B2B Social Media with Linkedin

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  • B2B Social Media with LinkedIn

    _____________________________

    Sarah KlothSEO Team Lead, Social Manager

    TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • Do You Know Why?

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    WHY? LinkedIn is 277% more Effective for Lead Generation then Facebook & Twitter

    WHY? In Fact, 80% of Social Media Leads Come From LinkedIn

    WHY? 50% of LinkedIn Members Are More Likely to Buy From a Company That Engages With Them.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Increase Brand Awareness

    Humanize B2B Companies

    Establish Company as a Thought Leader

    Connect With Prospects, Clients and Industry Influencers

    Increase Lead Conversion Rates

  • 1. Build a Winning LinkedIn Company Page 2. Leverage Your Staff 3. Incorporate Recruiting Efforts4. Participate in Group Discussions 5. Utilize LinkedIn Advertising Features 6. Dont Be Boring!

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    COMPANY BIO

    - KEYWORDS

    - SPECIALTIES

    - LINK TO WEBSITE

    - ADVANTAGES

    - CULTURE

    WHY?

    Dont disappoint. Make it easy to learn and search about your company

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    COVER PHOTO

    Captures peoples attention and lures them in to take a closer look at your Page content.

    Include a message in your cover image that describes what your company does in a few words.

    WHY?

    First Impressions matter

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    EMPLOYEES

    Ask your employees to connect with your page

    WHY?

    Appear as employees on your Company Page for prospects and current clients to learn more about the team.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    SHOWCASE PAGES

    Highlight certain brands or product lines.

    Attract a distinct set of followers to a dedicated page.

    WHY?More focused content = higher engagement

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Make Your Presence Known

    Website Email signatures Blogs Newsletters

    WHY?Make it easy for users to connect with your company.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Industry-Adjacent Content

    Industry-adjacent content gives you the opportunity to showcase other topics youre familiar with that could be helpful to clients.

    WHY?

    People remember smart folks who offer up sound advice.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Latest and Greatest Trends

    Users want timely, relevant content. Share new blog posts, stories from industry journals or whatever you find thats in the moment and of concern to either you and your industry, or the network of followers youve amassed.

    Why?

    This helps promote you as a thought leader within your own network, and it positions you as a professional whos always in the know.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Positions Company as industry leader

    Promotes company continuing education

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Your OpinionsDid you know that 60 percent of LinkedIn users report being interested in industry insights?

    Why? What better way to develop your brand image than to define your voice with an established opinion.

    Increase the interest of others. Agree or disagree; people love to read about what other people think to help them form an opinion too.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Tips, Tricks and How-Tos

    You cant go wrong with sharing content thats meant to teach.

    Why?

    Become less of a sales-driven entity and more of a personal friend looking out for the well-being of readers.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Videos and Presentations

    Photos and videos are huge, share-worthy fodder for your network. Post it!

    Why?

    Great for promoting yourself as an insightful person in your industry.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Make Predictions

    You dont have to be right or wrong; its just another way to get a discussion started.

    Why?

    Start looking like a leader and not a follower.

    Dare to be different and start building your own following.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    -Leverage Visual Mediums to Display Data

    -Provides own opinions on industry trends

    -Delivers sharable visuals

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Company Updates

    - Career openings - Employee features- Company news

    Why?

    Humanize your brand and provide a personal touch.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    WHY? Promotes company expansion

    Helps reach new talents

    Help reach recruiters

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    WHY?

    Helps display company culture

    Drive Employee Morale

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Create Your In-crowd

    - Sales team- Marketing Team- Production Team - Custom service- Management -And more

    WHY?

    Professional voice/ view from all aspect of the business.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    PULSE / POSTS

    Original Long-Form Content

    Have staff write and publish your own original work to their content platform, Pulse.

    WHY?

    When you write your own original content on LinkedIns Pulse, you give yourself an instant leg up on the competition.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    LIKE, SHARE, COMMENT

    Ask your staff to like, share, and comment on your company updates.

    WHY?

    Your staffs connections will see your posts as well. This will help expand the reach of your company posts.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Encourage Staff to Nurture Their Professional Relationships

    Make an effort to connect with valued clients or leads on a regular basis.

    WHY?

    Keeps your company front and center of their mind.

    Make them comfortable that you know and care about their business.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Starting a New Group Vs. Joining An Existing Join

    Is Their need for a new group or does one already exist

    Are you dedicated to maintain and frequently posting discussions on the group

    Sometimes it best to start by joining other groups

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Find leads by searching for groups:

    Search and Join groups

    Maintain some level of activity in these groups

    Nurture leads

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Group Posts and Discussions

    Post relevant and thoughtful responses to discussion.

    Post questions of your own

    WHY?

    By engaging with others, youre helping boost your reach.

    Positions your team as industry experts

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Do Not Self Promote

    Group discussions or links you post should offer value beyond self-promotion

    WHY?

    No one likes a know it all.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    STAY POSITIVE

    Its great to participate in groups, but avoid overly critical or negative comments in group discussions.

    WHY?

    No one likes a negative Nancy

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Job Postings

    Position your company as an employer of choice

    Engage top talent

    WHY?

    When youre posting openings for your own business, it reflects growth.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

    Talent Outreach

    -Great way to find passionate and talented individuals.

    -Do NOT leave the default message when connecting.

    -Take the time to research your talent.

    WHY?

    Dont be THAT GUY the annoying recruiter.

  • TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH

  • Benefits: Reach a high-value audience of business professionals

    Target just the right people to increase brand awareness with those who matter most

    Launch your brand into new verticals

    Multiple Ad Options: Sidebar text ads, Boosted Post, Job Po