� Traditionalists (-1945)

� Baby Boomers (1946-1964)

� Generation X (1965-1980)

� Millennials or Gen Y (1981-2000)

� Teens (2000 +)

� Key Words

� Major Events

� Defining Characteristics

� Communication Styles

� Work Ethic

� Do you have your own web page? (1 point)

� Have you made a web page for someone else? (2 points)

� Do you IM your friends? (1 point)

� Do you text your friends? (2 points)

� Do you watch videos on YouTube? (1 point)

� Do you remix video files from the Internet? (2 points)

� Have you paid for and downloaded music from the Internet? (1 point)

� Do you blog for professional reasons? (1 point)

� Do you blog as a way to keep an online diary? (2 points)

� Do you communicate with friends on Facebook? (2 points)

� Did you text to communicate with your parents? (2

points)

� Do you take photos with your phone? (1 point)

� Do you share your photos from your phone with your

friends? (2 points)

� Do you use email to communicate with your parents? (1

point)

� 0-1 point – Traditionalists

� 2-6 points – Baby Boomer

� 6- 12 points – Generation X

� 12 or over –Millennial

�Did your real Birth Age match

the quiz age?

� Key Words

� Major Events

� Defining Characteristics

� Communication Styles

� Work Ethic

Clashpoint Traditionalists Baby Boomers Generation Xers Millennials

Institutions Are loyal to

institutions

Want to put their

own stamp on

institutions

Are skeptical of

institutions

Will judge

institutions on

their own merits

Rewards Satisfaction of a

job well done

Money, title,

advancement,

renewal

Freedom is the

ultimate reward

Work that has

meaning for “me”

Feedback No news is good

news

Formal yearly

feedback with lots

of documentation

Frequent, honest,

immediate

feedback

Feedback

whenever I want it

at the push of a

button

Balance Support me in

shifting the

balance

Help me balance

everyone else

and find meaning

myself

Give me balance

now, not when I’m

65

Work isn’t

everything; I need

flexibility to

balance all my

activities

Training I learned it the

hard way; you can

too

Train them too

much and they

might leave

The more they

learn, the more

they stay

Continuous

learning is a way

of life

Job Changing Job changing

carries a stigma

Job changing puts

you behind

Job changing is

necessary

Job changing is

part of my daily

routine

� The Great Depression

� Social Security

� Pearl Harbor

� World War II

� Korean Conflict

� Frank Sinatra

� Sputnik

� Alfred Hitchcock

� Rosie the Riveter

� The Holocaust

� Institutions: Loyal

� Rewards: Satisfaction of a job well done

� Feedback: No news is good news

� Balance: Support me in shifting the balance

� Training: I learned it the hard way; you can

too

� Job changing: Job changing carries a

stigma

� Change the image of aging. Use designations other than “older”, “senior”, “retired”. (matured)

� Provide work that is meaningful and challenging – definable difference

� Focus on skills and experience – legacy

� Create opportunities for mentorship and leadership

� Provide occasions for networking for the organization –getting out in the community and telling the story.

� Civic and social clubs

� Shopping centers and supermarkets

� Targeted television and radio

� AARP

� Health care facilities & institutions

� Booming birthrate� The Beatles� Television� Vietnam War� Martin Luther King, Jr.� OPEC embargo� Watergate� Sex, drugs & rock 'n' roll� John Glenn� Kennedy assassination

� Institutions: Want to put their stamp on the world

� Rewards: Money, title, advancement, renewal

� Feedback: Formal yearly feedback with lots of

documentation

� Balance: Help me balance everyone else and find

meaning myself

� Training: Train them too much and they might leave

� Job changing puts you behind

� Repackage the way volunteer opportunities are presented. Focus on skills and work to be done.

� Design and manage volunteer positions like paid positions with job descriptions, training, supervision, and benefits

� Show personal and community impact

� Pair volunteer opportunities with education or part-time work

� Consider volunteer skills and interest

� High profile media & technology

� Relationships with corporations and business associations

� Help prepare volunteers for second careers

� Outplacement agencies for shorter-term and episodic opportunities

� Skill development centers

� Armed forces branches

� Gyms and health/fitness businesses

Generation X (1965-1980)

� Sesame Street� MTV� The personal computer� Divorce� AIDS� Space Shuttle Challenger� Missing children on milk cartons

� 24-hour media� Madonna

Generation X (1965-1980)

� Institutions: Are skeptical of institutions

� Rewards: Freedom is the ultimate reward

� Feedback: Frequent, honest, immediate feedback

� Balance: Give me balance now, not when I’m 65

� Training: The more they learn, the more they stay

� Job Training: Job change is necessary

� Flexibility in roles and schedules, casual

attire, and a comfortable environment

� Offer technology-centered tasks as well

as one-on-one interactions to choose

from

� Internet (bulletin boards, chat rooms, websites)

� Highlight the need/impact

� Limit service hours

� Post artistic flyers in cafes, diners, bookstores, other art/media centers

� Employer organizations that coordinate employee volunteers

� Family friendly volunteer opportunities

� Terrorism� The fall of the Berlin Wall� Worldwide Web� Oklahoma City bombing� Princess Diana's death� Events of 9/11� Blended families� Personal cell phones, iPods� Britney Spears

� Institutions: Will judge institutions on their own merits

� Rewards: Work that has meaning for “me”

� Feedback: Feedback whenever I want it at the push of

a button

� Balance: Work isn’t everything; I need flexibility to

balance all my activities

� Training: Continuous learning is a way of life.

� Job changing: Job changing is part of my daily routine

� Change language around age. Move from “kids” to “young adult”

� Create meaningful positions with real responsibility

� Provide opportunities for leadership and leadership development

� Design work that can engage more than one person to allow peer interaction

� Youth groups

� College service-learning and civic engagement offices, classes

� Internet, social media, radio

� Peer-to-peer recruitment

� Mall and recreation centers

� 55 Percent of Youth Volunteer (12-18)

� The teen volunteering rate is nearly twice the

adult volunteering rate of 29 percent.

� Youth contribute more than 1.3 billion hours of

community service each year.

� Approximately 10.6 million youth – or 38

percent of the youth population – have

engaged in community service as part of a

school activity

� Three-Fourths of Youth Who Volunteer Do So

Through Religious, School, or Youth

Organizations

� Recognize youth are resources

� Ask them to “do good works”

� Look for and engage youth from their interests and talents

� Mix it up (long & short options)

� Let youth work side-by-side with adults.

◦ Traditionalists: loyal to jobs,

Satisfaction of a job well done.

� Boomers: skills based job descriptions, positions of leadership, visit religious institutions

� Generation X: offer family or corporate opportunities, flexible scheduling, independent opportunities

� Millennials: offer team positions, online tools, especially social media

� Traditionalists: Satisfaction of a job well done with institutional support

� Boomers: Recognize their expertise, leadership, hard work, or commitment

� Generation X: Recognize their creativity or independent contributions

� Millennials: Recognize their collaborative efforts, being a team player

� Traditionalists: Create opportunities for

mentorship and leadership

� Boomers: The more hours they volunteer, the

more likely they are to come back. Re-imagine

their roles!

� Generation X: Provide family volunteer

opportunities; ask for their input on

creativity/change processes

� Millennials: Regular communication, especially

through the use of varied channels

� Recognize generational characteristics, but avoid stereotypes.

� Offer well-written, skills based job descriptions. Place volunteers on knowledge, skills, and abilities

� Be flexible in management styles and communication channels