brand awareness big bazar 79 11

7/31/2019 Brand Awareness Big Bazar 79 11

1/78

ABSTRACT

Research in common mans language refers to a search for knowledge. One can also

define research as a scientific and systematic search for pertinent information on a specific

topic; in fact research is an art of scientific investigation.

Research is done to gain familiarity with a phenomenon event / product / service

or to determine the frequency with which something occurs, with which it is associated

with something else: or to test a hypothesis of casual relationship between variables.

In short Brand awareness research is the objective and formal process of

systematically obtaining, analyzing and interpreting the data for actionable decision

making in Brand awareness towards an organization (Big Bazaar, in my Study).

The basic objective of this study is to analyze the Brand awareness towards Big

Bazaar in Hyderabad, Andhra Pradesh. Research was carried out for Hyderabad customers

who were main targets for this study. Customers ware asked about their Brand awareness

towards Big Bazaar.

1


2/78

CONTENTSPage No.

CHAPTER 1

INTRODUCTION 1SCOPE 2

RESEARCH METHODOLOGY 3-4

OBJECT 5

LIMITATIONS 6

CHAPTER 2

INDUSTRY PROFILE 7-17

CHAPTER 3

History 18-24

COMPANY PROFILE 25-42

CHAPTER 4

DATA ANALYSIS AND INTERPRETATION 53-64

CHAPTER 5

SUMMARY, FINDINGS & SUGGESTIONS65-67

CHAPTER 6

Bibliography

68

ANNEXURE

69-71

2


3/78

CHAPTER 1

IntroductionScope

Research

MethodologyObject

Limitations

_________________________

3


4/78

CHAPTER 2

Theoretical frame works

4


5/78

CHAPTER 3INDUSTRY PROFILE

HistoryCompany profile

5


6/78

CHAPTER 4

Dataanalysi&interpretation

____________________________________________

6


7/78


8/78

CHAPTER 6

Bibliography

Annexure

8


9/78

CHAPTER -1

INTRODUCTION

Perhaps the most distinctive skill of professional marketers is their ability to create,

maintain, protect, and enhance brands. Branding is the art and cornerstone of marketing.

The American Marketing Association defines a brand as: a name, term, sign, symbol, or

design, or a combination of them, intended to identify the goods or services of one seller or

group of sellers and to differentiate them from those of competitors. Thus a brand

denitrifies the seller or maker.

What distinguished a brand from its unbranded commodity counterparts is the

consumers perceptions and feelings about the products commodity counterparts is the

consumers perceptions and feelings about the products attributed and how they perform.

Ultimately, a brand resides in the minds of consumers. A brand can be better positioned

by a associating its name with desirable benefits.

A brand is much more than a name, logo, colors, a tagline, or symbol . These are

marketing tools tactics. A brand is essentially a marketers promise to deliver a specific

set of feature, benefits and services consistently to the buyers. The marketer must

establish a mission for the brand and a vision of what the brand must be and do.

Brand nodding occur when customers experience the company as delivering on its

benefit promise. The fact is that brands are not built by advertising but by the brand

experience. Brands vary in the amount of power and value they have in the marketplace.

At one extreme are brands that are not known buy must buyers then there are brands for

which buyers have a fairly high degree of brand awareness. Beyond this are brands with a

high degree of brand acceptability.

We define brand equity as the positive differential effect that knowing the brand

name has on customer response to the product or service. Brand equity results in

9


10/78

customers showing a preference for one product over another when they are basically

identical. The extent to which customers are willing to pay more for the particular brand is

measure of brand equity.

A brand needs to be carefully managed a so that its equity does not depreciate.

This requires maintaining or improving brand awareness, perceived quality and

functionality, and positive associations. These tasks require continuous R and D

investment, skillful advertising, and excellent trade and consumer service.

SCOPE OF THE STUDY

The overall scope of the present study considers all the variables and factors that

have major impact over the customers in considering particular brands. This especially

included how a customer regally evaluate recognizes the brand and what position

particular brand occupies in the customer mind.

This includes how a customer gets attracted towards the brands and what makes a

brand highly significant over their competitive brand. The study includes how hand

awareness among potential customers can be maintained and improves.

The project has been done in Hyderabad city only. The survey was confined only

to Big bazaar customers to presently posses only Philips Company VCD, DVD, T.V s. The

survey was especially focused on existing Big bazaar owners for finding how they are

influenced by the brand and what made them aware of the brand. After the survey was

done the data was analyzed and also relevant suggesting were made in order to improve its

brand awareness towards Philips Company VCD, DVD, T.V s.

10


11/78

METHODOLOGY OF THE STUDY

The study is conducted empirically using both primary and secondary data.

Using a well-structured Questionnaire provided by the company collects primary

data. Around 100 potential customers were surveyed to understand the customers attitude

in evaluating the after soled services rendered by Big Bazaar., All the persons interviewed.

It has been deliberately decoded to conduct the survey among these customers because

they are the people who are generally looking ahead for the purchase of MP3-players apart

from the existing TVs. Many of these persons interested are either businessmen or

professionals.

The secondary data is collected from Big bazaar . By going through their corporate

records, brochures and annual reports of the company along with their newsletters were

used to substantiate the information.

The details about the MP3-players market are collected from a few specialized

magazines like Big Bazaar.

SOURCES OF DATA:

The data has been collected from both primary and secondary sources, to get

information regarding the organization and products.

PRIMARY DATA:

Primary data has been collected through questionnaires. The questionnaire was

mostly related to the brand awareness towards Philips MP3 players and TVs of the

11


12/78

customers on different feature such as the model, price, effectiveness of the brand etc.

Provided by Big Bazaar .

SECONDORY DATA:

Secondary data has been taken from bellow sources:

1. Reports

2. Pamphlets

3. Advertisement

4. Customer database

5. Newspapers

6. Internet

SAMPLING:

Out of few lakes of Big Bazaar customers spread all over India , the customers of Big

Bazaar, Hyderabad city only are taken as target population for the study.

SAMPLESIZE:

The sample size of 100 is selected from the database of the company. The study

requires on in depth survey and teen observation in collecting data regarding the brand

awareness levels of Big Bazaar customers.

SAMPLING TECHINIQUE:

Only simple random sampling technique is adopted in selection the sample. In this

technique, each and every unit of the population has on equal opportunity of being selected

in the sample

12


13/78

DATA COLLECTION PROCESS:

Based on need and objectives ,types of data required for study and other sources of

data are identified.

OBJECTIVES

The study has been conducted with the following objectives in mind:

1. To know how brand awareness made customer to purchase product (Philips MP3

players and TVs)

2. What factors and variables of brand influence them to purchase.

3. To know what position does the brands has in the minds of customers.

4. To know how they became aware of the brand (Philips)

5. To know level of satisfaction about the brand awareness (Philips) offered by Big

Bazaar.

6. To find out the market potential for Big Bazaar (Philips).

7. To know how maintain and improve brand awareness build brand loyalty.

13


14/78

LIMITATIONS OF THE STUDY

Even though the project has been done without most MP3 players and TVs , it

suffers from the following limitations.

1. Due to lack of time all customers, could not be contracted.

2. The study has been restricted to Hyderabad city only.

3. As the project is a simple sample study and is confined to 100 customers only, if

May or may not pictures the entire customer feelings.

4. The awareness levels of the customers may change from time to time and so there

is a possibility of changes in the research results.

Few customers refused to respond or could not respond appropriately due to Lack of

time, Ignorance etc.,

14


15/78

CHAPTER -2

THEORETICAL FRAMEWORK

What is a Brand?

A Brand is a name, term, sign, symbol or design, or a combination of them,

intended to identify the goods or services of one sellers or group of sellers and to

differentiate them from those of competitors.

Most of the marketers say that Branding is the art and cornerstone of marketing.

In essence, a brand identifies the seller or maker. It can be a name, trademark, logo

or other symbol. Under trademark law, the seller is granted exclusive rights to the use of

the brand name in perpetuity. Brands differ from other assets such as patents and

copyrights, which have expiration dates.

A brand is essentially a sellers promise to deliver a specific set of features,

benefits and services consistently to the buyers. The best brands convey a warranty of

quality. But a brand is an even more complex symbol. It can convey up to six levels of

meaning.

Attributes:

A brand brings to mind certain attributes. By its well built, well engineered,

expensive, durable, high-prestige automobiles.

Benefits :

Attributes must be translated into functional and emotional benefits. For example,

the attribute durable could translate into the functional benefit. The people says that I

15


16/78

wont have to buy another car for several years. The attribute expensive translates into

the emotional benefit the car makes me fell important and admired.

Values:

The brand also says something about the producers values. Mercedes stands for

high performance, safety and prestige.

Culture:

The brand may represent a certain culture.

Personality:

The brand can also project a certain personality.

User:

The suggests the kind of consumer who buys or uses the product.

If a company treats a brand only as a name, it misses the point. The branding

challenge is to develop the deep set of positive associations for the brand. Marketers must

decide at which levels to anchor the brand identity.

Promoting the brand only on one benefit can also be risky. Suppose Mercedes touts

its main benefit as high performance, then several competitive brands emerge with high

or higher performance. Or suppose the car buyers start placing less importance on high

performance as compared to other benefits.

The most enduring meanings of a brand are its values, culture and personality. The

Mercedes stands for high technology, performance and success. Mercedes must project

this in its brand strategy. Mercedes must resist marketing an inexpensive car bearing the

name; doing so would dilute the value and personality Mercedes has built up over the

years.

16


17/78

Brand Equity:

Brands vary in the amount of power and value they have in the market place. At

one extreme are brands that are not known by most buyers. Then there are brands for

which buyers have a fairly high degree of brand awareness. Beyond this are brands with a

high degree ofbrand acceptability. Then there are brand that enjoy a high degree of brand

preference. Finally there are brands that command a high degree ofbrand loyalty.

The following are the 5 levels of customer attitudes toward his/her brand from

lowest to highest:

Customer will change brands, especially for price reasons, not brand loyalty

Customer is satisfied. No reason to change the brand.

Customer is satisfied and would incur costs by changing brand.

Customer values the brand and sees it as a friend.

Customer is devoted to the brand.

Brand equity is related to how many customers are in classes 3,4 or5. It is also

related to the degree of brand-name recognition, perceived brand equity, strong mental and

emotional associations and other assets such as patents, trademarks and channel

relationships. Companies do not normally list brand equity on their balance sheet because

of the arbitrariness of the estimate. But clearly brand equity relates to the premium the

brand commands times the extra volume it moves over an average brand.

The worlds 10 most valuable brands in 1997 in rank order were coca-cola,

Marlboro, IBM, McDonalds, Disney, Sony, Kodak, Intel, Gillette and Budweiser.

High brand equity provides a number of competitive advantages:

17


18/78

The Company will enjoy reduced marketing costs because of consumer brand

awareness and loyalty.

The Company will have more trade leverage in bargaining with distributors and

retailers because customers expect them to carry the brand.

The Company can charge a higher price than its competitors because the brand has

higher perceived quality.

The Company can more easily launch extensions because the brand name carries high

credibility.

The brand offers the company some defense against price competition.

A brand name needs to be carefully managed so that its equity doesnt depreciate.

This requires maintaining or improving brand awareness perceived quality and

functionality, and positive associations. These tasks require continuous research and

development investment, skillful advertising and excellent trade and consumer service.

\

18


19/78

AN OVERVIEW OF BRANDING DECISIONS

Branding Brand Sponsor Brand Name

Decisions Decisions

Brand Strategy Decisions Brand-Repositioning Decisions

19

Brand

No Brand

Manufacturers

Brand

Distributors

(Pvt) Brand

Individual Names

Blanket Family Name

Separate Family

Company Individual

Names

Line Extension

Brand Extension

Multi-Brands

New Brands

Co-Brands

Repositioning

No Repositioning


20/78

Branding Decisions:

The first decision is whether the company should develop a brand name for its

products. In the past, most products went unbranded, producers and intermediaries sold

their goods out of barrels, bins and cases without any supplier identification. Buyers

depended on the sellers integrity.

Today branding is such a strong force that hardly anything goes unbranded.

In some cases, there has been a return to no branding of certain staple consumer

goods and pharmaceuticals. Generics are unbranded, plainly packaged, less expensive

versions of common products such as spaghetti, paper towels and canned peaches. They

offer standard or lower quality at a price that may be as much as 20% to 40% lower than

nationally advertised brands and 10% to 20% lower than retail private label brands. The

lower price is made possible by lower quality ingredients, lower cost labeling and

packaging and minimal advertising.

Why do sellers brand their products when doing so clearly involves costs?

Branding gives the seller several advantages:

The brand name makes it easier for the seller to process orders and track down

problems.

The sellers brand name and trademark provide legal protection of unique product

features.

Branding gives the seller the opportunity to attract a loyal and profitable set of

customers. Brand loyalty gives sellers some protection from competition.

Branding helps the seller segment markets.

Strong brands help build the corporate image, making it easier to launch new brands

and gain acceptance by distributors and consumers.

20


21/78

Distributors and retailers want brand names because brands make the product

easier to handle, hold protection to certain quality standards, strengthen buyer preferences,

and make it easier to identify suppliers. Consumers want brand names to help them

identify quality differences and shop more efficiently.

Brand-Sponsor Decision:

A manufacturer has several options with respect to brand sponsorship. The product

may be launched as a manufacturer brand (sometimes called as National Brand), a

distributor brand (also called reseller, store, house or private brand), or a licensed brand

name. Another alternative is for the manufacturer to produce some output under its own

name and some under reseller labels. Manufacturers brands dominate, large retailers and

wholesalers have been developing their own brands by contracting production from willing

manufacturers.

The private brands offer two advantages. First, they are more profitable.

Intermediaries search for manufacturer with excess capacity who will produce the private

labels at a low cost. Other costs, such as research and development, advertising, sales

production and physical distribution are much lower. This means that the private brands

can charge a lower price and yet make a higher profit margin. Second, retailers develop

exclusive store brands to differentiate themselves from competitors.

Brand Name Decisions:

Manufacturer and service companies who brand their products must choose which

brand names to use. Four strategies are available:

1. Individual Names: A major advantage of an individual names strategy is that the

Company does not tie its reputation to the product. If the product fails or appears to have

low quality, the companys name or image is not hurt. The strategy permits the firm to

search for the best name for each new product.

21


22/78


23/78

Brand-Strategy Decisions:

A company has five choices when it comes to brand strategy. There are line

extensions, brand extensions, multi-brands, new brands and co-brands.

1. Line Extension:

Line Extensions consist of introducing additional items in the same product category

under the same brand name, such as new flavors, forms, colors, added ingredients and

package sizes.

2. Brand Extensions:

A company may use its existing brand name to launch new products in other

categories.

3. Multi-Brands:

A Company will often introduce additional brands in the same product category.

Sometimes the company is trying to establish different features or appeal to different

buying motives.

4. New Brands:

When a Company launches products in a new category, it may find that none of its

current brand names are appropriate.

5. Co-Brands: Co-Brands are also called as dual branding, in which two or more well

known brands are combined in an offer. Co-branding takes a variety of forms. One is

ingredient co-branding, second one is same company co-branding, and third one is

joint venture co-branding. And finally there is multiple-sponsor co-branding.

23


24/78


25/78

Brand awareness is the basic tool that depicts the acceptability of the brand and builds

the perception of the firm within the target market. It should be taken into account in

developing the market penetration strategy of the firm in terms of mass or niche. (Keller,

2006). Questions number one and two in the questionnaire (See Appendix) were used for

measuring brand awareness.

Brand Usage

Brand usage is the action parameter for the brand. It measures the level of consumer

satisfaction and it shapes the overall consumer behavior towards a brand. It leads to the

development of consumer loyalty and ensures further penetration in the market. (Keller,

2006). Questions number three and four were used for measuring Brand Usage.

Brand judgment

Brand judgment focuses on customers personal opinions and evaluations with regard

to the brand. It measures how customers put together the different performance and

imagery indicators of the brand to form their opinions. (Keller, 2006) Questions number

five and six were used for measuring brand judgment.

Brand Performance

Brand performance relates to the ways in which the product or service attempts to

meet customers functional needs. It refers to the intrinsic properties of the brand in terms

of inherent product or service traits. It transcends the products and features and encompass

aspects of the brand that augment these characteristics. (Keller, 2006). Questions number

seven and eight were used for measuring brand performance.

Brand Imagery

Brand imagery deals with the extrinsic properties of the product or services including the

ways in which the brand attempts to meet customers psychological and social needs.

Brand imagery is how people think about brand abstractly rather than what they think the

brand actually does. Questions number nine and ten were used for measuring brand imager

CHAPTER -3

25


26/78

INDUSTRY PROFILE

Koninklijke Philips Electronics N.V. (Royal Philips ElectronicsInc.), most commonly

known as Philips, (Euro next: PHIA, NYSE: PHG) is a multinational Dutch electronics

corporation.

Philips is one of the largest electronics companies in the world. In 2011, its sales were

23.18billion. The company employs 123,800 people in more than 60 countries.

Philips is organized in a number of sectors: Philips Consumer Lifestyle (formerly Philips

Consumer Electronics and PhilipsDomestic Appliancesand Personal Care), Philips

Lighting and Philips Healthcare (formerly Philips Medical Systems).

The company was founded in 1891 by Gerard Philips, a maternal cousin ofKarl

Marx, in Eindhoven, the Netherlands. Its first products were light bulbs and other electro-

technical equipment. Its first factory survives as a museum devoted to light sculpture.[3] In

the 1920s, the company started to manufacture other products, such as vacuum tubes (also

known worldwide as 'valves'), In 1927 they acquired the British electronic valve

manufacturers Mullard and in 1932 the German tube manufacturerValvo, both of which

became subsidiaries. In 1939 they introduced their electric razor, thePhilishave(marketed

in the USA using theNorelco brand name).

On 11 March 1927 Philips went on the air with a station called PCJ, now known

as Radio Netherlands Worldwide. It was broadcast to the Dutch East Indies. The host of

the first broadcast was Eddy Startz and from 1927 until he retired in 1969, Startz hosted a

show called Happy Station (reportedly the world's longest-running shortwave radio

programme, cancelled in 1995). The only time the station went off the air was whenNazi

Germany invaded the Netherlands. Following the end of the war PCJ changed its name to

Radio Netherlands and has continued broadcasting to this day

On 9 May 1940, the Philips directors were informed about the German invasion of the

Netherlands to take place the following day. They decided to leave the country and flee to

the United States, taking a large amount of the company capital with them. Operating from

the US as the North American Philips Company, they managed to run the company

26
http://en.wikipedia.org/wiki/Incorporation_(business)http://en.wikipedia.org/wiki/Euronexthttp://www.euronext.com/quicksearch/resultquicksearch-2986-EN.html?matchpattern=PHIA&entryType=symbolhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/phg.htmlhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Philips_Consumer_Electronicshttp://en.wikipedia.org/wiki/Philips_Consumer_Electronicshttp://en.wikipedia.org/wiki/Domestic_Appliancehttp://en.wikipedia.org/wiki/Domestic_Appliancehttp://en.wikipedia.org/wiki/Domestic_Appliancehttp://en.wikipedia.org/wiki/Personal_Carehttp://en.wikipedia.org/wiki/Gerard_Philipshttp://en.wikipedia.org/wiki/Karl_Marxhttp://en.wikipedia.org/wiki/Karl_Marxhttp://en.wikipedia.org/wiki/Eindhovenhttp://en.wikipedia.org/wiki/Light_sculpturehttp://en.wikipedia.org/wiki/Philips#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Vacuum_tubeshttp://en.wikipedia.org/wiki/Mullardhttp://en.wikipedia.org/w/index.php?title=Valvo&action=edit&redlink=1http://en.wikipedia.org/wiki/Razorhttp://en.wikipedia.org/wiki/Philishavehttp://en.wikipedia.org/wiki/Philishavehttp://en.wikipedia.org/wiki/Norelcohttp://en.wikipedia.org/wiki/Radio_Netherlands_Worldwidehttp://en.wikipedia.org/wiki/Dutch_East_Indieshttp://en.wikipedia.org/wiki/Happy_Stationhttp://en.wikipedia.org/wiki/Nazi_Germanyhttp://en.wikipedia.org/wiki/Nazi_Germanyhttp://en.wikipedia.org/wiki/Battle_of_the_Netherlandshttp://en.wikipedia.org/wiki/Incorporation_(business)http://en.wikipedia.org/wiki/Euronexthttp://www.euronext.com/quicksearch/resultquicksearch-2986-EN.html?matchpattern=PHIA&entryType=symbolhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/phg.htmlhttp://en.wikipedia.org/wiki/Netherlandshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/1000000000_(number)http://en.wikipedia.org/wiki/Philips_Consumer_Electronicshttp://en.wikipedia.org/wiki/Philips_Consumer_Electronicshttp://en.wikipedia.org/wiki/Domestic_Appliancehttp://en.wikipedia.org/wiki/Personal_Carehttp://en.wikipedia.org/wiki/Gerard_Philipshttp://en.wikipedia.org/wiki/Karl_Marxhttp://en.wikipedia.org/wiki/Karl_Marxhttp://en.wikipedia.org/wiki/Eindhovenhttp://en.wikipedia.org/wiki/Light_sculpturehttp://en.wikipedia.org/wiki/Philips#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Vacuum_tubeshttp://en.wikipedia.org/wiki/Mullardhttp://en.wikipedia.org/w/index.php?title=Valvo&action=edit&redlink=1http://en.wikipedia.org/wiki/Razorhttp://en.wikipedia.org/wiki/Philishavehttp://en.wikipedia.org/wiki/Norelcohttp://en.wikipedia.org/wiki/Radio_Netherlands_Worldwidehttp://en.wikipedia.org/wiki/Dutch_East_Indieshttp://en.wikipedia.org/wiki/Happy_Stationhttp://en.wikipedia.org/wiki/Nazi_Germanyhttp://en.wikipedia.org/wiki/Nazi_Germanyhttp://en.wikipedia.org/wiki/Battle_of_the_Netherlands


27/78

throughout the war. At the same time, the company itself was moved to theNetherlands

Antilles (just on paper) to keep it out of German hands.

It is also believed that Philipsboth before and during the warsupplied enormous

amounts of electric equipment to the German occupation forces, which has led some

people to think that the company collaborated with theNazis, like many other firms in

their day. However, there is no evidence to suggest that Philips itself or its management

ever sympathized with the Nazis or their ideologies. The only Philips family member who

did not leave the country, Frits Philips, saved the lives of 382 Jews by indicating to the

Nazis that they were indispensable for the production process at Philips,[4] for which he

was awarded recognition as a "Righteous Among the Nations" by Yad Vashem in 1995.[5]

There is little Philips could have done to prevent the Germans from abusing their

production facilities and forcing their employees to perform slave labour during the

occupation. The production facility in Eindhoven was the only Dutch industrial target that

was deliberately bombed by the allied forces during the war.

Main inventions

Main articles: Compact Cassette, Laserdisc, Compact Disc, DVD, and Blu-ray

Compact Cassette

In 1962 Philips invented the compact audio cassette medium for audio storage. Although

there were other magnetic tape cartridge systems, the Compact Cassette became dominant

as a result of Philips's decision to license the format free of charge.

Laserdisc

Laserdisc was a 30 cm disc designed with MCA meant to compete with VHS and even

replace it. It never took off but the technologies created for Laserdisc would later be used

again for the Compact Disc.

Compact Disc

Although Philips' and MCA's Laserdisc project failed, Philips still thought the format

should be able to succeed. It took them ultimately (with Sony's help) until 1982 tosuccessfully launch the CD.

27
http://en.wikipedia.org/wiki/Netherlands_Antilleshttp://en.wikipedia.org/wiki/Netherlands_Antilleshttp://en.wikipedia.org/wiki/Collaborationismhttp://en.wikipedia.org/wiki/Nazismhttp://en.wikipedia.org/wiki/Frits_Philipshttp://en.wikipedia.org/wiki/Jewhttp://en.wikipedia.org/wiki/Philips#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Righteous_Among_the_Nationshttp://en.wikipedia.org/wiki/Yad_Vashemhttp://en.wikipedia.org/wiki/Philips#cite_note-4%23cite_note-4http://en.wikipedia.org/wiki/Philips#cite_note-4%23cite_note-4http://en.wikipedia.org/wiki/Compact_Cassettehttp://en.wikipedia.org/wiki/Laserdischttp://en.wikipedia.org/wiki/Compact_Dischttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Blu-rayhttp://en.wikipedia.org/wiki/MCA_Inc.http://en.wikipedia.org/wiki/VHShttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/Netherlands_Antilleshttp://en.wikipedia.org/wiki/Netherlands_Antilleshttp://en.wikipedia.org/wiki/Collaborationismhttp://en.wikipedia.org/wiki/Nazismhttp://en.wikipedia.org/wiki/Frits_Philipshttp://en.wikipedia.org/wiki/Jewhttp://en.wikipedia.org/wiki/Philips#cite_note-3%23cite_note-3http://en.wikipedia.org/wiki/Righteous_Among_the_Nationshttp://en.wikipedia.org/wiki/Yad_Vashemhttp://en.wikipedia.org/wiki/Philips#cite_note-4%23cite_note-4http://en.wikipedia.org/wiki/Compact_Cassettehttp://en.wikipedia.org/wiki/Laserdischttp://en.wikipedia.org/wiki/Compact_Dischttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Blu-rayhttp://en.wikipedia.org/wiki/MCA_Inc.http://en.wikipedia.org/wiki/VHShttp://en.wikipedia.org/wiki/Sony


28/78

DVD

The DVD, the eventual successor of the CD, met a long road of setbacks. Philips wanted

to continue with the CD in a new format called Multimedia Compact Disc (MMCD), while

another group (led by Toshiba) was developing a competing format, then named Super

Density (SD) disc. Their representatives approached IBM for advice on the file system.

IBM also learned of Philips' and Sony's initiative. IBM convinced a group of computer

industry experts (among them Apple, Dell, etc.) to form a working group. The Technical

Working Group (TWG) voted to boycott both formats unless they merged to prevent

anotherformat war(like the videotape format war). The result was the DVD specification,

finalized in 1995. The DVD video format was first introduced in Japan in 1996, later in

1997 in the U.S. as limited test run, then across Europe and the other continents from late

1998 onwards.

Blu-Ray

Blu-Ray, yet again primarily developed by Philips and Sony, utilizesblue-violet colored

diodes to create an even shorter wavelength beam than CD or DVD. Because of this, the

capacity is much more than that of CD or DVD, being 25 GiB single-sided or 50 GiB dual-

layered.

Sale of semiconductors

As a chip maker, Philips Semiconductors was among the Worldwide Top 20

Semiconductor Sales Leaders.

In December 2007, Philips announced its intention to make the Semiconductor Division

into a separatelegal entity. This process of "disentanglement" was completed on 1 October

2008.

On 2 August 2008, Philips completed an agreement to sell a controlling 80.1% stake in

Philips Semiconductors to a consortium ofprivate equity investors consisting ofKohlberg

Kravis Roberts & Co.(KKR), Silver Lake Partners and AlpInvest Partners. The sale

completed a process, which began December 2007, with its decision to create a separate

legal entity for Semiconductors and to pursue all strategic options. Six weeks before, ahead

of its online dialogue, through a letter to 8,000 of Philips managers, it was announced that

28
http://en.wikipedia.org/wiki/Toshibahttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/File_systemhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Dellhttp://en.wikipedia.org/wiki/Format_warhttp://en.wikipedia.org/wiki/Videotape_format_warhttp://en.wikipedia.org/wiki/Blue_laserhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Sales_Leadershttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Sales_Leadershttp://en.wikipedia.org/wiki/Juristic_personhttp://en.wikipedia.org/wiki/Juristic_personhttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Silver_Lake_Partnershttp://en.wikipedia.org/wiki/AlpInvest_Partnershttp://en.wikipedia.org/wiki/Toshibahttp://en.wikipedia.org/wiki/IBMhttp://en.wikipedia.org/wiki/File_systemhttp://en.wikipedia.org/wiki/Apple_Inc.http://en.wikipedia.org/wiki/Dellhttp://en.wikipedia.org/wiki/Format_warhttp://en.wikipedia.org/wiki/Videotape_format_warhttp://en.wikipedia.org/wiki/Blue_laserhttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Sales_Leadershttp://en.wikipedia.org/wiki/Worldwide_Top_20_Semiconductor_Sales_Leadershttp://en.wikipedia.org/wiki/Juristic_personhttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Kohlberg_Kravis_Roberts_%26_Co.http://en.wikipedia.org/wiki/Silver_Lake_Partnershttp://en.wikipedia.org/wiki/AlpInvest_Partners


29/78

they were speeding up the transformation of Semiconductors into a stand-alone entity with

majority ownership by a third party. It was stated then that "this is much more than just a

transaction: it is probably the most significant milestone on a long journey of change for

Philips and the beginning of a new chapter for everyone especially those involved with

Semiconductors".

In its more than 115 year history, this counts as a big step that is definitely changing the

profile of the company. Philips was one of few companies that successfully made the

transition from the electrical world of the 19th century into the electronic age, starting its

semiconductor activity in 1953 and building it into a global top 10 player in its industry.

As such, Semiconductors was at the heart of many innovations in Philips over the past 50

years.

Agreeing to start a process that would ultimately lead to the decision to sell the

Semiconductor Division therefore was one of the toughest decisions that the Board of

Management ever had to make.

On 21 August 2008, Bain Capital and Apax Partners announced that they had signed

definitive commitments to join the expanded consortium headed by KKR that is to acquire

the controlling stake in the Semiconductors Division.

On 1 September 2008, it was announced in Berlin that the name of the new semiconductor

company founded by Philips isNXP Semiconductors.

Corporate affairs

In 2006, Philips abandoned the slogan "Let's make things better" in favour of a new one:

"Sense and simplicity".

ASM Lithography is a spin-offfrom a division of Philips.

Origin, now part of Atos Origin, is a former division of Philips.

Its record division, Polygram, was sold to Seagram in 1998 to form Universal Music

Group.

29
http://en.wikipedia.org/wiki/Bain_Capitalhttp://en.wikipedia.org/wiki/Apax_Partnershttp://en.wikipedia.org/wiki/NXP_Semiconductorshttp://en.wikipedia.org/wiki/ASML_Holdinghttp://en.wikipedia.org/wiki/Spin_outhttp://en.wikipedia.org/wiki/Polygramhttp://en.wikipedia.org/wiki/Seagramhttp://en.wikipedia.org/wiki/Universal_Music_Grouphttp://en.wikipedia.org/wiki/Universal_Music_Grouphttp://en.wikipedia.org/wiki/Bain_Capitalhttp://en.wikipedia.org/wiki/Apax_Partnershttp://en.wikipedia.org/wiki/NXP_Semiconductorshttp://en.wikipedia.org/wiki/ASML_Holdinghttp://en.wikipedia.org/wiki/Spin_outhttp://en.wikipedia.org/wiki/Polygramhttp://en.wikipedia.org/wiki/Seagramhttp://en.wikipedia.org/wiki/Universal_Music_Grouphttp://en.wikipedia.org/wiki/Universal_Music_Group


30/78

Philips Intellectual Property and Standard.is the company's division dealing with licensing,

trademarkprotection andpatenting. Philips currently holds about 55,000 patent rights,

33,000 trademark registrations, and 49,000 design registrations.

Past and present CEOs:

18911922: Gerard Philips

19221939: Anton Philips

19391961: Frans Otten

19611971: Frits Philips

19711977: Henk van Riemsdijk

19771981:Nico Rodenburg

19821986: Wisse Dekker

19861990: Cornelis Van der Klugt

19901996: Jan Timmer

19962001: Cor Boonstra

2001present: Gerard Kleisterlee

India

Philips started operations in India at Kolkata (Calcutta) in 1930 under the name Philips

Electrical Co. (India) Pvt Ltd, comprising a staff of 75. It was a sales outlet for Philips

lamps imported from overseas.

In 1938 ,Philips India set up its first Indian lamp-manufacturing factory in Kolkata. After

the Second World Warin 1948, Philips started manufacturing radios in Kolkata. In 1959, a

second radio factory is established nearPune.

In 1957, the company is converted into a public limited company, renamed "Philips

India Ltd".

In 1965 on 3 April, the millionth Philips radio is manufactured in India.

In 1970 a new consumer electronics factory is started in Pimpri near Pune. (This

factory was shut down in 2008.)

In 1982, Philips brought colour television transmission to India with the supply of

four outdoor broadcast vans to DD National during the IX Asian Games.

In 1996, the Philips Software Centre was established in Bangalore (It is now called

the Philips Innovation Campus).

In 2010, Philips India entered a new product category, water purifiers designed and

made in India, and exported to other countries.

30
http://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Patentinghttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Anton_Philipshttp://en.wikipedia.org/w/index.php?title=Frans_Otten&action=edit&redlink=1http://en.wikipedia.org/wiki/Frits_Philipshttp://en.wikipedia.org/w/index.php?title=Henk_van_Riemsdijk&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Nico_Rodenburg&action=edit&redlink=1http://en.wikipedia.org/wiki/Wisse_Dekkerhttp://en.wikipedia.org/w/index.php?title=Cornelis_Van_der_Klugt&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Jan_Timmer&action=edit&redlink=1http://en.wikipedia.org/wiki/Gerard_Kleisterleehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Second_World_Warhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/DD_Nationalhttp://en.wikipedia.org/wiki/1982_Asian_Gameshttp://en.wikipedia.org/wiki/Bangalorehttp://www.bangalore.philips.com/html/reachus.htmlhttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Patentinghttp://en.wikipedia.org/wiki/Chief_executive_officerhttp://en.wikipedia.org/wiki/Anton_Philipshttp://en.wikipedia.org/w/index.php?title=Frans_Otten&action=edit&redlink=1http://en.wikipedia.org/wiki/Frits_Philipshttp://en.wikipedia.org/w/index.php?title=Henk_van_Riemsdijk&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Nico_Rodenburg&action=edit&redlink=1http://en.wikipedia.org/wiki/Wisse_Dekkerhttp://en.wikipedia.org/w/index.php?title=Cornelis_Van_der_Klugt&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Jan_Timmer&action=edit&redlink=1http://en.wikipedia.org/wiki/Gerard_Kleisterleehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Second_World_Warhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/DD_Nationalhttp://en.wikipedia.org/wiki/1982_Asian_Gameshttp://en.wikipedia.org/wiki/Bangalorehttp://www.bangalore.philips.com/html/reachus.html


31/78

As of 2010, Philips India has about 4,000 employees

Major consumer electronics products

1951 - introduced the Philishave two-headed rotary shaver, marketed in the USA under the

Norelco name.

1963 - introduced theCompact cassette.

1963 - introduced the first domestic home video tape recorder, the 405 line 1" tape reel

model EL3400.

1978 - introduced the laserdisc player, using technology invented in the 1960s.

1978 - introduced the Philips Videopac G7000 (pictured at right), a home video game

console developed by its Magnavox division. Marketed in the United States as the

Odyssey2 console. Variations of the console are sold worldwide through 1984.

1979 - introduced the Video 2000-system: a technically superior design, but a commercial

failure.

1982 - launched the Compact Disc in partnership with Sony.

1983 - participated in developing the MSX home computer standard. This computer

standard was mainly popular in Japan and The Netherlands.

1991 - introduced the CD-i, the Compact Disc Interactive system which had many video-

game console-type features,[18] but was not a sales success .

1992 - launched the ill-fated Digital Compact Cassette format.

1995 - manufactured the Atari Jaguar's CD add-on forAtari.

1999 - launched the Super Audio CD in partnership with Sony.

2001 - successfully launched the Senseo coffeemaker, first in the Netherlands and from

31
http://en.wikipedia.org/wiki/Philishavehttp://en.wikipedia.org/wiki/Compact_cassettehttp://en.wikipedia.org/wiki/Compact_cassettehttp://en.wikipedia.org/wiki/405_linehttp://en.wikipedia.org/w/index.php?title=EL3400&action=edit&redlink=1http://en.wikipedia.org/wiki/Laserdischttp://en.wikipedia.org/wiki/Magnavoxhttp://en.wikipedia.org/wiki/Odyssey_2http://en.wikipedia.org/wiki/Odyssey_2http://en.wikipedia.org/wiki/Odyssey_2http://en.wikipedia.org/wiki/Video_2000http://en.wikipedia.org/wiki/Compact_Dischttp://en.wikipedia.org/wiki/CD-ihttp://en.wikipedia.org/wiki/Philips#cite_note-17%23cite_note-17http://en.wikipedia.org/wiki/Digital_Compact_Cassettehttp://en.wikipedia.org/wiki/Atari_Jaguarhttp://en.wikipedia.org/wiki/Atari_Jaguar_CDhttp://en.wikipedia.org/wiki/Atarihttp://en.wikipedia.org/wiki/Super_Audio_CDhttp://en.wikipedia.org/wiki/Senseohttp://en.wikipedia.org/wiki/Philishavehttp://en.wikipedia.org/wiki/Compact_cassettehttp://en.wikipedia.org/wiki/405_linehttp://en.wikipedia.org/w/index.php?title=EL3400&action=edit&redlink=1http://en.wikipedia.org/wiki/Laserdischttp://en.wikipedia.org/wiki/Magnavoxhttp://en.wikipedia.org/wiki/Odyssey_2http://en.wikipedia.org/wiki/Video_2000http://en.wikipedia.org/wiki/Compact_Dischttp://en.wikipedia.org/wiki/CD-ihttp://en.wikipedia.org/wiki/Philips#cite_note-17%23cite_note-17http://en.wikipedia.org/wiki/Digital_Compact_Cassettehttp://en.wikipedia.org/wiki/Atari_Jaguarhttp://en.wikipedia.org/wiki/Atari_Jaguar_CDhttp://en.wikipedia.org/wiki/Atarihttp://en.wikipedia.org/wiki/Super_Audio_CDhttp://en.wikipedia.org/wiki/Senseo


32/78

2002 onwards, in other countries across Europe. It produces coffee by brewing from

custom-made pads containing coffee grounds. The original Senseo pads are produced by

Douwe Egberts. The Senseo has been available in the US since 2006.

2006 - Philips HomeLabs research center created the Mirror TV technology used in their

MiraVision television line.

2008 - introduced the Blu-ray Disc in partnership with Sony.

2010 - introduced flatscreen with WOW VXtechnology. (3D TV)

2010 - introduced the Relationship Care range ofPhilips Intimate Massagers to the UK

market.

The company receives a royalty on every DVD manufactured.[19]

2011 - introduced thePhilips Cinema 21:9 TV in a widescreen mode for HDTVs with an

LCD display using the aspect ratio

COMPANY PROFILE

32
http://en.wikipedia.org/wiki/Douwe_Egbertshttp://en.wikipedia.org/wiki/Mirror_TVhttp://en.wikipedia.org/wiki/Blu-ray_Dischttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/WOW_VXhttp://en.wikipedia.org/wiki/WOW_VXhttp://en.wikipedia.org/wiki/Philips_Intimate_Massagershttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Philips#cite_note-18%23cite_note-18http://en.wikipedia.org/wiki/Philips#cite_note-18%23cite_note-18http://en.wikipedia.org/wiki/Philips_Cinema_21:9_TVhttp://en.wikipedia.org/wiki/Philips_Cinema_21:9_TVhttp://en.wikipedia.org/wiki/Douwe_Egbertshttp://en.wikipedia.org/wiki/Mirror_TVhttp://en.wikipedia.org/wiki/Blu-ray_Dischttp://en.wikipedia.org/wiki/Sonyhttp://en.wikipedia.org/wiki/WOW_VXhttp://en.wikipedia.org/wiki/Philips_Intimate_Massagershttp://en.wikipedia.org/wiki/DVDhttp://en.wikipedia.org/wiki/Philips#cite_note-18%23cite_note-18http://en.wikipedia.org/wiki/Philips_Cinema_21:9_TV


33/78

Pantaloon Retail (India) Limited, is Indias leading retailer that operates

multiple retail formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 12 million

square feet of retail, has over 1000 stores across 71 cities in India and employs over 30,000

people.

The companys leading formats include pantaloons, a chain of fashion outlets,

Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar , a supermarket chain,

blends the look, touch and feel of Indian bazaars with aspects of modern retail choice,

convenience and quality and central, a chain of seamless destination malls. Some of its

formats include brand factory, blue sky, all top 10 stars and sitara. The company also

operates an online portal, futurebazaar.com

A subsidiary company, Home solutions Retail (India)limited, operate Home

Town, a large format home solutions store, collection I , selling home furniture products

and ezone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the international retailer of the year 2009

by the US based National Retail Federation (NRF) and the Emerging market retailer of

the year 2009 at the world retail congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group

Catering to the entire Indian consumption space

THE FUTURE GROUP

33


34/78

FutureBazaar.com is owned and operated by Future Bazaar India Ltd. (FBIL). FBIL is a

part of the Future Group, Indias largest retail conglomerate. FBIL is the e-commerce arm

of the Future Group. The company was incorporated in 2008 and began business in 2009.

As part of Indias largest retail chain, we enjoy the benefits of buying in bulk for the entire

group. Our aim is to get you a great range of products at great prices.

Core Competency of the businesswhat makes us different from others.!!

A choice of more than 20,000 products

Delivery across more than 1500 cities and towns in India covering around 16,000

pin codes

Fast deliveries tie ups with world leaders in logistics & transportation services

A dedicated Customer Care helpline for any queries

Always offering Manufacturers guarantee as opposed to Sellers guarantee, which

most of the other online shopping sites offer

Aggressive Prices FutureBazaar.com has the benefit of leveraging the sourcing

network of the Future Groups retail chains. This sourcing network straddles a

wide range of product requirements, thus being able to offer us economies of scale

thereby - unbelievable prices to its customers

Unmatched Selection of Products and Brands We have more than 20,000

products which create the flexibility to offer a large range of choices to customers.

We also have partnerships with most of the brands available in the country, which

allows us to get the latest in the range to our customers. We have been able to

create some major popularity ripples with our corporate clients with products like

mobiles, electronics, laptops, MP3 players, T-shirts, Gift Vouchers and so on.

34


35/78

Seamless end-to-end Logistics Solution We pride ourselves in having built an

end-to-end logistics solution; right from stocking, dispatching, and delivery

confirmation up to post-sales support. Our back-end infrastructure enables us to

service around 15000 pin codes across India.

Dedicated Customer Care for online customers as well as corporate clients -

We have a dedicated team straddling client servicing, sourcing, logistics and

customer service for all our customers.

"Our Brand Association" - Most importantly out parentage & association with

humungous retail brands like Big Bazaar, Pantaloons, Central and many more,

lends tremendous amount of trust & credibility to our end consumers.

35


36/78

About the Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore

Biyani, is one of Indias leading business houses with multiple businesses spanning

across the consumption space. While retail forms the core business activity of Future

Group, group subsidiaries are present in consumer finance, capital, insurance, leisure

and entertainment, brand development, retail real estate development, retail media and

logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates

over 11 million square feet of retail space in over 63 cities and towns and 65 rural

locations across India. Pantaloon Retail was awarded the International Retailer of the

Year - 2009, by the US-based National Retail Federation, the largest retail trade

association and the the Emerging Market Retailer of the Year 2009 at the World Retail

Congress in Barcelona.

Future Group believes in developing strong insights on Indian

consumers and building businesses based on Indian ideas, as espoused in the

groups core value of 'Indian ness'. The group's corporate credo is, 'Rewrite rules,

Retain values'. More about Future Group.

36
http://www.pantaloon.com/http://www.pantaloon.com/


37/78

The FutureBazaar.com Promise

Manufacturers warranties on all products

Future Bazaar sells only original products from authorized dealers; so all applicable

products carry the original manufacturers warranty. Customers can visit any of the

authorized service centers of the manufacturer if required. The invoice accompanying the

product is your warranty document, so please preserve it.

Guaranteed Delivery

Future Bazaar guarantees to deliver the exact product you selected, without defects. In case

you have received a different product, or if the product was damaged in transit, please let

us know and and we will ensure that we replace the product or ensure that your money is

refunded.

Please note that delivery times vary according to products. 95% of our deliveries take

place within the committed time period. For the occasional delays, we will contact you and

update you about the status.

Secure Payments

We are committed to ensuring that no payment misuse happens, so we work with banks

and payment gateways to ensure that your information is protected. Payments are protected

both by us and by the policies of your bank, and the chances of fraud in these channels are

actually very low.

37


38/78

We also have a Risk Management team that scrutinizes all payments to ensure that

there are no fraudulent transactions. Our office address is also available for any one who

wishes to contact us in person. Moreover, being part of Indias largest retail company with

a presence all over India, we are omnipresent!

Our Simple 15-Day Return Policy - No questions asked!

If you have purchased something at FutureBazaar.com and the product did not meet your

expectations or does not fit your needs, then you can return the product to us, no questions

asked, as long as it is in its original packaging and accompanied by its invoice. Just

contact our Customer Care and well arrange to pick up the product from your home -

simple.

Prompt Customer Support

Our Customer Care is manned by dedicated personnel, who can take decisions and resolve

your problems. They are empowered to solve your problems and are aware of the

processes and means to handle them. In case they cannot solve the problem at their end,

they will trigger the required action on your behalf or advise you the best possible method

to a successful fulfillment of all your queries/issues. Be assured that when you call us, your

call is being taken seriously.

38


39/78


40/78

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

Sone Ki Chidiya

When the Mughals first came to India they were drawn by the lure of her fabulous wealth -

India was known as the "Sone Ki Chidiya," literally - "The Golden Bird".

According to economic historian Angus Maddison in his book The World

Economy: A Millennial Perspective, India had the world's largest economy in the 1st

century and 11th century, with a 33% share of world GDP in the 1st century and 29% in

1000 CE. During 1700 AD, Mughal era, Indias share was 24%, more than the whole of

Western Europe. It came down to 3.8% in 1950s. Paul Kennedy, in his highly regarded

book, The Rise and Fall of the Great Powers: Economic Change and Military Conflict

from 1500 to 2000 estimates that in 1750 India's share of the world trade was nearly 25

percent. It came down to 0.5% in the 1960s and now stands at around 1.5%.

The Indian economy is once again at the centre of the global attention. As domestic

consumption drives economic growth in India, Future Group hopes to play a pivotal role in

bringing back the Sone Ki Chidiya.

40


41/78

Awards:

Images Fashion Forum 2011

Most Admired Fashion Group Of The Year - Future Group

Most Admired Private Label - Pantaloons, the lifestyle format

Critics Choice For Pioneering Effort In Retail Concept

Creation - Central

Coca-Cola Golden Spoon Awards 2011

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court

Most Admired Food Professional

Indian Retail Forum Awards 2010

Most Admired Retail Company of the year - Future Group

Retail Face of the Year - Kishore Biyani

Best Retailer Of The Year ( Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year

by the Indian Retail Forum at a glittering ceremony organized in Mumbai. Mr. Kishore

Biyani also won Retail Face of the Year.

41


42/78

India Retail Forum (IRF) is a platform for intellectual insights and information exchange

for the retail business in the Indian subcontinent. The forum presents the business of retail

in the region to a global audience, with the express aim of facilitating understanding about

and encouraging investment in this massive marketplace.

Big Bazaar, the value format of Future Group bagged the Best Retailer of the Year

( Hypermarket).

The INDIASTAR Award 2010

Food Bazaar: Best Packaging Innovation

Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India, for

its private label brand Fresh And Pure Chakki Atta.

INDIASTAR Award is a biennial event which aims to promote and encourage excellence

in packaging design, innovation and technology. The contest was established in 1972 and

is considered as the most popular and premier event for Indias packaging fraternity. This

year there were around 357 entries and the participants had to submit a sample of their

designs for selection.

With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win

the prestigious INDIASTAR Award.

42


43/78

Retail Asia Pacific 500 Top Awards 2010

Gold Winner -Top Retailer 2010 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a platform that

appraise, raises and recognizes the development and growth of retailing throughout the

Asia Pacific region.

Coca-Cola Golden Spoon Awards 2010

Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani.

Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar.

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar.

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion

across Food, Beverages & Grocery: Future Group.

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big

Bazaar.

The Coca-Cola Golden Spoon Awards 2010, were given away for the first

time as a culmination of the Food Forum India 2010 - a two day convention which saw

the participation of leading brands, retailers & retail support organizations from across the

globe. The awards were presented to honour enterprise, innovation and achievement in the

food retailing business as a benchmark of excellence.

43


44/78

Future Ventures:

Future Ventures, seeks to promote and participate in innovative and emerging business

ventures in India. The company intends to play a role in powering entrepreneurship, by

promoting or participating in diverse business activities, primarily in consumption-led

sectors in the country, which it defines as sectors whose growth and development will be

determined primarily by the growing purchasing power of Indian consumers and their

changing tastes, lifestyle and spending habits.

The company will also participate in businesses where it exercises control or influence,

and can add value as active shareholders, by utilizing the experience and knowledge of the

Future Group, and specifically its parent, Pantaloon Retail

44


45/78

Meet India's King of Retail

Pantaloon's Kishore Biyani has become India's largest retailer, but still has several aces up

his John Miller shirtsleeves.

In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has the

knack of catching rivals off-guard and striking where it hurts most.

And now that he's set himself the task of retaining control of the largest retail space in the

country, he won't let anyone - suppliers or international promoters included - catch him

slacking.

The latest to face the wrath of the 43-year-old is South African hypermarket Shoprite,

which opened shop in Mumbai [Images ] last month through a franchise agreement with

local company Normal Lifestyle.

The hypermarket began retailing products from big boys Nestle [ Get Quote ], Unilever

and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even Biyani's

purchase prices in his Big Bazaar and Food Bazaar stores.

Instead of chewing his nails, Biyani turned confrontationist, asking why the multinationals

were offering Shoprite better prices, even withdrawing Nestle products from his stores

when the company did not respond.

Two days later the Nestle products were back, but not before the company had clarified its

stance. Says Biyani, "Shoprite is involved in predatory pricing. There are rules against this

in every part of the world."

45
http://search.rediff.com/imgsrch/default.php?MT=mumbaihttp://portfolio.rediff.com/quotes/nestle+india+ltdhttp://portfolio.rediff.com/quotes/nestle+india+ltdhttp://search.rediff.com/imgsrch/default.php?MT=mumbaihttp://portfolio.rediff.com/quotes/nestle+india+ltd


46/78

But as a result of his tough stance, the three MNCs have asked Shoprite to roll back the

offers or face withdrawal of supplies, he says.

And he was proved right when the Kolkata Pantaloon store became a raging success and

Biyani stepped on to the turf as a super retailer.

Other professionals have wondered where Biyani picked up the tricks of the retailing trade.

Some he learned from his own mistakes, he admits. Others he picked up from the big boys

of international retail.

"I read every book on Sam Walton, Macy's, Marks & Spencer and management gurus like

Tom Peters whose book 'Reimagine' impressed me." Even now he reads a management

book every fortnight - Stephen Covey, Robert Kaplan or James Collins.

But unusual as it might seem, he also made it a point to stay away from these stores. The

reason: "By going to a Wal-Mart or a Macy's, you could get overwhelmed into thinking

that was the best model and stop learning," he says.

46


47/78

Mr.Gopikishan Biyani, whole time Director

Gopikishan Biyani is a commerce graduate and has more than twenty years of experience

in the textile business.

Mr.Rakesh Biyani, Whole time Director

Rakesh Biyani is a commerce graduate and has been actively involved in category

management; retail stores operations, IT and exports. He has been instrumental in theimplementation of the various new retail formats.

Mr. Vijay kumer chopra, Independent Director

V.K Chopra is a fellow member of The Institute of chartered Accountants of India (ICAI)

by profession and is a certified Associate of Indian Institute of Bankers (CAIIB). His

banking career spans over 31 years and he has served senior management position in

Central Bank of India, oriental Bank of commerce, SIDBI , Corporation Bank and SEBI.

47


48/78

THE FUTURE RETAIL SPREAD

Brand Key format No. of Outlets

Big Bazaar Hypermarket chain 97

Pantaloon Fashion stores 45

Food bazaar Supermarket chain 136

KBs fairprice Food categories 102

Indus League clothing 102

Future Money consumer Finance 150

Electronics Bazaar Electronics 90

Furniture Bazaar Furniture stores 85

Planet sports sorts Relate, good 54

Depot Books, Music, gifts 112Lee cooper Fashion for Young 31

Shoe Factory Foot wear 17

The significant features of Big Bazaar

48


49/78

Shopping in the big bazaar is a great experience as one can find almost everything under

the same roof. it has different features which caters all the needs of the shoppers .some of

the significant features of the big bazaar are;

1) The food bazaar or the grocery store with the department selling fruits & vegetables

2) There is zone specially meant for the amusement of the kids.

3) Furniture bazaar or a large section dealing with furnitures

4) Electronics bazaar or the large section concerned with electronic goods & cellular

phones

5) Future bazaar.com or the line shopping portal which makes shopping easier as one can

shop many products of the big bazaar are the same price from home.

Well-regulated customers care telecalling

Mobiles

Jewellery

CD-ROM

49
http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROMhttp://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROMhttp://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Mobiles+%26+Phones/GSM+Mobile+Phones/1000202http://www.futurebazaar.com/Catalog/Jewellery/1000092http://www.futurebazaar.com/Search/106622956%20106622957%20106622958%20106622959%20106622960%20106622961%20106622927%20106622929%20106622931%20106622932%20106622935%20106622937%20106622939%20106622941%20106622943%20106622947%20106622945%20106622949%20106622951%20106622953%20106622933/altText/CD-ROM


50/78

LCDs

CHAPTER -4

DATA ANALYSIS AND INTERPRETATION

50
http://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/brhttp://www.futurebazaar.com/Catalog/Electronics/TVs/LCDs/1000238/br


51/78

AGE GROUP

Total Number of Customers Surveyed: 100

AGE GROUP NO.OFCUSTOMERS

PERCENTAGE

25-45 52 52%

45-65 40 40%

65 And Above 8 8%

Total 100 100%

Interpretation:

From the above table, we can observe that 52% of the

people belongs to 25 45 age group, 40% of the people belongs

to 45 - 65 age group and 8% of the people belongs to 65 and

above. The analysis shows that most of the people belongs to 25

45 age.

51


52/78

0

10

20

30

40

50

60

NO.OF CUSTOMERS

25-45

45-65

65 And Above

GENDER

Total number of Customers surveyed: 100

52


53/78

GENDERNO. OF

CUSTOMERSPERCENTAGE

Male 87 87%

Female 13 13%

Total 100 100%

Interpretation:

From the above table we can observe that among

100customers 87% are Males and 13% are Females.

53


54/78

54

13%

87%


55/78


56/78

38

30

7

25

0

510

15

20

25

30

35

40

NO.OF CUSTOMERS

Business

Professional

Student

Employee

INCOME STATUS (PER ANNUM)

56


57/78


INCOMENO. OF

CUSTOMERSPERCENTAGE

< 20,000 34 34%

20,000-40,000 52 52%

40,000 &above

14 14%

Total 100 100%

Interpretation:

The income status reveals that 34% of them are having less

than 20,000 and 52% of them were between 20,000-40,000 and

the remaining 14% were above 40,000. The analysis shows that

the people who having income per annum in between 20,000-

40,000 are more.

57


58/78

WHAT FACTORS INFLUENCE TO BUYPHILIPS

58

14%

52%

34%


59/78


60/78

0

5

10

15

20

25

30

NO.OF CUSTOMERS

Style

Price

Brand image

Performance

Publicity

60


61/78

WHO INFLUECNE TO PURCHASE THE MP3 PLAYERS AND

TVS

Total Number of Customers Surveyed: 100

FACTORS NO.OFCUSTOMERS

PERCENTAGE

Myself 20 20%

Family Members 43 43%

Friends 10 10%

Relatives 22 22%

Advertisements 5 5%

Others 0 0%

Total 100 100%

Interpretation:

From the table, we can observe that 20% of the people are

decided to purchase the Philips MP3 players and TVs, 43%of the people

are influenced by family members, 22% of the people are

influenced by relatives, 0%of the people are influenced by

advertisements and rest of the people are influenced by other

factors. The analysis shows that major portion of the people are

influenced by advertisements.

61


62/78

0

5

10

15

20

25

3035

40

45

50

Myself

FamilyMe

mbe

rs

Frien

ds

Relative

s

Advertis

ements

Othe

rs

NO.OF CUSTOMER

PERCENTAGE

62


63/78

IMPACT OF PREITY ZINTA ON SALES


IMPACTNO. OFCUSTOMER

SPERCENTAGE

Yes 56 56%

No 44 44%

Total 100 100%

Interpretation:

From the table, we see that 56% of the people say that

Ambassadorhas the impact of increase in sales whereas 44% of

the people say that Preity zinta has no impact of increase in

sales.

63


64/78


65/78

GOOD VALUE


GOOD VALUENO. OFCUSTOMER

SPERCENTAGE

Yes 92 92%

No 8 8%

Total 100 100%

Interpretation:

From the table, we observe that 92% of the people feel that

Philips products give Good Value for money whereas 8% of the

people feel that Philips products do not give Good Value for

money.

65


66/78

66

92

8

0

20

40

60

80

100

Yes No


67/78

PRICING OF THE MP3 PLAYERS AND TVS


PRICING LEVELNO. OFCUSTOMER

SPERCENTAGE

Excellent 5 5%

Good 64 64%

Satisfactory 31 31%

Not satisfied - -

Total 100 100%

Interpretation:

From the table, we observe that 5% of the people feel that

the Price of the MP3 Players and TVs is Excellent, 64% of the

people feel that it is Good, 31% feel it is satisfactory and none of

them are dissatisfied with the Price of the product. The Highest %

of the people feels that the Price of the MP3 Players and TVs is

good.

67


68/78

68

Good

Satisfactory

ExcellentNot Satisfied


69/78

SUPERIOR TO COMPETITORS PHILIPS


SUPERIOR CUSTOMERS PERCENTAGE

Yes 89 89%

No 11 11%

Total 100 100%

Interpretation:

From the table, we can observe that 89% of the people say

that Philips MP3 players and TVs is superior to competitors MP3 players and

TVs and 11% says that it is not.

69


70/78

70

89

11

0

10

20

30

40

50

60

70

80

90

100

Yes No


71/78

RECOMMEND PHILIPS TO YOUR FRIENDS AND RELATIVES


GENDERNO. OF

CUSTOMERSPERCENTAGE

Yes 87 87%

No 13 13%

Total 100 100%

Interpretation:

From the above table we can observe that among

100customers 87% are Yes and 13% are No.

71

13%

87%


72/78

CHAPTER -5

SUMMARY

The market of Big Bazaar (Philips MP3 players and TVs) is growing at rapid

speed. Philips being one of the dominating and leading players in MP3 players and TVs

market is expected to attract significant attention among the investors.

In this Big Bazaar segment there has been heightened competition with other

leading players like Spencers more , Many others companys

As there was competition industry, there was reduction in prices of the MP3

players and TVs and modifications done with the existing product were introduced in the

market.

Majority of the people have informed Brand Awareness toward Philips. Most of

the customers are very much satisfied with the services offered by the company while few

of them are not satisfied due to minor problems of the MP3 players and TVs.

Many of the students rated the Brand Awareness as excellent very few of them

have rated as satisfactory.

All the respondents are very happy with the warranty period given for the MP3

players and TVs by the company but many of them have complaints with the mileage and

seating comfort of the MP3 players and TVs.

Many of the respondents have stated that the prices charged on services are high

when compare to other companys services (e.g. LG)

Finally the customers are very happy about Brand Awareness toward Philips.

72


73/78

FINDINGS

The following details can be inferred after analysis with a simple size of 100, which

included customers, by questionnaire method to find out the brand awareness towards

Philips with reference to BIG BAZAAR.

The promotional strategy of Big Bazaar is advertisement of which electronic media

and by press media are playing a vital role.

Out of the models of Philips the most popular brand is MP3 Player and TVs because it

is possessed by 45% of the customers.

Though the customers are having good awareness levels regarding the programs being

conducted by Big Bazaar, they are not attending the programs because of variousreasons.

The customers find some problems regarding the services of MP3 Players while

comparing with the remaining models.

73


74/78

SUGGESTIONS

Basing on the survey findings and analyzing the attitudes of

respondents, the following suggestions can be given regarding

the Brand Awareness towards Philips.

The company has to pursue the complaints of the respondents

about the performance of the parts of MP3 and TV. This

suggestion has been given basing on the complaints of

customers regarding its problems like low sound and picture.

Transaction and value based loyalty programs can be

conducted.

Analyzing the complaints given by many customers regarding

uncomfortable to low sound and picture has made its

suggestion.

74


75/78

CHAPTER -6

BIBLIOGRAPHY

MARKETING MANAGEMENT

- Philip Kotler

BEST OF BRANDING.

- Gregory, James

THE BUSSINESS OF BRANDS

- Miller & Muir

75


76/78

QUESTIONNAIRE

(With Reference to Philips company)

1. NAME OF THE RESPONDENT:

2. ADDRESS OF THE RESPONDENT:

3. PHONE NO:

4. AGE GROUP:

(a) 25-45 (b) 45-65 (c) 65 & above

5. GENDER:

(a) Male (b) Female

6. RESPONDENTS QUALIFICATION: _________________________

7. OCCUPATION:

(a) Business b) Professional (c) Student (d)

Employee

8. INCOME PER ANNUM:

(a)


77/78

10. WHO INFLUENCED YOU TO PURCHASE THE PHILIPS

PRODUCTS?

(a) Myself (b) Family Members c) Friends

(d) Relatives (e) Advertisements (f) Others

11. WHY DID YOU PURCHASE ONLY PHILIPS PRODUCTS

INSTEAD OF ANY OTHER BRAND?

(a) Quality b) Brand image

(c) Price d) Other

12. DO YOU FEEL THAT PREITY ZINTA AN IMPACT ON THE

INCREASE IN SALES?

(a) Yes (b) No

13. DO YOU FEEL THAT PHILIPS PRODUCTS GIVE GOOD VALUE

FOR MONEY?

(a) Yes (b) No

14. HOW DO YOU FEEL THE PRICING OF THE PHILIPS COMPANY

MP3 (Or) T.V s?

(a) Excellent b) Good

(c) Satisfactory (d) Unsatisfactory

77


78/78

15. DO YOU FEEL THAT PHILIPS COMPANY MP3 (Or)T.V s IS

SUPERIOR TO COMPETITORS MP3 (Or)T.V s IN THIS SEGMENT?

(a) Yes (b) No

16. DO YOU RECOMMEND PHILIPS COMPANY MP3 (Or)T.V s TO

YOUR FRIENDS AND RELATIVES?

(a) Yes (b) No

17. YOUR COMMENTS/SUGGESTIONS IF ANY?

__________________________________________________________________

__________________________________________________________________

brand awareness big bazar 79 11

Documents