ppt on big bazar (gaurav patel)
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Presentationon
Presented By-:
Gaurav Patel
Industry Retailing (Hypermarket)
Founded 2001
Headquarters Mumbai, Maharashtra, India
Products Department store
Promoter Mr. Kishore Biyani
Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined)
Employees 36000 people
Stores 214 (+) Stores Across 90 Cities in India.
Vision “To Deliver Everything, Everywhere, Every time, to
Every Indian Customer in the most profitable manner.”
Man Behind Big Bazar Success
He Born August 9, 1961 in a middle class Family.
He started his career selling stonewash fabric to small shops in Mumbai.
Now He known as the Rajah of Retail in India.
Products of Big Bazar
CHILD CARE & TOYS
APPARELS
CHILL STATION
FARM PRODUCT
FOODS
Product
HOME & PERSONAL CARE
FASHION & JEWELLERY
ELECTRONICS
BAZAAR
FURNITURE BAZAAR
Strengths-: Big Bazaar is known as the "Indian Wal-Mart".
Everyday low prices, which attract customers.
Huge investment capacity.
It offers a Family Shopping Experience, Where Entire family can
visit together under one Roof.
Benefit of Early Entry into Indian Retail.
Online booking and delivery of goods.
Weakness-:
General perception: “Low price = Low Quality”.
Overcrowded during offers.
Long lines at billing counters.
Limited only to value offering low price products.
Branded products are still missing from Big Bazaar.
Very thin Margin.
Opportunities-:
Huge Potential Rural Market or Town to be Tapped.
Threats-: Competition.
Unorganized Retail.
Most People still prefers to visit local convenient stores for daily purchases.
Changing Government policies.
International players looking to for India.
Margin of business reducing all the time.
Competitors of Big Bazar
Customer Segmentation-:
It Targets Higher and Upper Middle Class Customers.
The large & Growing Young Working Population is a Preferred Customer Segment.
Targets Working Women & Home makers who are the primary decision makers.
Strategy-:
They divided Indian customers into 3 categories……..
1) India One.2) India Two.3) India Three.
The potential customers
of big bazaar are
India One & India Two.
India One-: Consuming class which includes upper middle and lower middle Class (14% of India's Population).
India Two-: Serving class which includes people like drivers, house-hold
helps , office peons, etc. (55% of India's population).
India Three-:
Struggling class, (remaining 31% of India's population).
High service
low service
Low priceHigh price
Positioning-:
Innovations of Big Bazar
Wednesday Bazaar
Sabse Sasta Din
(26/01/2006)
(26 Cr. in 1 day)
Maha Bachat
The Great Exchange
Offer
(12/02/09)
Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer Customer
- SUPPLY CHAIN BIG BAZAAR
Supplier
Warehouse
Inspection
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Shelves
Quality Check
Inspection
!!!!!......Thanking You……!!!!!