gaurav final

8/6/2019 Gaurav Final

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VED ENTERPRISE VMPCMS

1

A

Project Report

On

A STUDY OF CUSTOMER SATISFACTION TOWARDS ON-LINE

SHARETRADING WITH SPECIAL REFERENCE TO MEHSANA

At

VED ENTERPRISE

Submitted to:

V.M.Patel College of Management Studies

Ganpat University

In partial fulfillment of academic requirement of the TY B.B.A

Programme, year 2010-2011

Submitted By:

Gaurav Sathvara

TY BBA:- C

Roll No:- 163

Exam No: - 163


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GANPAT UNIVERSITY

V.MPATEL COLLEGE OF MANAGEMENT STUDIES

Certificate

This is to certify that Mr.Gaurav Sathvara is a student of

T.Y.B.B.A. Div. C, Roll No: 163, Exam No:-163 has

satisfactorily completed his Research Report in partial fulfillment

of the requirement for the Subject of Practical Studies in the

academic year 2010-11.

Date: - / /2011 Place: - Kherva

Professor-in-charge Principal


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Certificate from the Company

This is to certify that Mr.Gaurav J., student of T.Y.B.B.A fromV.M.Patel Institute Of Management Studies, Ganpat Uni. Kherva,

has done his research project work at Ved Enterprise. The project

work entitled A Study of Customer Satisfaction Level toward online

share trading with special reference to Mehsana city embodies the

original work done by him during his research project training

period.


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PREFACE

In the era of rapid industrialization and technological innovation which hasmade Gujarat emerge as industrial state with newer avenues and opportunities.

As per university, it is must for the student of TY BBA, to prepare repo rt on

practical study by visiting a particular industry to acquire practical as well as

theoretical knowledge pertaining to that industry in different aspects about its

internal environment.

My main focus and study was on customer satisfaction towards online share

trading with special reference to mehsana.

I have put up my best efforts and enumerated every possible information

after observing the activities carried over there, to make this report a satisfactory

report.

It was a great opportunity and memorable experience interacting with

people working there, collecting information regarding their job and acquiring

knowledge.

Lastly, I have tried my level best to prepare the best informative report.


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Acknowledgement

I have been able to prepare my report successfully and I acknowledge a

special thanks to all those people without whose support it was impossible for meto make the project report.

I would hereby take this opportunity to show my gratitude towards all my

mentors for what I have learnt during my training. A good response, feedback

and co-operation given by whole staff helped me in gaining knowledge and

solving my queries. I convey my sincere thanks to all the official s of Ved

Enterprise.

The successful completion of this project could not have been possiblewithout the co-operation and support of my faculty guide and company guide who

have given complete information for the project.

I feel immense pleasure to thank Mr. K. M. CHUDASMA, Principal,

V.M.P.C.M.S., GANPAT UNIVERSITY, KHERVA. For making available all

facilities in fulfilling the requirements for the research work.

I forward my appreciation to respected coordinator of the V.M.P.C.M.S . Prof.

Dharmesh Gadhavi. I express my gratitude to Mr.Vipulbhai M. (partner), whosupported and guided me throughout the project period.


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Chapter SchemePage

No.

Chapter 1

I. Company Profile

II. Theory Of Share Market

III. Concept Of Online Share Trading

a) HISTORY OF ONLINE SHARE TRADINGb) THE EMERGENCE OF E-BROKING IN INDIA

c) HOW ONLINE SHARE TRADING WORKS

d) BENEFIT OF ONLINE SHARE TRADING

e) DISADVANTAGE OF ONLINE TRADING

f) HOW TO START MAKING ONLINE STOCK TRADE

g) HOW TO INVEST ONLINE FOR BEGINNERS

Chapter 2

I. Research Methodology

Chapter 3

I. Data Analysis & Interpretation

Chapter 4

I. Findings

II. Suggestion

III. Conclusion

IV. Limitation of Research Study

V. Bibliography

VI. Annexure (Questionnaire)


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Chapter 1

I. Company Profile

Ved Enterprise is one of the leading financial service companies providing

financial and investing related service and products in Mehsana.company started

on 15 june,2007 and its having trading on BSE & NSE.There are three partners (

Mr.Vipul M.Patel [ 40% ] ,Mr.Alpesh Patel [40% ],Mr.Rohit Patel [20%] ) in ved

enterprise. The company offers internet based trading and has over 100

registered clients.They inform their client through sms or call,when market goes

up & down. The company constantly endeavors to improve and extend its

services to investor clients.Ved Enterprise is having banking transaction with

banks like Indusind,SBI,Kotak,etc.

Services offered by Ved Enterprise.,:-

Investment Advisory Services.

Trading in Cash Market of NSE and BSE

Trading in intraday,Delivery,Future,Margine and options on NSE and BSE

Internet Trading in stocks futures and options both NSE and BSE.

Depository services in both NSDL and CPSL.

Trading in commodities on MCX and NCX

Mutual funds advisory service

Portfolio Management advisory service

Address

Ved Enterprise

1st floor,Khanderao Market,

Opp.Taluka Panchayat,

Mehsana-1

Phone (o) 02762-228592


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II. Theory Of Share Market

Stock Exchange: -

A common platform where buyers and sellers come together to transact in stocks

and shares. It may be a physical entity where brokers trade on a physical trading

floor via an "open outcry" system or a virtual environment .

Electronic Trading:-

Electronic trading eliminates the need for physical trading floors. Brokers cantrade from their offices, using fully automated screen -based processes. Their

workstations are connected to a Stock Exchange's central computer via satellite

using Very Small Aperture Terminus (VSATs). The orders placed by brokers

reach the Exchange's central computer and are matched electronically.

Stock Exchanges in India:-

The Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE)

are the country's two leading Exchanges. There are 20 other regional Exchanges,

connected via the Inter-Connected Stock Exchange (ICSE). The BSE and NSE

allow nation wide trading via their VSAT sy stems.

Index:-

An Index is a comprehensive measure of market trends, intended for investorswho are concerned with general stock market price movements. An Index

comprises stocks that have large liquidity and market capitalization. Each stock is

given a weightage in the Index equivalent to its market capitalization. At the NSE,

the capitalization of NIFTY (fifty selected stocks) is taken as a base capitalization,

with the value set at 1000. Similarly, BSE Sensitive Index or Sensex comprises


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30 selected stocks. The Index value compares the day's market capitalization vis -

a-vis base capitalization and indicates how prices in general have moved over a

period of time.

Stock:-

The word stock simply refers to a supply. You may have a stock of T-shirts in

your closet, or a stock of pencils in your desk. In the financial market , stock

refers to a supply of money that a company has raised. This supply comes

from people who have given the company money in the hope that the company

will make their money grow.

A market is a public place where things are bought and sold. The term "stockmarket" refers to the business of buying and selling stock. The stock market

is not a specific place, though some people use the term "Wall Street" the main

street in New York City's financial districtto refer to the U.S. stock market in

general.

Why Companies issue stock:-

If a company wants to growmaybe build more factories, hire more people, or

develop new productsit needs money. It could get a loan from a bank. But then

it would owe money. By issuing stock, a company can raise money without going

into debt. People who buy the stock are giving the company the money it needs

to grow.

Not every company can issue stock. A business owned by one person (a

proprietorship) or a few people (a partnership) cannot issue stock. Only a

business corporation can issue stock. A corporation has a special legal status.

Like a school, its existence does not depend on the people who run it. Under thelaw it is separate from the people associated with i t, and has special legal rights

and responsibilities as well as its own unique name.

Why People Buy it:-

Owning stock in a company means owning part of that company. Each part is


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known as a share. If a company has issued 100 shares of stock, and you bough t

one, you own 1% of that company. People who own stock are called

stockholders, or shareholders.

Stockholders hope the company will earn money as it grows. If a company earns

money, the stockholders share the profits. Over time, people usually earn more

from owning stock than from leaving money in the bank, buying bonds, or making

other investments

Bears and Bulls:-

Bears are cautious animals who don't like to move too fast.

Bulls are bold animals who might charge right ahead. An investor is said to be

"bearish" if he or she believes the stock market will go down. A "bearish" investor

will buy stock cautiously. A "bullish" investor believes the market will go up. He or

she will charge ahead and put more money into the market. An investor can be

bearish or bullish about a particular kind of stock.

Likewise, the term "bear market" describes a time when stock prices have been

falling on the whole. A "bull market" is a period when stock prices are generally

rising.


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III. Concept Of Online Share Trading

a) HISTORY OF ONLINE SHARE TRADING

Online trading involves investment activity which takes place over the Internet

and it does not require physical inclusion of the broker. An investor has to register

with an online trading portal like ICICIdirect.com, motilaloswal.com and

sharekhan.com and many companies like that and investor gets into an

agreement with the firm to trade in different securities according to the terms and

conditions given on the agreement. As the servers of the online trading portal are

connected all the time to the stock exchanges and designated banks the order

processing is done in real time and investors can also have updates on the

trading. They can also check the status of their orders either through e -mail or

through the interface that it cannot be accessed by a third party. Some options

are usually given to users such as to link their bank account, Demat accounts

and brokerage accounts into a single interface. A single window is also there for

all exchanges and a single screen is there for the complete order routing

mechanism.

The reason why online trading has developed over conventional offline brokerage

firms is that this conventional method struggled with unfavorable economies.

Staff cost is just one example of it. As the markets opens for 330 minutes a day

one dealer can at best execute 500 trades in a day while online company like

ICICI direct executes 150,000-200,000 trades a day on the National Stock

Exchange alone accounting for 3-4% of NSE trades of 5 million a day. It would

require a large amount of dealers to service this demand. Besides the salarycosts it would also demand huge expenses in real estate and support systems.

The offline model has got a downfall in the form of lower bandwidth and IT costs

and the cost of bandwidth has fallen to one-eighth of what it was in 2000 giving

online broking an advantage especially in the case of lower -volume retail


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investors. Today 30% of volumes on the NSE come from this and it may go up to

50% in three-four years providing explosive growth for online broking in India.

To be a successful trading portal it will definitely depend on bouquet of services

provided by it for an end-user. Most of the portals charge a small registration feeand brokerage based on various conditions but it's important f or the organization

to keep focused on customer-centric.

b) THE EMERGENCE OF E-BROKING IN INDIA

The Indian trader is being fancied by the democratized world of online trading or

also known as e-broking. The regular and attractive advertisements in the print

media and electronic media have added to this fancy world.

But as we compare to the Western countries, in India online trading has not still

grasped the market , but has done a very important amount of progress in the

past years and the future of online trading is bright. That is why many new

companies are coming into this form of business structure and the existing

companies are changing to this new format besides offline and other traditional

forms of business. With only a mere share of 10% online trading a combined

gross turnover of around Rs. 9000-10,000 crores handled by the BSE and NSE

together there is a much greater scope for online trading. At present some of the

dominant players in the online trading market of share market are

1. Sharekhan.com

2. Icicidirect.com

3. Unicon

4.5paisa.com

5. Indiabulls

6. Kotak Securities

7. Motilal Oswal

8. Geojit Securities

9. Religer


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Earlier the share market was not safe enough to invest but some of the changes

in the past ten years in the Indian share market have created the interest of

trading in the shares by the people. Broadly we can classify three important

factors which have contributed to the development of online trading in

India-

Firstly the major step was taken by the National Stock Exchange (NSE) in the

year 1994 which allowed the electronic trading and seeing to this various other

stock exchanges in India followed soon. This helped in making the fast .accurate

and transparent transactions saving a lot of time then the traditional method of

trading. The investors were also saved by the clutches of the fraud b rokers at the

times when the clients were not aware of the true prices of the shares.

Secondly, in the year 1996 the dematerialization of the shares came (also known

as DEMAT) which avoided the online presence of shares in an electronic form

avoiding them from theft, pilferage or from other losses like counterfeiting and

frauds regarding share transfer

The third reason was the rapid growth of computer education and learning of

internet by the people. With the evolving of internet the online trading became a

hit and the investors became confident in investing just with a click of a mouse.

c) HOW ONLINE SHARE TRADING WORKS

Today the online trading companies having cut -throat competition in our offering

whose brokerage discounts lower margin money and zero balance accounts. Due

to the rising education awareness and use of internet there is a huge potential for

online trading in future and companies must come up with innovative offerings to

capture the untapped market


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d) BENEFIT OF ONLINE SHARE TRADING

Investing in the stock market is an excellent way to grow capital, provided you do

your research and invest strategically. Thanks to the Internet and modern

networks, individuals can now access information and markets that were only

available via broker a short time ago. Online share trading has given modern

investors convenience, but that doesn't mean they are investing any smarter.

1. Convenience

The primary benefit of online share trading is convenience. Like working from

home, managing your investments online can be done any time of the day ornight. People who trade shares online can also watch their investments 24

hours a day and have access to information that only brokers had not long

ago.


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2. Security

One issue to consider with online share trading is how secure your digital

information is. If yourcomputeris protected by the latest security applications,

online investing is relatively safe. But there is always the possibility of ahacker gaining access to your passwords and stealing your identity.

3. Variety

Another benefit of online share trading is the variety of brokerages and

investments available. Some popular online brokerages include Fidelity,

Charles Schwab, E*TRADE, Scot trade and AmeriTrade. Depending on the

brokerage, you may have access to different markets including foreign stocks

and bonds.

4. Cost

Online share trading is less expensive. Discount brokers like E*Trade and

Scot trade charge less than $10 per trade. This is a remarkable advantage

over using a traditional broker, which requires an initial minimum fee as well

as more expensive trading commissions.

5. Warning

The soul of capital growth knows the fundamentals of the firms you are

investing in and grasping the market's broader trends. Most online investors

hurt themselves and their portfolios by trading shares too often based on

hunches and rumors. Take an expert's advice: "Close the doors," said Warren

Buffett. "Be scared when others are greedy. Be greedy when others are

scared."


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Othermajoradvantagesofonline share trading: -

1. Paperless transactions your share certificates get deposited in electronic

form (DMAT) in your web trade account.

2. Orders can be also placed offline during non -market hours

3. For NRIs this is the easiest option to invest in Indian markets

4. There is no limit to information available online in sites such

as www.icicidirect.com and www.hdfcsec.com

5. Records of all transactions are available at your fingertips.

6. www.Sharekhan.com, www.geojit.com, www.icicidirect.com,

www.hdfcsec.com are examples of online trading sites.

7. Online trading offers greater transparency

e) DISADVANTAGE OF ONLINE TRADING

1. In online terminal, investor cant get customized expert advice, whereas in

offline the broker gives suggestions according to investors strategy

(i.e. short term or long-term)

2. Brokerage is high compared to offline.

3. Privacy is less due to hacking scandals

4. Transactional errors due to technical problems

f) HOW TO START MAKING ONLINE STOCKTRADE

By trading stocks online you can save a lot of time and money, here is how to

start making online stock trades.

Instructions

1. Decidingon a website.

There are many different companies that have websites that you can make

online stock trades through. While they all offer different features and different

commission prices, they all offer a quick way to buy stocks. So spend some


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time researching each website that you are interested in and then begin

narrowing down the website that you would like to make online stock trades

with. By not going through a stock broker, you can save a lot of money by

making online stock trades.

2. Personal Information.

To begin trading stocks online you will need share your personal information

with the company. Depending on if you reside in the United States or not, will

depend on what you need to submit. Because so much money can be made

through online stock trades, these websites require your social security

number for tax purposes. Also there will be many personal questions about

your income, address, etc. That is why it is very important to make sure thewebsite you are using is legitimate. If it is not, you might be sharing your

personal information with someone that will abuse it.

3. Anytime trading.

One thing that is very convenient about online stock trades is that even if the

stock market is not open you can still put in an order. So while you may not be

able to buy a stock while it is closed. As soon as the stock market opens you

will be able to put a bid in. This way you will not have to sit at your computer

all day to trade stocks. To make online stock trades you will either have to

deposit money to your account or buy on the margin. By buying on the margin

you can find yourself in serious debt if you are wrong. So make sure you are

making good financial decisions when you begin making online stock trades.

g) HOW TO INVEST ONLINE FOR BEGINNERS


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Instructions

Things youll need:

y Internet service

y willingness to learn

y Quality research

y Online Brokerage Account

1. Online Investing for Beginners

Online investing for beginners can be confusing, scary and even financial

devastating if you are unsure of which decisions to make. The Internet has made

it easier for just about anyone to get involved in various forms of investing from

opening simple savings accounts online, to investing directly into the stock

market and even into markets like Forex. The fact is, online investing even for

beginners can be quite lucrative, but dangerous at the same time.

2. Online Investing Isn't As Easy As It Seems

One mistake that many people make when they begin investing online is that

they believe it is easier to be successful. This can be misleading. For example, it

is true that you have the stock market at your fingers and ever resource available

to you to research all of the companies on it. Yet, because it is this easy also

means that you may not do all the homework and legwork you should. You may

be tempted to go it on your own when otherwise you would have counted on the


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advice of a trusted broker. As you get started with online investing, beginners

should realize they should take the time to do research.

3. Opening an Online Investment Account

While there is much more information to consider when it comes to opening an

account, there are a couple of things you should know to Choose the right type ofaccount;personal accounts that are non -retirement accounts include

individual,oint and custodial accounts. Retirement accounts including

IRA's,Traditional, Rollover or even Roth.Consider the tax advantages and the

requirements of each before selecting one.

Margin or Cash? This is the next type of account question you need to answer. A

margin account gives you a line of credit to use through your brokerage firm to

buy stocks. Cash only allows you to invest up to your investment amount.

Suitability must be defined; how much experience you have is an important

conversation to have with your brokerage firm. They will help you determine if

you are looking for Aggressive Growth, Growth, Income or Capital Preservation

types of investment.

4. Study and Study More

As mentioned, one of the largest benefits of investing in the stock market online

is that you can get as much information as you would like to. You may be


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tempted to spend your days and nights in front of your computer watching the

movement on your stocks. Take the time to do full research on your initial

investments to learn as much as you can about the companies (befo re you

invest)! This will give you reassurance and it helps you learn about the market

fully. Many investors believe that you should watch and study how the market

works before just jumping into the investment. This will give you the ability to

make better decisions each time. Online investing for beginners has a significant

learning curve. You should see that as a benefit because you are less likely to

make mistakes in the future if you learn from the ground up.


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Chapter 2

I. Research Methodology

1.Title of The Study

"A Study on customer satisfaction towards online trading with special reference to

mehsana city.

2.Research Objective

1.Primary objective:

The main objective is to study the customer satisfaction level towards

online share trading in Mehsana.

2.Secondary objective:

1. To understand the attitude of the on-line share traders in Mehsana.

2. To measure the effectiveness of broking sites in Mehsana.

3. To conduct an enquiry among the share trading public in Mehsana about

their experience with broking sites.

4. To bring out the investors expectations regarding on -line trading to be

simplified further

5. To understand the depth up to which the on-line share traders are clear

and aware of on-line share trading .

3.Nature of The Research Study

Nature of research study is helpful to specify the method and procedures forconducting a particular study.I have chosen the descriptive research design out

of three design because it is based on primary data. It focuses on the discovery

of new ideas and helpful to achieving objectives of study.


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4.Sampling Plan

a) Area OfResearch Study:

For the project report on consumer survey of online share trading I have covered

the area of Mehsana city.

b) Target Population:

Target population of my study is all the online share trading public of mehsana.

c) Sampling Unit:

Government Servicemen, Businessmen, Student,other who are doing online share

trading.

d) Sampling Technique:

In my case, I have used Simple random sampling method.

e) Sample Size:

I have targeted 70 people for the purpose of the research study it includes

Government Servicemen,Businessmen,Student,old people and other.The target

population influences the sample size. The target population represents the

mehsana regions. The people were from different professional backgrounds.

5. Data CollectionDesign

PrimaryData:

Primary data is basically collected by getting questionnaire filled by the

respondents

SecondaryData:

The secondary data includes the material provide by Ved Enterprise,the data

collections from the magazines of the stock market, Economics time, various

books relating the investment, Capital Market and other related topics.


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6.Data Collection Method

The data collection methods include both Primary and Secondary collections

methods:

1. Primary data collection Method.2. Secondary data collection Method.

1. Primary data collection Method:-

Primary data is basically collected by getting questionnaire filled by the

respondents

2. Secondary data collection Method:-

Secondary source of data used consists of material provide by Ved

ENTERPRISE like pamplets and other websites.

7.Data CollectionInstrument

Data Collection instruments used for collecting primary data is questionnaire for

this study. The research instruments used was questionnaire .

Questionnaire: -

A Questionnaire is a set of question with or without blank space for recording

answers. The question can secure the relevant facts or opinion from informal and

interested respondent included in the sample survey. Researcher had taken the

help of the questionnaire for this survey of the customer satisfaction.

8.Time Dimension For The Study

Time Dimension For The Study is 20 days.


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V N

V ! C !

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TAB E -2

TAB " ES # OWINGTHEGENDERRATIOOFTHERESPONDENTS

S . . P

1 Male %

2 emale %

3 l %

Theabove table indicates that out of the total respondents, % of the

respondentswereMaleand % were emale.Most of the investorswho invest on

stockmarket aremale inmehsanacity.

Mal$

93%

%

$ &

al$

7%

Male

Female


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V ' ( ' N)

' 0 1 0 2

3

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26

TAB E- 3

TAB 4 ESHOWINGTHEEDUCATIONAL QUALIFICATION

S . Q li i i . P

1 school level education %

2 iploma %

3 ndergraduates %

4 Post raduate 20 29%

5 l 0 00%

Theabovetableshows that out of 0respondents, haveschool level education,

0having iploma, of them ndergraduatesand20of themhold Post

raduate level ofeducation.

SchoolL5

v5

l

6 ducations, 7

%

7 i8

lo9

a,

14%

Und5 @

G@

aduat5

s, 5

0%

Post

G A aduatB

s, 2

9%

SchoolLB

vB

l

Cducations

7i

8

lo9

a

Und5 @

G@

aduat5

s

Post G@

aduat5

s


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TABLE - 4

TABLESHOWINGTHEINCOME

S . Incom o. of ondents Percentage

1 Below 0,000 P.M %

2 0,000-20,000 P.M 0 %

3 20,000-30,000 P.M 21%

4 Above30,000 P.M 40 %

5 otal 0 100%

The above table indicates that out of the total respondents, % of the

respondents had an income below s. 10,000 per month, 14% of the

respondentshad income in therangeof s. 10,000and s. 20,000, 21% of the

respondentshad income in therangeof s. 20,000and s. 30,000and % of

therespondentshad incomeabove s. 30,000.

7%

HI

%

2H

%58%

BP

low 10,000 P.M

10,000-20,000 P.M

20,000-30,000 P.M

AbovQ

30,000 P.M


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TABLE - 5

INDUCINGFACTOR

Sr.o

Inducing Factor o. of espondents Percentage

1 Friends 25 36%

2 nlineadvertisement 15 21%

3 Fanincial consultant 30 43%

4 otal 0 100%

The above table indicates that out of the total respondents, 36% of the

respondents were induced by Friends into n-line share trading, 21% of the

respondents were induced by n -line advertisements and 43% of the

respondentswere inducedbyFinancial onsultants .

36%

S

1%

T

3%

U

V

iW

nds

X

nlinY

advY

a

isY

b

Y

na

c inancial

consula

ana


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VED ENd

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29

TABLE - 6

share tradingbefore choosing online

Sr.

o

sharetrading

eforechoosing

online

o. of espondents Percentage

1 Yes 10 14%

2 o 60 6%

3 otal 0 100%

The above table indicates that out of the total respondents , 6% of the

respondent were not doing share trading before chosing online & 14% of the

respondent werenot doingshare tradingbeforechosingonline .

14%

e f

%

g

h i

No


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VED ENp

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TABLE - 7

INTERNET ACCESS

Sr.o

Internetaccessplace o. of espondents Percentage

1 Home 19 27%

2 Stock Broker ffice 33 47%

3 Browsingcentre 18 26%

4 otal 70 100%


respondents were accessing Internet for Share trading at home, 47% of the

respondents were accessing internet for Share trading at the Stock Brokers

fficeand26% of the respondentswereaccessing internet for Share tradingat

Browsing enters.

Ho qr

,27%

Stock

B s oker

Office, 47%

Browsint

centre,26% Hou

e

Stock Broker Office

Browsint

centre


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TABLE - 8

TRADINGPERIODICITY

Sr.o

rading Periodicity o. of espondents Percentage

1 Daily Basis 31 44%

2 eeklybasis 20 29%

3 Monthlybasis 10 14%

4 Irregular 9 13%

5 otal 70 100%


respondents were doing n-line Share trading on a daily basis, 29% of the

respondents were doing n-line Share trading on a eekly basis, 14% of the

respondentsweredoing n-line Share tradingonamonthlybasisand13% of the

respondentsweredoing n-line Share tradingonan irregularbasis .

Dailw

basis,

44%

x eekly basis,

%

Monthlw

basis, 14%

Irregular,

13%

Dailw

basis

eeklw

basis

Monthlw

basis

Irregular


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TABLE-9

Proffestional trader

Sr.

o

Proffestional trader o. of espondents Percentage

1 Yes 55 79%

2 o 15 21%

3 otal 70 100%

The above table indicates that out of the total respondents ,79% peoples are

profestionnal trader

79%

21%

es

no


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TABLE - 10

SHAREBROKINGCOMPANY

Sr.

o

Share Broking

Company

o. of espondents Percentage

1 Religare 12 17%

2 StockHolding orp. f

India td.

18 26%

3 Sharekhan 12 17%

4 eog it 14 20%

5 I &FS 11 16%

6 thers 34

%

7 O L 70 100%


respondents choseReliger as their broker to do n-line Share trading, 26% of

the respondents chose StockH

olding orp. f India td.as their broker to don-line Share trading, 17% of therespondentschose Sharekhanas theirbroker

todo n-line Share trading, 20% of therespondentschose eogit as theirbroker

todo n-line Share trading, 16% of therespondentschose I &FS as theirbroker

to do n-line Share trading and4% of the respondents chose other firms like

Motilal as theirbroker todo n- line Share trading.

17%

26%

17%

20%

16%

4%Religare

Stock Holding Corp.

OfIndia Ltd.

Share Khan

Geogit

IL& S


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TABLE - 11

INTERNET & TELECOMMUNICATIONFACILITY

Sr.o

Infrastructure Opinion No. of espondents Percentage

1 Poor 30 43%

2 Average 25 36%

3 ood 15 21%

otal 70 100%


respondents rate theTelecommunicationand Internet facility inMehsanacityas

Poor, 36% of therespondentsrate theTelecommunicationand Internet facility in

Mehsana city as Average and 21% of the respondents rate the

Telecommunicationand Internet facility inMehsanacityas ood

Poor,43%

Average,36

%

oo , 21%

Poor

Average

Goo


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TABLE - 12

BANKRELATED ACTIVITIES

Sr.No

Bank RelatedActivities No. of espondents Percentage

1 Very ood 12 17%

2 ood 33 47%

3 Average 23 33%

4 ot Satisfactory 2 3%

5 O L 70 100%


respondents grade the BankRelated Activities of their Share Broking ompany

as Very ood, 47% of therespondentsgrade the BankRelated Activitiesof their

Share Broking ompany as ood, 33% of the respondents grade the Bankrelated activities of their Share Broking ompany as Average and 3% of the

respondentsgrade the Bankrelatedactivitiesof theirShare Broking ompanyas

not Satisfactory.

17%

47%

33%

3%

Very Good

Good

Average

Not Satisfactory


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TABLE 13

More transparencyin online share trading

Sr.No

Moretransparency No. of espondents Percentage

1 Yes 60 86%

2 o 10 14%

3 otal 70 100%

Most of thepeople think that themore transparency inonlineshare trading.

86%

14%

yes

no


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TABLE 14

Aware ofT +2 method

Sr.

No

areof +2

method

No. of espondents Percentage

1 Yes 65 93%

2 o 5 7%

3 otal 70 100%

Most of theonline tradersareawareofT+2method.

93%

%

yes

no


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TABLE 15

On-line trading simple

Sr.

No

On-linetradingsimple No. of espondents Percentage

1 Yes 70 100%

2 o - -

3 otal 70 100%

All theonline traders think that online trading issimple.

100%

0%

20%

0%

60%

0%

100%

120%

yes no


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Chapter 4

I. Findings

The study has revealed the nature of the share investors, share broking firms and

investment atmosphere in Mehsana.

Its good to note that the younger generation is more involved in on -line

share trading.

Men are more into this investment mode.

Graduate investors are found to be more in this study.

People in the beginning of their earning life seem to be more involved in

on-line share trading.

Married men and women have found on-line share trading as a source for

extra income.

Financial consultant have been the major inducing factor towards on -line

share trading.

Most of the respondents access the internet at the stock brokers office

and they access it on all business days.

Only less than 1/3rd of the investors are professionals Mehsana peoples

show equal consideration towards the trading sites.

The investors of Mehsana are interested in getting more information about

the stock prices etc.

36% of the on-line share trading respondents here rates the infrastructure

facility in this city as average & 43% respondent think that infrastructure

facility in this city is poor.

Majority of the respondents grade the bank associated activities of their

on-line trading site as Good.

86% of the respondent think that online share trading is very transperent.

Most of the online traders think that online trading is very simple .


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II. Suggestions:

Share trading in Mehsana city seems to be good. To improve the volume of share

trade in Mehsana city, these could be implemented

a) Conducting more awareness among the public through local media.

b) Training camps on the methods of on-line trade could be conducted.

c) Telecommunication and Internet provision could be further enhanced.

d) Share trading could be highlighted as a means to earn income for the

commerce graduates

e) House wifes could be educated in ladies clubs etc.

III. Conclusion

From the study, I found that half of the total percentage of respondents are not

fully satisfied with recent online trading situation in Mehsana. The day is not far

when there would be less costly internet access in this city. Its delightful to note

that the investors are eager to be updated about the market situation.

Considering the ongoing trend in Mehsana city, the infrastructure for on -lineshare trading will improve in the city and there would be hike in volume of online

share trading.

IV. Limitation ofResearch Study1. The study was limited carried out in Mehsana city and its vicinity with sample

size of 70

2. Time was a constraint in study as only 20 day allotted.

3. The information gathered was based on customers response to questionnaire.

Even then a genuine attempt has been made to get correct data from them.

4. Sample drawn need not be true representative and may have led to same

Sampling error.

5. Financial factors are not considered.

6. Suggestions are not verified.


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v.Bibliography

Books

1. Dalal Street Journals STOCK M RKET BOOK

2. Capital market

2. Corporate India

Finical consultant

1) S.P.Tulsitan

2) Prakash GABA

3) K.R.choksi

Journals & Magazines

1. Business India

2. Capital Market

3. The Economic Times

Websites

www.tradersplace.in

www.religer.com

www.sharekhan.in

5paisa.com

www.SHCIL.COM

WWW.PJSE URITIES. M


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VI.Annexure (Questionnaire)

QUESTIONNAIRE

CUSTOMER SATISFACTION TOWARDS ON-LINE SHARE

TRADING WITH SPECIAL REFERENCE TO MEHSANA CITY

Dear sir/madam, I am a student of T.Y.B.B.A. VMPCMS, Ganpat Uni.

Kherva. I would be grateful, if you would spare a few minutes to h elp me in

feeling this questionnaire which is part of my project report.

Your co-operation will be highly obliged & I assure you that this information

will be use for study purpose only and will be kept highly confidential.

1) Name: _____________________________________________________________

2) Age: I) elow 30 [ ] ii) 30 50 [ ] iii) a ove 50 [ ]

3) Gender: I) Male [ ] ii) Female [ ]

4) Educational Qualification

I) School level [ ]

ii) Diploma [ ]

iii) Under Graduate [ ]

iv) Post Graduate [ ]

v) Others pleasespecify______________

5) Income:

I) Below 10,000 [ ]

I) 10,000 20,000 per month [ ]

ii) 20,000 30,000 per month [ ]

iii)

ove 30,000 [ ]

6) Occupation

_________________________________________


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7)What induced you to begin on -line share trading?

I) Reference y friends [ ]

ii) On-line advertisements [ ]

iii) dvice y financial consultants [ ]

8)Were you doing share trading before choosing online?

I) Yes [ ]

ii) No [ ]

9)Where do you access the internet?

I) Home [ ]

ii) Stock

roker office [ ]

iii) Browsing centre [ ]

10) How often do you do on-line share trading?

I) Daily asis [ ]

ii) Weekly asis [ ]

iii) Monthly asis [ ]

iv) Irregular [ ]

11) Are you a professional trader?

I) Yes [ ]

ii) No [ ]

12)Which site do you use for trading?

I) Religer [ ]

ii) Stock Holding Corp. Of India [ ]

iii) Share khan [ ]

iv) Geogit [ ]

v) IL&FS [ ]

vi) P.Suryakant [ ]

vii) If others, pleasestate________________


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13) Does the site guide you on on -line trading?

I) Yes [ ]

ii) No [ ]

14) Is the information provided by your on -line stock broker sufficient?

I) Yes [ ]

ii) No [ ]

15) If no, are you interested in getting more Information?

I) Yes [ ]

ii) No [ ]

16 How would you rate the internet and telecommunication facility in Mehsana?

I) Poor [ ]

ii) verage [ ]

iii) Good [ ]

17) Does your broker site provide you with up-to-date news about IPOs (Initial Public Offer)?

I) Yes [ ]

ii) No [ ]

18) How would you grade the bank associated activities of the site?

I) Very Good [ ]

ii) Good [ ]

iii)

verage [ ]

iv) Not satisfactory [ ]

19) Do you feel that there is more transparency in online share trading?

I) Yes [ ]

ii) No [ ]

20) Is the commission charged by the trading site reasonable?

I) Yes [ ]

ii) No [ ]


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21) are you aware of T +2 method of trading?

I) Yes [ ]

ii) No [ ]

22) Is on-line trading simple?

I) Yes [ ]

ii) No [ ]

23) Do you feel that the trading volume will increase in near future?

I) Yes [ ]

ii) No [ ]

24 Does these affect you?

I) Money getting locked [ ]

ii) Delay in receiving share certificates [ ]

iii) No trou les [ ]

25)What are your suggestions to develop share trading in Mehsana?

THANKS FOR YOUR VALUABLE TIME & INPUTE.


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