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LinkedIn QuickStart Guide – Nathan Kievman Version 3.5 Copyright © MMVII ‐‐ MMXII Nathan Kievman and www.LinkedStrategies.com All Rights Reserved. 1 LinkedIn Quick Start Guide 7 Quick-Start Tactics to Get You Jump Started On LinkedIn ~ By Nathan Kievman ~ Disclaimer: Linked Strategies is NOT associated with LinkedIn Corporation in any way. International Copyright laws protect the material contained in this report. You may NOT reproduce or resell the content in any manner. The information in this eBook is for informational purposes only and in no way is this to be considered legal advice.

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  • LinkedInQuickStartGuideNathanKievman

    Version3.5CopyrightMMVIIMMXIINathanKievmanandwww.LinkedStrategies.comAllRightsReserved.1

    LinkedIn Quick Start Guide

    7 Quick-Start Tactics to Get You Jump Started On LinkedIn

    ~ByNathanKievman~

    Disclaimer:LinkedStrategiesisNOTassociatedwithLinkedInCorporationinanyway.International

    Copyrightlawsprotectthematerialcontainedinthisreport.YoumayNOTreproduceorresellthe

    contentinanymanner.TheinformationinthiseBookisforinformationalpurposesonlyandinnowayis

    thistobeconsideredlegaladvice.

  • LinkedInQuickStartGuideNathanKievman

    Version3.5CopyrightMMVIIMMXIINathanKievmanandwww.LinkedStrategies.comAllRightsReserved.2

    TableofContents

    WelcometotheQuickStartGuide..........................................................................3

    HowtoConnectwithLinkedStrategies...................................................................3

    WhatisLinkedInandWhyShouldICare?...............................................................4

    ABusinessCaseforUsingLinkedIn..........................................................................5

    Opportunities...........................................................................................................6

    Assessment..............................................................................................................8

    Objectives:.............................................................................................................10

    7QuickStartMarketingStrategiesandTactics.....................................................11

    QuickStartFoundations.........................................................................................12

    TakeControlofYourImageandBrand..................................................................14

    ProfileMastery.......................................................................................................15

    5QuickStepsYouCanTaketoOptimizeYourProfileinLessThan30Minutes....17

    MastertheConnectionProcess.............................................................................20

    HowtoExpandYourNetwork................................................................................21

    WhatNottoDotoExpandYourNetwork..............................................................22

    ContributeRealValue.........................................................................................22

    ReachYourTargetAudience..................................................................................24

    The7StepstoCreatingInboundInquiriesThroughLinkedIn:...............................26

    GetbyGivingRecommendations...........................................................................27

    UseGroupstoGenerateHighValueTraffic...........................................................29

    AbouttheAuthor...................................................................................................32

    RECOMMEDEDRESOURCES...................................................................................33

    The All Inclusive Guide to Mastering LinkedIn eBook................................33

    LinkedInMasteryVideoSeries............................................................................36

  • LinkedInQuickStartGuideNathanKievman

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    Jointhe#1LinkedInStrategiesGroup:

    Linkd.in/LinkedStrategiesGroup

    ConnectwithmeonTwitter:

    Twitter.com/nathankievman

    Connectwithmepersonally:

    LinkedIn.com/in/nathankievman

    WelcometotheQuickStartGuide

    Thisquickstartguidecontainsmanykeyareastounderstandingandquicklyimplementingseveralbest

    practiceswithinLinkedIn.Thisquickstartguidewillprovidetips,insightsandeasytousestrategiesand

    tacticsthatwillhelpyougeneratenewsales,increaseawareness,createburstsofhighlyinterested

    traffic,generateleadsanddiscovernewfoundrevenuestreamsusingthispopularsocialmediaservice.

    AsaDigitalandSocialMediaStrategistforseveralyears,Ihaveusedthisplatformtostartandgrowmy

    businesses,establishaconsistentlyfullsalespipeline,closenewbusiness,establishhighlyvaluable

    businessrelationshipsandjointventuresandmuchmore.Myaiminthisquickstartguideistopointyou

    intherightdirectionwhileprovidingyousomesimpletousestrategiesandtoolsthatwillallowyouto

    achievewhateveryourobjectivewithinthisplatform.

    HowtoConnectwithLinkedStrategies

    LikeusonFacebook:

    Facebook.com/LinkedStrategies

    CheckouttheLinkedStrategiesBlog:

    LinkedStrategies.com/blog

    WatchusonYouTube

    YouTube.com/linkedstrategies

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    WhatisLinkedInandWhyShouldICare?

    Idonotneedtoreinventthewheelhere.LinkedInhasspentalotofmoneytomakethispresentation

    realquickandsimple,sohereisthevideo:

    WhatisLinkedInVideo(http://bit.ly/whatislinkedinvideo)LinkedInBlog

    NowthisisprettylightinexplainingtherealbenefitsofLinkedIninmyopinion,butthebottomlineis

    thatLinkedInisahugedatabaseof120+millionpeople,allofwhomyoucansearchandmostofwhom

    youcanmessagewithinminutes.Thatspowerful!Itsarealgamechangerforthesmallbusiness,sales

    peopleandmarketersaroundtheworld.

    Thissaid,mostpeoplebelieveLinkedInisajobplatform.Andalthoughitis,LinkedInissooooomuch

    morethanthat.Itisavirtualrolodexthatallowsyoutofindanyone,knowagooddealofinfoabout

    themandinitiateaconversation.Youcandothisinaoneononebasisorasascaledmarketing

    initiative.Additionally,itisthefastestwaytoknowwhoyourfriendsknowthroughadvancedsearch.So

    enjoyyourlearningtocomeandtakefulladvantageofthisamazingresearch,businessdevelopment

    andtalenttool.

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    ABusinessCaseforUsingLinkedIn

    WhenIfirstbeganusingLinkedInmyaccountsatthereunused.Infact,IdidntevenrememberIhadan

    accountuntilIwentbacktosignupforaprofile.Ittooksomethoughttocreateacatchyprofileand

    thinkthroughmygoals.Asamultiplebusinessowner,timeisararecommodity,andassuch,Iwas

    uncertainwhetherLinkedInwarrantedtheeffort.Yet,Isawitspotentialasawaytoincreasemy

    businesssalesandconnections.LinkedInisanamazingbusinessdevelopmenttoolthathasahuge

    potentialtohelpyourbusinessgeneratemassivetraffic,leadsandnewfoundrevenuestreams.

    Inmybusinessdealings,Irunacrossmanyissuesthataffectbusinesses.Amongthetopconcernsin

    runningabusinessisaneyeonthebottomline,resultinginatightercontrolofthecashflow.Business

    owners,professionalsandexecutivesarealwayslookingforcostcuttingmeasuresandwaystoincrease

    profitsthroughanyvehiclepossible.ThisiswherethemagicofLinkedInstartstokickintohighgear.

    IinterviewedRobertFleming,ownerofeMarketingAssociation.Hehasthousandsofmembers,butwas

    lookingforwaystoincreasehisreachinordertoimprovehisexposuretothemarket.Hebeganagroup

    onLinkedIncalledeMarketingAssociationNetwork.Thisgroupisinthetop20groupsonLinkedInand

    providestheleadershipofeMarketingAssociationabuiltinaudienceforseminars,events,online

    programsandexponentialviralgrowth.

    Duringthisinterview,Robertwasaskedaboutthevalueofthegrouphebegan,aswellastoascertainits

    impactonhisbusinessgrowth.HisresponsesweresimilartothoseofbusinessesIdealwithonadaily

    basis.SowhenIbegansharingmysuccesswithotherbusinessleadersandrealizedtheirexperiences

    mirroredmine,IknewIwasontosomething!Withaverybusyschedule,itisimperativethatItrimdown

    mypersonaltimeusingsocialmedia,aswellasleveragingthistimetogenerateincome.Iwasnot

    disappointedwithmyresults.

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    HereisasnapshotofthepotentialLinkedInholdsforyouandyourbusiness.

    LinkedInisa:

    1. ProfessionalPortraittotheWorldParticularlytoyourpotentialclients,partners,alliances,etc.

    2. NetworkBuilderConnectonaprofessionallevelwithotherswhowillbeofbenefittoyoueithernoworatsomepointinthefuture.

    3. MessagingAllyApowerfultooltopromoteyourmessagetohundredsofthousandsofpeopleforfree.

    4. TrafficGeneratorReachupwardsof500,000+emailboxesinanygivenday.

    5. ResearchToolFocusinonyourtargetmarket.

    6. BrandingandPositioningToolElevateandenhanceyourpersonalandbusinessbrand.

    7. AttractTargetedPeopleGetnoticedbyclients,partnersandalliancesyoudesirebydemonstratingtopicsmasterythroughyourprofile,keywordoptimization,recommendations,andcontentsharing.

    8. CommunityDevelopmentVehicleOpportunitytocreateyourowngroupornetworkoftargetedclientsbyleveragingLinkedIns60+millionusers.

    9. WaytoHelpOthersItisasafeandsecurevehiclebywhichtohelpothers.

    10. MarketingFunnelAutomationAttractyourmarketintoyourcircleofinfluenceandestablishautomatedleadgenerationprocesses,whichwillpresentyoutohundredsoreventhousandsofpotentialclientseverymonth.

    Opportunities

    Ifyouareabusinessowner,aprofessional,strategist,consultantorsimplyinterestedinmaximizingthe

    useofLinkedIn,youwillfindthistooltoservemultipurposes.Ononehand,itallowsforcheaper

    marketingcostsusingSocialMarketing.Whilethisplatformhasalearningcurveandtakestimeto

    managedaily,theinitialcostsareminimal.SocialMarketingallowsyoutocreateamoreintimate

    relationshipwithyourclients.Hereyouwillbeabletoreadyourclientsprofilestogetanimproved

    understandingofhowtheyoperate,discussconcernsandtargetthoseyouwanttoreach.

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    Byansweringthefollowingquestions,youcanbegintogainsomeinsight:

    1.Whatareyourmarketinggoals?

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    2.Whatareyourbusinessgrowthobjectives?

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    _____________________________________________________________________

    Youcanachievespecificbusinessobjectivesthroughgroupdiscussionboards,whichwillallowyouto

    targetspecificclients,increaseyourreachtonewclientsandestablishexpertcredibility.LinkedInallows

    youtounderstandtargetclientsbetterthroughresearchpolls.Youcancreatepartnershipsandalliances

    withotherlikemindedbusinesspeopleandevenusethisasadevelopmenttooltocreateyourown

    AdvisoryBoardandBoardofDirectors.

    Takeamomenttoanswerthesequestions:

    Whatareaswouldyouliketolearnmoreabout?

    Whatareyourareasofweakness?

    Areyoufamiliarwithallofthesetools?

    Ifnot,takesometimetolearnaboutthewaysthatthisplatformisimportanttoyourbusinessgrowth

    andexpansion.

    Ifyouarelikeme,yourgoalsaretoenjoylifewhileimprovingyourbusiness,communicateasan

    authoritytoyourtargetmarket,buildbetterstrategicalliancesandmakemoremoney.Right?Lets

    continue.

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    Assessment

    Mostcompaniesknowtheirfocusortargetgroup.UsingandunderstandingLinkedIntoolsand

    resourceswillallowyoutobroadenthisbase.

    Whoisyourcompanystargetmarket?

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    Onceyoulocateyourspecifictargetmarket,researchkeypeoplewithinthisfieldusingakeyword

    search.Youcanresearchindustries,industryleadersandcompanies.Onceyouveidentifiedtheleaders

    inthisindustry,youcanviewthegroupstheyhavejoined.Youmayconsiderjoiningthesegroupsat

    somepoint.Utilizingthismethodofresearchallowsforaquickassessmentofthenumberofpeoplein

    theindustry.

    Howmuchcompetitionisalreadyinthisspace?

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    Youcananswerthisquestionbydoingsomeresearch.GotoLinkedInshomepageandyouwillfinda

    tabforgroups.Gointogroupsandsearchforyourcompetitionusingkeywords.Evenifthemarketis

    huge,youstillcanbeginyourowngroupatsomepoint.OneofthekeystousingLinkedInsuccessfullyis

    tomastertheGroupConcept.

    Groupsaremadeupoflikemindedindividualswhoareallinterestedinthesametypeofinformation.In

    ordertolearnmoreaboutthesegroups,itwillbeimportantforyoutojointhem.Youcanquickly

    analyzethenumbersbysearchingunderyourtopicsofinterest.

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    Onthesearchtoolspage,youwillfindmoreoptions.Forexample,youcansearchforlocalgroups,

    whichisoneofmanyadvantagesofferedbyLinkedIn.

    CanIbenumberone,two,orthreeinthiscategory?

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    Youwillsoonfindthegroupsthatdominatebythenumberofmembers.Thesegroupleadershave

    alreadymasteredLinkedIn.However,ifyouapplythestrategiesinthisguideandourresourcesat

    www.LinkedStrategies.comyouwillbeabletocreateyourownnichegroup.

    Whatareasofourcompanycanthissocialplatformbenefit?

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    Isitcustomerservice,marketing,sales,innovation,PR?Thelistisendless.Whilesocialmediais

    consideredmarketing,itismuchbroader.Youcanuseyourgrouptodiscussproductdevelopment,

    obtainfeedback,findoutwhatyourcustomerswantandmonitorhowtheirneedsarechanging.

    WhatuniquevaluepropositiondoIbringtothismarket?

    ________________________________________________________________________

    ________________________________________________________________________

    ________________________________________________________________________

    Whatdoyouhavetoofferyourclients?Everyonewantsvalueandinorderforthisplatformoranyother

    socialmediaplatformtowork,youneedtobevaluedriven.Creatingresourcestogenerateincomeis

    important.Takeastockofyourinventory.Doyouhavearticles,blogposts,videos,interviews,podcasts,

    whitepapers,eBooks,booksorwebinars?Ifthisisanareaofweaknessforyou,considerputtingsomeof

    theseproductstogetherbeforedelvingintotheLinkedIncommunity.

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    Objectives

    UsingLinkedIntoprovideaselfsustaining,brandpositiveandselfpromotingdigitalcommunityof

    criticalmassfullofyourtargetmarketisoneofthemainobjectivesofusingthisplatform.Pivotalto

    usingLinkedIntomaximizethepotentialforyourbusinessisthephilosophyorstrategybehindusingthe

    sitecorrectlyversusincorrectly.Understandingtheimportanceofdevelopingacommunityisthefirst

    stepincreatingamarketingfunnelthatattractsyourtargetmarketandmovesthemthroughaprocess

    wheretheyareeagertopayyouforyourproductorservice.Thesenewclientsarelikelytorefertheir

    family,friendsandbusinessassociatestoyou,allthewhileravingabouthowyouhelpedthem.

    Thefocusistocreateasystematicapproachtousingthesocialmarketingmethodsthatyieldresults.

    ThisLinkedInStrategyisnotrocketscience;infact,itsprobablymoreinlinewithMarketing101

    strategies.

    Youmustalwaysputyourclientsneedsfirst.

    ThesadtruthisthatmanypeopleengaginginthediscussionboardandelsewhereonLinkedInarenot

    valuedriven;thismeanstheyareconcernedonlyforthemselves,whichisextremelyobviousthrough

    theircommunications.

    Putyourselfinyourtargetaudiencesshoesfirst.Ifyouapproachthemhonestly,ethicallyandmost

    importantly,withvalue,thenyouwillattainsuccess.

    Genericallyspeaking,peopleareinterestedinthemselves.Theyareattemptingtofillaspecificneedor

    focusonacurrentgoal.Therefore,ifyoucouldbeamasteratdiscoveringthatfocus,orunderstanding

    theneedsofanentireindustryandthenfocusingyourofferonthosespecificneeds,youcould

    accomplishyourgoalsatrecordspeeds.

    Thisisjustthebeginningofthestrategicprocess.Thereareseveralmoreaspectstograspinorderto

    achievesuccessonLinkedIn.

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    7QuickStartMarketingStrategiesandTactics

    Step1: Identifyanobjective

    Step2: Identifytargetclientsthatcanhelpmefillthisobjective

    Step3: Identifytargetgroupsthatcontainthetargetclientsandjointhem

    Step4: Identifytheneedsoftargetclientsandlearntheirhopes,dreams,andfears

    Step5: Helptargetclientsbysharingresources,news,questions,comments,etc.

    Step6: Engagetargetclientsandthenconnect.

    Step7: Createanopportunityforavalueaddexperiencewithasoftsell

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    QuickStartFoundations

    IhavecreatedaLinkedInmasteryworkshopwithhighlyconfidentialandproprietaryinformationforthe

    advanceduser.Atsomepoint,youmayconsiderobtainingthisprogramasawaytolearnmoreabout

    theusesofLinkedInforyourcompanyorbrand.First,youmustmastersomebasics.

    UnderstandYourLinkedInTabsandLinks

    Inordertounderstandyouroptions,youfirsthavetounderstandyourresourceswithintheLinkedIn

    layout.ThefollowingisalistofthetabsandlinksavailableonanyLinkedInpage.Usethisasaquick

    overviewtolearntheframeworkandintegralpartsthatcreatethewhole.

    TheToolsandApplicationsofLinkedIn:

    1. HomePage

    a. Whereyouwillappearonyourconnectionsprofiles

    b. Reviewnetworkfeedsfromyourconnections

    c. Whereyoufindstatsonwhohasviewedyourprofile

    d. EntrypointafterloggingintoLinkedIn

    2. Profile

    a. Yourportraittotheworldprofessionalphotospreferred

    b. Makesurethispageisfullyoptimized

    c. Theplacetointegrateapplications

    d. RecommendationsthirdpartyperspectivesonYOU!

    e. Whereyoushareyourmessage,history,experience,contactinfo,etc.

    3. Groups

    a. Keyintothetargetmarketsyouareseeking

    b. StartingpointforbuildingcommunitiesonLinkedIn

    c. Thebestwaytobuildanengagedfollowing

    4. Contacts

    a. Acherishedassetthatcanharvestgreatrewards

    b. Yournetworkconnections

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    c. Searchyourconnectionsnetworksforreferrals

    d. Usetoimportyourdatabase

    e. Capat30,000connections

    5. Applications

    a. OpportunitytoaddvideostoyourLinkedInPage(viewmyprofileforhowtovideos

    www.linkedin.com/in/nathankievman)

    b. AddapplicationsBlogs,WordPress,GooglePresentations,ReadinglistbyAmazon,

    Twitter,etc.

    c. Bestwaytomakeaprofiledynamic

    6. SearchBox

    a. BestusedforSalesProfessionals,Entrepreneurs,Networkers

    b. UseforJVorStrategicAllianceidentification12

    7. Jobs

    a. ThepublicsmainidentificationwithLinkedIn

    b. Greattooltofindjobs

    c. HRDepartmentscanuseforpassiveoractiveclientsearches

    8. AnswersUsetheQ&Atopositionyourselfasanexpert

    a. Getandgiveanswers

    b. Bestusedforregional,localprofessionalsthatarelocationbased

    c. Greatforumofinformation

    d. UsetobuildBestAnswersawardsbyusers

    9. CompaniesGreattooltosearchforpeoplewithinaspecificcompany

    10. Outlooktoolbar

    11. InternetExplorerorFirefoxtoolbar

    12. Pollstheabilitytoobtainfeedbackfrommembers

    13. ReadtheLinkedInBlogathttp://blog.LinkedIn.com/

    14. StayuptodatewithwhatisnewonLinkedIn

    a. http://learn.LinkedIn.com/whatsnew

    15. TermsandConditions

    a. Ifyouaregoingtousethisforbusiness,knowwhatcanandcantaffectyourefforts.

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    TakeControlofYourImageandBrand

    Therehasneverbeenamoreimportanttimetocreateandpromoteyourselfasyourbrand.Ifyouare

    theownerofyourowncompany,theonlywaytotrulymasterownershipofthemarketistoperfect

    yourownpersonalbrand.

    YoucandothisbybecomingaThoughtLeaderontheISSUESthatmattertoyourtargetclients.For

    thoseofyouwhoarebigbusinessCEOs,youneedtoconsiderbecominganadvocateforyourbrandin

    publicway.Showyourmarketthatyouareonthecuttingedge.Letyourkeyconstituentsknowthatyou

    arearealpersonandravingfanswillcomefromthiseffort.Dontworryaboutgettinginundatedwith

    requestsandemails.Incaseyouareconcerned,youarewelcometoreachouttoDemingHillforour

    executivesocialmediasupportsystem.

    Thisisextremelyimportant:thosewhoarestrugglinghavenotmasteredThoughtLeadership,created

    anidentifiablepersonalbrandorexperiencedcontroloftheirpersonalbrand.Thetop10%arestillin

    highdemandandworkisstillflyingtheirway.

    HowcanyouuseLinkedIntoachievemasteryofyourimageandbrand?Youmusttakeownershipof

    yourprofileandmakeitcompelling,concise,andattractive.

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    ProfileMastery

    Asyoureadthroughthissection,feelfreetopullupmyprofileandmodelit.Youcanfinditat:

    www.LinkedIn.com/in/nathankievman.Anotheroptionistohaveuscreate,setup/overhaul,or

    optimizeyourprofileforyou.Toinquireaboutthisservice,pleasevisitwww.linkedstrategies.comand

    completethecontactform.

    Hereisanexampleofaprofilepageoverhaul:

    BEFORE:

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    AFTERaPROFILEMAKEOVER:

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    5QuickStepsYouCanTaketoOptimizeYourProfileinLessThan30Minutes

    Step1.ProfessionalHeadline:

    Yourprofessionalheadlineisasnapshotofyou.ThinkofitasyourLinkedInelevatorpitch.Youhave

    sevensecondsinwhichtocatchtheonlookerseye,thenanother13secondstocompelthemtotake

    action.Youhaveonly120charactersinwhichtodothis.Thoughtherearemanyphilosophiesonthis

    topic,wemodelthefollowingstructuresforcreatingProfessionalHeadlines.

    ValueProposition|ValueProposition|Trust|Credibility|Title

    Title|ValueProposition|UniqueSuccess|WhatYouDo|Trustand/orCredibility

    Title|UniqueSuccess|ValueProposition|WhatYouDo|Trustand/orCredibility

    Thisisvital.Youcannotbecompellingtoyourmarketifpeopledontknowwhatyouofferorhowtosee

    yourvaluepropositionquickly.Usecautionnottooveroptimizewiththeexactsamelistingsasyoumay

    violateLinkedinspolicies.ThekeyistoincludekeywordrichtitlesthathelpLinkedInproperlyindex

    yourprofile.

    Step2.WebsiteLinks

    Includehyperlinkstoyourwebsitesoraffiliatesitesthatcorrelateandcomplementyourvalue

    proposition.Useallthreeoptionsdonotleaveanyout.

    Ideally,youwouldhavealinktoyourwebsite,blogandaPRpieceaboutyou.IfyoudonthaveaPR

    piece,thenworkongettingone.Thisshouldincludeinformationaboutyourcompanyandyourself.You

    canalsoreferenceacomplementarywebsiteasanaffiliateifyoudonothaveanothersiteorPR

    resources.

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    Whenchoosinganoptiontonameyourwebsitelinks,orselectingtheoptionthatreadsMyWebsite,

    selecttheotherlinkandwriteinthename/keyword/brandthatyouarepromoting.Thisallowsfor

    furtherkeyworddominanceinyourparticularbrandorindustry.

    Step3.VanityURL

    BesurethatyourpublicLinkedInURLiseitheryourfirstandlastnameorsomethingclosetothatifyou

    haveacommonname.

    IfyouhavealongtailkeywordthatyouwouldliketouseforyourLinkedInPersonallink,thanyoumay

    receivegoodsearchenginerankingsforthis,howeverIdonotrecommendthisprocessasitcanmakeit

    hardforLinkedInmemberstofindyou.

    Step4.Summary/BodyDescriptions

    IliketomodelthefollowingcriteriaforanycommunicationsonLinkedInorontheprofile.

    Brief

    Concise

    Compelling

    Professional

    Carefullyselectingtheorderofinformationyouwishtoshareinyoursummaryisimportantbecauseyou

    wanttodrawtheeyeoftheclienttohighimpactstatementsorwords.Usebulletpointstodrawthe

    eye.InordertoaddbulletpointstoaLinkedInProfile,youwillneedtocreatethebulletsinaWord

    documentandcopypastethecontentontoLinkedIn.

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    Step5.Applications

    Addoneapplicationtoyourprofiletoday,suchastheReadingListbyAmazon,BlogLink,orWordpress.

    Theseareeasytoaddandwilltakelessthanfiveminutes.

    Applicationshelptomakeyourprofilemorecompelling,interesting,anddynamic.

    *BonusSuggestionOnceyouachievesuccessonLinkedIn,youwillreceiveaTONofemails,therefore

    itisadvisabletosetupafree,dedicatedemailaccount.Youmaychoosetohaveothers,butmakethis

    yourprimaryaccount.

    BesuretosubscribetoourYouTubeChannelwww.YouTube.com/Linkedstrategies

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    MastertheConnectionProcess

    Therearemixedfeelingsanddebateconcerningthemaximizationofconnectionsonanyparticular

    SocialNetwork.LinkedInsuggeststhatnetworkingisnotaboutthequantityofconnections,butrather

    thequality.IbelieveyouMUSTexpandyourprofessionalnetworkasfarandwideaspossibleusing

    LinkedIn,butdothisasexclusivelyasyoucanwithyourTargetMarketorKeyConstituents.Why?

    BecausethisisthewayViralMarketingstarts.Thefurtheryoureachintothenetwork,thegreater

    exposureyougainforwhatevermessage,productorpromotionyoudesiretoshareandthefurtherinto

    thenetworkyourupdateswillreach.

    Yourconnectionsaresimilartoagardenvine.Morningglorywillspreadquickly,efficientlyand

    thoroughly.Butifleftunattended,thisvinewillcompletelyovertakethegarden.Yourgoalistobelike

    thevineandhavelightlyheldrootsonprofilesandthehomepagesofyourconnections.Youshould

    thensendupdatestoyourprofileasoftenaspossible,whichwillinturnreachouttoyournetworks

    homepages.Aquickwayofdoingthisistochange,orupdateyourprofileviaLinkedInusingtoolslike

    www.Ping.fmorwww.hootsuite.com.Byallmeanskeepyourpersonalconnections,butdonotlimitor

    fearexpandingyourreachoutwardintothevastglobalmarket.

    UntilyouareonLinkedIn,youwontrealizewhoyourconnectionsknow.Ifopennetworkingisnotyour

    cupoftea,thensimplyskipthissection.Ifyouareinterestedinexpandingyournetwork,thenthe

    followingprocesswillhelpyouaddnearly1000newconnectionsinlessthanfortyeighthours.Thisisan

    artificialwaytoexpandyournetworkandwillnotconsistofanyspecificmarketgroup.ThoughIusethis

    service,itisnotforeveryone.Amoreeffectiveapproachistobuildoutacommunityfullofyourtarget

    market,theninvitethemtoconnectwithyou.

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    HowtoExpandYourNetwork

    1.ImportyourcurrentconnectionsfromyourWebmailorOutlookcontacts

    ***ONLYDOTHISONCEYOUHAVEOPTIMIZEDYOURPROFILE.

    2.VisitOpenNetworker.comandpurchasetheirprogram(minimalcost),then

    downloadtheopennetworkerslistandImportintoLinkedIn.

    Thisprocesswilltypicallyaddover1000connectionswithinthefirstfortyeighthours.Theconnections

    willbefullofrecruiters,entrepreneurs,jobseekers,smallbusinessownersandsocialmediaconsultants.

    Onceyouimporttheselists,youdonothavetodoanyadditionalwork.

    3.DirectInvitesalwayseffective,especiallywithapersonalcommunication

    ForconnectingwithmoretargetedLinkedInmembers,simplyaskthemifyoucanconnectpriorto

    sendinganinvitation.Alwaysprovideareasonforthemtotakeaction.Also,respecttheirtimeandtake

    responsibilityfortheburdenofefforttoconnect.

    4.OpenLinkthemostunknownsourceofinvitationsoutthere

    AccordingtoLinkedIn,TheOpenLinkNetworkletsLinkedInusersfindandcontactotherprofessionals

    whoareinterestedinmeetingnewpeople.TheOpenLinkNetworkisavailableexclusivelytopremium

    accountholders.WhenyoujointheOpenLinkNetwork:

    1.YoucanlimitsearchestoonlypeopleinTheOpenLinkNetwork.

    2.You'lleasilyfindpeoplewhowanttomeetotherprofessionals.

    3.YoucancontactothermembersdirectlythroughOpenLinkmessages.

    4.TheOpenLinkNetworkiconhelpsyouidentifyotherOpenLinkNetworkmemberswherever

    youseethem.

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    WhatNottodotoExpandYourNetwork

    1.AddanythingelsesuchasnumbersorwordsnexttoyournameonLinkedIn.

    Oftenyouwillseeanamewithadditionalopennetworkingtitlesnexttoit.Thisisagainstthetermsof

    useforLinkedInandputsyourprofileatriskofsuspension.Forexample,JaneDoeLION+6300is

    incorrectandshouldbereplacedwithJaneDoe.

    2.AggressivelypromoteyourselfasanOpenNetworker.

    Tellingthemarketthatyouwillconnectwithanyoneandeveryonerarelyservesarealbusinessor

    professionalpurpose.Thisisanoftenpracticedmistakeinmyopinion.Why?Becauseifyoudothis,you

    haveboughtintotheideathatthenumberofconnectionsyouhaveisameasurementofsuccessfor

    yourprofessionalorbusinessobjectives.Thisisrarelytrue.Additionally,itlooksdesperateandlowers

    yourvaluepropositiontothemarket.Someexceptionsmaybeifyouaredoingthiswithinacommunity

    orgroupyouownandhavebuilttrustandcredibilitywiththemembers.

    ContributeRealValue

    Youmaybetemptedtogivethissectionacursoryglance,butpleasereaditcarefully!RealValueholds

    differentweightdependingonthepersonandisdefinitelynotintuitive.

    LinkedInssystem,theusers,theapplicationsandtheforumsgiveusthetoolstodiscoverthe

    PerceivedValueofinteresttothespecificusersorindividualgroupmembers.Thisconceptispivotal

    becauseifyoutakeactiononatopicthatyouperceivetobeimportantanditturnsoutnottobe,you

    havenotonlywastedyourtime,butperhapsithascostyoumoneyandcredibilitydependingonthe

    topicandissue.YoumuststudytheCollectiveConsciousnessofthegroup,theneedsofthetarget

    audienceyouareaddressingandformastrategy.

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    Thiswillallowyoutofamiliarizeyourselfwiththepulseofthegroup.Youwillseewhothepeopleinthis

    spaceareinteractingwithandlearnhowyoushouldposeyourquestions.Providingrealvaluewillcause

    membersofanygrouptoengagewithyouandtoappreciatethevalueyouoffer.

    StepstoCreatingRealValue:

    1.KnowyourTargetAudience

    2.Speaktotheirissues,notaboutproductsorservices

    3.Marketresearchtoverifycrowdsourceinthegroup

    4.Testitpostcommentsandseeifyougetresponsesortrafficfromit

    5.FrameyourcommentswithapassivevoiceIfyouorYoumayenjoy

    AdditionalWaystoAddValueonLinkedIn:

    UsetheQuestionsandAnswerssectionofLinkedIntohelpbuildyourauthorityonspecifictopics.Each

    week,theanswersthatareawardedBestAnswerbythefacilitatorofthequestionsaretalliedand

    LinkedInawardsthemostBestAnswersrankingsonthetopofthepagejustbelowtheAnswers

    Category.

    Additionally,ifyouhaveknowledge,assets,products,services,etc.,thenbegeneroustoyour

    connections.Ifpossible,givefreelyatleastonceadayinsomewaythatismeaningfulandhelpful.

    Oneexampleismyblog,www.LinkedStrategies.com/blog.Ialsoperformcharitableworksanddonatea

    percentagetothoselessfortunate.Lifeisbiggerthanourinitialproblems.Nomatterhowdifficultwe

    believeourparticularsituationtobe,someoneelsehasahardertime.So,mytwocentsis,ifyoulivein

    gratitude,itwillchangeyourlifeforever!

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    ReachYourTargetAudience

    Obviously,youareonLinkedInforapurpose.Ifnot,stopandfigureoutyourgoalSocialMediacanbea

    hugeblackholeonyourtimeifyoudonthavedirectionorfocus!

    DontInviteandSitTight,YouMustInviteandProvideInsight

    Whymustyoureachouttoyourtargetedaudience?Togettoknowthem,ofcourse!Professionalor

    Socialnetworkingisallaboutdevelopingrelationships.Yourclients,prospects,targetmarketorkey

    constituentsallhavechangingneeds.Beengagedintheirlife,theirexperiences,andtheirenvironments

    inordertounderstandtheirtrueneeds,desires,hopesanddreams.Ifyoureallydocare,thenpeople

    willbecomeyourRavingFansbecauseyouareinvestinginthemsimplybybeingauthentic,sincere,

    andreal.

    Asacompany,youmustdevelopanenvironmentthatfosterstheneedsofyourmarket.Social

    Networks,includingLinkedIn,arefullofpeopleindividualsthatarepartofbiggernetworks,suchas

    companies,associations,etc.engaginginonecommunicationatatime.Asacompany,youneedto

    developmethodsandprocessestoscaleyourauthenticityandsincerityasacompany.Youmust

    consistentlyinitiatecommunicationsthatresultinimproved:

    1.Trust

    2.Credibility

    3.CommunicationChannels

    Whenyoufollowthesesteps,yourtargetmarketwillcomerunningtoyoubecausetheyarethirstyfor

    realsolutions,realhelpandrealvalue.Youneedtoreachouttothembecausetheywontlikelyreach

    outtoyoufirst.ConsiderGettingFoundstrategiesandtactics.Icoverthesestrategiesandtacticsin

    greatdetailinmybook,AnAllInclusiveGuidetoMasteringLinkedIn,Ihaveresearchedandtested

    variousstrategiesonLinkedInwithmanyclientsthatengageinourLinkedInMasteryInitiative.Afew

    times,clientswereadamantaboutengaginginadirectmarketingcampaign,whichskippedthestepthat

    wehavefoundtobesocriticalinLinkedIn:buildingtrust,credibilityandcommunicationchannels.

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    Theresultsaredrasticallydifferentwhentrust,credibility,andcommunicationchannelsareincluded.As

    acompany,youmustintegrateacommunicationstrategythatispersonalinnatureandhasthelook

    andfeelofanindividualversesthecompany.Alwayskeepintegrityandauthenticityattheforefrontof

    anycommunicationorcampaignyourun.

    AwonderfulexampleofthisisChristine

    Comaford.Sheisbrilliantandamazingat

    creatingTrust,CredibilityandRapport.She

    masterfullyusessocialmediainthiscase

    LinkedIntoattract.

    ThenexttimeIreceivedanemailinviting

    metospendmoneyononeofher

    workshops,Iopenedmywallet!NowIam

    Christinesclient.Thisallcameaboutfrom

    providingrealvalueconsistentlyenoughto

    createTrust,Credibility,andRapport.

    Whatdoesthismeantoyou?

    Modelthisscenario,buttailorittoyourtargetaudience,attendthesamegroupsandgivefreely.Put

    yourselfinyourpotentialcustomersshoes.Youareanunknown.Thereisnorelationship.Youwould

    neverattempttoaskastrangertomarryyouonthefirstdateandifyoudid,youwouldmostlikelybe

    turneddown.Sowhytrytoselltoastranger?Spendingagreatamountofenergyandmoneyforlow

    returnsistheoldwayofmarketing.

    Turntheprocessaroundbycreatinginboundinquiriesandattractingyourmarket.Thefollowingsteps

    referenceasimpledescriptionofaninboundmarketingfunnelprocessthatyouoryourbusinessshould

    modelandfollowwithinLinkedIn.

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    The7StepstoCreatingInboundInquiriesThroughLinkedIn

    Step1: Knowyourtargetaudience

    Step2: GivehighvaluecontentforFREE!

    Step3: ExchangefreecontentforOptingIn

    Step4: Setupabackendcaptureprocessoptinpages,teleseminars,webinars,etc.

    Step5: Interactwithtargetaudienceongroups

    Step6: Answerquestions

    Step7: AttractpeopleintoyourSocialCircleofInfluenceconnectionsorgroup

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    MembersinYourGroup

    Remember,thefoundationalprinciplesforgeneratingbusinessthroughLinkedInaredevelopingTrust,

    CredibilityandCommunicationChannels.Theseapplytoeveryone,fromthecorporationdowntothe

    individualentrepreneur.

    GetbyGivingRecommendations

    Thiscannotbeoveremphasizedandis,inmyopinion,thekeytosuccessinlife,business,relationships,

    andyes,evenonLinkedIn!ThekeytoLinkedInisunderstandingthestrategiesandtacticsthathelpyour

    companydevelopscalablerelationshipswithyourtargetmarket.Thistopic,GetbyGivingiswidely

    understoodintheinternetmarketingworldandisalreadycommonplace.

    Infact,acommontermusedintheinternetmarketingspaceisTheFreeLine.TheFreeLineisin

    constantfluxandisalwaysmovingfurther,offeringgreatervalueforfreetothemarket.Thereasonfor

    thisisalltheclutterinthemarket.Gainingtheattentionofyourmarketischallengingintraditional

    advertising,andthisisalreadyaffectingonlineusers.ThisisthemainreasonSocialMediaissointriguing

    tobigandsmallbusiness.SocialNetworksarewherethepeoplearespendingtheirtimetoday.

    Asbusinessowners,itsourjobtointerruptouraudienceinordertogaintheirattentionandpull

    theminadirectionthatwillgivethemachancetoseriouslyconsiderourproductorservice.As

    technologydevelopsandadjuststoitself,moretoolscontinuetocomeouttofilterouttheclutter,such

    asTIVO,SpamFiltersandpopupblockers.Insocialmedia,theaccountsettingswillhavetoinclude

    moresettingstocontroltheseinterruptions.LinkedInspendsagreatdealoftimeandeffortonthis

    issue.Infact,manycontrolsarealreadyinplaceonyouraccountsettingspage.

    WhenIrefertoGiving,Iamtalkingaboutsolvingissuesforyourtargetmarket.Understandyour

    marketwellenoughtofeelitspain,butthenprovideFREEinformationthatwillsolvesomeoftheir

    problem.Whethertheybuyfromyouornot,theyarewalkingawaywithrealvaluereceived.Thisis

    whatImeanbyGetbyGivingapercentageofthosepeoplewillalwaysbuyfromyoubecauseyou

    gavefreelyfirstandinvestedinthembyhelpingthemtosolveaproblemtheycaredabout.

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    AccordingtomygoodfriendJoePulizzi,authorofGetContentGetCustomers,Fortune500companies

    arecurrentlydedicatingover20%oftheirentiremarketingbudgetstofreecontentandheexpectsthis

    numbertogrowtonearly50%overthenext10years!

    Youmustgivefreely.DontbescaredbecauseLinkedInandthesocialnetworksofferthesame

    opportunitytosoloentrepreneursasitdoesbigbusinessitsallaboutbuildingrelationships.Ifwelook

    attherootemphasisofrelationships,wewillfindthecoreofcreatingqualityinteractionsoccursby

    givingfirst.Canyoudothis?

    Givingisthecenterpiece,thenewmodelofinternetinteractionandeMarketingwherethereisa

    constantstreamofinformationoverload,confusion,andclutter.Everyoneisattemptingtobreak

    throughthebarriers,peakourinterest,andcatchholdofourattention,evenifonlyforafewseconds.

    Relationshipscutthroughalltheclutterinstantly,bestowinguponustrustandcredibility,whichinturn

    leadsourmarkettotuneintoourmessagebecausetheyassociateuswithvalue.Nolongerarewean

    interruption!

    ToachievetheGivingprincipleonLinkedIn,applyanyofthesefollowingstrategiesortactics:

    1.HaveaBenefitdrivenmindsettowardyourclientsandpeers

    2.Demonstrateyoucarebysendingoutrecommendations,referrals,orintroductions

    3.Answerquestionsfreelyinareasofexpertise

    4.Providefreecontenttoyourtargetmarket

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    UseGroupstoGenerateHighValueTraffic

    Trafficisthehighlysoughtaftercommodityintodaysworldofinternetmarketing,butanevenhighersoughtafteritemisTargetedandPreQualifiedTraffic.IconsiderLinkedIntobeoneofthebestsourcesforthistypeoftraffic.MakesureyoureamemberoftheLinkedStrategiesgroupatLinkd.in/LinkedStrategiesGroup

    MindsetofPostingQuestionsandComments

    Youcannotbedirectlyselfservinginyourgroupsandgetanykindofbeneficialresponse.Itishuman

    naturetopostdiscussionssuchas:

    Offeringdiscountsonproductsorservices

    Blatantlyandnonauthenticallyofferingapoorlythoughtoutfreeofferthatisobviously

    attachedtoasalespitch(remember,providinganofferisokifithas,realvalue)

    Spamminggroupswiththesamemessagesoverandoveragain

    PostingIneedaJob

    Letstakethelaststatementasanexample:Ineedajob.Ifsomeonepoststhis,wouldyouasa

    businessowner,entrepreneurorexecutivebecompelledtocheckoutthepersonsprofile?Doyou

    believesomeoneelsewouldeither?Notlikely.Thistypeofpostisnotstrategicandgivestheimpression

    ofaselfseeker.Clearly,themajorityofthepeopleingroupstendtobegintheirgroupparticipationina

    selfservingmanner.

    However,Iimploreyoutothinkdifferentlyandchallengethismindset.Youcaneasilyattaininformation

    tohelpshowthetypesofconversationsandinteractionsonanydiscussionboard.Performyourown

    marketresearchbyvisitingthegroupsandsimplyobserve.Noticethequestionsthatreceivethemost

    responses.

    Modelthistypeofquestionandpostsimilarquestionstogarnerinterestandinteractionbetweenyou

    andyourgroup.ThegoalhereistopullpeopleintoyourcircleofSocialInfluenceasaconnection,or

    intoagroupyouown.Ifyourprofileisoptimized,thiswillhelpfurtheryourobjectiveswhile

    intertwiningyournameintothelargernetworkthatwillexpandyourreach.

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    Unfortunately,eachgroupcontainsmemberswhoarerudeandnotinterestedinaddingrealvalue.They

    aresimplytherefortheirownbenefitsandpurposes.WhileIamingroupsformyownselfinterests,I

    understandthatifIdontprovidevalue,IwillbepushedoutsideoftheCircleofTrustandnotbe

    allowedbackin.

    Weultimatelywanttogeneratetraffictoourwebsite,promoteourbrand,reachaspecificaudience

    and/orbuildourbusiness.Alloftheseleadtoreachingourbusinessobjectivestypicallyincreased

    revenueorinteractionwithkeyconstituents.Thisisunderstandable,butthedesiredresultsare

    obtainedaftergivingvaluefirst.

    Groupsallowformanymarketingopportunities.Twoofthemainopportunitiesarethroughgroup

    discussionsandnewsarticlesubmission.Inmybook,Ishowyouhowtousediscussionposting

    strategiestogetintohundredsofthousandsofemailinboxesonanygivenday.Asforthenewsarticle

    submissionprocess,youcanusethismethodtoactivelygeneratetraffictoyourblogortoarticlesites

    suchasEzine.com.

    Oneofourclientsimplementedthisstrategyanddocumentedanincreaseintrafficfrom2,000unique

    monthlyvisitorstojustunder20,000uniquemonthlyvisitsinjustacoupleofmonthsbyapplyingonly

    thisstrategyasthedriverforthattraffic.

    Gointoanygroupandclickonthenewstab.Youwillseeabutton/linkthatsaysSubmitaNews

    Article.SimplypastetheURLofyourarticlefromyourblogorarticlesiteandhitsubmit.Youredone.

    Duplicatethiseffortinallapplicablegroupsandwatchthetrafficstarttofilterin.

    Afterreadingthisquickstartguide,Iaskthatyougoback,highlightyourareasofweaknessandworkon

    thosefirst.Thenlookoverthebookagainfornuggetsthatcanhelppropelyourbusinessintothenext

    level.Ifyouhaveanyquestions,joinourLinkedStrategiesGroupandpostyourquestioninthe

    appropriatefeatureddiscussion.

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    LinkedInistherealdeal.Whetheryouareanexecutiveforabigcompanyorasoloentrepreneur,

    LinkedInisfullofaffluentprofessionalusers.Growingatoverthreemillionnewmembersamonth,your

    businesscannotaffordnottooptimizeitspresenceinthisspace.

    Thisistheplacetocreatesustainable,highvalueorientedcommunitiesofyourtargetmarket.Youwill

    beabletoprovideahumanlooktoacorporatefaceinsomecases,orprofessionalinsightand

    innovationinothers.ThesecommunitiesonLinkedInwillhelpyouandyourcompanyreachnew

    connections,makenewfriendships,developravingfansandfunnelthoseinterestedinyourauthenticity

    andcredibilityovertoyourwebsiteorblog.WiththetoolsIhavegivenyou,youtoocanbringyour

    businessclosertoyourgoals.

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    AbouttheAuthor:

    Nathan Kievman is a highly sought after Digital Strategist, Speaker and Social Media Trainer with a heavy focus on LinkedIn and B2B

    social media initiatives. He uniquely bridges Business Strategy,

    Targeted Objectives and ROI with Social Media as the Founder

    and CEO of DemingHill, a Leading Social Media Consulting and

    Marketing Firm.

    Mr. Kievman is also the Executive Editor of LI and Business, now

    with more than 14.5 Million subscribers, SocialMediaMags.com.

    Additionally, Mr. Kievman is considered one of the leading

    authorities on LinkedIn with a robust following as the owner of the

    number one LinkedIn Strategies Group on LinkedIn while having taught more than 35,000 people how to

    master the platform and he has authored three books on the topic, including the currently available,

    LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn.

    As the keynote speaker on Social Media Strategy for the National Speakers Association winter meetings

    in 2011, Mr. Kievman is also a respected authority in Social Media partly because he prides himself in

    walking the talk, demonstrating before teaching and practicing before sharing.

    Companies hire Nathan for one of the following five reasons:

    - To initiate a Digital or Social Media Assessment

    - To establish a social media strategic plan tied to ROI

    - To engage top level thinkers in Social Media to assist in their Digital Strategy

    - To create a third party perspective on established Social Media Initiatives

    - To help establish greater trust and credibility with a specific target market through Social Media

    He has consulted with Fortune 500 companies, INC 500 companies, well known business leaders and

    many small to mid-sized businesses. Mr. Kievman holds two masters degrees in Business and in Sports

    Administration from the highly acclaimed sports program at Ohio University. He is married to his beautiful

    wife Leah and has three vibrant children. He currently resides in Cleveland/Akron area of Ohio.

    www.LinkedStrategies.com

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    RECOMMEDEDRESOURCES

    The All Inclusive Guide to Mastering LinkedIn eBook

    [Youcangetthisadditionalguideforaspecialdiscountedpriceforalimitedtimeat:

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    Inclusive Guide to Mastering LinkedIn eBookgoesmuchbeyondthisQuickStartGuide.]

    Dear Business Owners, Professionals and Job Hunters: Are you tired of hearing about all the leads to be found and money to be made through social marketing while youre spending hours trying to get business from social networking and other efforts?

    Imagine, instead, if you had specific targets for your actions, enabling you to generate leads, grow a massive network, become an authority, build traffic and create massive profits. Imagine discovering ways for executives like you to use LinkedIn, the #1 business networking site, to get:

    Scores of highly targeted leads.

    Direct access to thousands and even tens of thousands of new prospects.

  • LinkedInQuickStartGuideNathanKievman

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    Recruiting secrets to find top talent or, if youre top talent, to get placed in top

    companies.

    Recurring revenue streams that operate on autopilot.

    Job offers that bump you several steps up the corporate ladder.

    Five and six figure business deals.

    Get results like these, and more, from my All Inclusive Guide to Mastering LinkedIn eBook. This immediate download is more than 70 pages of solid, usable LinkedIn information. Everything you need to:

    Avoid the one most common mistake 99% of all LinkedIn Users make

    when starting out. (It can hold you back from success and even be the kiss of

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    Create a powerful and effective Profile that gives you an engaging and

    dynamic introduction to more than 39 million LinkedIn users.

    Quickly understand and master the most important areas, tools, and

    resources on LinkedIn that get you up-and-running smoothly in minutes.

    Easily skyrocket your connections and Im talking true, high quality

    connections, not some random group of people that are interested in you or

    your industry.

    Use top secret step-by-step Power User tactic that you can use to open lines of communication with the most powerful LinkedIn members. This foot in the door method makes them want to connect.

  • LinkedInQuickStartGuideNathanKievman

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    Start using LinkedIn Groups to become a recognized industry expert,

    generate leads, locate job opportunities, and drive highly targeted traffic to

    your website all in just minutes a day.

    Discover the easy-to-follow action lists for the powerful LinkedIn business building methods used by the top 2% of all members. Use these to turn LinkedIn into a wealth-building opportunity machine.

    What People Are Saying Nates succinct strategies teach how to improve ones expert status with a Five Step approach on LinkedIn. He also enumerates how to improve ones professional development and how to leverage ones relationships on LinkedIn to improve your value in the marketplace and that of your service offering. Youll be taking the lessons learned to the bank.

    Melanie Morris

    I have a vision to use social media to help us make the world a better place. Nathan is an expert at that. Im an expert at running Disneys world-class service. Disney is large and slow. Nathan is a man of action and so am I. Thats why we might be destined to work together. Id be honored to link and see how we can help each other.

    Carpe diem, Jeff Noel

    Nate, thank you for sharing these amazing strategies. I am starting a consulting business that helps companies grow, and this has just opened an entire vista of new possibilities.

    In Him, Richard Shatto

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    LinkedInMasteryVideoSeries

    Imagine Hundreds of Thousands of Potential ClientsAll in Your Specific Target MarketExcited and Waiting to Talk to You

    This is the Power of LinkedIn when Combined with the Right Strategies

    Mastering LinkedIn should be an integral part of your market positioning, putting you in front of your market as an authority in your niche. The success and opportunities LinkedIn provides, however, can be a challenge if you are not applying the appropriate strategies and tactics in line with your business objectives. Discover how to use the endless supply of business opportunities LinkedIn provides by getting the LinkedIn Mastery Video Workshop with Nathan Kievman.

  • LinkedInQuickStartGuideNathanKievman

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    The LinkedIn Mastery Video Workshop

    Watch four uniquely valuable 60-minute workshops featuring LinkedIn expert and Linked Strategies founder, Nathan Kievman; plus get bonus LinkedIn downloads.

    Watching the videos youll discover how to:

    Use advanced networking opportunities

    Attract your SPECIFIC market to you with pre-established trust and credibility

    Develop Your personal or business brand

    Communicate with your target market through a focused, targeted and specific path

    Source high quality partnerships, joint ventures and strategic alliances

    Find experienced teams

    Accelerate your business success, credibility and speed to market

    Identify untapped markets and new opportunities with crowdsourcing

    Share your message consistently with potential clients

    Establish automated systems for an inbound marketing funnel

    Youll receive these bonus LinkedIn downloads:

    Keyword Optimization Video

    Mastery Assessment and Evaluation Worksheet

    Group General Worksheet

    Marketing and Promotions Worksheet

    Profile Optimization Worksheet

    Strategic Plan and Evaluation Worksheet

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