linkedin marketing: what type of content should you post for b2b sales success?
DESCRIPTION
Do you ever feel like you're not sure what to say on social media? Particularly if you're using it as part of your B2B sales and marketing. By getting the balance between informative, engaging and promotional content right, you'll find it much easier to get results. And you'll avoid the kinds of promotional content that turn your prospects off. Just ask yourself (or your customers) where you currently sit on the social media triangle! For more information on how you can get more leads from Linkedin in 3 easy steps, contact Tom Mallens on www.Linkedin.com/in/tommallens, [email protected], +44 (0)1926 678 920 or follow me on Twitter at @TomMallens.TRANSCRIPT
Linkedin marketing: What type of content should you post?
Do you ever feel like you’re not sure what to say on social media or when you update your Linkedin status?
3. You don’t want to tell people what you had for breakfast but you don’t want to shy away from talking business either.
There are 3 main characteristics of posts on social media – ask yourself where your posts fit among them, in terms of the type of updates you share! 5. When it come to your posts, you can:
A) Inform, add-‐value and share knowledge B) Engage, entertain and generally be sociable C) Promote, sell and talk about how amazing you are If you imagine a triangle showing the different extremes, you probably want to be about . . . here!
1. 2.
4. 6.
Helping you get more leads from Linkedin in 3 easy steps W: tommallens.com E: [email protected]
T: 01926 678 920 M: 07917 005 938 @TomMallens
It’s a common problem. And very much so if you work in any kind of B2B sales capacity.
A) Inform
B) Engage Promote C)
7. There’s nothing wrong with promoting your products, but it’s only likely to work once you’ve built up trust, by informing and engaging prospects first.
8. In other words, LOADS of interaction and sociable engagement, LOTS of information that adds value to your potential customers, and every now and again, A LITTLE direct promotion. If in doubt, saying ‘hi’ is a good start.