keynote: the future of brand is experience
TRANSCRIPT
Relentlessly Relevant Brands are the Brands that matter most in people’s lives.- Prophet.com, Brand Relevance Index
Experiences is everything.
Experience is the new brand.
THE FUTURE OF MARKETING IS EXPERIENCE DESIGN
What is X?X=Creating such memorable moments for your customers through every encounter they have with your brand – all day, every day
90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.
73%say getting useful information from a business is the most important attribute when selecting a brand.
Smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (your site is too slow).
Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream
Brian Solis [email protected] Group, a Prophet [email protected]/influencer/briansolisFacebook.com/thebriansolis