start social selling on linkedin
TRANSCRIPT
StartSocial
Selling on
LinkedInThree Best Practices
www.proresource.com
Marketing
20 years of experience in marketing, public relations, social media.
Founded in 2007, ProResource has a unique method of doing
customer development designed specifically for
small technology businesses.
Our clients are software companies, MSPs, VARs and IT services vendors.
www.proresource.com
Judy Schramm, CEOProResource, Inc.
Why LinkedIn?• 400 million members, the largest
professional network on the Internet
• Founded in 2003 as a place to upload and share resumes, has become a powerful resource for social selling
“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”
Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”
Jill KonrathArdath Albee
CREATE A COMPELLING PROFILE
ExpertiseJob descriptions
SkillsProjects
EducationVolunteer
OrganizationsPatentsHonors
Publications
ResultsAchievements
RecommendationsEndorsements
AwardsWell-known employers
Universities
FitSummaryHeadline
Quirky-----
ConnectionsSkills
Groups
IMPROVE SEARCH RANKING
How LinkedIn Search Ranks Results
1. Relevance• 1st level connections with profiles close
to 100% complete plus the most connections and groups in common
• 1st level connections by level of completeness
• 2nd level connections by level of completeness
• 3rd level connections by level of completeness
• Shared groups by level of completeness
• Everyone else by level of completeness
2. Keywords
• Name• Headline• Company name• Job title• Skills
www.proresource.com
What Does LinkedIn Mean by “Completeness”?
A “complete” profile includes:• Your industry and location• An up-to-date current position
(with a description)• Two past positions• Your education• Your skills (minimum of 3)• A profile photo• At least 50 connections
People with a “complete”
profile get 40x opportunities
www.proresource.com
4 Simple Ways to Rank Higher
1. Completeness - Fill out most sections of the profile.
2. Keywords - Make sure you have keywords in the most important places.
3. Connections - Connect with others your desired visitors are likely to be connected to.
4. Groups - Join groups they are likely to be in (look at their profile for ideas).
www.proresource.com
POSITION YOURSELF AS A SUBJECT MATTER EXPERT
Share Interesting Articles
Publish Blog Posts
“Boost” Your Blog Posts
Special Offer• To thank you for attending the webinar, I’d like
to offer you a free LinkedIn Strategy Session– We can talk about how to use LinkedIn for your
specific situation– 30 minutes, phone or Skype– Regularly $99 – FREE for you!– To schedule, email [email protected]
Questions?
Judy SchrammProResource, [email protected]
www.linkedin.com/in/judyschramm
@proresource
http://blog.proresource.com/
Lots of LinkedIn tips in the blog!