1854

Luxury brand with a distinguished heritage

Not more than 5 units were sold

Waiting list Tightly controlled distribution

Entering India

Entering new markets Historical reasons

Difficulties faced

Opportunities 2003 launch

Market Size

$4 Billion

$30 Billion

Customers

The Royals Rich Businessmen NRIs

CEOs Film Actors “Closet Spenders”

Buying Behavior

Exclusivity

Quality

Status Symbol

Self Indulgence

Will the luxury mall concept work?

Association with highly gifted and talented people

Triggering taste for the good life and feel for a lifestyle

THANK YOU