keynote – digital impact on design commerce by monica dodi

Women’s Venture Capital

Fund

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Women’s Venture Capital Fund

Monica Dodi Managing Director/Founder

Introduction

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Women’s Venture Capital FundInvestment in Women

• Research from McKinsey, Harvard, Dow Jones, Catalyzt, Kauffman Foundation and many other notable institutions have proven that GENDER DIVERSITY MATTERS!• Increased Productivity• Increased Profitability• Better Decision Making • Increased ROI

• Yet, only 7% of VC Funds are made in companies that have at least one woman founder!


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The Female Market Opportunity• 80% Consumer Purchases worldwide are made by

women.• The female consumer market will grow faster and

be bigger than BRIC (Brazil, Russia, India, China) combined in the next ten years.• The majority of women are not happy with the

products and services that are available, especially financial services, electronics, automobiles.


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Digital Design Marketplace• Huge Market Opportunity in all stages and

sectors• B2B – Processes, Production, Services• B2C – Design, Marketing, Services


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Some Digital Design Trends • Eco Friendly/Sustainability • Internet of Things/Smart House• Business Models and Players• Social Media and Branding• Supply Chain - Sourcing, Fulfillment, Shipping• Millennials!


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Venture Capital• Investment Fund – capital from individuals and institutions,

actively managed• Expect higher returns for higher risk• Invest in New Companies with innovative products and

services in return for % company• Different Funds have different mandates • Typically seeking highly growth brands that will be acquired

by large companies or go public• Returns are earned over 7 - 10 years• Not liquid


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Women’s Venture Capital FundWhat VC Investors WantReturns, Returns, Returns!

Or, in other words, Exit, Exit, Exit!

There are only two ways:IPO

M&A


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Women’s Venture Capital FundWhat VC Investors Want

• Geography – Location is important• Sector – Consumer Goods, IT, Media, Services• Stage – Seed/Angels, Early, Growth, Debt• Referrals – Who they know and respect• Risk Profile• Investment Mandate


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What VC Investors Want• IP – Innovation/Differentiation• Pain Point – Market Need/Desire• Scalability – How Fast, How Much, Marginal

Cost and Breakeven• TAM – How Large Total Addressable Market• Barriers – How Difficult to Enter and Compete• Competition – Direct and Indirect


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What VC Investors Want• Management Team: Domain Expertise, Track Record• Strategic Partners/Co-Investors• Viable and/or Unique Business Model• Marketing Strategy and Roll Out Plan• Financials and Key Assumptions• Capital Needs• Terms and Valuation


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Other Sources of Capital • Uncle Harry, Mom and Dad, • Friends and Colleagues• Credit Cards/Commercial Banks• Angel Investors/Incubators• Grants and Government Loans• Strategic Partners and Trade Debt• LOI/Purchase Orders• NEW: CROWDFUNDING!


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Next Steps• Research, Research, Research!

• Consumer data, competitors, latest trends, partners• Reach Out to Known and Unknown Advisors/Experts• Options – Pros and Cons• Cost/Benefit Analysis• Key Assumptions?• Best and Worst Case Scenarios• Conferences and Events• Executive Summary and Forecasts• Business Plan, Capital Needs, Go-to-Market Strategy• Seek Funding - Now or Later?


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Thank You!

[email protected]

www.womensvcfund.com
