john t. riordan school for retail real estate professionals · 2016-07-12 · john t. riordan...

John T. Riordan School for Retail Real Estate ProfessionalsTurnberry Isle Miami I Aventura, FLSeptember 25 – 29, 2016 I #RiordanSchool

Development+Design+Construction I Management I Leasing I Marketing

Use this code to receive $50 off: JTRFL16

John T. Riordan School for Retail Real Estate Professionals

Why Attend the John T. Riordan School?It is an unforgettable experience! In this uniquely targeted program, attendees will master core concepts, share ideas, and identify successful strategies alongside colleagues from around the world. The program includes over 30 hours of instruction, plus networking events, where you will:

LEARN best practices from the best in the business

GAIN a solid foundation in retail real estate

INCREASE the value of your shopping center

BUILD a network of like-minded individuals

MASTER the core competencies

ADVANCE your career

We Meet You Where You Are.Designed to meet you where you are in your career, the program lets you choose your institute and level. This means you will spend your week focused on topics relevant to you and your career needs.

We Empower You.As you take responsibility for your career success and advancement, you will leave this program more confident and ready to bring a fresh perspective to your organization.

We Build Lasting Relationships.In an industry where the depth of your network is so important, the Riordan School allows you to learn new concepts, as well as network with like-minded individuals who are as driven as you are to increase your center’s value and create career success.

September 25 – 29, 2016 I Turnberry Isle Miami I Aventura, FL I #RiordanSchool

THE INSTITUTESEach institute is designed to take participants through a process from beginning to end. Participants will be guided through practical exercises, learn from real-life shopping center challenges and opportunities, and engage with faculty who really care about their goals.

Each institute’s content has been carefully designed by industry leaders who know what you need to succeed and advance in your career. By Day 3, participants get hands-on by working in teams to develop strategies and solve problems. You are able to customize your experience by the morning of Day 4 with your choice in elective, and by Day 5 we bring all the information together, which can then be used for immediate application upon your return to work.


The InstitutesDevelopment, Design and Construction Institute

Level I: The Development Process

Management InstituteLevel I: The Complete Management Tool KitLevel II: Managing the Asset

Leasing InstituteLevel I: Closing the DealLevel II: Obtaining & Retaining the Right Tenants

Marketing InstituteLevel I: Creating Value Through MarketingLevel II: Developing Strategic Marketing Plans and

Measuring Results

The John T. Riordan School for Real Estate Professionals offers one the opportunity to broaden their knowledge base through a willingness to learn, not only from the content of the program, but from the vast experience shared by other industry leaders. As important, the school serves as a conduit for networking that helps establish relationships which can, and will, benefit one’s career for years to come.

Amy Jo Hall, CRX, CLS, SLDSr. Director, Local LeasingGK Development, Inc.

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2016

Schedule At-A-Glance

SUNDAYSeptember 25

MONDAYSeptember 26

TUESDAYSeptember 27

WEDNESDAYSeptember 28

THURSDAYSeptember 29

8:00 – 8:30 amContinental Breakfast

Continental Breakfast



8:30 am – 12:00 pm Registration Course 2Course 4 (FULL DAY)

Course 5(ELECTIVES)

Course 7 (8:30 – 10:30 am)

12:00 – 1:30 pmWelcome & Opening Remarks

Luncheon Luncheon LuncheonClosing Reception(11:00 am – 12:00 pm)

1:30 – 5:00 pm Course 1 Course 3Course 4 (FULL DAY)

Team Activities

Course 6

5:30 – 7:30 pmWelcome Reception

Shopping Center Tour

Dinner by the Pool(6:00 pm)

Free Evening

Please visit www.icsc.org/2016IMI for full institute descriptions.

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Development, Design and Construction Institute LEVEL I

DAY 1 DAY 2 DAY 3 DAY 4 DAY 5

Registration & Welcome

Course 2 Market Analysis

Course 4 (FULL DAY)Building a Project Level Lease Plan

Team Activities

Pitch Session 5:00 – 6:00 pm

Course 5 Electives (All Institutes)

Course 7Grand Opening to Year 1 Evaluation

Course 1 The Development Process

Course 3 The Art and Process of a Lease

Course 6Construction Management and Tenant Coordination

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The Development ProcessDesigned for professionals who want to succeed in the development field, this program takes participants through the development process utilizing practical, experiential learning. Taught by expert practitioners, the Development, Design and Construction Institute will introduce you to what it takes to be a developer and how a shopping center goes from an idea to a successful center.

By the end of the institute, participants will: � Understand the process of developing a shopping center from beginning to end

� Create a business plan and pitch it to a faculty panel

� Develop the knowledge and competency to be a successful employee in the development field

� Obtain a clear understanding of your career goals in the development field or beyond


Management Institute LEVEL I

The Complete Management Tool KitThe Management Institute Level I is designed to prepare you for the complex and vital role you will play in creating value. You will learn how to build and manage relationships with key stakeholders that help ensure your shopping center is a success. In addition, you will develop your management and negotiation skills through practical exercises and exposure to key tools and best practices in shopping center management. Participants with up to three years of experience will benefit most from this program.

By the end of the institute, participants will: � Understand their role in accomplishing ownership goals

� Identify the tools necessary to effectively manage and operate a shopping center

� Understand their role in creating value for the owner, asset, staff, tenants and yourself



Course 2The Three P’s: People, Property, Profits

Course 4 (FULL DAY)Retailing and Tenant Relations

Team Activities

Course 5Electives (All Institutes)

Course 7Assessing Your Management Tool Kit

Course 1 Foundations of Management

Course 3Value Implications of Finance and Budgeting

Course 6 Marketing as a Management Tool

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Management Institute LEVEL II

Managing the Asset Experienced shopping center managers know that success requires more than just the basic skills and knowledge. Now that you have more than three years of experience, you are ready to learn the nuances of managing the asset and to take a closer look at topics such as shopping center finance and the development and redevelopment of shopping centers. You will create a business plan and learn how strategic planning can help you increase the value of your property, as well as your own value to your employer.

By the end of the institute, participants will: � Apply knowledge of asset management

� Develop and execute a business and strategic plan

� Maximize an asset’s value and personnel



Course 2 Shopping Center Finance

Course 4 (FULL DAY)Business and Strategic Planning

Team Activities


Course 7Assessing Your Center’s Value

Course 1 Nuances of Asset Management

Course 3 Maximizing Asset Value Through Leasing and Merchandising

Course 6Development and Repositioning


Leasing Institute LEVEL I

Closing the DealSuccessful leasing professionals understand how key stakeholders impact their work. The Leasing Institute Level I is designed for those with less than three years of experience. It will give you insight into the priorities and perspectives of owners and retailers, while sharing the tools and knowledge necessary to make the deals that will increase a center’s value.

By the end of the institute, participants will: � Understand the fundamentals of commercial real estate

� Know how to identify the owner’s objectives

� Understand market and project evaluation

� Create a merchandising plan

� Practice prospecting and negotiation techniques



Course 2 Lease Administration After the LOI

Course 4 (FULL DAY)Merchandising and Prospecting

Team Activities


Course 7Completing the Deal

Course 1 Foundations of Leasing

Course 3 How Retailers Make Money

Course 6Negotiation

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Course 2 Show Me the Money – Sources of Income

Course 4 (FULL DAY)Internal Selling and Removing Roadblocks

Team Activities


Course 7Maintaining Relationships and Creating Value

Course 1 Nuances of Leasing

Course 3 Deal Economics

Course 6From Lease Execution to Opening

Leasing Institute LEVEL II

Obtaining and Retaining the Right TenantsAdvancing one’s leasing career requires going beyond the basics. The Leasing Institute Level II is designed for professionals with five or more years of experience. You will learn how to influence internal stakeholders, remove roadblocks to closing the deal, and how to move from executing the lease to opening and operating. Take the next step in your career by building on your knowledge with expert practitioners who will lead you through practical exercises that will build your knowledge and capability.

By the end of the institute, participants will: � Perform and utilize a SWOT analysis

� Interpret and analyze demographic and psychographic research

� Enhance a merchandising plan and utilize it effectively

� Determine if a retailer is succeeding and/or excelling

� Maintain relationships in order to obtain and renew tenants

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Marketing Institute LEVEL I

Creating Value Through MarketingIt is important that marketing professionals understand their role in creating value for their shopping center. This program is designed to help professionals with less than three years of experience learn to create a marketing plan utilizing market research. You will understand how to reinforce the brand through varied consumer engagement platforms and differentiate between strategic and tactical planning. With courses on public relations, community outreach and advertising, as well as marketing budgets, this well-rounded program will give you the tools and knowledge you need to create value through marketing.

By the end of the institute, participants will: � Apply strategies for building loyalty and engagement

� Know how to integrate digital marketing into your overall marketing plan

� Gain insights into the future of marketing

� Clarify how the marketing plan aligns with other department goals and explain why it’s necessary



Course 2 Public Relations and Community Outreach

Course 4 (FULL DAY)Market Research and Creating a Successful Marketing Plan

Team Activities


Course 7Launching Your Center’s Story

Course 1 Foundations of Marketing

Course 3 Advertising Media Strategies

Course 6Managing Budgets

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By the end of the institute, participants will: � Understand how marketing impacts the bottom line resulting in a positive ROI

� Understand the financial fundamentals of a shopping center

� Understand how to make sponsorships work in the real world

� Understand how to properly position the center “brand”

� Understand marketing through social media and other digital-based technologies

� Understand how to effectively use analytics to improve your marketing plan

Marketing Institute LEVEL II

Developing Strategic Marketing Plans and Measuring ResultsMastering shopping center marketing requires the development of marketing plans that go beyond the basics, and build center value through a mix of sponsorships, advertising, public relations, partnerships, and the savvy application of market research. Designed for professionals with 5 or more years of experience, you will learn how to develop a comprehensive marketing plan and how to refine your strategy through the effective use of analytics.



Course 2 Sponsorship and Partnership

Course 4 (FULL DAY)Developing Strategic Marketing Plans and Measuring Results

Team Activities


Course 7Bringing the Brand to Life

Course 1 Nuances of Marketing

Course 3 Strategic Market Research Applications

Course 6Advanced Public Relations and Crisis Management

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ELECTIVES

DAY 4

Participants have the opportunity to choose an elective.

This institute personalization allows attendees to learn more about a niche topic while cross-training with participants from other institutes.

TOPICS

Mock Lease Negotiations Trends in Retail Technology

Public/Private Partnerships Crisis Management

Developing a Pro Forma

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THE RIORDAN LEGACYlCSC honors John T. Riordan’s legacy and his commitment to the cause of education and professional development. It was under his stewardship, having served as ICSC president and CEO for 15 years, that the school grew in both size and stature. The opportunity for industry practitioners to serve as members of the faculty has become a highly coveted honor, and the graduates are widely recognized as the “best of the best” in the retail real estate industry. John

Riordan has served on the advisory boards of the MIT Center for Real Estate, the Center for Real Estate of the Wharton School of the University of Pennsylvania and the Business School of Baruch College of the City University of New York. He has served as director of General Growth Properties, Inc., and Ivanhoe Cambridge. In 2003, John Riordan was elected an ICSC Trustee for life.

FACULTYThe faculty at the Riordan School enjoy a reputation and a prestige that few can match. Faculty members are not only leading practitioners in their own field, but they are also among the best teachers that offer a blend of academic excellence, real-world relevance and practical application that provide participants with powerful tools they can use in their workplace.


GENERAL INFORMATION

REGISTERSpace is limited. Registration is first-come, first-served. Registration forms sent without payment cannot be processed.

Online: www.icsc.org/2016IMIFax: +1 732 694 1800Email: [email protected]

GROUP DISCOUNTLearn as a team. Enjoy a group discount of 10% for 3 or more participants who register at the same time from the same organization using the same billing source.

CANCELLATIONSParticipants must cancel in writing to [email protected] in order to request a refund, less a $50 processing fee. No refunds will be given for cancellations received after September 2, 2016. A company may substitute a registrant at any time without penalty. SPECIAL NEEDSIf you require special assistance, such as mobility, hearing or dietary needs, please contact ICSC Education no less than five weeks prior to the meeting.

Contact UsICSC Education Email: [email protected] | Phone: +1 646 728 3822

HOTELTurnberry Isle Miami, Aventura, FL

To make reservations, visit www.icsc.org/2016IMI and click on Book Hotel. For questions, call during our office hours of Monday through Friday, 8:00 am to 5:30 pm ET, at +1 888 ICSC TVL (427 2885) ext. 2, or internationally at +1 585 442 8900 ext. 4.

Note: ICSC is not responsible for reserving or cancelling hotel accommodations. All changes or cancellations must be made directly through the hotel.

ICSC FOUNDATIONThe ICSC Foundation will offer 16 John T. Riordan Professional Education Scholarships to attend a regional John T. Riordan School for Retail Real Estate Professionals at no cost. Recipients will also receive an all-expenses-paid trip to RECon to be recognized in front of their peers at an award ceremony. The scholarship covers airfare, hotel accommodations, enrollment fees, textbooks and workbooks.

SCHOLARSHIP BENEFITS• Industry-wide recognition• Attendance at a regional Riordan School and RECon• A network of valuable international contacts• One step closer to professional certification

Apply if you are new to retail real estate or looking to expand your knowledge of management, marketing, leasing, or development, design and construction. Ideal candidates are those who can demonstrate professional excellence, leadership ability and involvement in the industry. For more information, visit www.icscfoundation.org.

Early-Bird (by July 29, 2016)

Advance(after July 29, 2016)

Member* $1,595 $1,750

Non-Member $1,895 $2,050

Student $ 495 $ 595

* To qualify for a member fee, each individual registrant must be an ICSC official or affiliate member.

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Development+Design+Construction I Management I Leasing I Marketing

International Council of Shopping Centers 1221 Avenue of the AmericasNew York, NY 10020-1099

john t. riordan school for retail real estate professionals · 2016-07-12 · john t. riordan...

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