Louis vuitton presentation

Download Louis vuitton presentation

Post on 08-Apr-2017

432 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

  • LOUIS VUITTON

    *

  • HOW IT ALL BEGAN AFTERALL?

    1854: BIRTH OF THE FIRST LV STOREBY LOIUS VUITTON

    WHY TRUNKS???

    1886: AN UNPICKABLE LOCK BY GEORGES VUITTON .

    *

  • HistoryMillennium Age of Louis Vuitton (1997-present)1997 - hires designer Marc Jacobs to be the label's artistic director 2006 - opens its first store in Norway

  • MISSION STATEMENTSLVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

  • BE CREATIVEBOLSTER THE IMAGE OF OUR BRANDS WITH PASSIONATE DETERMINATIONAIM FOR PRODUCT EXCELLENCEACT AS ENTREPRENUERSSTRIVE TO BE THE BEST IN ALL WE DO

  • Target MarketLV uses demographic targeting strategy to target their customers Both men and women Age: ranging from young adults to seniors (22 65 yrs old)Income: around $5,500 or above per month

  • Selling PointFashionableDurable goodsGood quality productLong product lifeExclusivityPrestige imageFeel goodFit into high-class society Practice ego and power

    *

  • Marketing Mix

    *

  • Main Products: Leather Bags and WalletsHandbagsLuggageCosmetic BagsOriginal Product Line: MonogramExpanded its product lineMonogram DenimMonogram MulticoloreMonogram VernisDamier Canvas

    Product

    *

  • ProductOffer more types of product including:TimepiecesShoesAgendasJewelrySunglassesBelts, scarves & AccessoriesMobile Cases

    *

  • ProductThree Levels of Product of Louis Vuitton

    *

  • PricePremium PricingLuxury imageSelling PointNever on sale!!Price range: Handbags: $550 - $3,700Wallets: $200 - $700

    *

  • Department Stores:Macys New YorkBloomingdalesSaks Fifth AvenueExclusive DistributionLimited number of stores and retailers.Direct channels: Free-Standing Store

    Place

    *

  • PromotionEmphasize on personal sellingDont emphasize on sales promotionTo reinforce their luxury imagePRSponsorshipLouis Vuitton Cup 2007LVMH Young Artists AwardLVMH Website - The Magazines

    LOUIS VUITTON'S AMERICA'S CUP

    *

  • PromotionAdvertisements:MessageConvey luxurious imageMeans of mediaHigh-end Fashion MagazinesEg. Vogue, ElleBillboards

    *

  • Endorsements: Jennifer Lopez, Kate Moss, Uma Thurman, and Scarlett Johansson

    Promotion

    *

  • PROMOTIONNicolas Ghesquire served as Honorary Chair along with Karl Lagerfeld, Miuccia Prada and Taylor Swift at the Met Gala 2016.

  • New advertising campaign

    Promotion

    *

  • Imitation or Real?Fake LVs are a continuous problemAn annual budget of 15 million earmarked just for counterfeiting matters in Louis Vuitton Biggest sources of counterfeit

    goods:Turkey, China, Morocco

  • Imitation or Real?LV has adopted a zero tolerance policy against counterfeitingIn 2004, the brands firm

    stance led to13,000 legal actions6,000 raids947 arrests

  • DISCLAMAIRThis online presentation (the Presentation) is provided on a strictly private and confidential basis for information purposes only. This Presentation does not constitute or form part of, and should not be construed as, an offer, invitation or inducement to purchase or subscribe for securities nor shall it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. This Presentation does not constitute either advice or a recommendation regarding any securities. MADE BY SHIVANI AGRAWALBIRLA INSTITUTE OF TECHNOLOGY AND SCIENCES

    *

    *

    *

    *

    *

    *

    *

    *

    *

    *

    *

    *

    *