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LinkedInQuickStartGuideNathanKievman

Version3.5CopyrightMMVIIMMXIINathanKievmanandwww.LinkedStrategies.comAllRightsReserved.1

LinkedIn Quick Start Guide

7 Quick-Start Tactics to Get You Jump Started On LinkedIn

~ByNathanKievman~

Disclaimer:LinkedStrategiesisNOTassociatedwithLinkedInCorporationinanyway.International

Copyrightlawsprotectthematerialcontainedinthisreport.YoumayNOTreproduceorresellthe

contentinanymanner.TheinformationinthiseBookisforinformationalpurposesonlyandinnowayis

thistobeconsideredlegaladvice.



TableofContents

WelcometotheQuickStartGuide..........................................................................3

HowtoConnectwithLinkedStrategies...................................................................3

WhatisLinkedInandWhyShouldICare?...............................................................4

ABusinessCaseforUsingLinkedIn..........................................................................5

Opportunities...........................................................................................................6

Assessment..............................................................................................................8

Objectives:.............................................................................................................10

7QuickStartMarketingStrategiesandTactics.....................................................11

QuickStartFoundations.........................................................................................12

TakeControlofYourImageandBrand..................................................................14

ProfileMastery.......................................................................................................15

5QuickStepsYouCanTaketoOptimizeYourProfileinLessThan30Minutes....17

MastertheConnectionProcess.............................................................................20

HowtoExpandYourNetwork................................................................................21

WhatNottoDotoExpandYourNetwork..............................................................22

ContributeRealValue.........................................................................................22

ReachYourTargetAudience..................................................................................24

The7StepstoCreatingInboundInquiriesThroughLinkedIn:...............................26

GetbyGivingRecommendations...........................................................................27

UseGroupstoGenerateHighValueTraffic...........................................................29

AbouttheAuthor...................................................................................................32

RECOMMEDEDRESOURCES...................................................................................33

The All Inclusive Guide to Mastering LinkedIn eBook................................33

LinkedInMasteryVideoSeries............................................................................36



Jointhe#1LinkedInStrategiesGroup:

Linkd.in/LinkedStrategiesGroup

ConnectwithmeonTwitter:

Twitter.com/nathankievman

Connectwithmepersonally:

LinkedIn.com/in/nathankievman

WelcometotheQuickStartGuide

Thisquickstartguidecontainsmanykeyareastounderstandingandquicklyimplementingseveralbest

practiceswithinLinkedIn.Thisquickstartguidewillprovidetips,insightsandeasytousestrategiesand

tacticsthatwillhelpyougeneratenewsales,increaseawareness,createburstsofhighlyinterested

traffic,generateleadsanddiscovernewfoundrevenuestreamsusingthispopularsocialmediaservice.

AsaDigitalandSocialMediaStrategistforseveralyears,Ihaveusedthisplatformtostartandgrowmy

businesses,establishaconsistentlyfullsalespipeline,closenewbusiness,establishhighlyvaluable

businessrelationshipsandjointventuresandmuchmore.Myaiminthisquickstartguideistopointyou

intherightdirectionwhileprovidingyousomesimpletousestrategiesandtoolsthatwillallowyouto

achievewhateveryourobjectivewithinthisplatform.

HowtoConnectwithLinkedStrategies

LikeusonFacebook:

Facebook.com/LinkedStrategies

CheckouttheLinkedStrategiesBlog:

LinkedStrategies.com/blog

WatchusonYouTube

YouTube.com/linkedstrategies



WhatisLinkedInandWhyShouldICare?

Idonotneedtoreinventthewheelhere.LinkedInhasspentalotofmoneytomakethispresentation

realquickandsimple,sohereisthevideo:

WhatisLinkedInVideo(http://bit.ly/whatislinkedinvideo)LinkedInBlog

NowthisisprettylightinexplainingtherealbenefitsofLinkedIninmyopinion,butthebottomlineis

thatLinkedInisahugedatabaseof120+millionpeople,allofwhomyoucansearchandmostofwhom

youcanmessagewithinminutes.Thatspowerful!Itsarealgamechangerforthesmallbusiness,sales

peopleandmarketersaroundtheworld.

Thissaid,mostpeoplebelieveLinkedInisajobplatform.Andalthoughitis,LinkedInissooooomuch

morethanthat.Itisavirtualrolodexthatallowsyoutofindanyone,knowagooddealofinfoabout

themandinitiateaconversation.Youcandothisinaoneononebasisorasascaledmarketing

initiative.Additionally,itisthefastestwaytoknowwhoyourfriendsknowthroughadvancedsearch.So

enjoyyourlearningtocomeandtakefulladvantageofthisamazingresearch,businessdevelopment

andtalenttool.



ABusinessCaseforUsingLinkedIn

WhenIfirstbeganusingLinkedInmyaccountsatthereunused.Infact,IdidntevenrememberIhadan

accountuntilIwentbacktosignupforaprofile.Ittooksomethoughttocreateacatchyprofileand

thinkthroughmygoals.Asamultiplebusinessowner,timeisararecommodity,andassuch,Iwas

uncertainwhetherLinkedInwarrantedtheeffort.Yet,Isawitspotentialasawaytoincreasemy

businesssalesandconnections.LinkedInisanamazingbusinessdevelopmenttoolthathasahuge

potentialtohelpyourbusinessgeneratemassivetraffic,leadsandnewfoundrevenuestreams.

Inmybusinessdealings,Irunacrossmanyissuesthataffectbusinesses.Amongthetopconcernsin

runningabusinessisaneyeonthebottomline,resultinginatightercontrolofthecashflow.Business

owners,professionalsandexecutivesarealwayslookingforcostcuttingmeasuresandwaystoincrease

profitsthroughanyvehiclepossible.ThisiswherethemagicofLinkedInstartstokickintohighgear.

IinterviewedRobertFleming,ownerofeMarketingAssociation.Hehasthousandsofmembers,butwas

lookingforwaystoincreasehisreachinordertoimprovehisexposuretothemarket.Hebeganagroup

onLinkedIncalledeMarketingAssociationNetwork.Thisgroupisinthetop20groupsonLinkedInand

providestheleadershipofeMarketingAssociationabuiltinaudienceforseminars,events,online

programsandexponentialviralgrowth.

Duringthisinterview,Robertwasaskedaboutthevalueofthegrouphebegan,aswellastoascertainits

impactonhisbusinessgrowth.HisresponsesweresimilartothoseofbusinessesIdealwithonadaily

basis.SowhenIbegansharingmysuccesswithotherbusinessleadersandrealizedtheirexperiences

mirroredmine,IknewIwasontosomething!Withaverybusyschedule,itisimperativethatItrimdown

mypersonaltimeusingsocialmedia,aswellasleveragingthistimetogenerateincome.Iwasnot

disappointedwithmyresults.



HereisasnapshotofthepotentialLinkedInholdsforyouandyourbusiness.

LinkedInisa:

1. ProfessionalPortraittotheWorldParticularlytoyourpotentialclients,partners,alliances,etc.

2. NetworkBuilderConnectonaprofessionallevelwithotherswhowillbeofbenefittoyoueithernoworatsomepointinthefuture.

3. MessagingAllyApowerfultooltopromoteyourmessagetohundredsofthousandsofpeopleforfree.

4. TrafficGeneratorReachupwardsof500,000+emailboxesinanygivenday.

5. ResearchToolFocusinonyourtargetmarket.

6. BrandingandPositioningToolElevateandenhanceyourpersonalandbusinessbrand.

7. AttractTargetedPeopleGetnoticedbyclients,partnersandalliancesyoudesirebydemonstratingtopicsmasterythroughyourprofile,keywordoptimization,recommendations,andcontentsharing.

8. CommunityDevelopmentVehicleOpportunitytocreateyourowngroupornetworkoftargetedclientsbyleveragingLinkedIns60+millionusers.

9. WaytoHelpOthersItisasafeandsecurevehiclebywhichtohelpothers.

10. MarketingFunnelAutomationAttractyourmarketintoyourcircleofinfluenceandestablishautomatedleadgenerationprocesses,whichwillpresentyoutohundredsoreventhousandsofpotentialclientseverymonth.

Opportunities

Ifyouareabusinessowner,aprofessional,strategist,consultantorsimplyinterestedinmaximizingthe

useofLinkedIn,youwillfindthistooltoservemultipurposes.Ononehand,itallowsforcheaper

marketingcostsusingSocialMarketing.Whilethisplatformhasalearningcurveandtakestimeto

managedaily,theinitialcostsareminimal.SocialMarketingallowsyoutocreateamoreintimate

relationshipwithyourclients.Hereyouwillbeabletoreadyourclientsprofilestogetanimproved

understandingofhowtheyoperate,discussconcernsandtargetthoseyouwanttoreach.



Byansweringthefollowingquestions,youcanbegintogainsomeinsight:

1.Whatareyourmarketinggoals?

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

2.Whatareyourbusinessgrowthobjectives?

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

_____________________________________________________________________

Youcanachievespecificbusinessobjectivesthroughgroupdiscussionboards,whichwillallowyouto

targetspecificclients,increaseyourreachtonewclientsandestablishexpertcredibility.LinkedInallows

youtounderstandtargetclientsbetterthroughresearchpolls.Youcancreatepartnershipsandalliances

withotherlikemindedbusinesspeopleandevenusethisasadevelopmenttooltocreateyourown

AdvisoryBoardandBoardofDirectors.

Takeamomenttoanswerthesequestions:

Whatareaswouldyouliketolearnmoreabout?

Whatareyourareasofweakness?

Areyoufamiliarwithallofthesetools?

Ifnot,takesometimetolearnaboutthewaysthatthisplatformisimportanttoyourbusinessgrowth

andexpansion.

Ifyouarelikeme,yourgoalsaretoenjoylifewhileimprovingyourbusiness,communicateasan

authoritytoyourtargetmarket,buildbetterstrategicalliancesandmakemoremoney.Right?Lets

continue.



Assessment

Mostcompaniesknowtheirfocusortargetgroup.UsingandunderstandingLinkedIntoolsand

resourceswillallowyoutobroadenthisbase.

Whoisyourcompanystargetmarket?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Onceyoulocateyourspecifictargetmarket,researchkeypeoplewithinthisfieldusingakeyword

search.Youcanresearchindustries,industryleadersandcompanies.Onceyouveidentifiedtheleaders

inthisindustry,youcanviewthegroupstheyhavejoined.Youmayconsiderjoiningthesegroupsat

somepoint.Utilizingthismethodofresearchallowsforaquickassessmentofthenumberofpeoplein

theindustry.

Howmuchcompetitionisalreadyinthisspace?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Youcananswerthisquestionbydoingsomeresearch.GotoLinkedInshomepageandyouwillfinda

tabforgroups.Gointogroupsandsearchforyourcompetitionusingkeywords.Evenifthemarketis

huge,youstillcanbeginyourowngroupatsomepoint.OneofthekeystousingLinkedInsuccessfullyis

tomastertheGroupConcept.

Groupsaremadeupoflikemindedindividualswhoareallinterestedinthesametypeofinformation.In

ordertolearnmoreaboutthesegroups,itwillbeimportantforyoutojointhem.Youcanquickly

analyzethenumbersbysearchingunderyourtopicsofinterest.



Onthesearchtoolspage,youwillfindmoreoptions.Forexample,youcansearchforlocalgroups,

whichisoneofmanyadvantagesofferedbyLinkedIn.

CanIbenumberone,two,orthreeinthiscategory?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Youwillsoonfindthegroupsthatdominatebythenumberofmembers.Thesegroupleadershave

alreadymasteredLinkedIn.However,ifyouapplythestrategiesinthisguideandourresourcesat

www.LinkedStrategies.comyouwillbeabletocreateyourownnichegroup.

Whatareasofourcompanycanthissocialplatformbenefit?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Isitcustomerservice,marketing,sales,innovation,PR?Thelistisendless.Whilesocialmediais

consideredmarketing,itismuchbroader.Youcanuseyourgrouptodiscussproductdevelopment,

obtainfeedback,findoutwhatyourcustomerswantandmonitorhowtheirneedsarechanging.

WhatuniquevaluepropositiondoIbringtothismarket?

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Whatdoyouhavetoofferyourclients?Everyonewantsvalueandinorderforthisplatformoranyother

socialmediaplatformtowork,youneedtobevaluedriven.Creatingresourcestogenerateincomeis

important.Takeastockofyourinventory.Doyouhavearticles,blogposts,videos,interviews,podcasts,

whitepapers,eBooks,booksorwebinars?Ifthisisanareaofweaknessforyou,considerputtingsomeof

theseproductstogetherbeforedelvingintotheLinkedIncommunity.



Objectives

UsingLinkedIntoprovideaselfsustaining,brandpositiveandselfpromotingdigitalcommunityof

criticalmassfullofyourtargetmarketisoneofthemainobjectivesofusingthisplatform.Pivotalto

usingLinkedIntomaximizethepotentialforyourbusinessisthephilosophyorstrategybehindusingthe

sitecorrectlyversusincorrectly.Understandingtheimportanceofdevelopingacommunityisthefirst

stepincreatingamarketingfunnelthatattractsyourtargetmarketandmovesthemthroughaprocess

wheretheyareeagertopayyouforyourproductorservice.Thesenewclientsarelikelytorefertheir

family,friendsandbusinessassociatestoyou,allthewhileravingabouthowyouhelpedthem.

Thefocusistocreateasystematicapproachtousingthesocialmarketingmethodsthatyieldresults.

ThisLinkedInStrategyisnotrocketscience;infact,itsprobablymoreinlinewithMarketing101

strategies.

Youmustalwaysputyourclientsneedsfirst.

ThesadtruthisthatmanypeopleengaginginthediscussionboardandelsewhereonLinkedInarenot

valuedriven;thismeanstheyareconcernedonlyforthemselves,whichisextremelyobviousthrough

theircommunications.

Putyourselfinyourtargetaudiencesshoesfirst.Ifyouapproachthemhonestly,ethicallyandmost

importantly,withvalue,thenyouwillattainsuccess.

Genericallyspeaking,peopleareinterestedinthemselves.Theyareattemptingtofillaspecificneedor

focusonacurrentgoal.Therefore,ifyoucouldbeamasteratdiscoveringthatfocus,orunderstanding

theneedsofanentireindustryandthenfocusingyourofferonthosespecificneeds,youcould

accomplishyourgoalsatrecordspeeds.

Thisisjustthebeginningofthestrategicprocess.Thereareseveralmoreaspectstograspinorderto

achievesuccessonLinkedIn.



7QuickStartMarketingStrategiesandTactics

Step1: Identifyanobjective

Step2: Identifytargetclientsthatcanhelpmefillthisobjective

Step3: Identifytargetgroupsthatcontainthetargetclientsandjointhem

Step4: Identifytheneedsoftargetclientsandlearntheirhopes,dreams,andfears

Step5: Helptargetclientsbysharingresources,news,questions,comments,etc.

Step6: Engagetargetclientsandthenconnect.

Step7: Createanopportunityforavalueaddexperiencewithasoftsell



QuickStartFoundations

IhavecreatedaLinkedInmasteryworkshopwithhighlyconfidentialandproprietaryinformationforthe

advanceduser.Atsomepoint,youmayconsiderobtainingthisprogramasawaytolearnmoreabout

theusesofLinkedInforyourcompanyorbrand.First,youmustmastersomebasics.

UnderstandYourLinkedInTabsandLinks

Inordertounderstandyouroptions,youfirsthavetounderstandyourresourceswithintheLinkedIn

layout.ThefollowingisalistofthetabsandlinksavailableonanyLinkedInpage.Usethisasaquick

overviewtolearntheframeworkandintegralpartsthatcreatethewhole.

TheToolsandApplicationsofLinkedIn:

1. HomePage

a. Whereyouwillappearonyourconnectionsprofiles

b. Reviewnetworkfeedsfromyourconnections

c. Whereyoufindstatsonwhohasviewedyourprofile

d. EntrypointafterloggingintoLinkedIn

2. Profile

a. Yourportraittotheworldprofessionalphotospreferred

b. Makesurethispageisfullyoptimized

c. Theplacetointegrateapplications

d. RecommendationsthirdpartyperspectivesonYOU!

e. Whereyoushareyourmessage,history,experience,contactinfo,etc.

3. Groups

a. Keyintothetargetmarketsyouareseeking

b. StartingpointforbuildingcommunitiesonLinkedIn

c. Thebestwaytobuildanengagedfollowing

4. Contacts

a. Acherishedassetthatcanharvestgreatrewards

b. Yournetworkconnections



c. Searchyourconnectionsnetworksforreferrals

d. Usetoimportyourdatabase

e. Capat30,000connections

5. Applications

a. OpportunitytoaddvideostoyourLinkedInPage(viewmyprofileforhowtovideos

www.linkedin.com/in/nathankievman)

b. AddapplicationsBlogs,WordPress,GooglePresentations,ReadinglistbyAmazon,

Twitter,etc.

c. Bestwaytomakeaprofiledynamic

6. SearchBox

a. BestusedforSalesProfessionals,Entrepreneurs,Networkers

b. UseforJVorStrategicAllianceidentification12

7. Jobs

a. ThepublicsmainidentificationwithLinkedIn

b. Greattooltofindjobs

c. HRDepartmentscanuseforpassiveoractiveclientsearches

8. AnswersUsetheQ&Atopositionyourselfasanexpert

a. Getandgiveanswers

b. Bestusedforregional,localprofessionalsthatarelocationbased

c. Greatforumofinformation

d. UsetobuildBestAnswersawardsbyusers

9. CompaniesGreattooltosearchforpeoplewithinaspecificcompany

10. Outlooktoolbar

11. InternetExplorerorFirefoxtoolbar

12. Pollstheabilitytoobtainfeedbackfrommembers

13. ReadtheLinkedInBlogathttp://blog.LinkedIn.com/

14. StayuptodatewithwhatisnewonLinkedIn

a. http://learn.LinkedIn.com/whatsnew

15. TermsandConditions

a. Ifyouaregoingtousethisforbusiness,knowwhatcanandcantaffectyourefforts.



TakeControlofYourImageandBrand

Therehasneverbeenamoreimportanttimetocreateandpromoteyourselfasyourbrand.Ifyouare

theownerofyourowncompany,theonlywaytotrulymasterownershipofthemarketistoperfect

yourownpersonalbrand.

YoucandothisbybecomingaThoughtLeaderontheISSUESthatmattertoyourtargetclients.For

thoseofyouwhoarebigbusinessCEOs,youneedtoconsiderbecominganadvocateforyourbrandin

publicway.Showyourmarketthatyouareonthecuttingedge.Letyourkeyconstituentsknowthatyou

arearealpersonandravingfanswillcomefromthiseffort.Dontworryaboutgettinginundatedwith

requestsandemails.Incaseyouareconcerned,youarewelcometoreachouttoDemingHillforour

executivesocialmediasupportsystem.

Thisisextremelyimportant:thosewhoarestrugglinghavenotmasteredThoughtLeadership,created

anidentifiablepersonalbrandorexperiencedcontroloftheirpersonalbrand.Thetop10%arestillin

highdemandandworkisstillflyingtheirway.

HowcanyouuseLinkedIntoachievemasteryofyourimageandbrand?Youmusttakeownershipof

yourprofileandmakeitcompelling,concise,andattractive.



ProfileMastery

Asyoureadthroughthissection,feelfreetopullupmyprofileandmodelit.Youcanfinditat:

www.LinkedIn.com/in/nathankievman.Anotheroptionistohaveuscreate,setup/overhaul,or

optimizeyourprofileforyou.Toinquireaboutthisservice,pleasevisitwww.linkedstrategies.comand

completethecontactform.

Hereisanexampleofaprofilepageoverhaul:

BEFORE:



AFTERaPROFILEMAKEOVER:



5QuickStepsYouCanTaketoOptimizeYourProfileinLessThan30Minutes

Step1.ProfessionalHeadline:

Yourprofessionalheadlineisasnapshotofyou.ThinkofitasyourLinkedInelevatorpitch.Youhave

sevensecondsinwhichtocatchtheonlookerseye,thenanother13secondstocompelthemtotake

action.Youhaveonly120charactersinwhichtodothis.Thoughtherearemanyphilosophiesonthis

topic,wemodelthefollowingstructuresforcreatingProfessionalHeadlines.

ValueProposition|ValueProposition|Trust|Credibility|Title

Title|ValueProposition|UniqueSuccess|WhatYouDo|Trustand/orCredibility

Title|UniqueSuccess|ValueProposition|WhatYouDo|Trustand/orCredibility

Thisisvital.Youcannotbecompellingtoyourmarketifpeopledontknowwhatyouofferorhowtosee

yourvaluepropositionquickly.Usecautionnottooveroptimizewiththeexactsamelistingsasyoumay

violateLinkedinspolicies.ThekeyistoincludekeywordrichtitlesthathelpLinkedInproperlyindex

yourprofile.

Step2.WebsiteLinks

Includehyperlinkstoyourwebsitesoraffiliatesitesthatcorrelateandcomplementyourvalue

proposition.Useallthreeoptionsdonotleaveanyout.

Ideally,youwouldhavealinktoyourwebsite,blogandaPRpieceaboutyou.IfyoudonthaveaPR

piece,thenworkongettingone.Thisshouldincludeinformationaboutyourcompanyandyourself.You

canalsoreferenceacomplementarywebsiteasanaffiliateifyoudonothaveanothersiteorPR

resources.



Whenchoosinganoptiontonameyourwebsitelinks,orselectingtheoptionthatreadsMyWebsite,

selecttheotherlinkandwriteinthename/keyword/brandthatyouarepromoting.Thisallowsfor

furtherkeyworddominanceinyourparticularbrandorindustry.

Step3.VanityURL

BesurethatyourpublicLinkedInURLiseitheryourfirstandlastnameorsomethingclosetothatifyou

haveacommonname.

IfyouhavealongtailkeywordthatyouwouldliketouseforyourLinkedInPersonallink,thanyoumay

receivegoodsearchenginerankingsforthis,howeverIdonotrecommendthisprocessasitcanmakeit

hardforLinkedInmemberstofindyou.

Step4.Summary/BodyDescriptions

IliketomodelthefollowingcriteriaforanycommunicationsonLinkedInorontheprofile.

Brief

Concise

Compelling

Professional

Carefullyselectingtheorderofinformationyouwishtoshareinyoursummaryisimportantbecauseyou

wanttodrawtheeyeoftheclienttohighimpactstatementsorwords.Usebulletpointstodrawthe

eye.InordertoaddbulletpointstoaLinkedInProfile,youwillneedtocreatethebulletsinaWord

documentandcopypastethecontentontoLinkedIn.



Step5.Applications

Addoneapplicationtoyourprofiletoday,suchastheReadingListbyAmazon,BlogLink,orWordpress.

Theseareeasytoaddandwilltakelessthanfiveminutes.

Applicationshelptomakeyourprofilemorecompelling,interesting,anddynamic.

*BonusSuggestionOnceyouachievesuccessonLinkedIn,youwillreceiveaTONofemails,therefore

itisadvisabletosetupafree,dedicatedemailaccount.Youmaychoosetohaveothers,butmakethis

yourprimaryaccount.

BesuretosubscribetoourYouTubeChannelwww.YouTube.com/Linkedstrategies



MastertheConnectionProcess

Therearemixedfeelingsanddebateconcerningthemaximizationofconnectionsonanyparticular

SocialNetwork.LinkedInsuggeststhatnetworkingisnotaboutthequantityofconnections,butrather

thequality.IbelieveyouMUSTexpandyourprofessionalnetworkasfarandwideaspossibleusing

LinkedIn,butdothisasexclusivelyasyoucanwithyourTargetMarketorKeyConstituents.Why?

BecausethisisthewayViralMarketingstarts.Thefurtheryoureachintothenetwork,thegreater

exposureyougainforwhatevermessage,productorpromotionyoudesiretoshareandthefurtherinto

thenetworkyourupdateswillreach.

Yourconnectionsaresimilartoagardenvine.Morningglorywillspreadquickly,efficientlyand

thoroughly.Butifleftunattended,thisvinewillcompletelyovertakethegarden.Yourgoalistobelike

thevineandhavelightlyheldrootsonprofilesandthehomepagesofyourconnections.Youshould

thensendupdatestoyourprofileasoftenaspossible,whichwillinturnreachouttoyournetworks

homepages.Aquickwayofdoingthisistochange,orupdateyourprofileviaLinkedInusingtoolslike

www.Ping.fmorwww.hootsuite.com.Byallmeanskeepyourpersonalconnections,butdonotlimitor

fearexpandingyourreachoutwardintothevastglobalmarket.

UntilyouareonLinkedIn,youwontrealizewhoyourconnectionsknow.Ifopennetworkingisnotyour

cupoftea,thensimplyskipthissection.Ifyouareinterestedinexpandingyournetwork,thenthe

followingprocesswillhelpyouaddnearly1000newconnectionsinlessthanfortyeighthours.Thisisan

artificialwaytoexpandyournetworkandwillnotconsistofanyspecificmarketgroup.ThoughIusethis

service,itisnotforeveryone.Amoreeffectiveapproachistobuildoutacommunityfullofyourtarget

market,theninvitethemtoconnectwithyou.



HowtoExpandYourNetwork

1.ImportyourcurrentconnectionsfromyourWebmailorOutlookcontacts

***ONLYDOTHISONCEYOUHAVEOPTIMIZEDYOURPROFILE.

2.VisitOpenNetworker.comandpurchasetheirprogram(minimalcost),then

downloadtheopennetworkerslistandImportintoLinkedIn.

Thisprocesswilltypicallyaddover1000connectionswithinthefirstfortyeighthours.Theconnections

willbefullofrecruiters,entrepreneurs,jobseekers,smallbusinessownersandsocialmediaconsultants.

Onceyouimporttheselists,youdonothavetodoanyadditionalwork.

3.DirectInvitesalwayseffective,especiallywithapersonalcommunication

ForconnectingwithmoretargetedLinkedInmembers,simplyaskthemifyoucanconnectpriorto

sendinganinvitation.Alwaysprovideareasonforthemtotakeaction.Also,respecttheirtimeandtake

responsibilityfortheburdenofefforttoconnect.

4.OpenLinkthemostunknownsourceofinvitationsoutthere

AccordingtoLinkedIn,TheOpenLinkNetworkletsLinkedInusersfindandcontactotherprofessionals

whoareinterestedinmeetingnewpeople.TheOpenLinkNetworkisavailableexclusivelytopremium

accountholders.WhenyoujointheOpenLinkNetwork:

1.YoucanlimitsearchestoonlypeopleinTheOpenLinkNetwork.

2.You'lleasilyfindpeoplewhowanttomeetotherprofessionals.

3.YoucancontactothermembersdirectlythroughOpenLinkmessages.

4.TheOpenLinkNetworkiconhelpsyouidentifyotherOpenLinkNetworkmemberswherever

youseethem.



WhatNottodotoExpandYourNetwork

1.AddanythingelsesuchasnumbersorwordsnexttoyournameonLinkedIn.

Oftenyouwillseeanamewithadditionalopennetworkingtitlesnexttoit.Thisisagainstthetermsof

useforLinkedInandputsyourprofileatriskofsuspension.Forexample,JaneDoeLION+6300is

incorrectandshouldbereplacedwithJaneDoe.

2.AggressivelypromoteyourselfasanOpenNetworker.

Tellingthemarketthatyouwillconnectwithanyoneandeveryonerarelyservesarealbusinessor

professionalpurpose.Thisisanoftenpracticedmistakeinmyopinion.Why?Becauseifyoudothis,you

haveboughtintotheideathatthenumberofconnectionsyouhaveisameasurementofsuccessfor

yourprofessionalorbusinessobjectives.Thisisrarelytrue.Additionally,itlooksdesperateandlowers

yourvaluepropositiontothemarket.Someexceptionsmaybeifyouaredoingthiswithinacommunity

orgroupyouownandhavebuilttrustandcredibilitywiththemembers.

ContributeRealValue

Youmaybetemptedtogivethissectionacursoryglance,butpleasereaditcarefully!RealValueholds

differentweightdependingonthepersonandisdefinitelynotintuitive.

LinkedInssystem,theusers,theapplicationsandtheforumsgiveusthetoolstodiscoverthe

PerceivedValueofinteresttothespecificusersorindividualgroupmembers.Thisconceptispivotal

becauseifyoutakeactiononatopicthatyouperceivetobeimportantanditturnsoutnottobe,you

havenotonlywastedyourtime,butperhapsithascostyoumoneyandcredibilitydependingonthe

topicandissue.YoumuststudytheCollectiveConsciousnessofthegroup,theneedsofthetarget

audienceyouareaddressingandformastrategy.



Thiswillallowyoutofamiliarizeyourselfwiththepulseofthegroup.Youwillseewhothepeopleinthis

spaceareinteractingwithandlearnhowyoushouldposeyourquestions.Providingrealvaluewillcause

membersofanygrouptoengagewithyouandtoappreciatethevalueyouoffer.

StepstoCreatingRealValue:

1.KnowyourTargetAudience

2.Speaktotheirissues,notaboutproductsorservices

3.Marketresearchtoverifycrowdsourceinthegroup

4.Testitpostcommentsandseeifyougetresponsesortrafficfromit

5.FrameyourcommentswithapassivevoiceIfyouorYoumayenjoy

AdditionalWaystoAddValueonLinkedIn:

UsetheQuestionsandAnswerssectionofLinkedIntohelpbuildyourauthorityonspecifictopics.Each

week,theanswersthatareawardedBestAnswerbythefacilitatorofthequestionsaretalliedand

LinkedInawardsthemostBestAnswersrankingsonthetopofthepagejustbelowtheAnswers

Category.

Additionally,ifyouhaveknowledge,assets,products,services,etc.,thenbegeneroustoyour

connections.Ifpossible,givefreelyatleastonceadayinsomewaythatismeaningfulandhelpful.

Oneexampleismyblog,www.LinkedStrategies.com/blog.Ialsoperformcharitableworksanddonatea

percentagetothoselessfortunate.Lifeisbiggerthanourinitialproblems.Nomatterhowdifficultwe

believeourparticularsituationtobe,someoneelsehasahardertime.So,mytwocentsis,ifyoulivein

gratitude,itwillchangeyourlifeforever!



ReachYourTargetAudience

Obviously,youareonLinkedInforapurpose.Ifnot,stopandfigureoutyourgoalSocialMediacanbea

hugeblackholeonyourtimeifyoudonthavedirectionorfocus!

DontInviteandSitTight,YouMustInviteandProvideInsight

Whymustyoureachouttoyourtargetedaudience?Togettoknowthem,ofcourse!Professionalor

Socialnetworkingisallaboutdevelopingrelationships.Yourclients,prospects,targetmarketorkey

constituentsallhavechangingneeds.Beengagedintheirlife,theirexperiences,andtheirenvironments

inordertounderstandtheirtrueneeds,desires,hopesanddreams.Ifyoureallydocare,thenpeople

willbecomeyourRavingFansbecauseyouareinvestinginthemsimplybybeingauthentic,sincere,

andreal.

Asacompany,youmustdevelopanenvironmentthatfosterstheneedsofyourmarket.Social

Networks,includingLinkedIn,arefullofpeopleindividualsthatarepartofbiggernetworks,suchas

companies,associations,etc.engaginginonecommunicationatatime.Asacompany,youneedto

developmethodsandprocessestoscaleyourauthenticityandsincerityasacompany.Youmust

consistentlyinitiatecommunicationsthatresultinimproved:

1.Trust

2.Credibility

3.CommunicationChannels

Whenyoufollowthesesteps,yourtargetmarketwillcomerunningtoyoubecausetheyarethirstyfor

realsolutions,realhelpandrealvalue.Youneedtoreachouttothembecausetheywontlikelyreach

outtoyoufirst.ConsiderGettingFoundstrategiesandtactics.Icoverthesestrategiesandtacticsin

greatdetailinmybook,AnAllInclusiveGuidetoMasteringLinkedIn,Ihaveresearchedandtested

variousstrategiesonLinkedInwithmanyclientsthatengageinourLinkedInMasteryInitiative.Afew

times,clientswereadamantaboutengaginginadirectmarketingcampaign,whichskippedthestepthat

wehavefoundtobesocriticalinLinkedIn:buildingtrust,credibilityandcommunicationchannels.



Theresultsaredrasticallydifferentwhentrust,credibility,andcommunicationchannelsareincluded.As

acompany,youmustintegrateacommunicationstrategythatispersonalinnatureandhasthelook

andfeelofanindividualversesthecompany.Alwayskeepintegrityandauthenticityattheforefrontof

anycommunicationorcampaignyourun.

AwonderfulexampleofthisisChristine

Comaford.Sheisbrilliantandamazingat

creatingTrust,CredibilityandRapport.She

masterfullyusessocialmediainthiscase

LinkedIntoattract.

ThenexttimeIreceivedanemailinviting

metospendmoneyononeofher

workshops,Iopenedmywallet!NowIam

Christinesclient.Thisallcameaboutfrom

providingrealvalueconsistentlyenoughto

createTrust,Credibility,andRapport.

Whatdoesthismeantoyou?

Modelthisscenario,buttailorittoyourtargetaudience,attendthesamegroupsandgivefreely.Put

yourselfinyourpotentialcustomersshoes.Youareanunknown.Thereisnorelationship.Youwould

neverattempttoaskastrangertomarryyouonthefirstdateandifyoudid,youwouldmostlikelybe

turneddown.Sowhytrytoselltoastranger?Spendingagreatamountofenergyandmoneyforlow

returnsistheoldwayofmarketing.

Turntheprocessaroundbycreatinginboundinquiriesandattractingyourmarket.Thefollowingsteps

referenceasimpledescriptionofaninboundmarketingfunnelprocessthatyouoryourbusinessshould

modelandfollowwithinLinkedIn.



The7StepstoCreatingInboundInquiriesThroughLinkedIn

Step1: Knowyourtargetaudience

Step2: GivehighvaluecontentforFREE!

Step3: ExchangefreecontentforOptingIn

Step4: Setupabackendcaptureprocessoptinpages,teleseminars,webinars,etc.

Step5: Interactwithtargetaudienceongroups

Step6: Answerquestions

Step7: AttractpeopleintoyourSocialCircleofInfluenceconnectionsorgroup



MembersinYourGroup

Remember,thefoundationalprinciplesforgeneratingbusinessthroughLinkedInaredevelopingTrust,

CredibilityandCommunicationChannels.Theseapplytoeveryone,fromthecorporationdowntothe

individualentrepreneur.

GetbyGivingRecommendations

Thiscannotbeoveremphasizedandis,inmyopinion,thekeytosuccessinlife,business,relationships,

andyes,evenonLinkedIn!ThekeytoLinkedInisunderstandingthestrategiesandtacticsthathelpyour

companydevelopscalablerelationshipswithyourtargetmarket.Thistopic,GetbyGivingiswidely

understoodintheinternetmarketingworldandisalreadycommonplace.

Infact,acommontermusedintheinternetmarketingspaceisTheFreeLine.TheFreeLineisin

constantfluxandisalwaysmovingfurther,offeringgreatervalueforfreetothemarket.Thereasonfor

thisisalltheclutterinthemarket.Gainingtheattentionofyourmarketischallengingintraditional

advertising,andthisisalreadyaffectingonlineusers.ThisisthemainreasonSocialMediaissointriguing

tobigandsmallbusiness.SocialNetworksarewherethepeoplearespendingtheirtimetoday.

Asbusinessowners,itsourjobtointerruptouraudienceinordertogaintheirattentionandpull

theminadirectionthatwillgivethemachancetoseriouslyconsiderourproductorservice.As

technologydevelopsandadjuststoitself,moretoolscontinuetocomeouttofilterouttheclutter,such

asTIVO,SpamFiltersandpopupblockers.Insocialmedia,theaccountsettingswillhavetoinclude

moresettingstocontroltheseinterruptions.LinkedInspendsagreatdealoftimeandeffortonthis

issue.Infact,manycontrolsarealreadyinplaceonyouraccountsettingspage.

WhenIrefertoGiving,Iamtalkingaboutsolvingissuesforyourtargetmarket.Understandyour

marketwellenoughtofeelitspain,butthenprovideFREEinformationthatwillsolvesomeoftheir

problem.Whethertheybuyfromyouornot,theyarewalkingawaywithrealvaluereceived.Thisis

whatImeanbyGetbyGivingapercentageofthosepeoplewillalwaysbuyfromyoubecauseyou

gavefreelyfirstandinvestedinthembyhelpingthemtosolveaproblemtheycaredabout.



AccordingtomygoodfriendJoePulizzi,authorofGetContentGetCustomers,Fortune500companies

arecurrentlydedicatingover20%oftheirentiremarketingbudgetstofreecontentandheexpectsthis

numbertogrowtonearly50%overthenext10years!

Youmustgivefreely.DontbescaredbecauseLinkedInandthesocialnetworksofferthesame

opportunitytosoloentrepreneursasitdoesbigbusinessitsallaboutbuildingrelationships.Ifwelook

attherootemphasisofrelationships,wewillfindthecoreofcreatingqualityinteractionsoccursby

givingfirst.Canyoudothis?

Givingisthecenterpiece,thenewmodelofinternetinteractionandeMarketingwherethereisa

constantstreamofinformationoverload,confusion,andclutter.Everyoneisattemptingtobreak

throughthebarriers,peakourinterest,andcatchholdofourattention,evenifonlyforafewseconds.

Relationshipscutthroughalltheclutterinstantly,bestowinguponustrustandcredibility,whichinturn

leadsourmarkettotuneintoourmessagebecausetheyassociateuswithvalue.Nolongerarewean

interruption!

ToachievetheGivingprincipleonLinkedIn,applyanyofthesefollowingstrategiesortactics:

1.HaveaBenefitdrivenmindsettowardyourclientsandpeers

2.Demonstrateyoucarebysendingoutrecommendations,referrals,orintroductions

3.Answerquestionsfreelyinareasofexpertise

4.Providefreecontenttoyourtargetmarket



UseGroupstoGenerateHighValueTraffic

Trafficisthehighlysoughtaftercommodityintodaysworldofinternetmarketing,butanevenhighersoughtafteritemisTargetedandPreQualifiedTraffic.IconsiderLinkedIntobeoneofthebestsourcesforthistypeoftraffic.MakesureyoureamemberoftheLinkedStrategiesgroupatLinkd.in/LinkedStrategiesGroup

MindsetofPostingQuestionsandComments

Youcannotbedirectlyselfservinginyourgroupsandgetanykindofbeneficialresponse.Itishuman

naturetopostdiscussionssuchas:

Offeringdiscountsonproductsorservices

Blatantlyandnonauthenticallyofferingapoorlythoughtoutfreeofferthatisobviously

attachedtoasalespitch(remember,providinganofferisokifithas,realvalue)

Spamminggroupswiththesamemessagesoverandoveragain

PostingIneedaJob

Letstakethelaststatementasanexample:Ineedajob.Ifsomeonepoststhis,wouldyouasa

businessowner,entrepreneurorexecutivebecompelledtocheckoutthepersonsprofile?Doyou

believesomeoneelsewouldeither?Notlikely.Thistypeofpostisnotstrategicandgivestheimpression

ofaselfseeker.Clearly,themajorityofthepeopleingroupstendtobegintheirgroupparticipationina

selfservingmanner.

However,Iimploreyoutothinkdifferentlyandchallengethismindset.Youcaneasilyattaininformation

tohelpshowthetypesofconversationsandinteractionsonanydiscussionboard.Performyourown

marketresearchbyvisitingthegroupsandsimplyobserve.Noticethequestionsthatreceivethemost

responses.

Modelthistypeofquestionandpostsimilarquestionstogarnerinterestandinteractionbetweenyou

andyourgroup.ThegoalhereistopullpeopleintoyourcircleofSocialInfluenceasaconnection,or

intoagroupyouown.Ifyourprofileisoptimized,thiswillhelpfurtheryourobjectiveswhile

intertwiningyournameintothelargernetworkthatwillexpandyourreach.



Unfortunately,eachgroupcontainsmemberswhoarerudeandnotinterestedinaddingrealvalue.They

aresimplytherefortheirownbenefitsandpurposes.WhileIamingroupsformyownselfinterests,I

understandthatifIdontprovidevalue,IwillbepushedoutsideoftheCircleofTrustandnotbe

allowedbackin.

Weultimatelywanttogeneratetraffictoourwebsite,promoteourbrand,reachaspecificaudience

and/orbuildourbusiness.Alloftheseleadtoreachingourbusinessobjectivestypicallyincreased

revenueorinteractionwithkeyconstituents.Thisisunderstandable,butthedesiredresultsare

obtainedaftergivingvaluefirst.

Groupsallowformanymarketingopportunities.Twoofthemainopportunitiesarethroughgroup

discussionsandnewsarticlesubmission.Inmybook,Ishowyouhowtousediscussionposting

strategiestogetintohundredsofthousandsofemailinboxesonanygivenday.Asforthenewsarticle

submissionprocess,youcanusethismethodtoactivelygeneratetraffictoyourblogortoarticlesites

suchasEzine.com.

Oneofourclientsimplementedthisstrategyanddocumentedanincreaseintrafficfrom2,000unique

monthlyvisitorstojustunder20,000uniquemonthlyvisitsinjustacoupleofmonthsbyapplyingonly

thisstrategyasthedriverforthattraffic.

Gointoanygroupandclickonthenewstab.Youwillseeabutton/linkthatsaysSubmitaNews

Article.SimplypastetheURLofyourarticlefromyourblogorarticlesiteandhitsubmit.Youredone.

Duplicatethiseffortinallapplicablegroupsandwatchthetrafficstarttofilterin.

Afterreadingthisquickstartguide,Iaskthatyougoback,highlightyourareasofweaknessandworkon

thosefirst.Thenlookoverthebookagainfornuggetsthatcanhelppropelyourbusinessintothenext

level.Ifyouhaveanyquestions,joinourLinkedStrategiesGroupandpostyourquestioninthe

appropriatefeatureddiscussion.



LinkedInistherealdeal.Whetheryouareanexecutiveforabigcompanyorasoloentrepreneur,

LinkedInisfullofaffluentprofessionalusers.Growingatoverthreemillionnewmembersamonth,your

businesscannotaffordnottooptimizeitspresenceinthisspace.

Thisistheplacetocreatesustainable,highvalueorientedcommunitiesofyourtargetmarket.Youwill

beabletoprovideahumanlooktoacorporatefaceinsomecases,orprofessionalinsightand

innovationinothers.ThesecommunitiesonLinkedInwillhelpyouandyourcompanyreachnew

connections,makenewfriendships,developravingfansandfunnelthoseinterestedinyourauthenticity

andcredibilityovertoyourwebsiteorblog.WiththetoolsIhavegivenyou,youtoocanbringyour

businessclosertoyourgoals.



AbouttheAuthor:

Nathan Kievman is a highly sought after Digital Strategist, Speaker and Social Media Trainer with a heavy focus on LinkedIn and B2B

social media initiatives. He uniquely bridges Business Strategy,

Targeted Objectives and ROI with Social Media as the Founder

and CEO of DemingHill, a Leading Social Media Consulting and

Marketing Firm.

Mr. Kievman is also the Executive Editor of LI and Business, now

with more than 14.5 Million subscribers, SocialMediaMags.com.

Additionally, Mr. Kievman is considered one of the leading

authorities on LinkedIn with a robust following as the owner of the

number one LinkedIn Strategies Group on LinkedIn while having taught more than 35,000 people how to

master the platform and he has authored three books on the topic, including the currently available,

LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn.

As the keynote speaker on Social Media Strategy for the National Speakers Association winter meetings

in 2011, Mr. Kievman is also a respected authority in Social Media partly because he prides himself in

walking the talk, demonstrating before teaching and practicing before sharing.

Companies hire Nathan for one of the following five reasons:

- To initiate a Digital or Social Media Assessment

- To establish a social media strategic plan tied to ROI

- To engage top level thinkers in Social Media to assist in their Digital Strategy

- To create a third party perspective on established Social Media Initiatives

- To help establish greater trust and credibility with a specific target market through Social Media

He has consulted with Fortune 500 companies, INC 500 companies, well known business leaders and

many small to mid-sized businesses. Mr. Kievman holds two masters degrees in Business and in Sports

Administration from the highly acclaimed sports program at Ohio University. He is married to his beautiful

wife Leah and has three vibrant children. He currently resides in Cleveland/Akron area of Ohio.

www.LinkedStrategies.com



RECOMMEDEDRESOURCES

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What People Are Saying Nates succinct strategies teach how to improve ones expert status with a Five Step approach on LinkedIn. He also enumerates how to improve ones professional development and how to leverage ones relationships on LinkedIn to improve your value in the marketplace and that of your service offering. Youll be taking the lessons learned to the bank.

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I have a vision to use social media to help us make the world a better place. Nathan is an expert at that. Im an expert at running Disneys world-class service. Disney is large and slow. Nathan is a man of action and so am I. Thats why we might be destined to work together. Id be honored to link and see how we can help each other.

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Nate, thank you for sharing these amazing strategies. I am starting a consulting business that helps companies grow, and this has just opened an entire vista of new possibilities.

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LinkedInMasteryVideoSeries

Imagine Hundreds of Thousands of Potential ClientsAll in Your Specific Target MarketExcited and Waiting to Talk to You

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Youll receive these bonus LinkedIn downloads:

Keyword Optimization Video

Mastery Assessment and Evaluation Worksheet

Group General Worksheet

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Training Program AgendaHow to Find, Target and Message Your Target Market

GETTHESPECIALPRICE,DETAILSANDACCESSATwww.LinkedStrategies.com

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