Travis Bryant

VP Sales, Optimizely

3 Things I want to share

1. How we got here today

2. How you are using Optimizely

3. What comes next

3 Things I want to share

2. How you are using Optimizely

3. What comes next

1. How we got here today

Mio. Dollar in extra donations

60

Enable the world to turn data into action.

Offices

6

Solutions Partner Experiments

12,557

Growth in Technology Partners

5x

3 Things I want to share

2. How you are using Optimizely

3. What comes next

1. How we got here today

Billion Experiences

30

Optimizely

Everyone Else

2010

2011

2012

2013

2014

2015

Testing Platform

#1

E-Commerce

Example: Trunk Club

Mike WolfProduct Designer

Original Variation

# of steps 63

Registrations

New Customers

Revenue

+ 150%

+ 20.000

+ 10 - 30 Mio.

Wait. There is more…

Continuous Optimization

One-Off Testing

Media

Never UsedUsed Once

80 % of all apps

Travel

Experience 1 Experience 2

Registrations

Negative App-Store Reviews

Life-time value of users

+ 100%

0

+

iOS A/B Testing Product

#1

Q2

2015

Q1

2015

Q3

2014

iOS Adoption

The Optimizely Community for experimenters to unite, explore, and optimize.

New features inspired by you

35

Pauline MarolProduct ManagerHotwire

“”

I am so happy to see the new dashboard! This was my #1 product request, and I’m glad to see it live.

Pauline MarolProduct ManagerHotwire

Traditional vs. New Stats Engine

100%

Trust

Experiences Solutions Partner Experiments

iOS A/B Testing Product

Trust

Offices

Growth in Integrations

New features inspired by you

30 BILLION

100%

612,571

5x

35

#1

3 Things I want to share

2. How you are using Optimizely

3. What comes next

1. How we got here today

Personalization

Introducing