Quick Guide forLINKEDINADVERTISING

By Mark McHugh

GETTING STARTED

LinkedIn is a professional networking site,but it can also be a helpful tool in B2Bmarketing.

All you need is a LinkedIn account and acredit card. Then you're ready to advertise.

BENEFITS

Advertising with LinkedIn is simple to setup.

You are able to segment each ad to yourideal target audiences.

Flexibility choosing how much you want tospend on each ad.

CREATING AN AD

Each ad you create is customizable. Here iswhat you can customize:

Headline (Max 25 Characters of text)Description (Max 75 Characters of text)From: (Who the ad is from...brand or company name)Image: (50x50 pixel image)URL (Where you are driving people to...website, promotion)

WHERE THE AD WILL SHOW

Each ad you create will show up in a varietyof locations throughout LinkedIn.

Profile Page (when users view other LinkedIn profiles) Home Page (your feed of news and updates)Inbox (where users see messages and invitations)Search Results Page (the page that results when yousearch for a member by name)Groups (on pages in LinkedIn Groups)

COSTYou have a lot of flexibility with how muchyou want to spend. You can set your dailybudget as low as $10 and as high as youwant.

You can choose between pay per click (CPC)and pay per impression (CPM). You can alsostop and start your ads at any point.

CPC vs. CPMPay Per Click (CPC): You only pay whensomeone clicks on your ad. You must alsochoose a bid, which is the max amount youare willing to pay per click.

Pay Per Impression (CPM): You pay a setamount every time your ad is shown 1,000times.

SEGMENTATIONThere are plenty of options for targeting yourads to the right audience. Choose from:

Job TitleJob Function Industry Location Company Size

Education Seniority Age Gender LinkedIn Group

CONCLUSIONUsing LinkedIn ads for your brand can bevery useful. They are simple to setup, they'reaffordable, and you can target your adsto the right audience.

Implementing LinkedIn ads into yourmarketing strategy can help you reachrelevant professionals and meet goals.

CONNECT WITH ME

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