *no$n a!,on(er'em Retail India; 3imited; $a! incor"orated to !et u" a chain of retailoutlet! for dealin' in area! of communication data H (oice !tora'e and otherrelated "roduct!. The com"any o"erate! m a7aar m Port and Gen/ amon'other retail format!.

Pa#4aloo# Foo0 Pro0u>4 (I#0ia" Lii4e0@

Pantaloon ?ood Product India; 3imited P?PI3; $a! incor"orated $ith theob#ect of !ourcin' and bac*$ard inte'ration of food bu!ine!! of the ,om"any.P?PI3 ha! !ourcin' and di!tribution ba!e! at all *ey citie! acro!! the country.

Fu4ure +#owle0=e Ser/i>es Lii4e0@

?uture Kno$led'e Ser(ice! 3imited ?KS3; $a! incor"orated on 4anuary2@@ and i! en'a'ed in the bu!ine!! of bu!ine!! "roce!! out!ourcin' and

*no$led'e "roce!! out!ourcin'.


30/94

Fu4ure !a.i4al ,ol0i#=s Lii4e0@

?uture ,a"ital oldin'! 3imited ?,; $a! formed to mana'e thefinancial !er(ice! bu!ine!! of Pantaloon Retail India; 3imited and other 'rou"

entitie!. ?, i! one of the fa!te!t 'ro$in' financial !er(ice! com"any in India$ith "re!ence in A!!et Ad(i!ory Retail ?inancial Ser(ice! and Pro"rietaryRe!earch. The com"any o"erate! a con!umer finance retail format ?uture/oney and mana'e! a!!et! $orth o(er USE 1 illion throu'h Indi(i!ionK!hiti# ori7on and ?uture o!"itality ?und!. ?, !ub!idiary com"anie!include K!hiti# In(e!tment Ad(i!ory ,om"any 3td. Ambit In(e!tmentAd(i!ory ,om"any 3td. and Indi(i!ion In(e!tment Ad(i!or! 3td.

Fu4ure Ge#erali I#0ia I#sura#>e !o.a#2 Lii4e0@

?uture Generali India In!urance ,om"any 3imited ?GII,3; $a!incor"orated on -ctober =@ 2@@F to underta*e and carry on the bu!ine!! of'eneral in!urance. The a""ro(al for carryin' on General In!urance u!ine!!ha! been recei(ed from the In!urance Re'ulatory and &e(elo"ment Authorityof India IR&A; on Se"tember > 2@@.

Fu4ure Ge#eralli I#0ia Li5e I#sura#>e !o.a#2 Lii4e0@

?uture Generally India 3ife In!urance ,om"any 3imited ?GI3I,3; $a!incor"orated on -ctober =@ 2@@F to e!tabli!h and conduct the bu!ine!! of lifein!urance in India $hich com"ri!e! of $hole life in!urance endo$mentin!urance double benefit and multi"le benefit! in!urance etc. The a""ro(al forcarryin' on 3ife In!urance u!ine!! ha! been recei(ed from the IR&A inSe"tember 2@@.

Fu4ure1aaar I#0ia Lii4e0)

?utureba7aar India 3imited ?I3; i! !et u" a! the e9Retailin' arm of the?uture Grou" for "ro(idin' on9line !ho""in' e0"erience. ?utureba7aar.com$a! launched on 4anuary 2 2@@ and ha! emer'ed a! one of the mo!t "o"ularonline !ho""in' "ortal! in India. It $a! a$arded $ith the Me!t Indian 6eb!iteMa$ard in the !ho""in' cate'ory by the P, 6orld Indian 6eb!ite A$ard!.


31/94

6ea(ette Te0!tyle! 3imited $a! incor"orated on &ecember D 1> and i!in(ol(ed in the bu!ine!! of de!i'nin' manufacturin' buyin' and !ellin'im"ortin' e0"ortin' !"innin' etc of (ariou! ty"e! of te0tile fabric!.

S4a.les Fu4ure O55i>e Pro0u>4s Pri/a4e Lii4e0@

Sta"le! ?uture -ffice Product! Pri(ate 3imited S?-PP3; $a! incor"oratedon 4anuary 2@@ and i! in(ol(ed in the bu!ine!! of dealin' in all *ind! ofoffice !u""lie! office e%ui"ment! and "roduct!. S?-PP3 i! a #oint (enture

bet$een the ,om"any and Sta"le! A!ia In(e!tment 3imited a !ub!idiary ofSta"le! Inc USA;. The com"any

and dealin' in fitne!! e%ui"ment! and other health "roduct!. TP?P3 i! a @:@#oint (enture bet$een the ,om"any and Tal$al*ar! etter )alue ?itne!!Pri(ate 3imited. The com"any o"ened it! fir!t 'ym at -rchid ,ity ,entre /allin /umbai.

4oint )enture $ith A0iom Telecom 33, UA+ The ,om"any ha! enteredinto a @:@ #oint (enture $ith A0iom Telecom 33, UA+ on 4uly 2@ 2@@ todo !ourcin' and $hole!ale di!tribution of mobile hand!et! acce!!orie! and!ettin' u" !er(ice centre! and authori7ed after !ale! !er(ice centre! for mobilehand!et! in India.


32/94

A

Ima'e! Retail A$ard! /o!t Admired Retail ?ace of the 5ear: Ki!hore iyani

/o!t admired retailer of the year: 3ar'e format multi "roduct !tore: i'a7aar

/o!t admired retailer of the year: ?ood and Grocery: ?ood a7aar

/o!t admired retailer of the year: ome H office im"ro(ement: omeTo$n

/o!t admired Retail ,om"any of the year: Pantaloon Retail India; 3td.

Ima'e! Retail ?orum follo$ed !trict international benchmar*! in decidin' theto" honour! for Ima'e! Retail A$ard! million member! in the US and acro!! the $orld. Some of the

"a!t $inner! of the a$ard include /etro AG Germany; ,arrefour ?rance;ara S"ain; oticario ra7il; and Ito 5o*ado 4a"an;. The a$ard $a!

"re!ented at the Retail


33/94

+mer'in' /ar*et Retailer of the 5ear 2@@D 9 Pantaloon Retail India; 3td

The inau'ural 6orld Retail ,on're!! held in arcelona S"ain in /arch2@@D attracted o(er one thou!and retail "rofe!!ional! from o(er !i0ty countrie!.

The a$ard! $ere decided by a multinational Grand 4ury. 6inner! in othercate'orie! included Indite0 /all of +mirate!.

e$itt e!t +m"loyer! 2@@D

e!t +m"loyer! in India Ran* 1>th; 9 Pantaloon Retail India; 3td.3eadin' human re!ource! con!ultancy e$itt A!!ociate! conduct! an annual!ur(ey of the be!t em"loyer! in India a! "art of it! 'lobal initiati(e. It i! ba!edon ,+- inter(ie$ Peo"le Practice! In(entory and +m"loyee -"inion Sur(ey!.Pantaloon Retail became the only retailer to feature amon' the t$enty9fi(e be!t

em"loyer! in India.

P!

Retail A!ia Pacific To" @@ A$ard!

A!ia Pacific e!t of the e!t Retailer! 9 Pantaloon Retail India; 3td e!tRetailer in India 9 Pantaloon Retail India; 3td

The Retail A!ia "ublication in a!!ociation $ith +uro/onitor and KP/Ghonour! the be!t retailer! in 1> countrie! acro!! the A!ia Pacific re'ion. Thea$ard! $ere "re!ented in Sin'a"ore in -ctober 2@@.

A!iamoney A$ard!


34/94

e!t /ana'ed ,om"any in India /id9ca"; 9 Pantaloon retail India; 3td.

The A!iamoney "ublication conduct! a "oll amon' fund mana'e! and in(e!tor!and doe! a %uantitati(e analy!i! of financial "erformance to !elect be!t

mana'ed com"anie! in A!ian countrie!.

+rn!t H 5oun' +ntre"reneur of the 5ear A$ard

+rn!t H 5oun' +ntre"reneur of the 5ear Ser(ice!; 9 Ki!hore iyani

,on!idered to be one of the mo!t "re!ti'iou! bu!ine!! a$ard! in India a #urycom"ri!in' leadin' name! in Indian bu!ine!! !elected the $inner! ba!ed oncoura'e creati(ity "a!!ion endurance and (i!ion.

,N, Indian u!ine!! 3eader! A$ard!

The ?ir!t Generation +ntre"reneur of the 5ear 9 Ki!hore iyani

-r'ani7ed by ,N,9T)1D the t$el(e a$ardee! in (ariou! cate'orie! aredecided by a hi'h "rofile #ury alon' $ith re!earch "artner! 9 The Uni(er!ity of,hica'o Graduate

School of u!ine!! &e(elo"ment &imen!ion! International &&I; and A,Neil!on -RG /ARG.

3a*!hmi"at Sin'hania 9 II/ 3uc*no$ National 3eader!hi" A$ard!

5oun' u!ine!! 3eader 9 Ki!hore iyani

The a$ard reco'ni7e! and honor! indi(idual! $ho ha(e contributedcon!i!tently to the betterment of our country throu'h their "ur!uit ofe0cellence. The a$ard! $ere "re!ented in Ne$ &elhi by the Prime /ini!ter &r./anmohan Sin'h in &ecember 2@@.

Ima'e! Retail A$ard!

e!t )alue Retail Store 9 i' a7aar

e!t Retail &e!tination 9 i' a7aar

e!t ?ood H Grocery Store 9 ?ood a7aar

Retail ?ace of the 5ear 9 Ki!hore iyani


35/94

The Ima'e! Retail A$ard! are decided throu'h a nation$ide con!umer Hindu!try "oll and nomination! follo$ed by "erformance a!!e!!ment by team ofanaly!t! and #ury.

Reader!< &i'e!t A$ard!

Platinum Tru!ted rand A$ard 9 i' a7aar

The Reader

BIG BAZAAR

i' a7aar i! not #u!t another hy"ermar*et. It cater! to e(ery need of yourfamily. 6here i' a7aar !core! o(er other !tore! i! it! (alue for money

"ro"o!ition for the Indian cu!tomer!.

At i' a7aar you $ill definitely 'et the be!t "roduct! at the be!t "rice! 9that

"rice! that $ill !ur"ri!e you. And thi! i! #u!t the be'innin'. i' a7aar "lan! toadd much more to com"lete your !ho""in' e0"erience.


36/94

T,EORETI!AL FRAME

?or other mar*eter !uch a! not9for9"rofit! mar*eter! it mean! 'ettin'cu!tomer! to increa!e donation! utili7e more !er(ice! chan'e attitude! orchan'e beha(ior !uch a! !mo*in' cam"ai'n!.

o$e(er mar*eter! mu!t under!tand that 'ettin' cu!tomer! to commit to adeci!ion !uch a! "urcha!e deci!ion i! only achie(able $hen a cu!tomer i!ready to ma*e the deci!ion. ,u!tomer! often mo(e throu'h !e(eral !ta'e!

before a "urcha!e deci!ion i! made.

And !ince a mar*eter often ha! multi"le !imultaneou! "romotional

cam"ai'n! the ob#ecti(e of each could be different.


37/94

/ar*eter! ha(e at their di!"o!al four ma#or method! of "romotion. Ta*ento'ether the!e com"ri!e the "romotion mi0. It con!i!t! of a blend ofad(erti!in' !ale! "romotion "er!onal !ellin' and "ublic relation!. It $ould behel"ful to define the four ma#or method! of "romotion.

AD-ERTISING

In(ol(e! non9"er!onal mo!tly "aid "romotion! often u!in' ma!! mediaoutlet! to deli(er the mar*eter! me!!a'e. 6hile hi!torically ad(erti!in' ha!in(ol(ed one9$ay communication $ith little feedbac* o""ortunity for thecu!tomer e0"eriencin' the ad(erti!ement the ad(ent of com"uter technolo'yand in "articular the internet ha! increa!ed the o"tion! to allo$ cu!tomer! to

"ro(ide %uic* feedbac*.

SALES PROMOTION

In(ol(e! the u!e of !"ecial !hort9term techni%ue! often in the form ofincenti(e! to encoura'e cu!tomer! to re!"ond or underta*e !ome acti(ity ?orin!tance the u!e of retail cou"on! $ith e0"iration date! re%uire! cu!tomer! toact $hile the incenti(e i! !till (alid.

PERSONAL SELLING

A! the name im"lie! thi! form of "romotion in(ol(e! "er!onal contact

bet$een com"any re"re!entati(e! and tho!e $ho ha(e a role in "urcha!edeci!ion! +0. /a*e the deci!ion !uch a! con!umer! or ha(e an influence on adeci!ion !uch a! member! of a com"any buyin' center;. -ften thi! occur!face9to9face or (ia tele"hone thou'h ne$er technolo'ie! allo$ thi! to occuronline (ia (ideo conferencin' or te0t chat.

PUBLI! RELATIONS

Al!o referred to a! "ublicity thi! ty"e of "romotion u!e! third9"arty !ource!and "articularly the ne$! media to offer a fa(orable mention of the /ar*eter!

,om"any or "roduct $ithout direct "ayment to the "ubli!her of theinformation.

Ma?or 5a>4ors i#5lue#>i#= Proo4io# >*oi>e@

6ith four "romotional method! to choo!e from ho$ doe! the mar*eterdetermine $hich one! to u!e The !election can be com"licated by com"anyand mar*etin' deci!ion i!!ue!.

!OMPANY ISSUES


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(a" PROMOTIONAL OB;E!TI-E

A! $e di!cu!!ed there are !e(eral different ob#ecti(e! a mar*eter may"ur!ue $ith their "romotional !trate'y each ty"e of "romotion offer! different

ad(anta'e! in term! of hel"in' the mar*eter reach their ob#ecti(e!.

?or in!tance if the ob#ecti(e of a !oft$are manufacturer i! to 'et cu!tomer!to try a "roduct the u!e of !ale! "romotion !uch a! offerin' the !oft$are in afree do$nloadable form may yield better re!ult! than "romotin' throu'hInternet ad(erti!in'.

(1" A-AILABILITY OF RESOUR!ES

The amount of money and other re!ource! that can be directed to "romotion

affect! the mar*eter

&ifferent "roduct! re%uire different "romotional a""roache!. ?or thecon!umer mar*et "roduct! fallin' into the con(enience and !ho""in' 'ood!cate'orie! are li*ely to u!e ma!! mar*et "romotional a""roache! $hile hi'her9end !"ecialty 'ood! are li*ely to u!e "er!onali7ed !ellin'. Thu! "roduct! thatar' com"le0 and ta*e cu!tomer! e0tended time to ma*e a "urcha!e deci!ion


39/94

may re%uire "er!onal !ellin' rather than ad(erti!in'. Thi! i! often the ca!e $ith"roduct! tar'eted to the bu!ine!! mar*et

Product! "a!! throu'h different !ta'e! in the "roduct life cycle. A! a "roduct

mo(e! throu'h the!e !ta'e! the "roduct it!elf may e(ol(e and al!o "romotionalob#ecti(e! from one !ta'e to the ne0t

(>"DISTRIBUTION

/ar*etin' or'ani7ation! !ellin' throu'h channel "artner! can reach thefinal cu!tomer either directly u!in' a "ull "romotion !trate'y or indirectly u!in'

"u!h "romotional !trate'y

The "ull !trate'y i! !o named !ince it create! demand for a "roduct by"romotin' directly to the final cu!tomer in the ho"e! that their intere!t in the"roduct $ill hel" M"ullM more "roduct throu'h the di!tribution channel. Thi!a""roach can be u!ed $hen channel "artner! are he!itant about !toc*in' a

"roduct unle!! they are a!!ured of !ufficient cu!tomer intere!t.

The "u!h !trate'y u!e! "romotion to encoura'e channel "artner! to !toc*and "romote the "roduct to their cu!tomer!B the idea i! that by offerin'incenti(e! to channel member! the mar*eter i! encoura'in' their "artner!

+0. 6hole!aler! retailer!; to M"u!hM the "roduct do$n the channel and intocu!tomer hand!. /o!t lar'e con!umer "roduct! com"anie! $ill u!e both thea""roache! $hile !maller firm may find one a""roach $or*! better.

(0" PRI!E

The hi'her the "rice of


40/94

NE

BROAD!AST MEDIA

roadca!t media i! effecti(e tool $here the reach of the cu!tomer $ouldha(e no boundarie! acro!! the city. No$ a day

FM RADIO

?/ Radio i! one !uch media that i! (ery 'ood at reach to the cu!tomer


41/94

Thi! i! one "romotion that i! bein' u!ed on e(ery Re"ublic day $here onthi! day almo!t all the SKU


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!,APTER'9DATA ANALYSIS

ANALYSIS

TABLE @

-ARIOUS


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!,ART 7

INFEREN!E@

1@C of the a$arene!! come! throu'h ?riend!B $ord of mouth 1C of thea$arene!! come! throu'h 3eaflet! @C of the a$arene!! come! throu'h Ne$!"a"er!

I C of the a$arene!! come! throu'h other mean!.

TABLE $@

O-ERALL PROMOTIONAL A!TI-ITIES TO. A(era'e B Need! Im"ro(ement!

!,ART 7 $

INFEREN!E@

2C of the re!"ondent! feel "romotional acti(itie! are 'ood =2C of there!"ondent! feel a! )ery 'ood C of the re!"ondent! feel a! +0cellent and C of there!"ondent! feel it need! im"ro(ement $hen com"ared $ith com"etitor!.

TABLE 9@

RESPONDENTS OPINION T,ROUG,


44/94

2. 3eaflet!B Pam"hlet 1

=. ?/ Radio =

>. Tele(i!ion =>

. Road Sho$!

F. -ther!

!,ART 7 9

INFEREN!E@

=C of the re!"ondent! "refer Ne$!"a"er 2=C of the re!"ondent! "refer ?/Radio 2@C of the re!"ondent! "refer Tele(i!ion 1@C of the re!"ondent! "refer3eafletB"am"hlet C of the re!"ondent! "refer other mean! li*e Internet and =C ofthe re!"ondent! "refer Road Sho$! a! their medium to be informed about IGAAAR "romotion!.

TABLE @

PRI!E !OMPARISON


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S)NO)

SER-I!E SATISFA!TION

NO) OF PARTI!ULARS

1. +0cellent =2

2. Good

=. A(era'e

!,ART 7

INFEREN!E

C of the re!"ondent! feel !er(ice i! 'ood =2C of the re!"ondent! feel it i!+0cellent C of the re!"ondent! feel !er(ice i! a(era'e.

TABLE C@

PRODU!TS A-AILABILITY SATISFA!TION

S)NO)

PRODU!TS A-AILABILITY NO) OF RESPONDENTS

1. 5e! D

2. No 1

!,ART 7 C

INFEREN!E@

DC of the re!"ondent! feel all (arietie! of "roduct! are a(ailable and 1C of there!"ondent! feel all (arietie! of "roduct! are not a(ailable at the outlet.

TABLE :@

FRUITS AND -EGETABLES A-AILABILITY SATISFA!TION

S)NO)

A-AILABILITY OF FRUITS J -EGETABLES

NO) OF RESPONDENTS
http://s.no/http://s.no/http://s.no/http://s.no/http://s.no/http://s.no/


46/94

1. 5e! F@

2. Need! Im"ro(ement! >@

!,ART 7 :

INFEREN!E@

F@C of the re!"ondent! feel all (arietie! of fruit! and (e'etable! are a(ailable and>@C of the re!"ondent! feel all (arietie! of fruit! and (e'etable! need! im"ro(ementat the outlet.

TABLE &@

PRODU!T DISPLAY

S)NO)

PRODU!T DISPLAY

NO) OF RESPONDENTS

1. +0cellent >@

2. Good 1.D

=. A(era'e D.2

!,ART 7 &

INFEREN!E@

2C of the re!"ondent! feel Product di!"lay i! 'ood >@C of the re!"ondent! feelit i! +0cellent DC of the re!"ondent! feel Product di!"lay i! a(era'e.

TABLE @

UALITY OF PRODU!TS

S)NO)

UALITY OF PRODU!TS

NO) OF RESPONDENTS

1. +0cellent =1
http://s.no/http://s.no/http://s.no/http://s.no/


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2. Good F2.

=. A(era'e F.=

!,ART 7

INFEREN!E@

F=C of the re!"ondent! feel Ouality of "roduct! i! 'ood =1 C of the re!"ondent!feel it i! +0cellent FC of the re!"ondent! feel Ouality of "roduct! i! a(era'e.

TABLE %@

STORE -ISIBILITY

S)NO)

STORE -ISIBILITY

NO) OF RESPONDENTS

1. +0cellent >2

2. Good @

=. A(era'e D

!,ART 7 &

INFEREN!E@

@C of the re!"ondent! feel !tore (i!ibility i! 'ood >2C of the re!"ondent! feel iti! +0cellent DC of the re!"ondent! feel !tore (i!ibility i! a(era'e.

TABLE @

O-ERALL S,OPPING EPERIEN!E

S)NO)

S,OPPING EPERIEN!E

NO) OF RESPONDENTS

1. +0cellent 2>

2. Good @
http://s.no/http://s.no/http://s.no/http://s.no/


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=. A(era'e F

!,ART 7

INFEREN!E@

@C of the re!"ondent! feel -(erall !ho""in' e0"erience i! 'ood 2>C of there!"ondent! feel it i! +0cellent FC of the re!"ondent! feel -(erall !ho""in'

e0"erience i! a(era'e.

!,APTER'

FINDINGS

FINDINGS

1@C of the a$arene!! come! throu'h ?riend!B $ord of mouth 1C of thea$arene!! come! throu'h 3eaflet! /a#ority @C of the a$arene!! come!throu'h Ne$!"a"er! and 1 C of the a$arene!! come! throu'h other mean!.

/o!t of the re!"ondent! nearly 2C feel "romotional acti(itie! are 'ood =2C

of the re!"ondent! feel a! )ery 'ood C of the re!"ondent! feel a! +0cellentand C of the re!"ondent! feel it need! im"ro(ement $hen com"ared $ithcom"etitor!.

/o!t of the re!"ondent! nearly =C "refer Ne$!"a"er a! their medium to be

informed about IG AAAR "romotion!. C of the re!"ondent! feel !er(ice i! 'ood =2C of the re!"ondent! feel it i!

+0cellent C of the re!"ondent! feel !er(ice i! a(era'e.


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DC of the re!"ondent! feel all (arietie! of "roduct! are a(ailable and 1C of

the re!"ondent! feel all (arietie! of "roduct! are not a(ailable at the outlet. @C of the re!"ondent! feel !tore (i!ibility i! 'ood >2C of the re!"ondent!

feel it i! +0cellent DC of the re!"ondent! feel !tore (i!ibility i! a(era'e.

/o!t of the re!"ondent! that i! nearly >C are !ati!fied $ith the "rice. 2C of the re!"ondent! feel Product di!"lay i! 'ood >@C of the re!"ondent!

feel it i! +0cellent SC of the re!"ondent! feel Product di!"lay i! a(era'e. F=C of the re!"ondent! feel Ouality of "roduct! i! 'ood =1 C of the

re!"ondent! feel it i! +0cellent FC of the re!"ondent! feel Ouality of "roduct!i! a(era'e.

@C of the re!"ondent! feel Promotion!B-ffer i! 'ood 1C of the re!"ondent!

feel it i! +0cellent =C of the re!"ondent! feel Promotion!B-ffer! i! a(era'e. @C of the re!"ondent! feel -(erall !ho""in' e0"erience i! 'ood 2>C of the

re!"ondent! feel it i! +0cellent FC of the re!"ondent! feel -(erall !ho""in'e0"erience i! a(era'e.

!,APTER'8

SUGGESTIONS !ON!LUSION

SUGGESTIONS J !ON!LUSION

It i! ob!er(ed that )i#aya$ada mar*et i! "rice !en!iti(e. The "rice ran'e mu!t

match the local area mar*et $ith a better cu!tomer !er(ice. Teena'er! mu!t be tar'eted a! trendy fa!hion acce!!orie! can attract more

teena'er!. B An attracti(e mobile counter and a foot $ear counter in !tore can attract a ne$

!e'ment of cu!tomer !ay teena'er!. &elay in ome deli(ery may be a threat to the outlet. 3a' time mu!t be

minimi7ed. The billin' counter mu!t "ro(ide !"eedy !er(ice or more billin' counter! mu!t

be acti(ated at "ea* time to a(oid con'e!tion. At time! the cu!tomer! are facin' "roblem! $ith ine0"erienced !er(ice !taff.

/u!ic $orld mu!t brin' in the be!t international and national collection! and

maintain a com"etiti(e "rice.


50/94

)ariou! branded 'ent!Bladie! 'arment! are not a(ailable in !tore.

The fruit! and (e'etable! counter mu!t be fre!h and mu!t ha(e $ide (arietie!

to !er(e the cu!tomer! better. 6edne!day "ricin' mu!t be much more com"etiti(e to e!tabli!h credibility

amon' the cu!tomer!. Internet ad(erti!ement! e9mail!; $ould be better choice throu'h $hich

cu!tomer relation!hi" i! enhanced. ,or"orate di!count! can attract a lar'e number of cu!tomer!.

+lectronic! !ection mu!t maintain $ide (arietie! of "roduct! to retain and

attract the e0i!tin' cu!tomer!. All the !ection! mu!t mo(e accordin' to the trend a! today

dramatic.

!,APTER'C

BIBLIOGRAP,Y

BIBLIOGRAP,Y

TET BOO+S

Phili" Kotler 2@@; M/ar*etin' /ana'ementM Prentice all of India Ne$

&elhi +le(enth +dition. Kotler and Arm!tron' 2@@1; MPrinci"le! of /ar*etin'M Prentice all of

India Ne$ &elhi. Gu"ta and Ra#an Nair 2@@2; M/ar*etin' /ana'ementM Sultan ,hand H

Son! Ne$ &elhi Se(enth +dition.


51/94

ANNEURE


-I;AYA. o$ do you rate "ricin' at IG AAAR $hen com"ared to com"etitor


52/94

a. i'h b. Same c. 3e!!

. o$ i! the !er(ice at our outlet

a. +0cellent b. Good c. A(era'e

F. ,ould you find all the "roduct! you need at our outlet

a. 5e! b. No

. Are the offerin'! at the ?ruit! H )e'etable! a! "er your e0"ectation

a. 5e! b. Need! im"ro(ement!

D. o$ do you feel about Product &i!"lay in IG AAAR


. o$ do you ran* the Ouality of the Product!


1@. o$ i! the !tore )i!ibility at our outlet


11.Rate your o(erall Sho""in' e0"erience in IGAAAR



53/94

A STUDY

ON

!USTOMER RELATIONS,IP MANAGEMENT

IN


A Project submitted to Andhra University, Visakhapatnam

in partial fulfillment for the award of the degree of

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT

(Two Years Full Tie !ourse"

(Sessio# $%%&'$%%"

Under the Guidance of Submitted by

Pro5) +IRAN OMMI Mr) P) GOPI +RIS,NA

Roll No: 221@


54/94

INTEGRAL INSTITUTE OF AD-AN!ED MANAGEMENT

(A..ro/e0 12 AI!TE3 Mi#is4r2 o5 ,RD3 Go/er#e#4 o5 INDIA3 New

Del*i" Mu//ala/a#i.ale3 -isa6*a.a4#a 7 89%%:3 INDIA

DE!LARATION

I here by declare that thi! "ro#ect re"ort entitled !USTOMER

RELATIONS,IP MANAGEMENT$ith reference to BIG BAZAAR RETAILLTD)3 -I;AYAe0Ma#a=ee#4 u#0er 4*e =ui0a#>e o5 Pro5) +IRAN OMMI)

I al!o declare that thi! "ro#ect i! a re!ult of my o$n effort and that it ha! not been!ubmitted to any other uni(er!ity for the a$ard of any &e'ree or &i"loma.

Place:)i!a*ha"atnam

&ate:

(P)GOPI +RIS,NA"


55/94

A!+NO


56/94

INTRODU!TION

Retailin' include! all acti(itie! in(ol(ed in !ellin' 'ood! or !er(ice! directly tofinal con!umer! for "er!onal non9bu!ine!! u!e. A retailer or retail !tore i! any

bu!ine!! enter"ri!e $ho!e !ale! (olume come! "rimarily from retailin'.

Any or'ani7ation !ellin' to final con!umer! 9 $hether a manufacturer $hole!aleror retailer9 i! doin' retailin'. It doe! not matter ho$ the 'ood! or !er(ice! are !old by

"er!on mail tele"hone (endin' machine or internet; or $here they are !old in !toreon the !treet or in con!umer

There are = ty"e! of retailer!:

1. Store retailer

2. Non Store retailer

=. Retail -r'ani7ation

Store retailer! are of ty"e!:

1. S"ecialty Store

2. &e"artmental Store

=. Su"er mar*et

>. ,on(enience Store

. &i!count Store

Ma?or #o#'s4ore re4ailer 42.es@

1. &irect Sellin': It deal! $ith door9to9door or at home !ale "artie! i.e. it in(ol(e! one9to9one or one9to9many !ellin'.

+0am"le: +ure*a ?ortie! Am$ay /ary Kay ,o!metic!.

2. Automatic )endin' +0am"le: AT/

=.uyin' !er(ice!: I! a !tore le!! retailer !er(in' a !"ecific clientele9u!uallyem"loyee! of lar'e or'ani7ation!9$ho are entitled to buy from a li!t of retailer! $hoha(e a'reed to 'i(e them di!count! in return for member!hi". +0am"le: Ama7on.com


57/94

>. &irect mar*etin': It in(ol(e! direct re!"on!e mar*etin'. The different form! ofdirect mar*etin' are: &irect mail catalo' mar*etin' telemar*etin' and tele(i!iondirect re!"on!e mar*etin' and electronic !ho""in'.

+0am"le: &ell ,om"uter!

Retail -r'ani7ation mainly fall! into > ma#or cate'orie!:

1 ,or"orate chain! +0am"le: Pantaloon! 6e!t!ide

2. Retail ,o9o"erati(e +0am"le: Amul Sama(ai*a Khadi Gram 5udo'

=. ,on!umer ,o9o"erati(e: +0am"le: A"na a7ar

>. ?ranchi!e -r'ani7ation: +0am"le: /on'ini! ,afe ,offee day.

The Retail Trade !ector com"ri!e! e!tabli!hment! en'a'ed in retailin'merchandi!e 'enerally $ithout tran!formation and renderin' !er(ice! incidental tothe !ale of merchandi!e. The Retailin' "roce!! i! the final !te" in the di!tribution ofmerchandi!e. Retailer! are therefore or'ani7ed to !ell merchandi!e in !mall %uantitie!to the 'eneral "ublic $ith hi'h %uality ambiance and courteou!.

Amon' the fa!t and ra"id 'ro$in' indu!trial !ector! Retailin' i! the "rimary one.Retailin' !ector i! contributin' a ma#or !hare of re(enue that i! 'enerated e(ery yearthrou'h out the $orld.

Retailin' "ro(ide! con!iderable (alue to con!umer! $hile 'i(in' "eo"leo""ortunitie! for re$ardin' and challen'in' career!. &ue to !i'nificant !hift! incon!umer

The *ey to !ucce!!ful retailin' i! offerin' the ri'ht "roduct at the ri'ht "rice inthe ri'ht "lace at the ri'ht time and ma*in' a "rofit. To accom"li!h all thi! retailer!mu!t under!tand $hat cu!tomer! $ant and $hat com"etitor! are offerin' no$ and inthe future.

Al!o Indian Retail Sector ha! e!tabli!hed !tron' feet hold in the Retail !ector$orld $ide. India can be termed a! the undi!"uted leader in the Retail Sector +(eryyear it i! increa!in' enormou!ly and ne$ im"lication! are bein' made in thi! indu!try.

A! the retailer! are directly concerned $ith the cu!tomer! the PromotionalStrate'ie! "lay a (ital role. Thi! ma*e! the com"any 'ro$ accordin' to the demand inthe mar*et. There are many tool! and techni%ue! u!ed by the com"any to !u!tain it!

"lace in thi! com"etiti(e mar*et. Amon' the!e Promotional Strate'y i! an effecti(eand im"ortant one. +ffecti(e mar*et analy!i! and (ariou! other! carry it.


58/94

INDUSTRY PROFILE

INDUSTRY PROFILE

It

A! manufacturin' method! im"ro(ed and a! the road and rail tran!"ort net$or*e0tended there de(elo"ed !"eciali!t manufacturer! $ho needed retail !tore! to !ell

their 'ood!. -(er time the !mall retail !tore conce"t 're$ and by the mid 1 @

"robably had to tra(el all o(er to$n to 'et their !ho""in' done.

The ne0t bi' re(olution in retailin' $a! the emer'ence of the retail chain! andlater the !u"er!tore!. The con!umer of the @


59/94

$a! %uic*ly embraced by the con!umer but unfortunately the cro$d! and traffic oftoday


60/94

The challen'e! facin' the Indian or'ani7ed retail !ector are (ariou! and the!e are!to""in' the Indian retail indu!try from reachin' it! full "otential. The beha(ior

"attern of the Indian con!umer ha! under'one a ma#or chan'e. Thi! ha! ha""ened forthe Indian con!umer i! earnin' more no$ $e!tern influence! $omen $or*in' force

i! increa!in' de!ire for lu0ury item! and better %uality. e no$ $ant! to eat !ho"and 'et entertained under the !ame roof. All the!e ha(e lead the Indian or'ani7edretail !ector to 'i(e more in order to !ati!fy the Indian cu!tomer.

The bi''e!t challen'e facin' the Indian or'ani7ed retail !ector i! the lac* of retail!"ace. 6ith real e!tate "rice! e!calatin' due to increa!e in demand from the Indianor'ani7ed retail !ector it i! "o!in' a challen'e to it! 'ro$th. 6ith Indian retailer!ha(in' to !hell out more for retail !"ace it i! effectin' there o(erall "rofitability inretail.

Trained man"o$er !horta'e i! a challen'e facin' the or'ani7ed retail !ector inIndia. The Indian retailer! ha(e difficultly in findin' trained "er!on and al!o ha(e to"ay more in order to retain them. T a'ain brin'! do$n the Indian retailer! "rofitle(el!.

The Indian 'o(ernment ha! allo$ed 1C forei'n direct in(e!tment ?&I; in theIndia retail !ector to one brand !ho"! only. Thi! ha! made the entry of 'lobal retail'iant! to or'ani7ed retail !ector in India difficult. Thi! i! a challen'e bein' faced bythe Indian or'ani7ed retail !ector.

ut the 'lobal retail 'iant! li*e Te!co 6al9/art and /etro A,i are enterin' the

or'ani7ed retail !ector in India indirectly throu'h franchi!ee a'reement and ca!h andcarry $hole!ale tradin'. /any Indian com"anie! are al!o enterin' the Indianor'ani7ed retail !ector li*e Reliance Indu!trie! 3imited Pantaloon! and hartiTelecom!. ut they are facin' !tiff com"etition from the!e 'lobal retail 'iant!. A! are!ult di!countin' i! becomin' an acce"ted "ractice. Thi! too brin'! do$n the "rofit

of the Indian retailer!.

!,ALLENGES FA!ED BY GLOBAL RETAILERS@

The emer'ence of ne$ mar*et!:

A!ia e!"ecially India and china are the emer'in' mar*et "lace!. Thetechnolo'ical and tran!"ortation and indu!trial re(olution! of the "a!t t$o decade!

ha(e chan'ed much of that.

T*e e.owere0 >o#suer@


61/94

Retainin' the con!umer i! far more difficult today than it $a! a de ade a'o.,on!umer life!tyle! and demo'ra"hic! are chan'in' ra"idly. "endin' "o$er i!

increa!in' and technolo'y i! aidin' con!umer! in ma*in' !ound !ho""in' deci!ion!.

Te>*#olo=2 e#a1le0 e55i>ie#>ies@

Technolo'y ha! enabled bu!ine!! and con!umer! to build efficiencie! on theba!ic! of the ability to recei(e and tran!mit data at a fa!t !"eed. Thi! information ha!

today become critical for achie(in' efficiencie! in all a!"ect! of retailin'.

T*e rise o5 4*e e'a=e@

The emer'ence of Internet retailin' or e9tailin' ha! been a *ey dri(er of chan'e inretail. The increa!e in the number of Internet u!er! not in de(elo"ed mar*et! but al!o

'lobally ha! "laced ne$ demand! on retailer!. -nline !ho""in' facilitated by auction!ite! are the ne$ retailer! of retail. ,om"ari!on9 !ho""in' i! a ne$ reality of the e9a'e.

A SNAPS,OT OF REAL RETAIL PLAYERS PROFILE IN INDIA

?UTUR+ GR-UP

SP+N,+Rfood and 'rocery retailin' and o"ened it! fir!t !tore in yderabad in 2@@1. It o"erate!


62/94

throu'h (ariou! format! !"read acro!! India. The (ariou! format! are S"encer

"lannin' to o"en 1 ne$ !tore! in 1@ citie! acro!! to ma*e a "an9India "re!ence.

SUB,I+S,A

Re4ail -e#4ure@ The ,hennai9ba!ed Subhi*!ha tradin' !er(ice! i! a di!count chaine!tabli!hed in 1 $ith a (alue for money bu!ine!! "hilo!o"hy. Subhi*!ha o"erate!

(ertical! 9 ?ruit! H )e'etable! Pharmaceutical ?/,G and Telecom.

Lea0ers*i.@ R.Subramanian /ana'in' &irector

!urre#4 S4a4us@ Subhi*!ha ha! cro!!ed the >@ !tore mar* acro!! !tate! $ith o(erone million !%uare feet of retail !"ace. It ha! ended "ha!e one of it! =@@9crorein(e!tment acro!! the country.

Fu4ure Pla#s@ $ith a 2@@9crore in(e!tment lined u" for the "ha!e t$o of e0"an!ionSubhi*!ha to touch a 1@@@ !tore chain $ith a "an9India "re!ence by 2@@.

PIRAMYD RETAIL

Re4ail -e#4ure@ The Piramal Grou"! retail (enture! are Pyramid me'a !tore Trumartand Trumart &aily. Piramyd o"erate! in the life !tyle !e'ment $ith de"artment !tore!in different cate'orie! 9 /en 6omen. Kid!. ome and 3ife !tyle.

Lea0ers*i.@Nandan "iramal /ana'in' &irector: i"in 'urnani chief o"eratin'officer.

!urre#4 s4a4us@ Piramyd i! "re!ent in > citie! o"eratin' !tore!. ?uture Plan!: It!

"lan! to o"en 1@912 more Trumart outlet! by thi! year.

S,OPPERS STOP

Re4ail /e#4ure@ -$ned by the di(er!ified realty to retail con'lomerate the K Rahe#aGrou" Sho""er! !to" $a! !et u" in 11 and i! one of the fir!t o"erator! in themodern retailin' !ector in the country.

Lea0ers*i.@ .S.Na'e!h ,u!tomer care a!!ociate and /ana'in' &irector Go(indShri*hande ,u!tomer care a!!ociate and chief e0ecuti(e officer.


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!urre#4 S4a4us@ Thi! "remium outlet i! "re!ent in 1@ citie! $ith 2@ outlet! either a! a"art of a mall or a! e0clu!i(e !tore!.

Fu4ure .la#s@ The 'rou" "lan! to e0tend the number of it! de"artmental !tore! from

2@ to >D in about = year!.

RELIAN!E RETAIL@

Re4ail /e#4ure@ The foray of the lar'e!t cor"orate Reliance indu!trie! into the retailarena thi! year throu'h Reliance ?re!h in yderabad on No(ember =rd. It! $a! fir!tfrom the 2@@@ crore in(e!tment committed for retail.

Lea0ers*i.@ /u*e!h Ambani Promoter Ra'hu Pilai Pre!ident Strate'y.

!urre#4 s4a4us: Already o"ened 22 !tore! in yderabad and 4ai"ur. ?uture "lan!:Reliance retail "lan! to e!tabli!h >@@@ outlet! acro!! (ariou! format! in ne0t year!and i! eyein' !ale! of ru"ee! 19la*h9crore o(er thi! "eriod.

TRENT

Re4ail -e#4ure@ The !alt9to9!oft$are cor"orate con'lomerate Tata Grou" entered themodern arena $ay bac* in 1D. 6hen it o"ened it! outlet Trent in an'alore in thatyear. Today Trent o"erate! in three format!6e!t!ide 3andmar* and Star India

a7aar.

Lea0ers*i.@Noel Tata /& Neeti cho"ra ead /ar*etin' 6e!t!ide;.

!urre#4 s4a4us@ 6e!t!ide ha! more than 2@ outlet! !"read in an'alore yderabad,hennai /umbai Pune &elhi H Kol*ata.

Fu4ure .la#s@ The Tata Grou" throu'h it! retail brand Proma i! !et to enter the+lectronic! and ,on!umer &urable mar*et.

RETAIL TRADE FORMATS

The Retail Trade !ector com"ri!e! e!tabli!hment! en'a'ed in retailin'merchandi!e 'enerally $ithout tran!formation and renderin' !er(ice! incidental tothe !ale of merchandi!e.

The retailin' "roce!! i! the final !te" in the di!tribution of merchandi!e. Retailer!are therefore or'ani7ed to !ell merchandi!e in !mall %uantitie! to the 'eneral "ublic.

Thi! !ector com"ri!e! t$o main ty"e! of retailer!.

L Store retailer!


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L Non !tore retailer!

STORE RETAILERS

-"erate fi0ed "oint9of9!ale location! located and de!i'ned to attract a hi'h(olume of $al*9in cu!tomer!. In 'eneral retail !tore! ha(e e0ten!i(e di!"lay! ofmerchandi!e and u!e ma!!9media ad(erti!in' to attract cu!tomer!. They ty"ically !ellmerchandi!e to the 'eneral "ublic for "er!onal or hou!ehold con!um"tion but !omeal!o !er(e bu!ine!! and in!titutional client!. The!e include e!tabli!hment! !uch a!office !u""ly !tore! com"uter and !oft$are !tore! buildin' material! dealer!

"lumbin' !u""ly !tore! and electrical !u""ly !tore!. ,atalo' !ho$room! 'a!oline!er(ice !tation! automoti(e dealer! and mobile home dealer! are treated a! !toreretailer!.

In addition to retailin' merchandi!e !ome ty"e! of !tore retailer! are al!o en'a'ed

in the "ro(i!ion of after9!ale! !er(ice! !uch a! re"air and in!tallation. ?or e0am"lene$ automobile dealer! electronic! and a""liance !tore! mu!ical in!trument and!u""lie! !tore! often "ro(ide re"air !er(ice!. A! a 'eneral rule e!tabli!hment!en'a'ed in retailin' merchandi!e and "ro(idin' after9!ale! !er(ice! are cla!!ified inthi! !ector.

STORE RETAILERS

Non !tore retailer! li*e !tore retailer! are or'ani7ed to !er(e the 'eneral "ublicbut their retailin' method! differ. The e!tabli!hment! of thi! !ub !ector reach

cu!tomer! and mar*et merchandi!e $ith method! !uch a! the broadca!tin' ofMinfomercial!M the broadca!tin' and "ubli!hin' of directre!"on!e ad(erti!in' the

"ubli!hin' of "a"er and electronic catalo'! door9todoor !olicitation in9homedemon!tration !ellin' from "ortable !tall! !treet (endor! e0ce"t food;anddi!tribution throu'h (endin' machine!. +!tabli!hment! en'a'ed in the direct !alenon!tore; of "roduct! !uch a! home heatin' oil dealer! and home deli(ery ne$!"a"erroute! are included here.

The buyin' of 'ood! for re!ale i! a characteri!tic of retail trade e!tabli!hment!that "articularly di!tin'ui!he! them from e!tabli!hment! in the a'riculturemanufacturin' and con!truction indu!trie!. ?or e0am"le farm! that !ell their "roduct!

at or from the "oint of "roduction are not cla!!ified in retail but rather in a'riculture.Similarly e!tabli!hment! that both manufacture and !ell their "roduct! to the 'eneral

"ublic are not cla!!ified in retail but rather in manufacturin'.

FORMATS IN DETAIL !ON-ENIEN!E STORES

Thi! indu!try com"ri!e! e!tabli!hment! *no$n a! con(enience !tore! or foodmart! "rimarily en'a'ed in retailin' a limited line of 'ood! that 'enerally include!mil* bread !oda and !nac*! in a 2@@@ to =@@@ !%uare foot !tore $ith !"eedy chec*out. They are the modem (er!ion of the nei'hborhood mom and "o" 'roceryB'eneral

!tore.


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DEPARTMENT STORES

Thi! indu!try 'rou" com"ri!e! e!tabli!hment! *no$n a! de"artment !tore!"rimarily en'a'ed in retailin' a $ide ran'e of the follo$in' ne$ "roduct! $ith no one

merchandi!e line "redominatin': a""arel furniture a""liance! and home furni!hin'!and !elected additional item! !uch a! "aint hard$are toiletrie! co!metic!

"hoto'ra"hic e%ui"ment #e$elry toy! and !"ortin' 'ood!. /erchandi!e line! arenormally arran'ed in !e"arate de"artment!.

DIS!OUNT STORES

Thi! indu!try com"ri!e! e!tabli!hment! *no$n a! de"artment !tore! that ha(ecentral cu!tomer chec*out area! 'enerally in the front of the !tore. &e"artment !tore!in thi! indu!try offer a $ide ran'e of 'eneral merchandi!e e0ce"t fre!h "eri!hable

food!; limited !er(ice and lo$ "rice!.

SPE!IALITY STORES

Thi! indu!try concentrate! on a limited number of com"lementary merchandi!ecate'orie! and "ro(ide! a hi'h le(el of !er(ice in an area ty"ically le!! than D@@@!%uare feet. In recent year! a !"ecialty a""arel !tore ha! been one of the $ea*e!t!lo$e!t9'ro$in' area! in retailin'.

!ATEGORY +ILLERS

Thi! indu!try i! much nearer to di!count !tore that offer! a narro$ (ariety butdee" a!!ortment of merchandi!e. The!e retailer! are ba!ically di!count !"ecialty!tore!. /o!t cate'ory !"eciali!t! u!e a !elf9!er(ice a""roach but !ome !"eciali!t! incon!umer durable! offer a!!i!tance to cu!tomer!.

SUPER!ENTERS

Thi! indu!try offer! a $ide (ariety of food and nonfood merchandi!e. They are

the fa!te!t 'ro$in' retail cate'ory. Su"er center! !toc* bet$een 1@@@@@ and 1@@@@indi(idual item! SKU


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!OMPANY PROFILE

FUTURE GROUP

?uture Grou" i! one of the country

?uture Grou" com"anie! include! ?uture ,a"ital oldin'! ?uture GenerallyIndia Indu! 3ea'ue ,lothin' and Gala0y +ntertainment that mana'e! S"ort! arre$ ar and o$lin' ,o. ?uture ,a"ital oldin'! the 'rou"

billion that are bein' in(e!ted in de(elo"in' retail real e!tate and con!umer9relatedbrand! and hotel!.

The 'rou"

Grou" 6eb!ite!:

futureba7aar.com

future'rou".in

*!hitiifund.com
http://futurebazaar.com/http://futurebazaar.com/http://futuregroup.in/http://kshitiifund.com/http://futurebazaar.com/http://futurebazaar.com/http://futuregroup.in/http://kshitiifund.com/


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PANTALOON RETAIL (INDIA" LIMITED

Pantaloon Retail India; 3imited i! India

"eo"le.

The com"any

blend! the loo* touch and feel of Indian ba7aar! $ith a!"ect! of modern retail li*echoice con(enience and %uality and ,entral a chain of !eamle!! de!tination mall!.

Some of it! other format! include &e"ot Shoe ?actory rand ?actory lue S*y?a!hion Station a33 To" 1@ ma7aar and Star and Sitara. The com"any al!oo"erate! an online "ortal futureba7aar.com.

A !ub!diary com"any ome Solution! Retail India; 3imited o"erate! omeTo$n a lar'e9format home !olution! !tore ,ollection i !ellin' home furniture

"roduct! and +9one focu!!ed on catern' to the con!umer electronic! !e'ment.

Pantaloon Retail $a! recently a$arded the International Retailer of the 5ear 2@@by the US9ba!ed National Retail ?ederation NR?; and the +mer'in' /ar*et Retailerof the 5ear 2@@ at the 6orld Retail ,on're!! held in arcelona.

Pantaloon Retail i! the fla'!hi" com"any of ?uture Grou" a bu!ine!! 'rou"caterin' to the entire Indian con!um"tion !"ace.

!ORPORATE STATEMENT@

?uture Grou" /anife!to M?utureM 9 the $ord $hich !i'nifie! o"timi!m 'ro$thachie(ement !tren'th beauty re$ard! and "erfection. ?uture encoura'e! u! to

e0"lore area! yet une0"lored $rite rule! yet un$ritten create ne$ o""ortunitie! andne$ !ucce!!e!. To !tri(e for a 'loriou! future brin'! to u! our !tren'th our ability tolearn unlearn and re9learn our ability to e(ol(e.

6e in ?uture Grou" $ill not $ait for the ?uture to unfold it!elf but createfuture !cenario! in the con!umer 9 !"ace and facilitate con!um"tion becau!econ!um"tion i! de(elo"ment. Thereby $e $ill effect !ocio9economic de(elo"mentfor our cu!tomer! em"loyee! !hareholder! a!!ociate! and "artner!.

-ur cu!tomer! $ill not #u!t 'et $hat they need but al!o 'et them $here ho$ and$hen they need.
http://futurebazaar.com/http://futurebazaar.com/


68/94

6e $ill not #u!t "o!t !ati!factory re!ult! $e $ill $rite !ucce!! !torie!. 6e $illnot #u!t o"erate efficiently in the Indian economy $e $ill e(ol(e it.

6e $ill not #u!t !"ot trend! $e $ill !et trend! by marryin' our under!tandin' ofthe Indian con!umer to their need! of tomorro$. It i! thi! under!tandin' that ha!hel"ed u! !ucceed. And it i! thi! that $ill hel" u! !ucceed in the ?uture. 6e !hall *ee"

relearnin'. And in thi! "roce!! do #u!t one thin'.

Rewri4e Rules) Re4ai# -alues)

Grou" )i!ion ?uture Grou" !hall deli(er +(erythin' +(ery$here +(ery time for+(ery Indian ,on!umer in the mo!t "rofitable manner.

Grou" /i!!ion. 6e !hare the (i!ion and belief that our cu!tomer! and

!ta*eholder! !hall be !er(ed only by creatin' and e0ecutin' future !cenario! in thecon!um"tion !"ace leadin' to economic de(elo"ment.

6e $ill be the trend!etter! in e(ol(in' deli(ery format! creatin' retail realtyma*in' con!um"tion affordable for all cu!tomer !e'ment! 9 for cla!!e! and forma!!e!. 6e !hall infu!e Indian brand! $ith confidence and rene$ed ambition.

6e !hall be efficient co!t9 con!ciou! and committed to %uality in $hate(er $edo.

6e !hall en!ure that our "o!iti(e attitude !incerity humility and uniteddetermination !hall be the dri(in' force to ma*e u! !ucce!!ful.

!ORE -ALUES@

Indianne!!: ,onfidence in our!el(e!.

3eader!hi": To be a leader both in thou'ht and bu!ine!!.

Re!"ect H umility: To re!"ect e(ery indi(idual and be humble in our conduct.

Intro!"ection: 3eadin' to "ur"o!eful thin*in'.

-"enne!!: To be o"en and rece"ti(e to ne$ idea! *no$led'e and information.)aluin' and Nurturin' Relation!hi"!: To build lon' term relation!hi"!.

Sim"licity H Po!iti(ity: Sim"licity and "o!iti(ity in our thou'ht bu!ine!! and action.Ada"tability: To be fle0ible and ada"table to meet challen'e!.

?lo$: To re!"ect and under!tand the uni(er!al la$! of nature


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!OMPANY TIMELINE@

Ma?or Miles4o#es

1D ,om"any incor"orated a! /an7 6ear Pri(ate 3imited. 3aunch ofPantaloon! trou!er India

11 3aunch of AR+ the Indian #ean! brand.

12 Initial "ublic offer IP-; $a! made in the month of /ay.

1> The Pantaloon Sho""e 9 e0clu!i(e men!$ear !tore in franchi!ee formatlaunched acro!! the nation. The com"any !tart! the di!tribution of branded'arment! throu'h multi9brand retail outlet! acro!! the nation.

1 4ohn /iller 9 ?ormal !hirt brand launched.

1 Pantaloon! 9 India

2@@1 i' a7aar

2@@> ,entral 9

2@@F ?uture ,a"ital oldin'! the com"any
http://futurebazaar.com/http://futurebazaar.com/http://futurebazaar.com/


70/94

Go"i*i!han iyani i! a commerce 'raduate and ha! more than t$enty year! ofe0"erience in the te0tile bu!ine!!.

/r. Ra*e!h iyani 6holetime &irector

Ra*e!h iyani i! a commerce 'raduate and ha! been acti(ely in(ol(ed incate'ory mana'ement retail !tore! o"eration! IT and e0"ort!. e ha! been

in!trumental in the im"lementation of the (ariou! ne$ retail format!.

/r. )ed Pra*a!h Arya &irector

)ed Pra*a!h Arya i! an en'ineer by trainin' and i! a 'raduate of the IndianIn!titute of /ana'ement Ahmedabad. Prior to #oinin' Pantaloon Retail he $a! the

,+- of Globu!.

/r. Shaile!h aribha*ti Inde"endent &irector

Shri Shaile!h aribha*ti i! a ,hartered Accountant ,o!t Accountant and a,ertified Internal Auditor. e i! the &e"uty /ana'in' Partner of aribha*ti H ,o.,hartered Accountant! and "a!t "re!ident of Indian merchant ,hamber!. e i! on theoard of !e(eral Public 3imited ,om"anie! includin' Indian Petrochemical!,or"oration 3td. Ambu#a ,ement +a!tern 3td. etc. e i! on the oard of ,om"any!ince 4une 1 1.

/r. S &ore!$amy Inde"endent &irector

S. &ore!$amy i! a former ,hairman and /ana'in' &irector of ,entral an* ofIndia and !er(e! on the board of &SP /errill 3ynch Tru!tee ,o and ,eat 3imited

amon' other!.

&r. & - Ko!hy Inde"endent &irector

&. -. Ko!hy hold! a doctorate from IIT &elhi and i! the &irector of NationalIn!titute of &e!i'n NI&; Ahmedabad. e ha! o(er 2> year! of rich e0"erience in thete0tile! and 'arment indu!try and $a! in!trumental in the !ettin' u" of NI?T centre!

in &elhi ,hennai and an'alore. e i! a reno$ned con!ultant !"eciali7in' ininternational mar*etin' and a""arel retail mana'ement.

/!. An#u Poddar Inde"endent &irector

An#u Poddar hold! a achelor of +n'ineerin' from Uni(er!ity of -*lahoma andi! a &irector NI?T yderabad cha"ter. She al!o !er(e! on the board of /ahari!hi

,ommerce 3td and Samay oo*! 3td amon' other!.

/!. ala &e!h"ande Inde"endent &irector


71/94

ala &e!h"ande i! Inde"endent &irector Pantaloon Retail India; 3td. and al!o!er(e! on the board! of &eccan A(iation Na'ar#una ,on!truction 6el!"un India and

Indu! 3ea'ue ,lothin' 3td amon' other!.

/r. Anil ari!h Inde"endent &irector

Anil ari!h i! the "artner of &/ ari!h H ,o. A!!ociate! H Solicitor! and an33/ from Uni(er!ity of /iami. e al!o !er(e! on the board of /ahindra Ge!coUnitech Indu!lnd an* and indu#a T/T amon' other!.

AFFILIATE !OMPANIES

ome Solution! Retail India; 3imited

ome Solution! Retail India; 3imited SRI3; offer! com"lete retailin'!olution! for all "roduct! and !er(ice! related to home buildin' and homeim"ro(ement. The *ey "roduct cate'orie! are ,on!umer &urable H +lectronic!,&+; ?urniture ome furni!hin' H decor ome im"ro(ement and ome !er(ice!.SRI3 o"erate! retail format ,ollection9i ?urniture a7aar +lectronic! a7aar

ome To$n and e97one.

Fu4ure Bra#0s Lii4e0@

?uture rand! 3imited ?3; ha! been incor"orated on No(ember 2@@F and i!in(ol(ed in the bu!ine!! of creatin' de(elo"in' mana'in' ac%uirin' and dealin' incon!umer9related brand! and IPR! Intellectual Pro"erty Ri'ht!;. The ,om"any i! led

by /r. Santo!h &e!ai formerly $ith /c,ann +ric*!on.

Fu4ure Me0ia (I#0ia" Lii4e0@

?uture /edia India; 3imited ?/I3; $a! incor"orated a! the Grou"

and Acti(ation.

Fu4ure Lo=is4i> Solu4io#s Lii4e0@

?uture 3o'i!tic Solution! 3imited ?3S3; ha! been incor"orated a! a !e"arateentity and i! in(ol(ed in the bu!ine!! of "ro(idin' lo'i!tic! tran!"ortation and

$arehou!in' !er(ice! for all 'rou" com"anie! and third9"artie!.

!o#/er=e !ou#i>a4io# (I#0ia" Lii4e0@

,on(er'em ,ommunication India; 3imited ,,I3; formerly *no$n a!

,on(er'em Retail India; 3imited; $a! incor"orated to !et u" a chain of retail outlet!


72/94

for dealin' in area! of communication data H (oice !tora'e and other related"roduct!. The com"any o"erate! m a7aar m Port and Gen/ amon' other retail

format!.

Pa#4aloo# Foo0 Pro0u>4 (I#0ia" Lii4e0@

Pantaloon ?ood Product India; 3imited P?PI3; $a! incor"orated $ith the ob#ectof !ourcin' and bac*$ard inte'ration of food bu!ine!! of the ,om"any. P?PI3 ha!

!ourcin' and di!tribution ba!e! at all *ey citie! acro!! the country.

Fu4ure +#owle0=e Ser/i>es Lii4e0@

?uture Kno$led'e Ser(ice! 3imited ?KS3; $a! incor"orated on 4anuary 2@@and i! en'a'ed in the bu!ine!! of bu!ine!! "roce!! out!ourcin' and *no$led'e "roce!!

out!ourcin'.

Fu4ure !a.i4al ,ol0i#=s Lii4e0@

?uture ,a"ital oldin'! 3imited ?,; $a! formed to mana'e the financial!er(ice! bu!ine!! of Pantaloon Retail India; 3imited and other 'rou" entitie!. ?, i!one of the fa!te!t 'ro$in' financial !er(ice! com"any in India $ith "re!ence in A!!etAd(i!ory Retail ?inancial Ser(ice! and Pro"rietary Re!earch. The com"any o"erate!a con!umer finance retail format ?uture /oney and mana'e! a!!et! $orth o(er USE 1illion throu'h Indi(i!ion K!hiti# ori7on and ?uture o!"itality ?und!. ?,!ub!idiary com"anie! include K!hiti# In(e!tment Ad(i!ory ,om"any 3td. Ambit

In(e!tment Ad(i!ory ,om"any 3td. and Indi(i!ion In(e!tment Ad(i!or! 3td.

Fu4ure Ge#erali I#0ia I#sura#>e !o.a#2 Lii4e0@

?uture Generali India In!urance ,om"any 3imited ?GII,3; $a! incor"orated on-ctober =@ 2@@F to underta*e and carry on the bu!ine!! of 'eneral in!urance. Thea""ro(al for carryin' on General In!urance u!ine!! ha! been recei(ed from theIn!urance Re'ulatory and &e(elo"ment Authority of India IR&A; on Se"tember >

2@@.

Fu4ure Ge#eralli I#0ia Li5e I#sura#>e !o.a#2 Lii4e0@

?uture Generally India 3ife In!urance ,om"any 3imited ?GI3I,3; $a!incor"orated on -ctober =@ 2@@F to e!tabli!h and conduct the bu!ine!! of lifein!urance in India $hich com"ri!e! of $hole life in!urance endo$ment in!urancedouble benefit and multi"le benefit! in!urance etc. The a""ro(al for carryin' on 3ife

In!urance u!ine!! ha! been recei(ed from the IR&A in Se"tember 2@@.

Fu4ure1aaar I#0ia Lii4e0)


73/94

?utureba7aar India 3imited ?I3; i! !et u" a! the e9Retailin' arm of the ?utureGrou" for "ro(idin' on9line !ho""in' e0"erience. ?utureba7aar.com $a! launched on4anuary 2 2@@ and ha! emer'ed a! one of the mo!t "o"ular online !ho""in' "ortal!in India. It $a! a$arded $ith the Me!t Indian 6eb!iteM a$ard in the !ho""in'

cate'ory by the P, 6orld Indian 6eb!ite A$ard!.

e Pro0u>4s Pri/a4e Lii4e0@

Sta"le! ?uture -ffice Product! Pri(ate 3imited S?-PP3; $a! incor"orated on4anuary 2@@ and i! in(ol(ed in the bu!ine!! of dealin' in all *ind! of office !u""lie!office e%ui"ment! and "roduct!. S?-PP3 i! a #oint (enture bet$een the ,om"any andSta"le! A!ia In(e!tment 3imited a !ub!idiary of Sta"le! Inc USA;. The com"any

4oint )enture $ith A0iom Telecom 33, UA+ The ,om"any ha! entered into a@:@ #oint (enture $ith A0iom Telecom 33, UA+ on 4uly 2@ 2@@ to do !ourcin'


74/94

and $hole!ale di!tribution of mobile hand!et! acce!!orie! and !ettin' u" !er(icecentre! and authori7ed after !ale! !er(ice centre! for mobile hand!et! in India.

A

Ima'e! Retail A$ard! /o!t Admired Retail ?ace of the 5ear: Ki!hore iyani

/o!t admired retailer of the year: 3ar'e format multi "roduct !tore: i' a7aar

/o!t admired retailer of the year: ?ood and Grocery: ?ood a7aar

/o!t admired retailer of the year: ome H office im"ro(ement: omeTo$n

/o!t admired Retail ,om"any of the year: Pantaloon Retail India; 3td.

Ima'e! Retail ?orum follo$ed !trict international benchmar*! in decidin' the to"honour! for Ima'e! Retail A$ard! million member! in the US and acro!! the $orld. Some of the "a!t $inner! ofthe a$ard include /etro AG Germany; ,arrefour ?rance; ara S"ain; oticariora7il; and Ito 5o*ado 4a"an;. The a$ard $a! "re!ented at the Retail


75/94

+mer'in' /ar*et Retailer of the 5ear 2@@D 9 Pantaloon Retail India; 3td

The inau'ural 6orld Retail ,on're!! held in arcelona S"ain in /arch 2@@Dattracted o(er one thou!and retail "rofe!!ional! from o(er !i0ty countrie!. The a$ard!

$ere decided by a multinational Grand 4ury. 6inner! in other cate'orie! includedIndite0 /all of +mirate!.

e$itt e!t +m"loyer! 2@@D

e!t +m"loyer! in India Ran* 1>th; 9 Pantaloon Retail India; 3td. 3eadin'human re!ource! con!ultancy e$itt A!!ociate! conduct! an annual !ur(ey of the

be!t em"loyer! in India a! "art of it! 'lobal initiati(e. It i! ba!ed on ,+- inter(ie$Peo"le Practice! In(entory and +m"loyee -"inion Sur(ey!. Pantaloon Retail became

the only retailer to feature amon' the t$enty9fi(e be!t em"loyer! in India.

P, 6orld Indian 6eb!ite A$ard!

e!t Indian 6eb!ite In The Sho""in' ,ate'ory 9 ?utureba7aar.com

P, 6orld a leadin' con!umer technolo'y ma'a7ine !elected the be!t Indian$eb!ite! in (ariou! cate'orie! ba!ed on u!e of technolo'y for deli(erin' !olution!information bein' "re!ented in an intuiti(e and conci!e manner and o(erall e0"erienceaided by de!i'n.

Reader

Retail A!ia Pacific To" @@ A$ard!

A!ia Pacific e!t of the e!t Retailer! 9 Pantaloon Retail India; 3td e!t Retailer inIndia 9 Pantaloon Retail India; 3td

The Retail A!ia "ublication in a!!ociation $ith +uro/onitor and KP/G honour! thebe!t retailer! in 1> countrie! acro!! the A!ia Pacific re'ion. The a$ard! $ere"re!ented in Sin'a"ore in -ctober 2@@.

A!iamoney A$ard!

e!t /ana'ed ,om"any in India /id9ca"; 9 Pantaloon retail India; 3td.


76/94

The A!iamoney "ublication conduct! a "oll amon' fund mana'e! and in(e!tor! anddoe! a %uantitati(e analy!i! of financial "erformance to !elect be!t mana'edcom"anie! in A!ian countrie!.

+rn!t H 5oun' +ntre"reneur of the 5ear A$ard

+rn!t H 5oun' +ntre"reneur of the 5ear Ser(ice!; 9 Ki!hore iyani

,on!idered to be one of the mo!t "re!ti'iou! bu!ine!! a$ard! in India a #urycom"ri!in' leadin' name! in Indian bu!ine!! !elected the $inner! ba!ed on coura'ecreati(ity "a!!ion endurance and (i!ion.

,N, Indian u!ine!! 3eader! A$ard!

The ?ir!t Generation +ntre"reneur of the 5ear 9 Ki!hore

big bazar(marketing)

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